Rosenverse
Theme Two Intro

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Theme Two Intro

Gold
Tuesday, March 28, 2023 • Advancing Research 2023
Share the love for this talk
Theme Two Intro
Speakers: Chris Geison
Link:

Summary

The speaker acknowledges the difficulties researchers face during waves of layoffs, including personal experience with job loss, and argues that this is precisely the moment to advance research by becoming more valuable and influential within organizations. The central theme is urging researchers to evolve from merely informing decisions to actively leading change. The talk previews a series of presentations by notable figures such as Priyinal and Rita Khadri on human-centered AI innovation through qualitative and participatory research; Sarah Fatala who challenges binary views on participatory research; Scott Please on blending qualitative and quantitative approaches via mathematical models to foster organizational insight diffusion; Mamagani on preventing political theater in generative workshops; Carl Turner on frameworks to counteract organizational dysfunction; Kristen Guth on stakeholder alignment workshops; and Mike Oren on transforming research approaches akin to pharmaceutical industry models. Throughout, the speaker emphasizes the strategic position of researchers at the intersection of insight and action and calls for a reinvention of research practice to meet evolving organizational needs. The talk encourages attendees to embrace change, amplify their impact, and lead transformation within their professional contexts.

Key Insights

  • •

    Layoffs in research have been recurring events, challenging continuity but also serving as catalysts for change.

  • •

    Researchers must transition from informing decisions to becoming proactive organizational change makers.

  • •

    Participatory research is often viewed as a binary choice, but Sarah Fatala offers a nuanced framework to expand this perspective.

  • •

    Integrating qualitative and quantitative research through mathematical conceptual models can enhance insight diffusion, as Scott Please advocates.

  • •

    Generative workshops like design sprints risk devolving into political theater without proper facilitation, as highlighted by Mamagani.

  • •

    Frameworks for diagnosing and reviving troubled projects can address underlying organizational and cultural challenges, according to Carl Turner.

  • •

    Workshops to drive clarity and align stakeholders are powerful tools for organizational change, exemplified by Kristen Guth's approach.

  • •

    There is value in adopting research models from other industries, such as pharmaceuticals, for advancing research practices, per Mike Oren.

  • •

    Researchers hold a unique position at the nexus of insight and action, allowing them to lead change effectively.

  • •

    Moving beyond traditional research methods is essential for increasing the strategic value of research in organizations.

Notable Quotes

"This is a weird time for research. Layoffs have torn through our field."

"There's no better time to advance research than now."

"We don't just need to do a better job of articulating our value; we need to become more valuable."

"Researchers as organizational change makers is the theme for today."

"Participatory research always seems like something you're either doing or not doing — more often than not, not doing."

"What got us here won't get us where we want to go."

"We researchers have an opportunity to use our position, our orientation, and our skills to lead change."

"We're positioned at the nexus of insight and action."

"When it's done, I invite you to take the lessons learned and provocations shared back into your professional lives."

"Let's shake s*** up."

Ask the Rosenbot
Patrizia Bertini
The (r)evolution of designOps: It’s Time to Think (really) BIG
2025 • DesignOps Summit 2025
Gold
Aditi Ruiz
Pulse Check: Empathy Mapping Your Product Manager, Pt. 2
2022 • Design in Product 2022
Gold
Dave Hora
Research in the Face of Complexity: New Sensibility for New Situations
2025 • Rosenfeld Community
David Siren Eisner
From prototype to production: Vibe coding design for real engineering systems
2026 • Designing with AI 2026
Gold
Maria Giudice
Remaking the Making Company: Moving from Product to Experience
2016 • Enterprise UX 2016
Gold
Prerna Makanawala
Achieving Balanced Design Consistency
2021 • Design at Scale 2021
Gold
Gonzalo Goyanes
Design ROI: Cover a Little, Get a Lot
2022 • DesignOps Summit 2022
Gold
Sam Proulx
Designing For Screen Readers: Understanding the Mental Models and Techniques of Real Users
2021 • Civic Design 2021
Gold
Carl Turner
You Can Do This: Understand and Solve Organizational Problems to Jumpstart a Dead Project
2023 • Advancing Research 2023
Gold
Josh Clark
Sentient Design: Crafting Intelligent Interfaces with AI
2026 • Designing with AI 2026
Gold
Peter Merholz
The Mysterious Case of the Missing UX Career Path
2022 • DesignOps Community
Andrew Custage
The Digital Journey: Research on Consumer Frustration and Loyalty
2023 • Advancing Research 2023
Gold
John Cutler
The Alignment Trap
2023 • Design in Product 2023
Gold
Alnie Figueroa
Teamwork: Strategies for Effective Collaboration with Other Program Management Teams
2022 • DesignOps Summit 2022
Gold
Billy Carlson
Pro-level UI Tips for Beginners
2022 • DesignOps Summit 2022
Gold
Denise Jacobs
Interactive Keynote: Social Change by Design
2024 • Enterprise Experience 2020
Gold

More Videos

Dr. Karl Jeffries

"Creativity fuels design, design fuels innovation."

Dr. Karl Jeffries

The Science of Creativity for DesignOps

January 8, 2024

Amy Marquez

"Show them, don’t tell them — involving stakeholders early builds skin in the game and helps control quality."

Amy Marquez

INVEST: Discussion

June 15, 2018

Steve Portigal

"Visualizing data in a way executives can interpret is key to shifting from I think to I know."

Steve Portigal Chris Chapo Kelly Goto Christian Rohrer

Discussion

May 13, 2015

Alicia Mooty

"Involving designers early in the process is crucial to avoid the 'fast-food' model where they feel like order takers."

Alicia Mooty

Design Staffing Models

September 30, 2021

Ana Maria Montero Barrantes

"The only rule is to maintain your smile and just to feel the being that have fun."

Ana Maria Montero Barrantes Aditi Dhar Michelle Kaplan Nate Osborne Matt Laurence

The Authentic UX Talent Show

January 8, 2024

Lada Gorlenko

"Field usability testing showed stakeholders immediately how much value UX can add by catching issues before deployment."

Lada Gorlenko Sharbani Dhar Sébastien Malo Rob Mitzel Ivana Ng Michal Anne Rogondino

Theme 1: Discussion

January 8, 2024

Sofia Quintero

"Choosing a research repository is a big battle in your organization; the right decisions can really help you succeed."

Sofia Quintero

The Product Philosophy Behind EnjoyHQ

March 10, 2021

Laura Klein

"The incentive structure at a big company is set up to reward people for entirely different stuff than innovation requires."

Laura Klein

Unique challenges of innovation in enterprises

April 23, 2020

Andrew Michael

"Existing research repositories die at the bottom of slide decks; that’s why I started Everywhere to rethink how we manage insights."

Andrew Michael

Building a Product Insights Team

March 10, 2022

Latest Books All books