Summary
Ovetta will talk with us about reinvigorating the practice by incorporating Design Anthropology into our research tool-kits and further broadening our set of methodologies to include new research methods for AI/ML design.
Key Insights
-
•
Design and research are tightly intertwined; it's often impossible to tell where one ends and the other begins.
-
•
Machine learning models primarily predict based on past data rather than interact dynamically with the environment.
-
•
Intelligent systems involve multi-agency contexts where both humans and machines have decision-making power.
-
•
Unlike static software, AI systems are dynamic, learning and evolving based on interactions and data.
-
•
Design research for AI must be future-focused and speculative, addressing not just usability but cultural values and trust.
-
•
Bias in AI is complex, involving mathematical, statistical, cognitive, and human biases requiring nuanced mitigation.
-
•
Researchers and designers need high AI and data literacy to influence data inputs and model fairness, not just outputs.
-
•
Explainability in AI is challenging, especially with neural networks, necessitating governance and 'glass box' approaches.
-
•
Design anthropology and participatory methods help uncover unspoken human practices important for automated systems.
-
•
Speculative prototypes (provocation prototypes) and perpetual synthesis support ongoing learning about future AI use.
Notable Quotes
"Design is the conscious and intuitive effort to impose meaningful order to chaos."
"Our role as designers and researchers will be to determine what not to design to preserve human culture and values."
"Machine learning models can see, hear, think, and act but are limited to problem-solving based on past observations."
"The relationship between a user and AI system is multi-agency; both have agency to act and influence outcomes."
"The nuance is the enemy of machine learning and AI; they struggle with ambiguity where humans thrive."
"Research for AI must go beyond single agency frameworks to consider complex ecosystems and multi-modal environments."
"It's not about looking under the hood of the model, but about what data goes into the hood that you can influence."
"There are many types of bias—mathematical, statistical, cognitive, human—and they affect AI outcomes differently."
"Explainability requires transparency at every stage with governance ensuring fairness and equity in model building."
"Speculative research requires participatory methods, putting people into future scenarios, because people often can't articulate what they will want."
Dig deeper—ask the Rosenbot:
















More Videos

"Carol was really grateful for our conversation."
Randolph Duke IIWar Stories LIVE! Randy Duke II
March 30, 2020

"Don’t force yourself into a job you know isn’t right just because you’re unemployed."
Corey Nelson Amy SanteeLayoffs
November 15, 2022

"You shouldn’t send another survey unless you’ve implemented changes and allowed time for behavior to adapt."
Landon BarnesAre My Research Findings Actually Meaningful?
March 10, 2022

"There was a founder who said our job was to coach people to not need us anymore, which is the kind of mindset I wish was more common."
Amy BucherHarnessing behavioral science to uncover deeper truths
March 12, 2025

"User intent exists in a probabilistic superposition of multiple possible actions until a choice is made."
David SternbergUncovering the hidden forces shaping user behavior
July 17, 2025

"Assessing feedback urgency means understanding if the issue blocks critical work or if there are workarounds."
Deanna SmithLeading Change with Confidence: Strategies for Optimizing Your Process
September 23, 2024

"Power hoarding, paternalism, perfectionism—these uphold white supremacy culture in design."
Jennifer StricklandAdopting a "Design By" Method
December 9, 2021

"If adding a design program manager gives each designer back even one hour a day, you might make your entire team more efficient."
Rachel Posman John CalhounA Closer Look at Team Ops and Product Ops (Two Sides of the DesignOps Coin)
November 19, 2020

"Mirroring content by repeating back what people say helps them understand their own ideas better."
Gina MendoliaTherapists, Coaches, and Grandmas: Techniques for Service Design in Complex Systems
December 3, 2024