QuantQual Interest Group

Explore QuantQual Interest Group, a Rosenfeld Media event for UX, product design, research, and design leadership practitioners

Videos

May 17, 2024

Friday, May 17, 2024 • QuantQual Interest Group

Beyond the Console: The rise of the Gamer Experience and how gaming will impact UX Research across industries

Dane DeSutter • Embodiment and Gesture Scientist, Author of Body Talk
Natalie Gedeon • Senior Researcher, Netflix Games
Deborah Hendersen • Principal UX Researcher, Xbox
Cheryl Platz • Author of Design Beyond Devices

March 8, 2024

Friday, March 8, 2024 • QuantQual Interest Group

QuantQual Book Club: Small Data

Iulia Cornigeanu • Principal User Researcher, Dunelm

December 15, 2023

Friday, December 15, 2023 • QuantQual Interest Group

Landing Product Impact: Aligning Research as a Foundational Driver for Delivering the World’s Best Products

Renee Bouwens • UX and Product Leader

October 6, 2023

Friday, October 6, 2023 • QuantQual Interest Group

Casual Inference

Joshua Noble • User Researcher

April 28, 2023

Friday, April 28, 2023 • QuantQual Interest Group

A Mixed Method Approach to Validity to Help Build Trust

Chris Engledowl • Research Scientist

January 20, 2023

Friday, January 20, 2023 • QuantQual Interest Group

Contextuality problem: Exploring the Benefits of Qualitative and Quantitative Research

Mohammad Hossein Jarrahi • Professor, Researcher, and Consultant of AI in Business

December 16, 2022

Friday, December 16, 2022 • QuantQual Interest Group

Integrating Qualitative and Quantitative Research from Discovery to Live

Mackenzie Cockram • Senior Performance Analyst, University of Southampton
Sara Branco Cunha • User Researcher, University of Southampton
Ian Franklin

February 18, 2022

Friday, February 18, 2022 • QuantQual Interest Group

Does Designing and Researching Data Products Powered by ML/AI and Analytics Call for New UX Methods?

Brian T. O’Neill • Founder, Designing for Analytics
Maria Cipollone • Senior User Experience Researcher, Machine Learning Platform, Spotify
Luis Colin • Principal Design Lead, SAP
Manuel Dahm • Product Strategist and UX Researcher
Mike Oren • Head of Design Research, Klaviyo

December 17, 2021

Friday, December 17, 2021 • QuantQual Interest Group

Data-Prompted Interviews

Amelia Cole • Social Scientist and Human-Computer Interaction Researcher

October 15, 2021

Friday, October 15, 2021 • QuantQual Interest Group

Making it Count: Developing a custom digital metric framework that works

Alberto Ferreira • UX Researcher

Speakers

Quotes

"Gaming UX is not just about polished UI; introduction of the right kind of frustration and challenge is part of the experience."

"Recycling insights is like taking a plastic bottle and turning it into something new in a different context."

"I think the world we’re in is definitely not antagonistic to research, there’s a huge opportunity right now."

"Qualitative reasoning about causal mechanisms usually comes from lived experience, either the researcher or participants."

"Qualitative research in a mixed methods setting needs to think about validity to support the bigger validity argument."

"The AI system might excel at narrow tasks, but putting things into context — especially tone and holistic understanding — is uniquely human."

"85% of people were leaving after viewing only one page, showing severe bounce issues."

"Design is about creating that shared space where we look at problems through different lenses."

"Experience sampling captures real-time lived experience repeatedly to examine patterns of change and growth."

"NPS scores can rise overall, yet new and existing customers might have completely different views that get obscured."