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Rosenfeld Authors Answer your Questions

A collection of Ask Me Anything (AMA) sessions with Rosenfeld Media authors.

Recent Videos All videos

Jeff Gothelf

"Our goal ultimately is not to deploy a static solution but to make sure humans in the system achieve their goals successfully as often as possible."

Jeff Gothelf

Who does what by how much?

November 20, 2025

Ben Reason

"Service design is not only supporting but leading – it’s about having opinion and data to lead change."

Ben Reason Aline Horta Majid Iqbal Fabiano Leoni

Making the system visible: The fastest path to better decisions

November 20, 2025

Bethany Brown

"I spent 40% of my day verifying what the system already knows."

Bethany Brown

Rewiring operations with service design and AI

November 20, 2025

Dharani Perera

"Often we’re seen just as people who create personas or blueprints, but that’s not even what’s needed."

Dharani Perera

The mandala of service design: unlocking alignment and action through service design

November 20, 2025

Milan Guenther

"Public sector is not known for innovation, but frankly, there is a lot of important innovation happening in the public sector and driven by the public sector."

Milan Guenther Benjamin Kumpf

The $212 billion ‘so what?’: unlocking impact in development cooperation

November 20, 2025

Tamara Kartoziia

"The focus isn’t on head to head competition, but on specialization and differentiation in the Italian market."

Tamara Kartoziia

Think global, adapt local: how service design accelerated B2B market entry by 6 months

November 20, 2025

Gabriela Barneva

"Service experiences are only as inclusive as their weakest checkpoint."

Gabriela Barneva

Operationalizing Inclusive Design in Service Design

November 20, 2025

Ned Dwyer

"We need elegant guardrails to keep the business safe, keep participants safe, and make democratization ethical."

Ned Dwyer

Right horses for the right courses – how and when to democratize research

November 20, 2025

Shreya Dhawan

"We are all more service design facilitators, bringing the right people together to create the right outcomes."

Shreya Dhawan Victor Udoewa Xènia Viladas Florian Vollmer

Making service tangible: the fastest path to higher performance

November 19, 2025

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