"If research is going to slow down the product process, most companies will end up releasing those products without doing the research."
Kate Towsey Basel Fakhoury Oren FriedmanMarch 12, 2026
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Aleksandra Korczynska Caroline Jarrett Justyna ParmeeMarch 12, 2026
"We’ve been evolving from a primarily qualitative team to a mixed methods team, expanding our quant capabilities and focusing on AI."
Jon Temple Kalee Dankner Bruce Falk Lauren GalanterMarch 12, 2026
"Synthetic participants shouldn't be used as a methodology but are great for cold starting research."
Erin Weigel Petra RajkovMarch 12, 2026
"We made it mandatory to have a one-pager summary for every research project to make insights easy to manage."
Maria Rosala Shivanjali M.March 12, 2026
"Ten interviews is enough to get most of the way to meaningful insights."
James Wieselman SchulmanMarch 11, 2026
"In this context, sometimes slower is actually faster because it allows going deeper and unlocking more meaningful insights."
Mujtaba HameedMarch 11, 2026
"Our job as researchers is not making reports or interviewing users; it’s providing actionable, correct insights."
Laura KleinMarch 11, 2026
"The human-in-the-loop element is absolutely crucial to each research."
Daniel Korczynski Justyna ParmeeMarch 11, 2026
“Rosenfeld Media has been my go-to for years when looking for UX expertise--and now all that knowledge is literally at my fingertips, thanks to the Rosenverse!”
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“Rosenfeld has transformed its gold mine of a library into a 21st century tool to give foundation and fuel to current and future generations of design and product professionals.”
