This video is only accessible to conference ticket holders.
Log in Create account
For 90 days after a conference, only paid ticket holders can watch conference videos. After that, all Gold members have access.
Contact Support if you are having any issues.
Summary
As culture and technology evolve, researchers must learn to co-exist with AI. Understanding its benefits, limitations, and ethical challenges is essential. This guide offers practical insights on top AI tools, advice on when and how to integrate AI into workflows, and a balanced view of the good, the bad and the ugly of the current AI landscape.
Key Insights
-
•
The role of user researchers is evolving due to the rise of AI, necessitating a reevaluation of their value and impact.
-
•
Researchers must articulate their worth beyond output metrics, focusing on the business impact of their insights.
-
•
AI can assist but not replaces the nuanced understanding and ethical considerations human researchers provide.
-
•
Integration of AI tools into research must be done carefully to maintain research integrity and stakeholder trust.
-
•
There is a growing need for researchers to optimize how they use AI for insights, requiring knowledge of both tools and methods.
-
•
Researchers should strive to define clear standards for AI use in research to avoid commoditization and distortion of findings.
-
•
AI tools can generate data, but they are less effective in understanding unique user experiences and cultures.
-
•
Human interaction remains crucial for gathering reliable data in research, especially in niche markets.
-
•
The future of user researchers may involve blending traditional skills with AI capabilities to act as 'triple threats' in product development.
-
•
Researchers must actively engage in shaping how AI is used within their organizations to preserve their authority and relevance.
Notable Quotes
"Ten years ago, understanding your users meant consulting a researcher; now it's often chat GPT."
"There's a fear of being replaced by AI, particularly among researchers who have traditionally held the authoritative voice."
"With AI in the picture, our ability to define the value of research will significantly shape our roles."
"The market is flooded with AI research tools, and they're often marketed in terms of speed rather than depth."
"Research output as a value metric is a losing game against AI’s sheer speed."
"If we define our work solely by output, we risk commoditizing what should be a nuanced and value-driven practice."
"Our stakeholders will scrutinize how we adopt AI; careless use could undermine our credibility."
"AI can provide data analysis, but we bring the ability to ensure that research remains human-centered."
"The future researcher may need to become a 'triple threat' who navigates product, design, and AI tools."
"To maximize research impact, we should view AI as a means to amplify human insight, not as a replacement."
More Videos
"Research should not be siloed; it should inform every aspect of design."
Prayag NarulaHow to Empower Your Designers to Do Good Research – And Why You Want To
June 10, 2022
"Adding a DPM was more important than even adding another designer."
Brennan HartichCommunicating and Establishing DesignOps as a New Function
November 7, 2018
"Not all power has to sit in a centralized way; AI can be adaptive and decentralized."
Tricia WangFrom Users to Shapers of AI: The Future of Research
March 25, 2024
"Trauma is a loaded word, with psychological experiences that are subjective and unique to each individual's perception."
Rachael Dietkus, LCSW Uday Gajendar Dr. Dawn Emerick Dawn E. Shedrick, LCSWLeading through the long tail of trauma
July 13, 2022
"The best answer to cultivating culture is to ask more questions."
Miles OrkinCreativity and Culture
November 8, 2018
"To create tension, build empathy and a shared vision."
Jon FukudaStorytelling for DesignOps
August 17, 2023
"You have to start by looking at some of the ratios."
Sam YenDriving Organizational Change Through Design? Do more of this and less of that
June 9, 2017
"Minimum viable product has become the minimal thing you can do to get out in the world, but it doesn't necessarily mean that you'll satisfy the needs of people."
Steve Baty Richard Dalton Maria Giudice Harry MaxDiscussion
June 9, 2016
"The word that comes to mind with AI is fear."
Frances Yllana Jorge Arango Maria Taylor Briana ThomasThe Big Question about Impact: A Panel Discussion
September 24, 2024
