Lada Gorlenko
Senior Director of Research at MURAL
Sharbani Dhar
Program Design Lead, Australia Post
Sébastien Malo
UX Research and Design Manager, CN
Rob Mitzel
DesignOps and Enablement Team Supervisor, Ford Motor Company
Ivana Ng
Director of Product, Nava PBC
Michal Anne Rogondino
Founder & CEO, Rocket Communications, Inc.
Summary
Join today's speakers for Q&A and discussion of the day's topics.
Key Insights
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Invest in operations early to prevent growing pains later on.
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Interacting with team members and stakeholders is crucial for advocating UX.
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Building networks is essential for career progression and organizational growth in UX.
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Compromising on methodologies is sometimes necessary for achieving business objectives.
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Utilize quantitative and qualitative data to define success metrics and educate stakeholders.
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Encourage team members to engage in user testing to build empathy and understanding of UX.
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Establish analytics and feedback mechanisms from the beginning of projects for ongoing improvement.
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Integrate stakeholder education into the team's core objectives to foster a culture of UX advocacy.
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Create safe environments for junior staff to engage with higher management and build confidence in UX discussions.
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Use anecdotal success stories to convince others of the value of UX initiatives.
Notable Quotes
"Operations should not be an afterthought when scaling."
"Invest in operations from the start to ensure scaling well."
"Interact with your team members; that's how you can move your organization forward with UX."
"Even at a junior level, you can create buy-in by helping each other."
"You can't complain about the lack of a seat at the table if you don't offer one of your own."
"Value wins, regardless of the tools or methodologies used."
"Analytics and customer feedback should be accessible to all stakeholders for ongoing education."
"Compromise on how you achieve the goal, but not on what the goal is."
"Create a culture where all team members have the responsibility to advocate for UX."
"It's essential to keep the ultimate business goal in mind, even when delivering UX designs."
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