Lada Gorlenko
Senior Director of Research at MURAL
Sharbani Dhar
Program Design Lead, Australia Post
Sébastien Malo
UX Research and Design Manager, CN
Rob Mitzel
DesignOps and Enablement Team Supervisor, Ford Motor Company
Ivana Ng
Director of Product, Nava PBC
Michal Anne Rogondino
Founder & CEO, Rocket Communications, Inc.
Summary
Join today's speakers for Q&A and discussion of the day's topics.
Key Insights
-
•
Invest in operations early to prevent growing pains later on.
-
•
Interacting with team members and stakeholders is crucial for advocating UX.
-
•
Building networks is essential for career progression and organizational growth in UX.
-
•
Compromising on methodologies is sometimes necessary for achieving business objectives.
-
•
Utilize quantitative and qualitative data to define success metrics and educate stakeholders.
-
•
Encourage team members to engage in user testing to build empathy and understanding of UX.
-
•
Establish analytics and feedback mechanisms from the beginning of projects for ongoing improvement.
-
•
Integrate stakeholder education into the team's core objectives to foster a culture of UX advocacy.
-
•
Create safe environments for junior staff to engage with higher management and build confidence in UX discussions.
-
•
Use anecdotal success stories to convince others of the value of UX initiatives.
Notable Quotes
"Operations should not be an afterthought when scaling."
"Invest in operations from the start to ensure scaling well."
"Interact with your team members; that's how you can move your organization forward with UX."
"Even at a junior level, you can create buy-in by helping each other."
"You can't complain about the lack of a seat at the table if you don't offer one of your own."
"Value wins, regardless of the tools or methodologies used."
"Analytics and customer feedback should be accessible to all stakeholders for ongoing education."
"Compromise on how you achieve the goal, but not on what the goal is."
"Create a culture where all team members have the responsibility to advocate for UX."
"It's essential to keep the ultimate business goal in mind, even when delivering UX designs."
More Videos
"What customers care about is the first thing we should measure."
Kristin Skinner Kamdyn MooreGroup Activity: A Deep Dive Into Value and Outcomes
October 23, 2019
"The broader framing here is about enhancing our thinking through effective note-taking."
Jorge ArangoThe Best of Both Worlds: How to Integrate Paper and Digital Notes (1st of 3 seminars) (Videoconference)
April 5, 2024
"The video board is a digital canvas where your research comes to life."
Prabhas Pokharel Mayo NissenOrder and Chaos: New Ways of Collaborating on Synthesis and Storytelling
March 10, 2022
"Two out of five people live with a disability, making this an essential market to address."
Sam ProulxMobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
March 10, 2022
"Research is often perceived as a solitary activity, but in reality, it’s a collaborative effort."
Roberta Dombrowski Sam Duong WoloszynskiMaking Research a Team Sport
March 11, 2022
"We need to support people's many ways of shaping systems."
Josina VinkNavigating the pitfalls of systems thinking in service design
December 4, 2024
"Our profession is undergoing shifts that go beyond our control, but we can identify leverage points to create change."
Angelos ArnisNavigating the Rapid Shifts in Tech's Turbulent Terrain
October 2, 2023
"Our existing clients, businesses who buy in bulk, could facilitate our B2B operations."
Ted NewardTheme 4: Enterprise Organizational Journey
June 4, 2019
"When they see a better way to do things, they’re more likely to buy into that change."
Maria SkaadenPanel Discussion: Methodologies and Work Environments
November 8, 2018
