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Summary
As the field of research evolves rapidly, maintaining a shared understanding of our foundational principles becomes crucial. Our panelists will explore key principles, including uncovering insights from unexpected business settings, prioritizing outcomes over rigid methodologies, and using foresight to envision our futures. They will invite us to contemplate what our future as researchers could look like if we reimagined these fundamental aspects of our practice. Attend all of our Advancing Research community workshops Each free virtual workshop is made up of panelists who will share short provocations on engaging ideas to discuss as a group, as well as a leader in our field to moderate. If you're looking for discussions that challenge the status quo and can truly advance research, look no further than our workshop series. (P.S. We’ll be drawing most of our Advancing Research 2025 conference speakers from those who present at upcoming workshops—so tune in for a sneak peek of what's to come from #AR2025!) July 24, 4-5pm EDT Watch Video Theme 1: Democratization Working with it, not against August 7, 11am-12pm EDT Watch Video Theme 2: Collaboration Learning from market research, data science, customer experience, and more August 21, 4-5pm EDT Watch Video Theme 3: Communication Innovative techniques for making your voice heard September 4, 11am-12pm EDT Watch Video Theme 4: Methods Expanding the UXR toolkit beyond interviews September 18, 4-5pm EDT Watch Video Theme 5: Artificial Intelligence Passionate defenses, reasoned critiques, and practical application October 2, 11am-12pm EDT Watch Video Theme 6: Junctures for UXR Possible futures and the critical decisions to move us forward
Key Insights
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Cultural nuances greatly affect how users interact with products, particularly in cross-cultural contexts.
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Building relationships with stakeholders is crucial for UX researchers to ensure insights are valued and utilized.
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Asking if you are the right researcher for a specific cultural context can enhance the relevance and accuracy of findings.
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Documentation and sharing past insights can help bridge gaps between UX research and product management.
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The collaboration between UX researchers and customer-facing teams can lead to more holistic understanding of user needs.
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Encouraging knowledge sharing sessions across teams can enhance the impact of UX insights.
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Emerging research methodologies should be framed in practical contexts to show their real-world applicability.
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UX researchers should engage proactively in discussions beyond traditional handoffs to ensure continued impact of their insights.
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A more curated research approach may serve organizations better than continuous data collection, focusing on actionable insights.
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Understanding organizational workflows allows researchers to better align their methods with team needs.
Notable Quotes
"I think we could connect better with product managers and the customer facing teams as well."
"As researchers, we like to pride ourselves in advocating for users, but we need to look beyond that and build a more holistic perspective."
"Every research question is usually a part of a larger project."
"What people will fight you on is the method."
"It's easier to ask questions and get honest answers when you build relationships first."
"Cultural intelligence should be embedded in different stages of the product development process."
"Every session that we have with users should be documented because it can be utilized for some future project."
"Socializing research beyond just the product team is important to build understanding and relevance across departments."
"It’s not just about discovering more data, but curating what we already have to make it actionable."
"The collaboration element of UX research needs to be emphasized to help apply research insights effectively."
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