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The Big Question about Innovation: A Panel Discussion
Gold
Wednesday, September 25, 2024 • DesignOps Summit 2024
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The Big Question about Innovation: A Panel Discussion
Speakers: Jon Fukuda , Amy Evans , Ignacio Martinez and Joe Meersman
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Summary

What’s the most important question regarding today’s theme of innovation that we, as a community, need to address? We’ve asked you, you’ve spoken—and now we’ll tackle it with the aid of Jon and some of today’s speakers.

Key Insights

  • Defining and agreeing on core design values like integrity and respect is foundational for fostering innovation in design ops.

  • Innovation succeeds best when focused on solving one key prioritized problem, avoiding trying to fix everything at once.

  • Balancing innovation with existing organizational rhythms and tempos is essential for impactful adoption.

  • AI will transform design operations incrementally, with humans needed to maintain accountability and oversee outputs.

  • Large enterprises face unique AI adoption challenges due to security protocols and concerns over data residency.

  • Empathy is crucial in innovation workflows to truly understand and address user needs beyond mere efficiency metrics.

  • Workshops can help break down communication barriers and build collaboration even when chemistry is initially poor.

  • Aligning teams early on a clear, shared ‘north star’ problem supports sustained alignment despite differing perspectives.

  • Shared tooling and standardized taxonomies across design, product, and development teams improve communication and outcomes.

  • Overcapacity and competing priorities threaten sustainable innovation; operations must manage workload for scalable delivery.

Notable Quotes

"Each team should talk about their core values like integrity, accountability, and respect to work together with the same mindset."

"We’re lucky if we solve a single thing; everything else has to be parking lot."

"Innovation has to fit within the tempo and rhythm of the organization and leadership."

"AI won’t transform all things at once; it’s about piloting and delivering discrete business value first."

"A large organization’s security protocols make AI adoption slower and more complex than in smaller groups."

"Without a human in the loop, AI can go off and do crazy disastrous things."

"Empathy means constantly going back to the people using the tools and hearing their feedback."

"Getting people who don’t communicate well to at least work together on a single thing is the first step to innovating together."

"Aligning on a north star problem gets everyone excited and aligned from the beginning."

"If design, product, and development use different tools, we end up talking past one another."

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