"Prototype" vs "Prototype"--Breaking Down and Rebuilding Our Understanding of What We Do
Summary
Key Insights
-
•
Differences in professional language between UX and industrial design can create significant communication barriers.
-
•
Words like prototype and designer are often overloaded with multiple meanings, causing misunderstandings.
-
•
Forcing people to avoid contentious words encourages clearer articulation of actual work and value.
-
•
Affinity diagramming from the bottom up helps teams build a shared language and trust.
-
•
Physical artifacts like sticky notes serve as 'objects of discourse' to anchor difficult conversations.
-
•
Digitizing team mapping outputs preserves momentum and enables deeper analysis and framework creation.
-
•
Involving the entire team in both collective and individual reflection fosters vulnerability and connection.
-
•
Skills self-assessment tools must be tailored with team input to avoid resistance and promote engagement.
-
•
Encouraging teammates to see and support each other's growth potential can be surprisingly powerful.
-
•
The process and dialogue behind artifacts are more important than the artifacts themselves.
Notable Quotes
"That's not a prototype."
"We were spending time defending the meaning of words rather than discussing the content of the work."
"Words are how we express our values, our philosophies, why we do what we do as designers and researchers."
"Instructing people to forget about the labels is asking them to ignore the pain."
"We had to make everybody feel safe to participate in this exercise."
"Before we started this process, we banned words like designer and prototype."
"This was the first time the director saw the team doing something together."
"It’s not about the diagram, it’s about the dialogue."
"People were encouraging each other to score themselves higher and see their own potential."
"If we had pulled something off the internet, half the time would be spent on critique."
Or choose a question:
More Videos
"A gardening metaphor fits culture better than cold, invisible icebergs because it highlights nurturing and growth."
Stephen AndersonPuzzled? How to Coordinate Humans for Complex Challenges
May 27, 2021
"Intel’s research on cell phones was unbelievably insightful but the company did nothing because it conflicted with their profit margin and core product beliefs."
Peter LevinSolve a Problem Here, Transform a Strategy There: Research as an Occasion for Expanding Organizational Possibility
March 25, 2024
"When trust is high, speed goes up and costs go down."
Alastair SimpsonDebunking the Myths of Cross-Disciplinary Collaboration
October 24, 2019
"Splitting people’s allocation across different teams created work-life balance issues requiring more oversight."
Alicia MootyDesign Staffing Models
September 30, 2021
"If your topic is already tackled exceptionally by a prior book, go deeper or wait until the market shifts."
Louis RosenfeldCoffee with Lou: Should You Write a (UX) Book?
March 7, 2024
"Naming is an exercise in power when what is being named has been historically erased."
Sarah FathallahLessening the Research Burden on Vulnerable Communities
March 30, 2020
"Ops-first means standardizing processes so we can scale and onboard new team members quickly."
Clemens Janssen Jane DavisEfficiently Scaling Research as a Team of One
March 28, 2023
"My hope is that in five years we won’t have Chief Sustainability Officers because sustainability will be part of every process and mindset."
Chris HammondEmbedding sustainability into enterprise design and development: A journey towards "sustainability consciousness"
April 2, 2025
"People want to demystify AI because most have been native AI users without even realizing it."
Tom Armitage Carla Diana Kanene Ayo HolderDay 2 Panel: Looking ahead: Designing with AI in 2026
June 11, 2025