Summary
Building a Design Ops team means having a long-term vision and thinking about future growth from the very beginning. DesignOps team members can become key problem solvers bringing value to your company—or can hit professional dead end without leveraging their true strengths. As a new discipline, how you plan to build strong culture and meaningful growth paths will provide ongoing value to your company. Courtney Kaplan will talk about how you can define opportunities for your team, find the right challenges for talent, and provide support in creating an impactful discipline.
Key Insights
-
•
Design program management grew from a 2-person team to over 300 in Facebook's ads design group in five years.
-
•
Building design ops requires moving through four phases: triaging, discovering, emerging, and strategizing.
-
•
Initial hiring should focus on clear prioritization and a vision to attract long-term, motivated talent.
-
•
Early DPMs often become overwhelmed by requests; managers must protect their focus and support growth.
-
•
It's crucial to understand DPMs' unique passions and strengths, not just their skills, for sustainable growth.
-
•
Without thoughtful growth, DPMs risk becoming overwhelmed coordinators or burnt-out super producers.
-
•
Creating community and mentorship among DPMs reduces the loneliness of being the sole ops person on a team.
-
•
As DPMs mature, they identify complex organizational problems and develop scalable solutions like onboarding camps.
-
•
Successful design ops teams share best practices broadly and build cross-functional partnerships beyond design.
-
•
Strategic design ops partners influence company success by proactively shaping plans alongside leadership.
Notable Quotes
"I was much more interested in talking to clients, understanding the scope, and translating that into what designers would build."
"We grew from two designers to 50 in four months, then over 300 in five years in just the ads design org."
"Start with making a big list of all the things breaking within design and bucket them to prioritize."
"Those first hires establish the tone of the entire design ops discipline moving forward."
"DPMs can get overwhelmed quickly because they want to say yes to everything; managers must help say no."
"Helping your team take risks and stretch is critical even though design ops tend to be risk averse by nature."
"My team felt lonely—like lone wolves being the only one of their kind on their teams."
"No one else knows what you know as a DPM. You have to coach and help them frame up problems."
"We created onboarding camps that helped new hires become impactful faster and packaged that across teams."
"The ultimate place for a design ops team is to be strategic partners driving company success."
Or choose a question:
More Videos
"Measuring impact means linking research insights back to decisions and how they affect roadmaps and priorities."
Ned Dwyer Emily Stewart James WallisThe Intersection of Design and ResearchOps
September 24, 2024
"Government is seven plus years behind industry – not bleeding edge, more like the dull butter knife edge."
Michael LandEstablishing Design Operations in Government
February 18, 2021
"Blockchain apps aren’t located in one country or jurisdiction, making legal enforcement of accessibility laws difficult."
Sam ProulxTo Boldly Go: The New Frontiers of Accessibility
November 18, 2022
"With seven UXters for 400 products, the math doesn’t add up, so we must choose where we focus."
Vasileios XanthopoulosA Top-Down and Bottom-Up Approach to User-Centric Maturity at Scale
January 8, 2024
"While technical errors matter, broader issues like content relevance and navigation create more mission failures."
Andrew Custage Michael MallettThe Digital Journey: Research on Consumer Frustration and Loyalty
March 29, 2023
"We had one researcher for every 10 designers, sometimes even one for every 15."
Marjorie Stainback Kelsey KingmanTransforming Strategic Research Capacity through Democratization
October 24, 2019
"You don’t have time not to build connections; the lack of connection is why everything is taking longer."
Alla WeinbergCross-Functional Relationship Design
December 6, 2022
"Before sharing insights, I try to prime the room by acknowledging feelings and starting fresh."
Jerome “Axle” BrownHow to Use Self-Directed Learning to Ensure Your Research Insights are Heard and Acted Upon
March 11, 2021
"Our offices have stand-up desks, nice collaboration areas, and comfy seating with a fresh, on-brand look."
Jen Crim Jess Quittner Saritha Kattekola Alex Karr Gurbani PahwaCulture, DIBS & Recruiting
June 11, 2021
