Summary
As AI reshapes workflows and economic shifts demand smarter, leaner ways of working, Design Operations is emerging as a key driver of organizational transformation. In this talk, Alnie Figueroa explores how DesignOps can lead this evolution—building systems that are not only efficient, but intelligent, adaptive, and future-ready. Alnie shares how she and her teams are actively experimenting with AI to accelerate research, optimize delivery, and reimagine how design collaborates across functions. She highlights how DesignOps can drive meaningful change—while navigating ambiguity with clarity and purpose. This session offers actionable steps for practitioners looking to lead transformation: audit how your teams work, embed continuous learning into your systems, and treat AI not as a threat—but as a strategic collaborator in shaping what comes next.
Key Insights
-
•
AI is shifting the design operations landscape, creating both fear and opportunity.
-
•
Design operations teams excel at handling ambiguity and chaos, positioning them as natural leaders in AI adoption.
-
•
A three-phase AI fluency playbook involves being AI curious, AI competent, and AI fluent.
-
•
Building AI fluency starts with leveraging community and peer mentoring rather than relying solely on AI experts.
-
•
Hosting AI hackathons with low-commitment, creative prompts helps overcome fear and sparks engagement.
-
•
AI can act as a collaborator within teams, supplementing skills and accelerating processes like storyboarding.
-
•
Operationalizing AI tools includes creating AI personas to answer resource and project capacity questions.
-
•
The future design workforce may require new roles such as conversational AI designers or AI trainers.
-
•
Ethical AI use involving privacy and bias mitigation is critical as AI becomes integrated in design workflows.
-
•
Measuring both efficiency gains and creative range is essential to justify AI integration beyond hype.
Notable Quotes
"AI is here to stay, challenging our norms and shaping our future."
"Nobody can predict where we’re going, but we can choose to shape the future."
"Who deals with chaos, ambiguity, and disruption best? It’s us, design operations humans."
"Our goal is to be AI fluent, not necessarily AI experts."
"AI is just a better version of the tools you’re already using to refine ideas and express thoughts."
"Think of AI as an additional team member pushing your creative thinking and expanding your idea range."
"The hackathon is a low-commitment way to get people creatively engaged and having fun."
"We created an AI persona called Dreamweaver to answer real-time team capacity and project questions."
"It is our job to lead and transform with empathy and heart because there’s fear in everyone."
"Start tinkering, playing around, and pushing AI’s limits because the industry shift is going to get faster."
Or choose a question:
More Videos
"We have to ask who is not in the room and whether representation truly reflects the target audience."
Zariah CameronStreamlining an Inclusive Design Practice
October 3, 2023
"Being nimble means sometimes you have to throw out academic rigor and just do what’s practical at the moment."
Renee BouwensLanding Product Impact: Aligning Research as a Foundational Driver for Delivering the World’s Best Products
December 15, 2023
"We need to reclaim the value and importance of facilitation as strategically critical work."
Matt LeMayYou Don’t “Get” Anyone to Do Anything
December 6, 2022
"We have to give ourselves space to tell impact stories that aren’t quantified; numbers don’t always capture the full picture of success."
Eduardo Ortiz Robin Beers Rachael Dietkus, LCSW Bruce Gillespie Jess Greco Marieke McCloskey Renee ReidDay 3 Theme Panel
March 13, 2025
"Every major brand has a dark side brought to you by design on purpose, 40 hours a week."
George AyeThat Quiet Little Voice: When Design and Ethics Collide
November 16, 2022
"Everyone has thoughts on what their job is, so starting with roles and responsibilities gets quick buy-in."
Cassandra PiesterDeveloping and Deploying Your Design Operations Strategy
September 24, 2024
"The viruses don't discriminate based on race, but our healthcare system does."
Megan CamposWhat Did I Miss? The Hidden Costs of Deprioritizing Diversity in User Research
March 12, 2021
"Celebrate progress continuously and use OKRs as a learning process to evolve goals and strategies."
Bria Alexander Benson Low Natalya Pemberton Stephanie GoldthorpeOKRs—Helpful or Harmful?
January 20, 2022
"Design maturity shifts focus from evangelism to operations as organizations strengthen their design impact."
Sarah WilliamsA Framework for CX Transformation
June 11, 2021
