Theme Two Intro
Summary
The speaker opens by celebrating the efforts of Dante, Courtney, Olney, and Gonzalo for their dedication in curating and presenting on the theme of scaling design organizations. The talk covers a broad range of topics including the critical role of empathy in driving business outcomes, practical strategies for defining ROI in design, and best practices for retaining employees in design teams. It also addresses how design departments intersect with operations, product, and engineering organizations. Throughout, the speaker stresses the importance of community support and collaboration during uncertain times for the industry. They express optimism that by learning from experienced practitioners and engaging collectively, the design community can navigate murky waters and create a clearer path forward for future design leaders.
Key Insights
-
•
Empathy in design directly influences the bottom line in organizations.
-
•
Defining ROI for design requires tactile and practical approaches.
-
•
Employee retention in design teams depends on adopting best practices tailored to their needs.
-
•
Design often operates at the intersection of operations, product, and engineering teams.
-
•
Supporting each other in the design community helps navigate uncertain and complex times.
-
•
Scaling design organizations involves learning from a mix of experiences in both large and small setups.
-
•
Career-defining experiences shared by speakers offer valuable frameworks for growth.
-
•
Collective engagement, including virtual channels like Slack, strengthens the design community's future.
-
•
Optimism is key despite challenges the design industry is currently facing.
-
•
Clear communication and feedback are essential in successful design team curation and scaling.
Notable Quotes
"I am so incredibly proud of Dante, Courtney, Olney, and Gonzalo for their care and effort in the curation process."
"Each of these speakers shares career defining experiences scaling design organizations large and small."
"You’re going to get the importance of empathy to the bottom line."
"You’ll hear tactile guidance on defining ROI."
"We help each other, support each other, and guide each other through murky and unclear times."
"The waters of operations can feel incredibly murky and the path forward may not always be clear."
"Through the expertise of our speakers and your engagement, we forge the future of our industry."
"Scaling design organizations is the theme because in trying times, we need each other's support."
"The community of practitioners is the way we carry each other through difficult moments."
"I simply cannot wait for you all to see the outstanding presentations they prepared."
Or choose a question:
More Videos
"Emotional intelligence is key to navigating situations with senior leaders multiple grades above you."
Isaac HeyveldExpand DesignOps Leadership as a Chief of Staff
September 8, 2022
"Cloud code wasn’t programmed to do this; it’s a very lightweight system where the model does most of the work."
Peter Van DijckHands on AI #3: Claude Code for UX people
October 22, 2025
"The higher up you are in an organization, the more distorted your reality is likely to be."
Dave GrayLiminal Thinking: Sense-making for systems in large organizations
May 14, 2015
"Separate accessible designs are never equal, so we must design inclusively from the start to unlock all the benefits of accessibility."
Sam ProulxAccessibility: An Opportunity to Innovate
June 8, 2022
"Treat each cross-functional group as a cohort to help them learn and experience design together."
Wendy JohanssonAn Education on Design Education for Orgs
June 10, 2021
"There will be session notes and sketch notes so you don’t have to take notes yourself unless you want to."
Bria Alexander Louis RosenfeldWelcome
January 8, 2024
"Can we just hang out, get on the tube, and hang out at Heathrow? He looked at me very strangely."
Stephen PollardClosing Keynote: Getting giants to dance - what can we learn from designing large and complex public infrastructure?
November 7, 2017
"AI-generated imagery feels too shiny and perfect — unlike the human-made objects that carry flaws and presence of the maker."
Uday Gajendar Adam RichardsonFrom AI to Zeitgeist: Theory as the design antidote to AI hype
March 27, 2025
"There’s no good answer yet for how to resolve the inequities created by differential access to digital technology."
Leah BuleyClosing Plenary: The Crisis of Digital
March 31, 2020