Rosenverse

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The Rosenbot and the Rosenverse: An AMA with Lou Rosenfeld
Gold
Wednesday, June 5, 2024 • Designing with AI 2024
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The Rosenbot and the Rosenverse: An AMA with Lou Rosenfeld
Speakers: Louis Rosenfeld
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Summary

What happens when you mix together nearly 20 years of lovingly-created UX books, conference recordings, conversations, and much more? And fold in a well-designed chatbot to help pull all this curated goodness together? You get the Rosenverse—Rosenfeld Media's new membership platform that you can try today! Join Lou Rosenfeld for a quick tour of the Rosenverse, and bring your questions and suggestions.

Key Insights

  • Rosenfeld Media has curated UX content for over 15 years, including 60 books and 220 podcast episodes.

  • The Rosenverse is a membership platform with free and premium tiers, offering access to community events, Slack, and exclusive content.

  • The Rosen bot is a GPT-4 based AI that synthesizes Rosenfeld Media’s vast curated content to answer UX questions with sourced references.

  • The platform requires membership, even for free events, to streamline access and community building.

  • Quality of recordings varies, especially older community sessions, but they meet reasonable production standards.

  • Lou sees his role as a 'starter' who initiates projects but relies on the business infrastructure to maintain the platform long term.

  • Future improvements include deeper conversational UI beyond text input and output, such as clickable prompts for expanding answers.

  • Integration with other AI agents (e.g., IBM research bots) is envisioned to create a multi-agent ecosystem for research and guidance.

  • Slack remains an important but challenging community platform due to cost and conversation complexity for AI analysis.

  • There is interest in linking AI-summarized content directly to specific pages in books, though technical challenges exist in correlating vectorized text to pagination.

Notable Quotes

"I’ve been in the UX world for like 30 something years before we were even calling it UX."

"We took thousands of hours of curated content and built a chatbot around it so it’s not garbage in, garbage out."

"We do about a hundred free community sessions a year where anyone with membership can attend."

"The Rosenverse is a weird mix: it’s a for-profit business but also a neutral community resource."

"As a starter, I’m great at beginning things, but the company has the infrastructure to maintain them."

"Peter van D**e really pushed us to think about the bot as part of a conversation, not just a query-response machine."

"The Rosen bot gives you sourced, clickable links to books and videos, so you can dig deeper."

"Some early community recordings sound rough, but the overall error rate for the AI transcription is pretty low."

"Slack is growing steadily for us, but it’s hard to moderate and expensive at scale."

"Imagine a world where research bots at IBM talk to the Rosen bot to give you better guidance on interpreting research."

Ask the Rosenbot
Charlotte Vorbeck
Pipeline to Civic Design
2021 • Civic Design 2021
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Dan Saffer
Why AI projects fail (and what we can do about it)
2025 • Rosenfeld Community
Chris Chapo
Data Science and Design: A Tale of Two Tribes
2015 • Enterprise UX 2015
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Chelsea Mauldin
Let's Talk About Money
2022 • Civic Design 2022
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Iulia Cornigeanu
QuantQual Book Club: Small Data
2024 • QuantQual Interest Group
Chris Geison
Theme 1 Intro
2022 • Advancing Research 2022
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Megan Blocker
Day 2 Theme Panel
2025 • Advancing Research 2025
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Louis Rosenfeld
How AI will Change DesignOps Tooling
2023 • DesignOps Summit 2023
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Uday Gajendar
Theme Four Intro
2023 • Enterprise UX 2023
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Justin Entzminger
Risk and Reward: How to Diversify the Field of Civic Innovators and Designers
2022 • Civic Design 2022
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Carol Massa
Designing Health: Integrating Service Design, Technology, and Strategy to Transform Patient and Clinician Experiences
2024 • Advancing Service Design 2024
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Victor Udoewa
Radical Participatory Design: Decolonizing Participatory Design Processes
2021 • Civic Design 2021
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Jemma Ahmed
Bringing together market and user research
2019 • Advancing Research Community
Lada Gorlenko
Theme 1: Intro
2024 • Enterprise Experience 2020
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Kristen Honey
"Let’s Talk About Data and Crisis”: Public Digital Service Delivery = Open Data + Human Centered Design
2021 • Civic Design Community
Jennifer Strickland
Adopting a "Design By" Method
2021 • Civic Design 2021
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