Rosenverse
Adopting a "Design By" Method

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Adopting a "Design By" Method

Gold
Thursday, December 9, 2021 • Civic Design 2021
Share the love for this talk
Adopting a "Design By" Method
Speakers: Jennifer Strickland
Link:

Summary

The design establishment is rooted in the same inequities rampant throughout our societies. In civic design it is especially critical we adopt inclusive and equitable methods to best accommodate the varied realities of the People we serve. Let's spend time reflecting on the sources of our design practices, who benefits, who is harmed, and who is included/excluded. Who has power? What about the key performance metrics our government agencies monitor? Why are existing approaches problematic? Where are the roots of these issues, and when did things change? How do we get started with more humanity-centered approaches? Here are key steps to tackle processes and address inequity, unconscious bias, privilege, oppression, etc. that come from the roots of our established design systems, to invite a method of 'Design By' that empowers the People we serve. Let's leave no one behind.

Key Insights

  • Designers have significant power to include or exclude voices through their priorities and advocacy.

  • Traditional 'design for' approaches often perpetuate colonialist and white supremacy cultural values.

  • Shifting from designing for to designing with or by communities leads to more equitable outcomes.

  • Equality means equal access, but equity focuses on equal outcomes tailored to real needs.

  • Self-awareness of privilege and identity is crucial for effective inclusive design.

  • Participatory design methods empower marginalized voices and improve collaboration.

  • Provocative prototypes can provoke meaningful conversations and surface unconsidered values.

  • Hiring for lived experience enriches design processes beyond academic or work credentials.

  • Intentional gap analysis in research reveals whose voices are missing and helps address systemic exclusion.

  • Investing in continuous learning through resources like Creative Reaction Lab and Design Justice is key to advancing design equity.

Notable Quotes

"Designers have power. We get to decide who gets heard, who gets included, who gets excluded."

"The establishment mindset is colonialism manifest in the design world."

"Power hoarding, paternalism, perfectionism—these uphold white supremacy culture in design."

"We need to move to designing with, rather than designing for."

"Equity is equal outcomes, not just equal access to a bicycle everyone can’t necessarily ride."

"Work on yourself. Understand your identity and privilege before trying to serve others."

"The absence of empathy and understanding is causing much of the pain in design."

"Hiring for lived experience, not just academic credentials, changes the game."

"Provocative prototypes provoke conversation and surface unspoken values."

"When the powerless get to speak freely, those in power hear what they desperately need to."

Ask the Rosenbot
Kate Kalcevich
Designing inclusively with AI
2024 • Designing with AI 2024
Gold
Megan Blocker
Theme 2 Intro
2025 • Advancing Research 2025
Gold
Kristin Skinner
Theme 1 Intro
2021 • DesignOps Summit 2021
Gold
Jon Fukuda
Theme One Intro
2022 • DesignOps Summit 2022
Gold
Verónica Urzúa
The B-side of the Research Impact
2021 • Advancing Research 2021
Gold
Alan Williams
Designing essential financial services for those in need
2022 • Civic Design Community
Laura Weiss
Turn Down the Heat: 3 Ways to Handle Conflict in the Moment
2024 • Rosenfeld Community
Lavrans Løvlie
Ask me anything – Authors of Service Design: From Insight to Implementation
2025 • Advancing Service Design 2025
Gold
Dan Hill
Strategic design, slowdown, and the infrastructures of everyday life
2022 • Enterprise Community
Sheryl Cababa
Day 2 Panel
2024 • Designing with AI 2024
Gold
Ebru Namaldi
Designing the Designer’s Journey: Scaling Teams, Culture, and Growth Through DesignOps
2025 • DesignOps Summit 2025
Gold
Ben Blumenrose
The AI + Design wave has arrived: Making sense of the 2026 AI + Design Report
2026 • Designing with AI 2026
Conference
Uday Gajendar
10 Years of Enterprise UX: Reflecting on the community and the practice
2025 • Enterprise Community
Anna Avrekh
Diversity In and For Design: Building Conscious Diversity in Design and Research
2021 • Design at Scale 2021
Gold
Taylor Klassman
The Evolution of UX Research Platforms
2026 • Advancing Research 2026
Gold
DesignOps and The Great Talent War of 2021
2021 • DesignOps Community

More Videos

Darian Davis

"Taking responsibility for our behaviors starts with an apology and continues with regular feedback and action."

Darian Davis

Lessons from a Toxic Work Relationship

January 8, 2024

Indi Young

"Your thinking style while caregiving might be ‘Give dignity and agency’ but change as resistance grows."

Indi Young

Thinking styles: Mend hidden cracks in your market

January 8, 2025

Louis Rosenfeld

"I want you to have the best time possible and bring your fullest self to our conference today."

Louis Rosenfeld Bria Alexander

Day 1 Welcome

September 23, 2024

Melissa Schmidt

"Our products are powerful and complex, and customers use them end to end from concept to creation and monitoring."

Melissa Schmidt Adam Menter

How UX Research Hit It Big in Las Vegas

June 4, 2019

Kristin Skinner

"People spend about 60% of their time on the work about the work."

Kristin Skinner Kamdyn Moore

8 Types of Measures in Design Operations

April 16, 2020

Dave Hora

"Sales and support teams are closer to ground truth than many might realize and are invaluable partners for researchers."

Dave Hora

Advice for Establishing Research

December 8, 2022

Sean Fitzell

"We wanted to surface agents day-to-day jobs, not necessarily how they were using Compass products."

Sean Fitzell Sarah Han Kayla Farrell

Craft of User Research: Building Out Jobs to be Done Maps

March 12, 2021

Jason Mesut

"People rarely spend time to self reflect, but visual tools help engage them."

Jason Mesut

Shaping design, designers and teams

November 8, 2018

Dante Guintu

"We matched designers with new peer buddies outside their usual domains to encourage learning and networking."

Dante Guintu

How to Crush the Talent Crunch

September 8, 2022