Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Adopting a "Design By" Method
Gold
Thursday, December 9, 2021 • Civic Design 2021
Share the love for this talk
Adopting a "Design By" Method
Speakers: Jennifer Strickland
Link:

Summary

The design establishment is rooted in the same inequities rampant throughout our societies. In civic design it is especially critical we adopt inclusive and equitable methods to best accommodate the varied realities of the People we serve. Let's spend time reflecting on the sources of our design practices, who benefits, who is harmed, and who is included/excluded. Who has power? What about the key performance metrics our government agencies monitor? Why are existing approaches problematic? Where are the roots of these issues, and when did things change? How do we get started with more humanity-centered approaches? Here are key steps to tackle processes and address inequity, unconscious bias, privilege, oppression, etc. that come from the roots of our established design systems, to invite a method of 'Design By' that empowers the People we serve. Let's leave no one behind.

Key Insights

  • Designers have significant power to include or exclude voices through their priorities and advocacy.

  • Traditional 'design for' approaches often perpetuate colonialist and white supremacy cultural values.

  • Shifting from designing for to designing with or by communities leads to more equitable outcomes.

  • Equality means equal access, but equity focuses on equal outcomes tailored to real needs.

  • Self-awareness of privilege and identity is crucial for effective inclusive design.

  • Participatory design methods empower marginalized voices and improve collaboration.

  • Provocative prototypes can provoke meaningful conversations and surface unconsidered values.

  • Hiring for lived experience enriches design processes beyond academic or work credentials.

  • Intentional gap analysis in research reveals whose voices are missing and helps address systemic exclusion.

  • Investing in continuous learning through resources like Creative Reaction Lab and Design Justice is key to advancing design equity.

Notable Quotes

"Designers have power. We get to decide who gets heard, who gets included, who gets excluded."

"The establishment mindset is colonialism manifest in the design world."

"Power hoarding, paternalism, perfectionism—these uphold white supremacy culture in design."

"We need to move to designing with, rather than designing for."

"Equity is equal outcomes, not just equal access to a bicycle everyone can’t necessarily ride."

"Work on yourself. Understand your identity and privilege before trying to serve others."

"The absence of empathy and understanding is causing much of the pain in design."

"Hiring for lived experience, not just academic credentials, changes the game."

"Provocative prototypes provoke conversation and surface unspoken values."

"When the powerless get to speak freely, those in power hear what they desperately need to."

Ask the Rosenbot
Sam Proulx
Mobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
2022 • Advancing Research 2022
Gold
Daniel Orbach
Zero to One: Co-Creating Operating Models with your Team
2024 • DesignOps Summit 2024
Gold
Billy Carlson
Pro-level UI Tips for Beginners
2022 • DesignOps Summit 2022
Gold
Alba Villamil
Stereotyped by Design: Pitfalls in Cross-Cultural User Research
2020 • Advancing Research 2020
Gold
Meredith Black
Scaling Design Culture
2017 • DesignOps Summit 2017
Gold
Eduardo Ortiz
Theme 3 Intro
2025 • Advancing Research 2025
Gold
Alana Washington
Theme 3 Intro
2021 • DesignOps Summit 2021
Gold
Uday Gajendar
Theme Four Intro
2023 • Enterprise UX 2023
Gold
Jilanna Wilson
Distributed DesignOps Management
2019 • DesignOps Community
Dr. Jamika D. Burge
The Future of Research: Bridging the Gaps
2021 • Advancing Research Community
Lais de Almeida
Designing Data Services
2024 • Advancing Service Design 2024
Gold
Dianne Que
Real Talk: Proving Value through a Scrappy Playbook
2019 • DesignOps Summit 2019
Gold
Dave Hoffer
UX Job Search AMA #2 with Joanne Weaver and Dave Hoffer
2025 • Rosenfeld Community
Sarah Rink
Remote User Research: Dos and Don'ts from the Virtual Field
2020 • Advancing Research Community
Mackenzie Cockram
Integrating Qualitative and Quantitative Research from Discovery to Live
2022 • QuantQual Interest Group
Matt Duignan
HITS, Microsoft's internal human insight system: From research library to living body of knowledge
2019 • Advancing Research Community

More Videos

Brad Peters

"Reducing cognitive load on decision makers really helps them work with the data."

Brad Peters Anne Mamaghani

Short Take #1: UX/Product Lessons from Your Industry Peers

December 6, 2022

Lona Moore

"Scaling design in an enterprise is like having more feet in the car — it gets you there faster."

Lona Moore

Scaling Design Beyond Designers

June 11, 2021

Josh Clark

"Machine intelligence can elevate experiences by easing frictions and amplifying human judgment and agency."

Josh Clark Veronika Kindred

Sentient Design, AI, and the Radically Adaptive Experience (1st of 3 seminars)

January 15, 2025

Erin May

"People will talk to customers whether you want them to or not. The question is how to make it a better experience."

Erin May Roberta Dombrowski Laura Oxenfeld Brooke Hinton

Distributed, Democratized, Decentralized: Finding a Research Model to Support Your Org

March 10, 2022

Tara Tressel

"When I gave the model my list of interview questions, it actually made for a really bizarre participant experience because the model just went down the line of the different questions."

Tara Tressel

Investigating qualitative depth of AI-moderated interviews

March 10, 2026

Charles Lee

"Kate said she considers live code to be the source of truth because she can't trust the design site due to inconsistencies."

Charles Lee Jennie Yip

Building a New Home for the Atlassian Design System

October 22, 2020

Kristin Skinner

"Data is not just numbers; it tells us the story of student learning."

Kristin Skinner

Five Years of DesignOps

September 29, 2021

Megan Blocker

"Establish yourself as a trusted expert advisor whose work drives meaningful positive change."

Megan Blocker

Getting to the “So What?”: How Management Consulting Practices Can Transform Your Approach to Research

March 26, 2024

Shanti Mathew

"Putting all programs together on easily comparable terms makes the system material and conceivable."

Shanti Mathew Natalie Sims Natalia Radywyl

Civic Design at Scale: Introducing the Public Policy Layer Cake

December 9, 2021