Rosenverse
Adopting a "Design By" Method

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Adopting a "Design By" Method

Gold
Thursday, December 9, 2021 • Civic Design 2021
Share the love for this talk
Adopting a "Design By" Method
Speakers: Jennifer Strickland
Link:

Summary

The design establishment is rooted in the same inequities rampant throughout our societies. In civic design it is especially critical we adopt inclusive and equitable methods to best accommodate the varied realities of the People we serve. Let's spend time reflecting on the sources of our design practices, who benefits, who is harmed, and who is included/excluded. Who has power? What about the key performance metrics our government agencies monitor? Why are existing approaches problematic? Where are the roots of these issues, and when did things change? How do we get started with more humanity-centered approaches? Here are key steps to tackle processes and address inequity, unconscious bias, privilege, oppression, etc. that come from the roots of our established design systems, to invite a method of 'Design By' that empowers the People we serve. Let's leave no one behind.

Key Insights

  • Designers have significant power to include or exclude voices through their priorities and advocacy.

  • Traditional 'design for' approaches often perpetuate colonialist and white supremacy cultural values.

  • Shifting from designing for to designing with or by communities leads to more equitable outcomes.

  • Equality means equal access, but equity focuses on equal outcomes tailored to real needs.

  • Self-awareness of privilege and identity is crucial for effective inclusive design.

  • Participatory design methods empower marginalized voices and improve collaboration.

  • Provocative prototypes can provoke meaningful conversations and surface unconsidered values.

  • Hiring for lived experience enriches design processes beyond academic or work credentials.

  • Intentional gap analysis in research reveals whose voices are missing and helps address systemic exclusion.

  • Investing in continuous learning through resources like Creative Reaction Lab and Design Justice is key to advancing design equity.

Notable Quotes

"Designers have power. We get to decide who gets heard, who gets included, who gets excluded."

"The establishment mindset is colonialism manifest in the design world."

"Power hoarding, paternalism, perfectionism—these uphold white supremacy culture in design."

"We need to move to designing with, rather than designing for."

"Equity is equal outcomes, not just equal access to a bicycle everyone can’t necessarily ride."

"Work on yourself. Understand your identity and privilege before trying to serve others."

"The absence of empathy and understanding is causing much of the pain in design."

"Hiring for lived experience, not just academic credentials, changes the game."

"Provocative prototypes provoke conversation and surface unspoken values."

"When the powerless get to speak freely, those in power hear what they desperately need to."

Ask the Rosenbot
Audrey Crane
Shadow Design–Where Else is Design Happening in Your Organization?
2023 • Enterprise Community
Tony Turner
Capturing Deep Insights
2021 • DesignOps Summit 2021
Gold
Tracy McGoldrick
IBM User Experience Program—The What, Why and How
2021 • Advancing Research Community
Laura Klein
Unique challenges of innovation in enterprises
2020 • Enterprise Community
Christopher Noessel
AI of the now: Designing for Agents
2024 • Rosenfeld Community
Angelos Arnis
Navigating the Rapid Shifts in Tech's Turbulent Terrain
2023 • DesignOps Summit 2023
Gold
Jennifer Kong
Journeying toward AI-assisted documentation in healthcare
2024 • Designing with AI 2024
Gold
Shipra Kayan
Emerging principles for using AI in Design: What the product design team at Miro has learned from deeply integrating AI in their workflow
2025 • Designing with AI 2025
Gold
Michelle Morrison
Practice What You Preach
2024 • DesignOps Summit 2020
Gold
Savannah Carlin
Don't botch the bot: Designing interactions for AI
2024 • Designing with AI 2024
Gold
Ariel Kennan
Building a Design Culture
2017 • Enterprise Experience 2017
Gold
Bria Alexander
OKRs—Helpful or Harmful?
2022 • DesignOps Community
Vincent Brathwaite
Opener: Past, Present, and Future—Closing the Racial Divide in Design Teams
2020 • DesignOps Summit 2020
Gold
Josina Vink
Navigating the pitfalls of systems thinking in service design
2024 • Advancing Service Design 2024
Gold
Sean Baker
Weaving Knowledge Management into the Fabric of Our Design Practice
2025 • DesignOps Summit 2025
Gold
Rittika Basu
Age and Interfaces: Equipping Older Adults with Technological Tools
2023 • Advancing Research Community

More Videos

Dantley Davis

"There were things I controlled and things I didn’t, and I needed to plan for both."

Dantley Davis

Leadership & Diversity—A Fireside Chat with Dantley Davis

September 17, 2020

Frances Yllana

"The reason some of these tools aren’t embraced right now is a little bit of fear and lack of understanding."

Frances Yllana Jorge Arango Maria Taylor Briana Thomas

The Big Question about Impact: A Panel Discussion

September 24, 2024

Jim Kalbach

"Waging peace with sticky notes is a metaphor for how small design tools can contribute to huge social change."

Jim Kalbach

Peace is waged with sticky notes: Mapping Real-World Experiences

June 14, 2018

Sarah Kinkade

"Embedding designers gave them deep expertise but siloed goals prevented consistent cross-product experiences."

Sarah Kinkade Mariana Ortiz-Reyes

Design Management Models in the Face of Transformation

June 8, 2022

Reginé Gilbert

"I had you all do a warm-up before we started to help everyone be present and calm."

Reginé Gilbert

Asking the Right Questions: Life, Hope and Moving Forward During the Pandemic

June 10, 2022

Robin Beers

"A metaphor is like a flashlight—it shines on some things and keeps others in the dark."

Robin Beers

Navigating organizational systems: Rethinking researcher’s role in driving change

March 13, 2025

Paul Ford

"Are we an agency that is also kind of a product? Is the agency a product? The product an agency? We’re an agenuct? No, pragency."

Paul Ford

New work, new words: A glossary for AI

June 9, 2026

Dan Donald

"It’s how you think about the relationships between people and these artifacts that makes a design system."

Dan Donald

Design Systems as a Vehicle for Systemic Change

June 1, 2023

George Abraham

"The biggest gain is about getting value out sooner, with an 80 percent efficiency improvement from design to running app."

George Abraham Stefan Ivanov

Design Systems To-Go: Reimagining Developer Handoff, and Introducing App Builder (Part 2)

October 1, 2021