Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Summary
Juhan Sonin will show how design actually gets things done inside healthcare and public systems—where nothing is clean, politics are thick, and progress comes from pushing through bullshit, not waiting for permission. The key isn’t just starting, it’s starting with an agenda: a point of view, a spine, and the integrity to hold the line when the system tries to grind you down. Through real projects in public health, civic tech, and AI, Juhan Sonin shares how scrappy, messy ideas turned into shipped services for millions, often spawning better projects than the ones we started with.
Key Insights
-
•
Small side projects can seed major healthcare initiatives over time.
-
•
Personal motivation, like Johan’s health card, can spur innovation despite lack of initial funding.
-
•
Healthcare design requires narrow focus due to the system's immense complexity.
-
•
Iterating many ideas improves the chance of producing impactful solutions.
-
•
Economic interests, especially in private healthcare, often conflict with user-centered design goals.
-
•
Civic stamina and grit are critical for sustaining long-term policy and system changes.
-
•
Designing for policy and systemic context is as important as user experience design.
-
•
Technical interoperability advances, such as open source testing tools, have paved the way for national data standards.
-
•
Patient data ownership is a complex but essential future focus, requiring legal and technical innovation.
-
•
Non-binding local ballots can be effective signals towards broader health policy changes.
Notable Quotes
"Nobody asked for this damn thing, nobody funded it, but we just made it."
"If someone says hell no, don’t stop, keep going."
"The more ideas you make, the quality of your ideas also goes up."
"Why the hell would you wanna move the furniture?—Gropius on design arrogance."
"For every dollar spent on cancer care, roughly four are spent on administration."
"HIPAA isn’t that complicated; sending data to patients only needs two sentences."
"If you get eight people who give a crap together, you can start a federal agency."
"Designing healthcare means thinking about how your city, state, and nation work."
"You have to find your needle focus and go after it."
"Civic stamina is the grind of hearing no a lot while pushing toward yes."
Or choose a question:
More Videos
"Transparency of AI’s confidence has mostly disappeared because generative AI is inherently confident by design."
Sheryl Cababa Ethan Marcotte Milena PribicDay 2 Panel
June 5, 2024
"I want my collaboration tool to be like the Nest thermostat of my workday, knowing when I’m heads down and when I’m open to communication."
Abby Covert Tomer SharonPanel: Collaboration Tools
November 6, 2017
"Find an unindicted co-conspirator in your company with a problem you can help solve, and the rest will follow."
Discussion
June 9, 2017
"Two designers in Belgium seized a COVID moment to advance inclusion in digital public services where equality, not equity, is the policy."
Charlotte LeeTheme 1 Intro
December 8, 2021
"AI is currently automating and amplifying human biases that exist in society today."
Amber KnablEmpowering innovation: The critical role of inclusive product development in the AI era
June 4, 2024
"Conscious uncoupling is about identity — how one thinks of oneself defines oneself and how others define you."
Nalini KotamrajuResearch After UX
March 25, 2024
"Being flexible and spending a lot of time listening are keys to building stakeholder relationships."
Chris Geison Cristen Torrey Eric MahlstedtWhat is Research Strategy?: A Panel of Research Leaders Discuss this Emergent Question
March 4, 2021
"Our work helps create space to zoom out and have conversations about the future vision."
Rebecca GimenezWork in Progress: Service Design at Airbnb
December 3, 2024
"People’s ability to cope with information complexity isn’t increasing exponentially, so we need to find the perfect innovation space."
Kelly GotoEmotion Economy: Ethnography as Corporate Strategy
May 13, 2015