Summary
Of South Africa’s total population, 92% are people of color. In Design however, it’s less than 9%. As a Cape Colored Designer, this made having an identity that my fellow designers could relate to extremely difficult as I am neither Black nor White. In order to navigate a post-apartheid country, I had to realize that belonging nowhere could mean that I, in fact, could belong everywhere. This talk is about the “Cultural Edge Effect” of my heritage and how that has helped me build Enterprise Design teams and attract and build the diverse design skills of South Africa’s future.
Key Insights
-
•
Resilience can be cultivated through personal stories and experiences.
-
•
Exclusion can lead to a broader perspective and greater inclusivity in design.
-
•
Cultural diversity can enhance creativity and problem-solving within teams.
-
•
Identities are often assigned, leading to struggles with belonging.
-
•
The Ed effect signifies that merging different environments can create stronger communities.
-
•
Individuals grow through discomfort and challenge, not just support.
-
•
Being a 'pot plant' limits growth; one should aim to be like a 'crab' ready to shed their shell.
-
•
Mentorship and collaboration are essential for nurturing new talent and ideas.
-
•
Young professionals need to see representation in their fields to envision career paths.
-
•
Acting on long-term goals, even if results are not immediate, is vital for meaningful change.
Notable Quotes
"I learned very quickly that nobody knew where to put me, and they were the ones who didn't like that."
"Being outside of those circles meant that I could look at the outside in."
"If you want to go fast, you go alone. If you want to go far, you go together."
"I saw being excluded as a superpower in being able to think inclusively."
"You're trying to pick fruit from a tree that you are yet to plant."
"Don’t be a pot plant, be a crab."
"When crabs shed their shell, they become vulnerable but stronger after."
"The end of history illusion makes us think we’re done growing when we’re not."
"The design industry is moving in a direction of maturity and inclusivity."
"The cultural edge effect breeds resilience and diversity which is crucial for design teams."















More Videos

"Design has been in the DNA of MailChimp really since day one."
Jacqui FreyFlow and Superfluidity for Design Orgs
November 7, 2018

"Each time we communicate, we share in the basic need for human connection."
Laura Gatewood Laine ProkayBeyond Buzzwords: Adding Heart to Effective Slack Communication
September 23, 2024

"Research was completely evaluative and tactical, which bored the product teams."
Johanna KollmannInsights-Driven Product Strategy: Get your Research to Count
December 6, 2022

"If you have a question for a specific speaker, every talk is going to have a thread associated with them."
Bria AlexanderDay 3 Welcome
September 25, 2024

"It's really important to create educational content for an audience like yours."
Billy CarlsonIdeation tips for Product Managers
December 6, 2022

"It's easy to stay immersed in digital, but physical contexts matter immensely for designing multi-channel experiences."
Catherine DubutBridging Physical and Digital Spaces: Approaches to Retail Service Design
March 18, 2021

"At Salesforce, our values are at the core of what we do."
Kim Holt Emma Wylds Pearl Koppenhaver Maisee XiongA Salesforce Panel Discussion on Values-Driven DesignOps
September 8, 2022

"Those voices in a community of practice are not equally prominent."
Adrian HowardSturgeon’s Biases
September 25, 2024

"Design is often the first gig up for elimination."
Asia HoePartnering with Product: A Journey from Junior to Senior Design
November 29, 2023