Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Theme Three Intro

Gold
Wednesday, March 29, 2023 • Advancing Research 2023
Share the love for this talk
Theme Three Intro
Speakers: Jemma Ahmed
Link:

Summary

Jen, a curator of the Advancing Research Community, begins the third day with a British folk story called The Hope of the Hind, symbolizing moments of hope that sustain communities through crises. She connects this metaphor to the day’s themes, encouraging pause and renewal in the challenging journey of research. Speakers include Jill, who advocates breaking down silos to integrate diverse data sources for holistic customer insight; Jennifer, demonstrating ecosystem mapping as a practical way to unify data; Cora and Rachel, emphasizing the overlooked value of secondary research; Muncie, presenting frameworks for inclusive design through combined primary and secondary insights; Harry and RS, questioning the democratization of data and insight ownership; and Victor, challenging foundational perceptions of data itself in plural systems. Jen frames the day as an opportunity to transform research craft by joining efforts across boundaries and reimagining what data means in practice.

Key Insights

  • A folk story about hope can metaphorically inspire resilience in research and organizational challenges.

  • Breaking down silos within and across teams is critical for gaining holistic customer insights.

  • Ecosystem mapping is a practical tool for connecting different data sources effectively.

  • Secondary research deserves stronger consideration as it adds valuable context and depth to insights.

  • Combining primary and secondary research strengthens inclusivity, particularly for underrepresented groups like women.

  • The concept of democratization of data and insights raises questions about roles and responsibilities within organizations.

  • Researchers must sometimes move beyond democratization to rethink who holds insight and decision-making power.

  • Data should be reconsidered through pluralist lenses, challenging traditional notions of what data is and can be.

  • Small moments of pause and hope within research journeys can restore energy and motivation for collective progress.

  • Transforming research craft involves embracing interdisciplinary collaboration and innovative data perspectives.

Notable Quotes

"What that chance encounter does is provide a small moment of hope and stillness that gives him a chance to renew his energy."

"We have an imperative to break down silos within and across different teams in research and outside it."

"Ecosystem mapping can practically join up different data sources to create holistic insight."

"Secondary research should be given significantly stronger consideration in our practice."

"Combining primary and secondary knowledge builds powerful insight for stronger inclusivity of women."

"Who is responsible for insight and data within an organization remains a crucial question as we explore democratization."

"Perhaps we shouldn't even be moving beyond the concept of democratization but rethinking it altogether."

"Let's challenge the very foundations of how and what we see as data in plural systems."

"Join together as a community inch by inch to find a way through what feels impossible."

"What does it mean to transform our craft? That is the question we must all ask ourselves today."

Ask the Rosenbot
Alana Washington
Theme 1: Introduction and Provocation
2024 • DesignOps Summit 2020
Gold
Jemma Ahmed
Convergent Research Techniques in Customer Journey Mapping
2020 • Advancing Research 2020
Gold
Vicky Teinaki
Short Take #3: UX/Product Lessons from Your Industry Peers
2022 • Design in Product 2022
Gold
James Lang
If you can design an app, you can design a community
2025 • Rosenfeld Community
Kate Koch
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
2021 • DesignOps Summit 2021
Gold
Jacqui Frey
Scale is Social Work
2020 • DesignOps Community
Andrew Michael
Building a Product Insights Team
2022 • Advancing Research 2022
Gold
Marisa Bernstein
It Takes GRIT: Lessons from the Small, but Mighty World of Civic Usability Testing
2021 • Civic Design 2021
Gold
Matt Webb
Context Window: Five Futures for AI
2025 • Designing with AI 2025
Gold
Laura Weiss
There is No Playbook: Leader as Coach During Challenging Times
2024 • Rosenfeld Community
Soma Ghosh
What emerging methods are advancing UX research [Advancing Research Community Workshop Series]
2023 • Advancing Research Community
Greg Nudelman
Designing Conversational Interfaces
2019 • Enterprise Community
Eduardo Ortiz
Theme 3 Intro
2025 • Advancing Research 2025
Gold
Laura Klein
Unique challenges of innovation in enterprises
2020 • Enterprise Community
Robin Beers
Panel: Excellence in Communicating Insights
2024 • Advancing Research 2024
Gold
Katie Hansen
Experimental research: techniques for deep, psychology-driven insights
2025 • Advancing Research 2025
Gold

More Videos

Adam Cutler

"If you’re spending more time talking about titles, you’re not actually doing the design work."

Adam Cutler Karen Pascoe Ian Swinson Susan Worthman

Discussion

June 8, 2016

Ellie Krysl

"Planned right and managed right is the key to designing it right, not just designing the right thing and building it right."

Ellie Krysl Jon Fukuda

Planned Right. Managed Right. Designed Right.

June 6, 2023

Anat Fintzi

"Asking questions made our direct communication partners think I didn’t know what I was talking about; telling statements worked better."

Anat Fintzi Rachel Minnicks

Delivering at Scale: Making Traction with Resistant Partners

June 9, 2022

Randolph Duke II

"I hadn’t realized that we were both going to need that advice."

Randolph Duke II

War Stories LIVE! Randy Duke II

March 30, 2020

Maria Giudice

"The best future leaders will embody the qualities, skills and traits of a DEO, a Design Executive Officer."

Maria Giudice

Empowering change: Reigniting purpose, passion and impact in research

March 13, 2025

Nalini P. Kotamraju

"I’m exceptionally qualified to talk about design systems because I’ve never used one until recently."

Nalini P. Kotamraju

An Organizational Story: Salesforce Lightning Design System

June 9, 2016

Aaron Stienstra

"The equity executive order calls for a whole-of-government transformation—think about the scale of that."

Aaron Stienstra Lashanda Hodge

Leveraging Civic Design to Advance Equity and Rebuild Trust in the US Federal Government

December 8, 2021

Terry Buckman

"A tabletop exercise is like we’re all on the same team building a plan, but a war game is competition against other teams."

Terry Buckman

Wargaming (An Introduction)

August 10, 2023

Jess Greco

"People make assumptions about what we can achieve through no fault of our own."

Jess Greco

Claiming your power: Practical tools for amplifying your unique voice

March 13, 2025