Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Theme Three Intro
Gold
Wednesday, March 29, 2023 • Advancing Research 2023
Share the love for this talk
Theme Three Intro
Speakers: Jemma Ahmed
Link:

Summary

Jen, a curator of the Advancing Research Community, begins the third day with a British folk story called The Hope of the Hind, symbolizing moments of hope that sustain communities through crises. She connects this metaphor to the day’s themes, encouraging pause and renewal in the challenging journey of research. Speakers include Jill, who advocates breaking down silos to integrate diverse data sources for holistic customer insight; Jennifer, demonstrating ecosystem mapping as a practical way to unify data; Cora and Rachel, emphasizing the overlooked value of secondary research; Muncie, presenting frameworks for inclusive design through combined primary and secondary insights; Harry and RS, questioning the democratization of data and insight ownership; and Victor, challenging foundational perceptions of data itself in plural systems. Jen frames the day as an opportunity to transform research craft by joining efforts across boundaries and reimagining what data means in practice.

Key Insights

  • A folk story about hope can metaphorically inspire resilience in research and organizational challenges.

  • Breaking down silos within and across teams is critical for gaining holistic customer insights.

  • Ecosystem mapping is a practical tool for connecting different data sources effectively.

  • Secondary research deserves stronger consideration as it adds valuable context and depth to insights.

  • Combining primary and secondary research strengthens inclusivity, particularly for underrepresented groups like women.

  • The concept of democratization of data and insights raises questions about roles and responsibilities within organizations.

  • Researchers must sometimes move beyond democratization to rethink who holds insight and decision-making power.

  • Data should be reconsidered through pluralist lenses, challenging traditional notions of what data is and can be.

  • Small moments of pause and hope within research journeys can restore energy and motivation for collective progress.

  • Transforming research craft involves embracing interdisciplinary collaboration and innovative data perspectives.

Notable Quotes

"What that chance encounter does is provide a small moment of hope and stillness that gives him a chance to renew his energy."

"We have an imperative to break down silos within and across different teams in research and outside it."

"Ecosystem mapping can practically join up different data sources to create holistic insight."

"Secondary research should be given significantly stronger consideration in our practice."

"Combining primary and secondary knowledge builds powerful insight for stronger inclusivity of women."

"Who is responsible for insight and data within an organization remains a crucial question as we explore democratization."

"Perhaps we shouldn't even be moving beyond the concept of democratization but rethinking it altogether."

"Let's challenge the very foundations of how and what we see as data in plural systems."

"Join together as a community inch by inch to find a way through what feels impossible."

"What does it mean to transform our craft? That is the question we must all ask ourselves today."

Ask the Rosenbot
Marc Majers
Interrupted UX - Add A Dose of Reality To Usability Testing
2022 • Advancing Research 2022
Gold
Allison Sanders
Operating with Purpose
2024 • DesignOps Summit 2020
Gold
Tamara Hale
War Stories LIVE! Tamara Hale
2020 • Advancing Research 2020
Gold
Jay Bustamante
Navigating the Ethical Frontier: DesignOps Strategies for Responsible AI Innovation
2023 • DesignOps Summit 2023
Gold
Maggie Dieringer
Creating Consistency Through Constant Change
2024 • DesignOps Summit 2020
Gold
Marisa Bernstein
It Takes GRIT: Lessons from the Small, but Mighty World of Civic Usability Testing
2021 • Civic Design 2021
Gold
Abby Covert
Panel: Collaboration Tools
2017 • DesignOps Summit 2017
Gold
Uday Gajendar
The Wicked Craft of Enterprise UX
2015 • Enterprise UX 2015
Gold
Aditi Ruiz
Pulse Check: Empathy Mapping Your Product Manager, Pt. 2
2022 • Design in Product 2022
Gold
Uday Gajendar
Leading through the long tail of trauma
2022 • Advancing Research Community
Llewyn Paine
Day 1 Using AI in UX with Impact
2025 • Designing with AI 2025
Gold
Russ Unger
Onboarding: The Ecosystem, not the Afterthought
2017 • DesignOps Summit 2017
Gold
Yoel Sumitro
Actions and Reflections: Bridging the Skills Gap among Researchers
2022 • Advancing Research 2022
Gold
Liza Pemstein
Scaling Research Via an Ops First Model at Clever
2023 • Advancing Research 2023
Gold
Alla Weinberg
People Are Sick of Change: Psychological Safety is the Cure
2023 • DesignOps Community
Ian Johnson
Latent Scope: Finding structure in unstructured data
2025 • Designing with AI 2025
Gold

More Videos

Sam Proulx

"In a usability session, the biggest challenge is not to talk at the same time the screen reader is talking."

Sam Proulx

SUS: A System Unusable for Twenty Percent of the Population

December 9, 2021

Michael Land

"In government, the org chart really matters – it influences who talks to whom and who gets to interface."

Michael Land

Establishing Design Operations in Government

February 18, 2021

Shipra Kayan

"VOC wasn’t a replacement for user research, but an enhancer that captured nuggets researchers might miss during discovery."

Shipra Kayan

How we Built a VoC (Voice of the Customer) Practice at Upwork from the Ground Up

September 30, 2021

Ian Swinson

"Your career is a design project. It’s the only one you own, so own it like you would a product."

Ian Swinson

Designing and Driving UX Careers

June 8, 2016

Isaac Heyveld

"A lot of our work still happens in spreadsheets, because they’re flexible and dynamic."

Isaac Heyveld

Expand DesignOps Leadership as a Chief of Staff

September 8, 2022

Amy Evans

"Controls like insurance qualifiers and legal agreements were necessary guardrails for this new way of working."

Amy Evans

How to Create Change

September 25, 2024

Kate Koch

"Flight is about adaptability – being ready to switch gears and pivot quickly in a global and changing environment."

Kate Koch Prateek Kalli

Flex Your Super Powers: When a Design Ops Team Scales to Power CX

September 30, 2021

Dave Gray

"It’s impossible to be angry with a warm cup of tea in your hand."

Dave Gray

Liminal Thinking: Sense-making for systems in large organizations

May 14, 2015

Matt Duignan

"Durable insights can emerge organically based on usage and referencing patterns in the system."

Matt Duignan

Atomizing Research: Trend or Trap

March 30, 2020