Summary
Even in enterprises with mature design practices, true design execution requires UX leaders to speak and understand the language of business—finance and strategy—and to communicate the impact that superior experiences have on overall business strategy. This talk will demonstrate how models and concepts used by leading management consulting firms help enterprises develop successful design-driven strategies that increase customer value and adoption.
Key Insights
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Effective UX can significantly increase customer willingness to pay for services or products.
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Measuring user delight is crucial in demonstrating UX's value to businesses.
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UX strategy should align with overall business strategy for effective communication with stakeholders.
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Investors are more interested in the potential for improved user experiences than just fixing existing problems.
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Quantifying UX quality can lead to securing substantial budget increases for UX departments.
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A higher user experience quotient (UXQ) correlates with reduced price sensitivity and greater customer loyalty.
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Design execution is just as important, if not more so, than design quality to ensure products reach users.
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Using strategic analysis models from business can enhance UX strategy and its positioning within an organization.
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Building a diverse skill set within UX teams is critical for addressing complex enterprise software needs.
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Understanding and speaking the business language enhances UX leadership presence in organizations.
Notable Quotes
"Great user experiences can be quantified to demonstrate they increase willingness to pay for a product."
"If we're going to design something, I will take that because I can get it in the hands of the users."
"To me, this is akin to opening a brand new restaurant and telling diners, please come and spend your hard-earned money with us."
"Come for any occasion or your special occasion. We will take very good care of you."
"Do we have a consistent design process? Are we designing strategically or just fighting fires constantly?"
"Investors invest in the dream, not the fix."
"We have to learn to understand the business, speak in the language of the business."
"You need to actually pitch the dream. That's what the investors want to hear."
"Better experiences lead to higher profits, not more market share."
"You have to deliver delight. We've been waiting to deliver delight. We can do that anytime."
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