Summary
How do our peers truly view DesignOps? This panel brings together product managers, chief design officers, research leads, and others to share their candid (and not always positive) perspectives on the evolving role and value of DesignOps. Some see DesignOps as essential and growing, while others have shifted focus to ProductOps or have even given up on their efforts to establish DesignOps within their organizations. While attending this panel might make you uncomfortable, you’ll come away with insight into how you’re really perceived by important peers—and you’ll learn practical ideas for building stronger relationships, demonstrating value, and adapting to shifting organizational priorities and expectations.
Upcoming events
Scaling User Research with AI: Continuous Discovery of User Needs in Minutes
DesignOps without Boundaries: Building More with What You Have
Bridging Design and Code: AI-Powered Design System Integration
Practical DesignOps: From Ideas to Tools That Teams Actually Use















More Videos

"Large language models don’t think like us but have superpowers in pattern matching that help surface relationships in linked notes."
Jorge ArangoExploding the Notebook: How to Unlock the Power of Linked Notes (2nd of 3 seminars)
April 19, 2024

"We must not build procedures and policies before we really need them, and define tasks not by hierarchy but by roles."
Christian BasonInnovating With People: Unleashing the Potential of Civic Design
December 8, 2021

"If you don’t have the time and organizational support, don’t do it because you only set a precedent of failure."
Sofia QuinteroBeyond Tools: The Messy Business of Implementing Research Repositories
March 10, 2022

"Benjamin Rial is going to tell a really awesome story about wayfinding and future wayfinding."
Alana WashingtonTheme 3 Intro
October 1, 2021

"Empathy isn’t about absorbing everyone’s emotions; it’s about shifting from problem empathy to solution empathy."
Anat Fintzi Rachel MinnicksDelivering at Scale: Making Traction with Resistant Partners
June 9, 2022

"You have to understand how the business actually makes money to align UX with it."
Amy MarquezINVEST: Discussion
June 15, 2018

"If we can do many of these UX roles, we’re unicorns, but it still takes the same amount of time."
Chris HodowanecAgile + User Experience: How to navigate the Agile landscape as an UX Practitioner
November 16, 2022

"Silos are inevitable but as enterprise designers, we find ways to work across them to get our job done."
Janaki KumarInnovate with Purpose
June 14, 2018

"Discernment requires attunement to organizational culture and politics to understand how research will resonate."
Sarah Fathallah Alba VillamilBeyond insights: Rethinking the role of researchers as stewards of organizational wisdom
March 13, 2025