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Summary
In this talk, Wyatt conducts a deep dive into the Airbnb Global Research Panels, the program he has been developing at Airbnb over the past two years. Launch: why Airbnb created the Global Research Panels, the key decisions and the internal alignment required for launching the first version of the Global Research Panel Process: detailed look into the current version of the Global Research Panels, including the mechanics and tools used to manage it Impact: demonstration of ways the Global Research Panels have provided value over the past two years at Airbnb Evolution: see how the Global Research Panels has grown through six iterations so far and the vision for the Global Research Panels program going forward
Key Insights
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Global research panels facilitate rapid feedback from diverse, non-English speaking users.
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Recruitment and rewards are critical components for maintaining participant engagement.
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Translational work is vital for ensuring accurate and culturally relevant research outputs.
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Operating within different time zones and languages poses unique logistical challenges.
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Continuous improvement of panel structures is necessary to align with evolving company needs.
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Offering the panel as a resource has expanded its use beyond just researchers to other teams.
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Regular surveys help in keeping participants engaged and provide ongoing insights.
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The importance of maintaining balance between qualitative and quantitative data in research.
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Effective communication and efficiency in translating research findings improve product development cycles.
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NDA agreements streamline participant commitment and confidentiality.
Notable Quotes
"We needed an efficient way to get in touch with non-English speakers."
"Our product teams mainly operate in San Francisco, leading to a gap in global feedback."
"The challenge was how to create a tool to rapidly gather and integrate feedback."
"We had to determine what the minimum viable product for this panel would look like."
"Running this panel involved collaboration across various teams in the company."
"We initially set up panels in ten different markets with a focus on proportionality."
"Recruiting for these panels involved sending out a screener to identify potential participants."
"Researchers can actually check their assumptions prior to launching bigger studies now."
"Our panels have allowed researchers to engage with non-English speakers quickly and effectively."
"The panels provide insights that help promote cultural sensitivity in product development."
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