Let's Talk About Money
Summary
There's scant data on how the economics of a successful civic design practice squares with its values. What's fair pay for doing this work and a fair price to pay or charge for it? And how do you start and scale a design team that values a culture of care, transparency, and empowerment -- for staff, partners, and publics -- when our shared unit of value is a dollar bill? This session will provide real numbers and tools for making your team's business model and team structure as radically collaborative, transparent, and equitable as your design product.
Key Insights
-
•
PPL started with no funding or projects but grew to 22 employees and two million dollars in revenue by aligning money with mission.
-
•
Nonprofit civic design consultancies can generate income through government contracts rather than relying heavily on fundraising or grants.
-
•
An organization's budget must include non-project costs like rent, insurance, and paid time off to ensure financial sustainability.
-
•
Creating a transparent pay scale with clear, observable criteria significantly boosts fairness and equity in compensation.
-
•
Shifting salary from a private individual benefit to a collective organizational resource requires cultural change.
-
•
Using an agile, release-based project model helps forecast workload and prevents team burnout by managing effort predictably.
-
•
Tracking all team hours openly reinforces collective ownership of labor as the engine that generates both revenue and rest.
-
•
A team-based costing model better reflects collaborative work than billing individuals by the hour, accommodating changing project roles.
-
•
Open-book accounting and financial transparency deepen trust and enable anyone on the team to understand organizational finances.
-
•
Collective decision-making on finances can be difficult but is essential for equity; pay raises must often apply to the entire salary scale.
Notable Quotes
"Mission was our primary interest because we started without money, projects, or assets."
"How does the money we make align with our public sector values and make our organization the one we want to be?"
"We had to charge not just project work but all the costs including vacation, rent, insurance, and bookkeeping."
"We wanted compensation that is fair, transparent, and generous, not typical nonprofit low pay."
"We shifted from thinking of salary as an individual thing to thinking of revenue as a collective resource."
"Our agile project process lets us look six months ahead to prevent overload and support human dignity."
"Everyone can see how much everyone else makes through our transparent pay scale tied to observable criteria."
"We track every hour so the team's time is visible and understood as the collective engine of revenue and rest."
"Our team-based costing accounts for changing project roles and time, reflecting true collaborative effort."
"If anyone’s pay goes up, we move the whole pay scale so equity and fairness are maintained by the entire team."
Or choose a question:
More Videos
"Creating frameworks helps identify responsibilities, dependencies, and critical handoffs across disciplines."
Natalie DunbarDesignOps and Content Strategy: Envisioning the Future Together
October 1, 2021
"The hardest thing with hypotheses is looking for the disconfirming evidence, not just the confirmatory."
Andrea GallagherThe Problem Space
May 16, 2019
"We made a taxonomy of streaming participants using food metaphors: snacks, main meal, side dish."
Deanna MitchellDesigning with culture: Unlocking impactful insights for Product and UX
March 12, 2025
"Relational design privileges relationships and reciprocity not only between people but also with rivers, mountains, and animals."
Meghan Hellstern Joanne DongThe Next 100 Years of Civic Design: How Might We Better Rise to Meet the Challenges of Today and Tomorrow?
December 10, 2021
"Real research by real teams that can build real products and show customers they're listening is massively helpful."
Smitha Papolu Nova Wehman-Brown Melissa Schmidt Adam MenterTheme 3 Discussion
June 4, 2019
"The executive’s interpretation was completely out of line with the customers’ realities."
Robin BeersBeyond Insights: Researchers as Organizational Change Catalysts
March 25, 2024
"People remember how you made them feel, and that’s something AI can fake but not truly replicate."
Cennydd Bowles Dan Rosenberg Lisa WelchmanDay 1 Panel
June 4, 2024
"The best way to build a fully accessible foundation is to involve the voices of people with disabilities at every step."
Sam ProulxPrototype Reviews, People With Disabilities, and You
December 8, 2021
"Can we build AI systems that foreground social fabric and enable civil conversations around shared resources?"
Dan HillDesigning for the infrastructures of everyday life
June 4, 2024