Summary
Every designer has a story about a terrible experience with developers, or product managers, or the business. Unfortunately the reverse is equally true. We’ll explore these problems through the lens of Sturgeon’s Law — usually stated as “ninety percent of everything is crap”. And “everything” includes Design! We’ll see how people inside and outside of a discipline can have radically different experiences of its competencies. Then we'll work through options to help break down those misconceptions — so we can create happier, more empathic, organisations.
Key Insights
-
•
The mutual negative experiences across disciplines shape perceptions and behavior.
-
•
Many stakeholders have stories of poor interaction with design, impacting their approach.
-
•
Sturgeon's Law illustrates that perceptions of quality can be skewed based on individual experiences within a community.
-
•
The best practices in any discipline are often experienced by only a minority.
-
•
Communication is crucial; using different terms can help overcome preconceived notions.
-
•
Asking for stories and believing lived experiences helps in understanding existing frustrations.
-
•
Focusing on outcomes rather than methods fosters alignment and reduces resistance.
-
•
Recognizing biases helps practitioners question their own experiences and those of their teams.
-
•
Transformation requires collective understanding of both strengths and weaknesses across disciplines.
-
•
Effective collaboration relies on addressing misunderstandings and providing opportunities for best practices to be seen.
Notable Quotes
"What's the last bad experience you had with another discipline?"
"Almost every product manager or developer... has a bad story about working with designers."
"90% of everything is crud, including the people we work alongside."
"The best practitioners see a biased view of their community's ability."
"If I look around me in a community, some folk are going to be awesome and some are going to be less."
"Those voices in a community of practice are not equally prominent."
"Talking about outcomes first helped question their previous experiences."
"We are not special; every discipline is going through transformation right now."
"When you experience problems with different disciplines, keep Sturgeon's biases in mind."
"Be curious, understand what other people's experiences have been."
















More Videos

"There's high variability in data collection due to user resistance to measurement tools."
Kristin Skinner Kamdyn MooreGroup Activity: A Deep Dive Into Value and Outcomes
October 23, 2019

"Notes describe all these varied use cases, but they're not all the same even if we call them notes."
Jorge ArangoThe Best of Both Worlds: How to Integrate Paper and Digital Notes (1st of 3 seminars) (Videoconference)
April 5, 2024

"Order and chaos are very different columns of modes."
Prabhas Pokharel Mayo NissenOrder and Chaos: New Ways of Collaborating on Synthesis and Storytelling
March 10, 2022

"There are fewer distractions on mobile devices, which makes them a better option for users with cognitive challenges."
Sam ProulxMobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
March 10, 2022

"Keep stakeholders engaged by providing them with small updates throughout the research process."
Roberta Dombrowski Sam Duong WoloszynskiMaking Research a Team Sport
March 11, 2022

"Any intervention is always in the small, we can work with our body as a system."
Josina VinkNavigating the pitfalls of systems thinking in service design
December 4, 2024

"We need to advocate for a design that goes beyond just immediate profit, thinking about long-term outcomes."
Angelos ArnisNavigating the Rapid Shifts in Tech's Turbulent Terrain
October 2, 2023

"The more that we can do with our current platform to test and prove that we will see the kind of margins we want, the better."
Ted NewardTheme 4: Enterprise Organizational Journey
June 4, 2019

"There are always chances to revisit challenges in the future."
Maria SkaadenPanel Discussion: Methodologies and Work Environments
November 8, 2018