Summary
Every designer has a story about a terrible experience with developers, or product managers, or the business. Unfortunately the reverse is equally true. We’ll explore these problems through the lens of Sturgeon’s Law — usually stated as “ninety percent of everything is crap”. And “everything” includes Design! We’ll see how people inside and outside of a discipline can have radically different experiences of its competencies. Then we'll work through options to help break down those misconceptions — so we can create happier, more empathic, organisations.
Key Insights
-
•
The mutual negative experiences across disciplines shape perceptions and behavior.
-
•
Many stakeholders have stories of poor interaction with design, impacting their approach.
-
•
Sturgeon's Law illustrates that perceptions of quality can be skewed based on individual experiences within a community.
-
•
The best practices in any discipline are often experienced by only a minority.
-
•
Communication is crucial; using different terms can help overcome preconceived notions.
-
•
Asking for stories and believing lived experiences helps in understanding existing frustrations.
-
•
Focusing on outcomes rather than methods fosters alignment and reduces resistance.
-
•
Recognizing biases helps practitioners question their own experiences and those of their teams.
-
•
Transformation requires collective understanding of both strengths and weaknesses across disciplines.
-
•
Effective collaboration relies on addressing misunderstandings and providing opportunities for best practices to be seen.
Notable Quotes
"What's the last bad experience you had with another discipline?"
"Almost every product manager or developer... has a bad story about working with designers."
"90% of everything is crud, including the people we work alongside."
"The best practitioners see a biased view of their community's ability."
"If I look around me in a community, some folk are going to be awesome and some are going to be less."
"Those voices in a community of practice are not equally prominent."
"Talking about outcomes first helped question their previous experiences."
"We are not special; every discipline is going through transformation right now."
"When you experience problems with different disciplines, keep Sturgeon's biases in mind."
"Be curious, understand what other people's experiences have been."
















More Videos

"It's critical to reinforce users' understanding that AI tools are augmentative rather than standalone solutions."
Jennifer KongJourneying toward AI-assisted documentation in healthcare
June 5, 2024

"It's a good thing to ask yourself... am I getting what I want from this conference?"
Uday Gajendar Louis RosenfeldDay 2 Welcome
June 5, 2024

"The smallest poor design choice can make an entire experiment fail."
Erin WeigelGet Your Whole Team Testing to Design for Impact
July 24, 2024

"Every customer who canceled had to take a survey before they could cancel; context matters."
Jill FruchterInconvenient Insights: The Researcher's Role is to Stay Curious
March 29, 2023

"We need to build trust within the organization to enable our design processes."
Sarah Auslander Betsy Ramaccia Gordon RossInsights Panel
November 18, 2022

"Find your element and remember that both paths of leadership and management are valid, albeit different."
Edward CuppsThe Principal Path: Journeying from Management to Individual Contributor
June 11, 2021

"We need to shift from a transactional relationship made of handoffs to shaping knowledge together."
Sean McKayCoexisting with non-researchers: Practical strategies for a democratized research future
March 11, 2025

"Agile was my Trojan horse to help them through that fear and shame."
Indra KlavinsA Design Ops Girl in a Dev Ops World
October 23, 2019

"Data is not just numbers; it tells us the story of student learning."
Kristin SkinnerFive Years of DesignOps
September 29, 2021