Summary
Presented from London, the talk reviews the significant evolution of civic design and government digital services over the past ten years, citing major initiatives like the UK's Government Digital Service (GDS), the U.S. Digital Service, Japan's Digital Agency, and Cyprus's Digital Service Factory. The speaker, a UK civil servant with five years at GDS, shares insights from leadership changes, international collaborations involving over 30 global calls, and the cyclical nature of ideas in government design. Legislative milestones such as the U.S. executive orders on customer experience and service delivery, and European accessibility regulations, are highlighted as crucial enablers. The talk centers on reflecting on past achievements while looking ahead to future challenges, particularly around ethics, power dynamics, and how designers’ roles are evolving. It also calls for preserving valuable lessons from the past, sharing stories openly, and collectively shaping the direction of civic design in the coming decade.
Key Insights
-
•
Civic design has seen major international milestones in the last decade including launches in the UK, US, Japan, and Cyprus.
-
•
The Government Digital Service UK was founded 10 years ago and remains a key influence in the field.
-
•
International collaboration through calls and shared learning plays a critical role in improving government design practices.
-
•
Design ideas in government tend to be cyclical, often needing leadership or legislative support to gain traction.
-
•
Key legislation such as the US executive orders and European accessibility regulations have significantly shaped digital government service delivery.
-
•
The role of civic designers is evolving, particularly concerning power, ethics, and strategic influence.
-
•
Reflection on career paths and historical work is vital for future success in civic design.
-
•
The ecosystem of organizations working on civic design in the US has grown notably in recent years.
-
•
Open sharing of experiences and stories helps carve new paths forward in government design.
-
•
Leadership changes at high government levels can impact the direction and priorities of digital service initiatives.
Notable Quotes
"Civic design and government design practice have reached many milestones in the past 10 years."
"I’ve worked with international counterparts through 30 calls with designers around the world."
"Design ideas come back around again and again, waiting for leadership or new contexts to take root."
"Legislation like the US executive order on federal customer experience has helped us rebuild trust in government."
"The UK Government Digital Service launched 10 years ago, kicking off a new era in digital public service."
"Ethics and power in design are changing and need to continue evolving over the next decade."
"It’s important to reflect on our work and careers to shape what comes next."
"Openly sharing stories helps us learn from those who came before us and carve new paths."
"The US digital service ecosystem has grown remarkably, showing we’re not alone in this journey."
"High-level leadership changes in government often result in shifts in organizational moods and priorities."
Or choose a question:
More Videos
"When the whole team is trained in design thinking, they are measurably more aligned, more efficient, and more agile."
Doug PowellClosing Keynote: Design at Scale
November 8, 2018
"Recruiting kids really means recruiting adults as their proxies and gatekeepers."
Mila Kuznetsova Lucy DentonHow Lessons Learned from Our Youngest Users Can Help Us Evolve our Practices
March 9, 2022
"We created a Wizard of Oz smoke and mirrors prototype—a simple text message thread between a parent and this service—just to get enough buy-in."
Sarah GallimoreInspire Progress with Artifacts from the Future
November 18, 2022
"Simply asking stakeholders what success looks like for them in a project is a powerful way to start meaningful conversations."
Lada Gorlenko Sharbani Dhar Sébastien Malo Rob Mitzel Ivana Ng Michal Anne RogondinoTheme 1: Discussion
January 8, 2024
"The hackathon is a low-commitment way to get people creatively engaged and having fun."
Alnie FigueroaThe Future of Design Operations: Transforming Our Craft
September 10, 2025
"If you measure an infinite number of customers, every change would be statistically significant, but not every change would be meaningful."
Landon BarnesAre My Research Findings Actually Meaningful?
March 10, 2022
"When you’re talking, it’s easier to learn something new, but if you’re shy and don’t talk, you don’t learn anything."
Emily EagleCan't Rewind: Radio and Retail
June 3, 2019
"We neglected our power users during the responsive, one-size-fits-all strategy, and it really hurt us."
Malini RaoLessons Learned from a 4-year Product Re-platforming Journey
June 9, 2021
"Building rapport and rituals helped our remote team foster camaraderie and trust."
Asia HoePartnering with Product: A Journey from Junior to Senior Design
November 29, 2023