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Summary
We know how things are at the start of 2024, and the long term future? That's anyone's guess. But what might the not-so-distant future look like for User Research? That's a horizon that's just around the corner—and one that you start planning for now. Join us for a free discussion with some UX research thought leaders who have some opinions you'll want to hear about the near future of our profession—and bring your own! We'll be hearing from Sam Proulx of Fable, Lija Hogan of UserTesting and Milan Mijatovic; moderated by Lou Rosenfeld. This Talk is Sponsored by Fable, an #AR2024 Virtual Sponsor.
Key Insights
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The future of UX research is not solely determined by technology but also by a deep understanding of user experience issues.
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AI is reshaping how users interact with interfaces, requiring new research strategies to understand unique user experiences.
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There's a growing need for researchers to focus on edge cases, as everyone now can be considered an edge case with diverse needs.
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Mixed methods research is becoming essential, emphasizing the need for both qualitative insights and quantitative data.
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Accessibility should be a fundamental part of UX research to ensure that products serve all users, particularly those with disabilities.
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Quick decision making in organizations is leading to the decline of lengthy research reports; concise, actionable findings are in demand.
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Understanding data ethics is critical as researchers navigate collecting diverse sets of user data, particularly from vulnerable populations.
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Researchers must improve their data fluency, embracing analytics and quantitative methods to make sense of large data sets.
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Developing an understanding of assistive technologies can provide insights into broader design trends that benefit all users.
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Collaboration across departments, particularly with engineering and product teams, will enhance UX research effectiveness.
Notable Quotes
"There's a huge need for what researchers bring and can do, and only in many cases researchers can do."
"We are undergoing a massive switch in user interface paradigms as we develop AI, chatbots, and voice interfaces."
"We need to be thinking about how to solve user experience problems because those are not engineering problems."
"We're seeing teams cutting headcount, so how do you collect large amounts of data and even more with potentially reduced headcount?"
"We have to make a much greater effort to extend and show up in places that we haven't traditionally."
"It's not just about technology; it's about how we show up for each other in creating resonant experiences."
"From microtargeting in political campaigns, we see the value in representing edge cases in our research."
"It's about having the best data, not the most data."
"The research we do needs to include how various bots can help each other."
"Embracing humanity in our work connects us better to the people we design for."
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