Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Have fun with statistics?

Thursday, December 12, 2024 • Rosenfeld Community
Share the love for this talk
Have fun with statistics?
Speakers: Caroline Jarrett and Erin Weigel
Link:

Summary

Let’s face it, many of us feel daunted by statistics. But we also know that colleagues and clients ask whether our research has “statistically significant” results. Erin’s book Design for Impact helps you to test your hypotheses about improving design, and she guides you through deciding on your effect sizes to help you get those statistically significant results. Caroline’s book Surveys That Work talks about “significance in practice” and she’s not all that convinced about whether it’s worth aiming for statistical significance. Watch this lively session where Erin and Caroline compared and contrasted their ideas and approaches - helped by your questions and contributions.

Key Insights

  • Statistical significance often confuses practitioners because it requires mentally flipping hypotheses and disproving nulls, which is cognitively demanding.

  • Effect size is critical to understanding whether a change detected by statistics is meaningful in practice, a concept often neglected in statistics education.

  • Fast progress isn't necessarily good progress; teams benefit from slowing down and using statistics to ensure they're moving in the right direction.

  • Engineers can be reluctant to implement experiments due to the extra coding load, but they respond well when they understand the learning value gained.

  • Survey results (the numerical outcomes) are often confused with the number of respondents required for statistical significance, leading to misunderstandings.

  • Statistical thresholds like 95% confidence can be adjusted depending on project needs; lower confidence levels are sometimes acceptable.

  • A good hypothesis often starts as an intuitive guess, which gets refined over time through repeated testing and data collection.

  • Qualitative and quantitative research should be viewed as complementary tools in a holistic research approach rather than opposed methods.

  • AI tools can help generate first drafts of survey questions, but human-centered pilot testing is essential to avoid errors and misinterpretations.

  • It's common and acceptable to act on results that are significant in practice but not statistically significant, especially when outcomes clearly affect users.

Notable Quotes

"Statistics is hard because you have to flip flop in your head: think of a hypothesis, then a null hypothesis, then try to disprove the null."

"People confuse statistical significance with significance in practice — they want to know if the change is meaningful, not just mathematically significant."

"Fast is not a virtue in and of itself; moving slower and acting with intention ensures you go in the right direction."

"Engineers hate writing more code, so getting them to buy into experiments means showing the value of the learning on the other side."

"You can have an effect size that matters in practice but isn’t statistically significant, like five users failing a key task in usability testing."

"Most science starts with somebody pulling a number out of their ass — it’s okay to start with a gut instinct or guess."

"Statistics is another tool in our toolbox, part of a hierarchy of evidence that includes qualitative and quantitative methods."

"AI can create first drafts of survey questions, but unless you pilot test with real humans, you won’t know if your audience gets it."

"A lot of people think 95% confidence is the only way, but you can adjust confidence levels based on your situation and needs."

"Start with basics like means, minimums, and ranges — statistics rapidly becomes less mysterious and more useful with practice."

Ask the Rosenbot
Aditi Ruiz
A PM State of Mind: Empathy Mapping Your Product Manager, Pt. 1
2022 • Design in Product 2022
Gold
Milan Guenther
A Shared Language for Co-Creating Ambitious Endeavours
2023 • Enterprise UX 2023
Gold
John Calhoun
Two Sides of the DesignOps Coin: Teams Ops and Product Ops
2024 • DesignOps Summit 2020
Gold
Jorge Arango
Exploding the Notebook: How to Unlock the Power of Linked Notes (2nd of 3 seminars)
2024 • Rosenfeld Community
Jose Coronado
People First - Design at JP Morgan
2021 • Design at Scale 2021
Gold
Dantley Davis
Leadership & Diversity—A Fireside Chat with Dantley Davis
2020 • Enterprise Community
William Newton
How to Lead With Data, and Without Data
2023 • Enterprise UX 2023
Gold
Louis Rosenfeld
Coffee with Lou
2024 • Rosenfeld Community
Llewyn Paine
Coexisting with AI: A practical guide for researchers to navigate tools, ethics, and integration
2025 • Advancing Research 2025
Gold
Bria Alexander
Opening Remarks
2021 • Design at Scale 2021
Gold
Sarah Rink
Remote User Research: Dos and Don'ts from the Virtual Field
2020 • Advancing Research Community
Kevin Bethune
Gatekeepers and Servant Leadership
2020 • DesignOps Community
Sarah Fathallah
A Typology of Participation in Participatory Research
2023 • Advancing Research 2023
Gold
Uday Gajendar
From AI to Zeitgeist: Theory as the design antidote to AI hype
2025 • Rosenfeld Community
Brian T. O’Neill
Does Designing and Researching Data Products Powered by ML/AI and Analytics Call for New UX Methods?
2022 • QuantQual Interest Group
Megan Blocker
Getting to the “So What?”: How Management Consulting Practices Can Transform Your Approach to Research
2024 • Advancing Research 2024
Gold

More Videos

Patrick Boehler

"The careful application of structured queries can reveal deeper insights than traditional research alone."

Patrick Boehler

Fishing for Real Needs: Reimagining Journalism Needs with AI

June 10, 2025

Taylor Jennings

"The job market is forcing UX researchers to evolve quickly, becoming strategic thinkers and system creators."

Taylor Jennings Alexis McNutt Unis Sydney Lawson

Research Debate Club

March 11, 2026

Johanna Kollmann

"Research was completely evaluative and tactical, positioned as serving design by validating wireframes and high fidelity prototypes."

Johanna Kollmann

Insights-Driven Product Strategy: Get your Research to Count

December 6, 2022

James Lang

"Designing community is more like gardening than building a machine."

James Lang

If you can design an app, you can design a community

May 22, 2025

Jason Mesut

"Mask Manipulators appear caring but use guilt and emotional pressure, killing trust and psychological safety."

Jason Mesut Martina Hodges-Schell Jose Coronado

Unmasking Design Leadership: Navigating leadership without neglecting ourselves

October 30, 2025

Nova Wehman-Brown

"Everyone had encyclopedic knowledge of their product and they didn’t exploit that knowledge gap."

Nova Wehman-Brown

We've Never Done This Before

June 4, 2019

Ian Johnson

"You don’t need special hardware; these open source models can run locally on an M1 MacBook or a gaming machine."

Ian Johnson

Latent Scope: Finding structure in unstructured data

June 11, 2025

Mark Interrante

"Making issues visible, sharing models, and iterating versions of workflows helps uncover blockages and solutions."

Mark Interrante

Collaboration Flows in Product Development

June 9, 2017

Tony Turner

"You can capture deep insights by looking at how users’ experiences change as they become familiar with a tool over time."

Tony Turner

Capturing Deep Insights

September 30, 2021