Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Have fun with statistics?
Summary
Key Insights
-
•
Statistical significance often confuses practitioners because it requires mentally flipping hypotheses and disproving nulls, which is cognitively demanding.
-
•
Effect size is critical to understanding whether a change detected by statistics is meaningful in practice, a concept often neglected in statistics education.
-
•
Fast progress isn't necessarily good progress; teams benefit from slowing down and using statistics to ensure they're moving in the right direction.
-
•
Engineers can be reluctant to implement experiments due to the extra coding load, but they respond well when they understand the learning value gained.
-
•
Survey results (the numerical outcomes) are often confused with the number of respondents required for statistical significance, leading to misunderstandings.
-
•
Statistical thresholds like 95% confidence can be adjusted depending on project needs; lower confidence levels are sometimes acceptable.
-
•
A good hypothesis often starts as an intuitive guess, which gets refined over time through repeated testing and data collection.
-
•
Qualitative and quantitative research should be viewed as complementary tools in a holistic research approach rather than opposed methods.
-
•
AI tools can help generate first drafts of survey questions, but human-centered pilot testing is essential to avoid errors and misinterpretations.
-
•
It's common and acceptable to act on results that are significant in practice but not statistically significant, especially when outcomes clearly affect users.
Notable Quotes
"Statistics is hard because you have to flip flop in your head: think of a hypothesis, then a null hypothesis, then try to disprove the null."
"People confuse statistical significance with significance in practice — they want to know if the change is meaningful, not just mathematically significant."
"Fast is not a virtue in and of itself; moving slower and acting with intention ensures you go in the right direction."
"Engineers hate writing more code, so getting them to buy into experiments means showing the value of the learning on the other side."
"You can have an effect size that matters in practice but isn’t statistically significant, like five users failing a key task in usability testing."
"Most science starts with somebody pulling a number out of their ass — it’s okay to start with a gut instinct or guess."
"Statistics is another tool in our toolbox, part of a hierarchy of evidence that includes qualitative and quantitative methods."
"AI can create first drafts of survey questions, but unless you pilot test with real humans, you won’t know if your audience gets it."
"A lot of people think 95% confidence is the only way, but you can adjust confidence levels based on your situation and needs."
"Start with basics like means, minimums, and ranges — statistics rapidly becomes less mysterious and more useful with practice."
Or choose a question:
More Videos
"The chief of staff can be a natural next step from a design program manager or design ops leader of one."
Isaac HeyveldExpand DesignOps Leadership as a Chief of Staff
September 8, 2022
"If you build for the next model, even if it can hardly do something now, it will probably do it well in the future."
Peter Van DijckHands on AI #3: Claude Code for UX people
October 22, 2025
"Most enterprises are not emotionally safe places; people can’t just leave emotions at the door."
Dave GrayLiminal Thinking: Sense-making for systems in large organizations
May 14, 2015
"Disability is normal, not shameful or rare, and everyone can benefit from accessibility innovations."
Sam ProulxAccessibility: An Opportunity to Innovate
June 8, 2022
"Treat each cross-functional group as a cohort to help them learn and experience design together."
Wendy JohanssonAn Education on Design Education for Orgs
June 10, 2021
"If something makes you feel unwelcome, the code of conduct explains how to engage with staff to resolve issues."
Bria Alexander Louis RosenfeldWelcome
January 8, 2024
"Can we just hang out, get on the tube, and hang out at Heathrow? He looked at me very strangely."
Stephen PollardClosing Keynote: Getting giants to dance - what can we learn from designing large and complex public infrastructure?
November 7, 2017
"Theory at its most fundamental just means if something A happens, then something B will happen."
Uday Gajendar Adam RichardsonFrom AI to Zeitgeist: Theory as the design antidote to AI hype
March 27, 2025
"Most service design firms are now focused on digital experience design, close to 70% do that work."
Leah BuleyClosing Plenary: The Crisis of Digital
March 31, 2020