Summary
User-centric design and development mindset and maturity has been low in an enterprise context. UX departments struggle a lot to gain momentum and help organizations create better products in various different ways with RoI of their efforts being low. How might we increase the user-centric maturity and mindset of the enterprise in a more organic way and help as many product teams as possible while having insufficient UX specialists? Vasilieos will present a case study for top-down and bottom-up approach taken at LEGO with practical information, learnings and reflections so far.
Key Insights
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User experience must be integrated at all organizational levels, not just as an afterthought.
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Fostering relationships between IT and other departments is critical for user experience success.
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Empowering non-designers within product teams can create a more sustainable user-centric culture.
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Establishing clear user experience visions and guidelines can significantly impact product usability.
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Strategic work should take precedence over practical work to enhance design standards.
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Metrics such as the system usability scale score can guide product teams in measuring success.
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Leadership buy-in is essential for promoting user experience initiatives effectively.
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Creating a user experience academy can triple engagement and improve product design quality.
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The importance of hands-on, practical learning in user experience education cannot be overstated.
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Internal ambassadors can drive change more effectively than external consultants.
Notable Quotes
"User experience is not something you just put on your steak; it’s the protein within it."
"Our aim was to raise the usability and experience of all our products."
"You need to develop a thick skin as a designer; you’re engaging with senior executives now."
"The quieter I was, the more they were sharing."
"We tripled the amount of products that had some form of user experience design applied to them."
"Our SAS score is now used as a KPI for every product team."
"Training must include hands-on elements to be effective in real-world applications."
"Amateur ambassadors can adhere better to the quality we need than externals."
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