Summary
User-centric design and development mindset and maturity has been low in an enterprise context. UX departments struggle a lot to gain momentum and help organizations create better products in various different ways with RoI of their efforts being low. How might we increase the user-centric maturity and mindset of the enterprise in a more organic way and help as many product teams as possible while having insufficient UX specialists? Vasilieos will present a case study for top-down and bottom-up approach taken at LEGO with practical information, learnings and reflections so far.
Key Insights
-
•
User experience must be integrated at all organizational levels, not just as an afterthought.
-
•
Fostering relationships between IT and other departments is critical for user experience success.
-
•
Empowering non-designers within product teams can create a more sustainable user-centric culture.
-
•
Establishing clear user experience visions and guidelines can significantly impact product usability.
-
•
Strategic work should take precedence over practical work to enhance design standards.
-
•
Metrics such as the system usability scale score can guide product teams in measuring success.
-
•
Leadership buy-in is essential for promoting user experience initiatives effectively.
-
•
Creating a user experience academy can triple engagement and improve product design quality.
-
•
The importance of hands-on, practical learning in user experience education cannot be overstated.
-
•
Internal ambassadors can drive change more effectively than external consultants.
Notable Quotes
"User experience is not something you just put on your steak; it’s the protein within it."
"Our aim was to raise the usability and experience of all our products."
"You need to develop a thick skin as a designer; you’re engaging with senior executives now."
"The quieter I was, the more they were sharing."
"We tripled the amount of products that had some form of user experience design applied to them."
"Our SAS score is now used as a KPI for every product team."
"Training must include hands-on elements to be effective in real-world applications."
"Amateur ambassadors can adhere better to the quality we need than externals."
More Videos
"Complexity is not a barrier for accessibility; modern assistive tech is highly advanced."
Samuel ProulxInvisible barriers: Why accessible service design can’t be an afterthought
December 3, 2024
"Transformation becomes more alive in times of great upheaval."
Victor UdoewaTheme One Intro
March 27, 2023
"The basics of our operations should focus more on obtaining results that align with the overall company strategy."
Gonzalo GoyanesDesign ROI: Cover a Little, Get a Lot
September 8, 2022
"It's important for designers to rethink their savior complex."
Alexandra SchmidtWhy Ethics Can't Save Tech
November 18, 2022
"Design operations is a process improvement and change management culture change."
Jose CoronadoFrom Zero to Hero
September 8, 2022
"At BT, I'm responsible for onboarding new starters within the design team."
Pippa LomasPaving the Path for Neurodiversity in Design
October 4, 2023
"The skills designers possess can be incredibly valuable in climate tech, even in unexpected ways."
Louis Rosenfeld Matt Jones Olga Khroustaleva Michael Leggett Karol MunozDo you want to work on climate? (Climate UX Discussion Series)
November 15, 2023
"Highlighting productivity gaps can shed light on the counterproductive nature of under-resourcing design."
Jeff GothelfThe Intersection of Lean and Design
January 10, 2019
"When you have the same conversation in meetings over and over, a canvas can help keep that conversation moving forward."
Dave GrayGroup Activity: Making Sense of DesignOps
November 7, 2017
