Summary
In this talk, Johanna Kollmann will discuss how true insights can inform product strategy, with direct impact on the roadmap and metrics. Drawing on her experience as a research lead and product manager, Johanna will share case studies and tools that are relevant for researchers, designers, and product leaders. Stick around to join the conversation and ask Johanna your questions during our post-session Q+A, moderated by Christian Crumlish.
Key Insights
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Research should be positioned strategically to resonate with product goals.
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Insights must go beyond observations; they should tell a deeper story about implications.
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Aligning research output with business objectives ensures relevance and impact.
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Design strategy differs from product strategy; hence research must serve both.
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Collaboration in developing research questions improves the quality of insights.
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Understanding user needs helps in framing relevant insights that influence business decisions.
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Effective communication of insights involves framing them in context to organizational goals.
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Metrics should reflect both business outcomes and user experiences for balanced decision-making.
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Incorporating human-centric metrics enhances the understanding of user satisfaction and adoption rates.
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Facilitating workshops with cross-functional teams fosters a collaborative approach to insights and action.
Notable Quotes
"The product leadership doesn't see the value in research and they're thinking about shutting the research team down."
"Research was completely evaluative and tactical, which bored the product teams."
"When insights are communicated poorly, they lose value."
"Insights are unexpected discoveries about how things work and how to make them work better."
"Confirmation bias makes it harder to be open-minded when interpreting research data."
"You can facilitate space for developing insights through collaborative analysis techniques."
"Research can help you identify meaningful metrics."
"Your insights need to be framed in a way that talks to overall goals you're trying to achieve."
"Metrics are crucial; they tell us what people pay attention to."
"Don't underestimate the skills you already have and how you can teach others."
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