Summary
With curation and support from Dan Willis, eight presenters told their enterprise UX stories: Kim Bieler, Jane Bungum, David Cain, Audrey Crane, Lada Gorlenko, Jordan Koschei, Liu Liu, and Eva Miller.
Key Insights
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Observation of user behavior is critical to understanding their needs and improving systems.
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Salespeople prioritize 'always be closing' over administrative tasks, impacting their engagement with tools.
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Fostering collaboration between designers and engineers is essential to create effective products.
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Client education on the design process can prevent misalignments and improve outcomes.
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Adaptability in design practices is crucial when working with larger organizations and their established cultures.
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Desire for 'sexier' designs can lead to misguided priorities, affecting usability.
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Maintaining open communication with all stakeholders enhances project success.
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Trust-building is necessary for successful cooperation among teams with different specialties.
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Incremental improvements and processes can make legacy systems more manageable for users.
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Effective design requires understanding the context and environment in which users operate.
Notable Quotes
"It's more important to appear to be doing something than to appear to be thinking about something."
"Nobody wants nothing."
"When working with enterprise clients, your beloved design process will eventually get steamrolled by the client's own."
"You might say, our thinking just needs to be a little bit jazzier and sexier."
"Designing for enterprise requires extra skills because often enterprise problems are engineering as much as design problems."
"In mature markets, transparency is the highest form of experience."
"What if there wasn't a user interface?"
"Sometimes the best UX has no UI at all."
"You have to have an extra brain for designing for enterprise."
"We are responsible for the attitudes and standards we hold in design."
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