Summary
With curation and support from Dan Willis, eight presenters told their enterprise UX stories: Kim Bieler, Jane Bungum, David Cain, Audrey Crane, Lada Gorlenko, Jordan Koschei, Liu Liu, and Eva Miller.
Key Insights
-
•
Users resist enterprise tools that feel misaligned with their personal incentives, preferring familiar workarounds like Excel.
-
•
Effective enterprise UX requires not just designing products but fostering human trust and collaboration within teams.
-
•
Enterprise clients often impose processes that can conflict with UX best practices, requiring adaptation and education.
-
•
Enterprise design demands specialized skills blending technical knowledge and complex problem-solving, deserving distinct recognition.
-
•
Technology choices made early in enterprise products often persist unchallenged despite changing requirements, leading to major product limitations.
-
•
Transparent experiences with minimal user interfaces can sometimes better serve enterprise users focused on getting a job done.
-
•
Resistance from development teams can stem from cultural attitudes that overlook user experience in favor of technical pride.
-
•
Meditation and mindfulness practices help designers manage complexity, reduce imposter syndrome, and foster calm in high-pressure environments.
-
•
Framing enterprise UX challenges as elite skills helps attract talent and build credibility within organizations.
-
•
Physical solutions and tooling can greatly improve usability in environments where digital interfaces are impractical or unwelcome.
Notable Quotes
"Nobody wants nothing. Nobody says, can't, what the hell get in my office? How come you did not do anything?"
"Be a human first. I should have been a human first and a designer second."
"It's okay. I just wish it were a little bit jazzier and sexier."
"Anytime you have to justify something by saying just this one time, you know you’re going down a bad road."
"Developers are stinking gods among men, generous in their selfishness who keep fixing what’s not broken until it is."
"When systems fail, Jigad works best within a framework — innovation that must scale happens with an ecosystem view."
"The harder I think, the further I am from the answer."
"Are we bold enough to ditch the user interface in favor of a better experience, a transparent one?"
"Enterprise problems are often engineering problems as much as design problems."
"A typical enterprise customer has like five analysts who need a login, not millions of users."
Dig deeper—ask the Rosenbot:
More Videos
"I put down my question guide and just talked with Carol."
Randolph Duke IIWar Stories LIVE! Randy Duke II
March 30, 2020
"Don’t force yourself into a job you know isn’t right just because you’re unemployed."
Corey Nelson Amy SanteeLayoffs
November 15, 2022
"Customers benchmark your company to their last best experience, often outside of your industry."
Landon BarnesAre My Research Findings Actually Meaningful?
March 10, 2022
"Most of my career has been in health, and it’s really important that we don’t just get people to do something once, but sustain a new behavior."
Amy BucherHarnessing behavioral science to uncover deeper truths
March 12, 2025
"User intent exists in a probabilistic superposition of multiple possible actions until a choice is made."
David SternbergUncovering the hidden forces shaping user behavior
July 17, 2025
"Leading change is like shopping—take time to find the right store before you buy."
Deanna SmithLeading Change with Confidence: Strategies for Optimizing Your Process
September 23, 2024
"Work on yourself. Understand your identity and privilege before trying to serve others."
Jennifer StricklandAdopting a "Design By" Method
December 9, 2021
"Employee experience and customer experience are inextricably tied—operationalizing design Ops impacts both."
Rachel Posman John CalhounA Closer Look at Team Ops and Product Ops (Two Sides of the DesignOps Coin)
November 19, 2020
"Creating and holding space is like putting bumpers up in bowling so people know they won’t fail if they engage."
Gina MendoliaTherapists, Coaches, and Grandmas: Techniques for Service Design in Complex Systems
December 3, 2024
