Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Bridging the Gap: Making the Most of the Differences Between Agency and Enterprise
Gold
Monday, January 8, 2024 • Enterprise Experience 2020
Share the love for this talk
Bridging the Gap: Making the Most of the Differences Between Agency and Enterprise
Speakers: Melinda Belcher
Link:

Summary

Melinda started her career as an in-house creative consultant, often feeling frustrated with her agency partners who “just didn’t get it”. She went on to spend 10 years working in agencies with large enterprise clients—until she “went client-side” again, this time with a little more perspective on the agency-enterprise relationship. Melinda will talk about the ways culture, tools and skills differ between enterprise and agency teams, and how those differences manifest themselves in the working relationship. She’ll also discuss ways agencies and enterprises can bridge the gap by using their differences to equal advantage.

Key Insights

  • Agencies and enterprises represent different aspects of a collaborative relationship, akin to the left and right brain.

  • Cultural differences exist between traditional enterprise values and innovative agency approaches.

  • Effective tooling and shared resources are critical for successful collaboration.

  • Clear communication regarding roles and responsibilities enhances project success.

  • Nurturing the agency-enterprise relationship requires ongoing commitment and attention.

  • Both sides can learn from each other's strengths and insights.

  • A successful partnership necessitates investment from both the agency and the enterprise.

  • Understanding and embracing cultural dualities leads to better outcomes.

  • A strong brief is crucial; both sides should collaboratively ensure its effectiveness.

  • Agencies and enterprises should challenge assumptions to unlock new opportunities.

Notable Quotes

"The left brain is focused on the bottom line, crunching numbers and making sure the business strategy is on track."

"None of us is walking around with just one half of a brain."

"We need both halves of this brain working together to succeed."

"We are two sides of the same coin, even if it feels like different currency at times."

"The agency brings different cultural norms and values that are valuable for change."

"There is a magic that happens when we're all in the same place sharing the environment and working together."

"If you're not getting good guidance, it's going to be quite frustrating and you won't do your best work."

"Sometimes you just got to spend time to save time."

"It’s essential to commit to the relationship as if it were an actual relationship that requires ongoing work."

"Inside every challenge is an opportunity waiting to be uncovered."

More Videos

Jacqui Frey

"Design has been in the DNA of MailChimp really since day one."

Jacqui Frey

Flow and Superfluidity for Design Orgs

November 7, 2018

Laura Gatewood

"To foster engagement, using emojis and gifs can add the tone and body language that are often missed in text."

Laura Gatewood Laine Prokay

Beyond Buzzwords: Adding Heart to Effective Slack Communication

September 23, 2024

Johanna Kollmann

"Metrics are crucial; they tell us what people pay attention to."

Johanna Kollmann

Insights-Driven Product Strategy: Get your Research to Count

December 6, 2022

Bria Alexander

"If you feel like there's a lag, we want to know about it."

Bria Alexander

Day 3 Welcome

September 25, 2024

Billy Carlson

"Don't get stuck in the refinement stage too early."

Billy Carlson

Ideation tips for Product Managers

December 6, 2022

Catherine Dubut

"It’s crucial to bridge connections between different teams to avoid siloed insights and foster collaboration."

Catherine Dubut

Bridging Physical and Digital Spaces: Approaches to Retail Service Design

March 18, 2021

Kim Holt

"Peer recognition programs like shout-out Thursdays are low-effort yet high-impact."

Kim Holt Emma Wylds Pearl Koppenhaver Maisee Xiong

A Salesforce Panel Discussion on Values-Driven DesignOps

September 8, 2022

Adrian Howard

"Be curious, understand what other people's experiences have been."

Adrian Howard

Sturgeon’s Biases

September 25, 2024

Asia Hoe

"We learned to better work more synchronously as opposed to having a meeting for everything."

Asia Hoe

Partnering with Product: A Journey from Junior to Senior Design

November 29, 2023