Summary
The presentation discusses the dichotomy between data scientists and designers within the UX community, emphasizing the importance of collaboration between these two roles. The speaker shares personal insights from experiences at Intuit and other organizations, demonstrating how deep customer understanding and rapid experimentation can create innovative solutions. It highlights the challenges data scientists face in deriving meaningful insights from vast amounts of data and how partnering with designers can lead to actionable outcomes. The presentation concludes by advocating for the integration of data science in the product development cycle, positioning it as a key component in creating user-centered designs.
Key Insights
-
•
Big data can be complex and often underutilized, with less than 1% generating insights.
-
•
Data scientists should be seen as partners who collaborate with designers to solve real-world problems.
-
•
Understanding customer needs through empathy and ethnographic studies is crucial for developing relevant products.
-
•
Rapid experimentation with customers helps refine ideas and drive innovation.
-
•
Leading indicators are often more informative than lagging indicators in measuring success.
-
•
Accessibility and ease of use are essential for encouraging adoption of new platforms by developers.
-
•
Combining quantitative data with qualitative design insights can significantly improve product outcomes.
-
•
Designing data products should focus on empowering end-users and making complex information more digestible.
-
•
It's important to democratize data, allowing all stakeholders to access insights easily.
-
•
Integrating data science into the product pipeline enhances decision-making and customer delight.
Notable Quotes
"Big data means different things to different people, but it often boils down to complex data that is underutilized."
"Data scientists are sometimes thought of as the golden unicorns who can solve anything."
"Developing deep customer empathy is fundamental to understanding who is using a product and why."
"Rapid experimentation leads to insights, which in turn fuel innovation."
"What if design teams and data teams could partner up to solve big customer problems?"
"It doesn't matter what the insight is if no one does anything with it."
"Engaging with users in their environment reveals key insights about behavior."
"Measuring the wrong success indicators can stifle progress and growth."
"Data should be presented in ways that empower users to make immediate decisions."
"Collaboration between data teams and design teams can create delightful experiences for customers."
More Videos
"You might be saying, I'm just a project manager or I'm just a designer, but I call bullshit on that."
April ReaganLook, Think, Act: The Futures-Smart Design Organization
October 1, 2021
"We should strive to support the collection of subjective data during interactions."
Dane DeSutterKeeping the Body in Mind: What Gestures and Embodied Actions Tell You That Users May Not
March 26, 2024
"Spend time with your customers without an agenda, just listen to them."
Tatyana MamutOpening Keynote: Breaking Conway's Law--or How to Work Differently and Not Ship Your Org Chart
June 3, 2019
"I believe there’s really no such thing as a boring place; it’s all in the state of mind."
Ana Maria Montero Barrantes Aditi Dhar Michelle Kaplan Nate Osborne Matt LaurenceThe Authentic UX Talent Show
January 8, 2024
"One person's impact can compound into something significant, especially at a larger scale."
Ned Gartside Mike Gifford Zoe Lopez-Latorre Tzviya SiegmanNavigating accessibility and climate
April 17, 2024
"Transitioning to mobile-first accessibility can foster confidence among users with disabilities when interacting online."
Sam ProulxMobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
September 8, 2022
"Flexibility needs to go both ways."
Melinda BelcherInsider preview of Enterprise Experience 2020
May 28, 2020
"Profit making should not be the sole purpose of companies; it’s time to rethink value."
Christian BasonExpand—Rethinking Design for Public Challenges
September 14, 2022
"The experience of creating knowledge is just as important as the presentation of knowledge."
Ren PopeBuilding Experiences for Knowledge Systems
June 6, 2023
