Lada Gorlenko
Senior Director of Research at MURAL
Lada Gorlenko is an enterprise veteran with expertise in UX and Organizational Design. She ran customer research programs for the European Commission, British Telecom, IBM, and Microsoft, and owns a leadership development firm that coaches on customer-focused innovation. Lada works on adapting classic UX techniques to the B2B context, to help design products and services for complex organizations, not just individuals.
Rosenverse talks by Lada:
" Silos are everywhere—in technology companies, retail, inside silos inside silos. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" Rob Meetzel knows Ford as the back of his hand after nearly 30 years. "
Theme 1: Intro
January 8, 2024
" You can’t really advocate for UX or move an organization forward without interacting with your team and business colleagues. "
Theme 1: Discussion
January 8, 2024
" Having data to debate and measure research’s organizational impact is critical to escalating our influence. "
What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series]
November 9, 2023
" All it takes to be a good boss and a good teammate is being a darn good human being. "
Theme 3 Intro
June 10, 2022
" The digital frontline workers in retail became critical almost overnight during the pandemic. "
Theme 2 Intro
June 9, 2022
" We often talk about our customers, but we forget the other people involved: ourselves and our teams. "
Theme 3: Introduction
June 10, 2021