Lada Gorlenko
Senior Director of Research at MURAL
Lada Gorlenko is an enterprise veteran with expertise in UX and Organizational Design. She ran customer research programs for the European Commission, British Telecom, IBM, and Microsoft, and owns a leadership development firm that coaches on customer-focused innovation. Lada works on adapting classic UX techniques to the B2B context, to help design products and services for complex organizations, not just individuals.
Rosenverse talks by Lada:
" Enterprise UX is basically the design of cluster-fuck complexity, scale, and hairball relationships. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" Sherbiney built a well-functioning agile train in one of the oldest organizations. "
Theme 1: Intro
January 8, 2024
" If your users are happy, that anecdotal feedback often carries more weight early than quantitative metrics. "
Theme 1: Discussion
January 8, 2024
" It’s a moral obligation for organizations to engage with research and ethics; being mature is not optional anymore. "
What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series]
November 9, 2023
" B2B is b*******, it’s really just people that make up businesses. "
Theme 3 Intro
June 10, 2022
" The digital frontline workers in retail became critical almost overnight during the pandemic. "
Theme 2 Intro
June 9, 2022
" Overcoming reservations and politics is part of enabling transformation. "
Theme 3: Introduction
June 10, 2021