Lada Gorlenko
Senior Director of Research at MURAL
Lada Gorlenko is an enterprise veteran with expertise in UX and Organizational Design. She ran customer research programs for the European Commission, British Telecom, IBM, and Microsoft, and owns a leadership development firm that coaches on customer-focused innovation. Lada works on adapting classic UX techniques to the B2B context, to help design products and services for complex organizations, not just individuals.
Rosenverse talks by Lada:
" We don’t have meetings without all three sides of the business, product, and design coming together now. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" Seb is career UXer fresh at Canadian railways with a steep learning curve. "
Theme 1: Intro
January 8, 2024
" You can’t really advocate for UX or move an organization forward without interacting with your team and business colleagues. "
Theme 1: Discussion
January 8, 2024
" Maturity is not just knowing what to do, but also knowing what not to do and being smart and grown up about saying no. "
What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series]
November 9, 2023
" One hour of conversations between this engineer and customers was more impactful than weeks of debate. "
Theme 3 Intro
June 10, 2022
" Those three retailers pivoted literally overnight under intense change management pressure. "
Theme 2 Intro
June 9, 2022
" Growth in your career doesn’t always have to be vertical; sometimes sideways or diagonal moves help you stay true to yourself. "
Theme 3: Introduction
June 10, 2021
