Lada Gorlenko
Senior Director of Research at MURAL
Lada Gorlenko is an enterprise veteran with expertise in UX and Organizational Design. She ran customer research programs for the European Commission, British Telecom, IBM, and Microsoft, and owns a leadership development firm that coaches on customer-focused innovation. Lada works on adapting classic UX techniques to the B2B context, to help design products and services for complex organizations, not just individuals.
Rosenverse talks by Lada:
" Enterprise is sexy – that phrase helped me get at least one job. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" What is it like to be a new kid on an old block? "
Theme 1: Intro
January 8, 2024
" We never compromise on the business goals, but how we achieve them can be flexible and pragmatic. "
Theme 1: Discussion
January 8, 2024
" The longer I’m in UX, the less I think I know—there’s always more to learn and ways to develop. "
What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series]
November 9, 2023
" Our aspirations and anxieties are our users and messages, our passions and pet peeves. "
Theme 3 Intro
June 10, 2022
" No matter the circumstances, the answer to 'Can we?' is always yes, we can. "
Theme 2 Intro
June 9, 2022
" Design at scale is really humanism at scale. "
Theme 3: Introduction
June 10, 2021
