Lada Gorlenko
Senior Director of Research at MURAL
Lada Gorlenko is an enterprise veteran with expertise in UX and Organizational Design. She ran customer research programs for the European Commission, British Telecom, IBM, and Microsoft, and owns a leadership development firm that coaches on customer-focused innovation. Lada works on adapting classic UX techniques to the B2B context, to help design products and services for complex organizations, not just individuals.
Rosenverse talks by Lada:
" The hardest talk of all time is five minutes, not 30 or 45. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" Ivana will teach you how to scale fast and big from day one through product operations. "
Theme 1: Intro
January 8, 2024
" If your users are happy, that anecdotal feedback often carries more weight early than quantitative metrics. "
Theme 1: Discussion
January 8, 2024
" We have to step outside research and understand AI, technology, and product processes to put ourselves in the right space. "
What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series]
November 9, 2023
" One hour of conversations between this engineer and customers was more impactful than weeks of debate. "
Theme 3 Intro
June 10, 2022
" IBM pivoted its design education program from in person to online very quickly and successfully. "
Theme 2 Intro
June 9, 2022
" Building design communities in legacy companies means bringing other disciplines into the fold. "
Theme 3: Introduction
June 10, 2021
