Lada Gorlenko

" Enterprise is sexy – that phrase helped me get at least one job. "

" Rob Meetzel knows Ford as the back of his hand after nearly 30 years. "

" We never compromise on the business goals, but how we achieve them can be flexible and pragmatic. "

" Teams that improve their data fluency and understanding of research get to answers faster and deliver more value. "

" It can be very uncomfortable to be the only woman in that room. "

" We have a choice in crisis — see it as a loss or see it as an opportunity. "

" Transitioning to a principal role lets you focus on what you love without managing teams directly. "