Lada Gorlenko
Senior Director of Research at MURAL
Lada Gorlenko is an enterprise veteran with expertise in UX and Organizational Design. She ran customer research programs for the European Commission, British Telecom, IBM, and Microsoft, and owns a leadership development firm that coaches on customer-focused innovation. Lada works on adapting classic UX techniques to the B2B context, to help design products and services for complex organizations, not just individuals.
Rosenverse talks by Lada:
"Finding our tribe was a special moment."
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
"We will start our session with a tale of two companies: Ford and Canadian National Railways."
Theme 1: Intro
January 8, 2024
"Invest in operations from the start to ensure scaling well."
Theme 1: Discussion
January 8, 2024
"Maturity also involves responsibility and the judgment to say no when necessary."
What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series]
November 9, 2023
"We hope to start the day with the understanding that being a good teammate starts with being a good human."
Theme 3 Intro
June 10, 2022
"We can see loss, or we can see opportunity."
Theme 2 Intro
June 9, 2022
"Self-care is not just a personal need; it enhances our professional effectiveness."
Theme 3: Introduction
June 10, 2021
