Lada Gorlenko
Senior Director of Research at MURAL
Lada Gorlenko is an enterprise veteran with expertise in UX and Organizational Design. She ran customer research programs for the European Commission, British Telecom, IBM, and Microsoft, and owns a leadership development firm that coaches on customer-focused innovation. Lada works on adapting classic UX techniques to the B2B context, to help design products and services for complex organizations, not just individuals.
Rosenverse talks by Lada:

"Designing for the whole nation is not just about aesthetics; it's about function and agility."
Theme 1: Intro
January 8, 2024

"Analytics and customer feedback should be accessible to all stakeholders for ongoing education."
Theme 1: Discussion
January 8, 2024

"The quality of our work matters in context to where we're working."
What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series]
November 9, 2023

"We hope to start the day with the understanding that being a good teammate starts with being a good human."
Theme 3 Intro
June 10, 2022

"We can see loss, or we can see opportunity."
Theme 2 Intro
June 9, 2022

"Don't just grow vertically; consider how to grow sideways in your career."
Theme 3: Introduction
June 10, 2021