Lada Gorlenko
Senior Director of Research at MURAL
Lada Gorlenko is an enterprise veteran with expertise in UX and Organizational Design. She ran customer research programs for the European Commission, British Telecom, IBM, and Microsoft, and owns a leadership development firm that coaches on customer-focused innovation. Lada works on adapting classic UX techniques to the B2B context, to help design products and services for complex organizations, not just individuals.
Rosenverse talks by Lada:
"Design is what you can get other people convinced to do."
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
"What is it like to lead change in a century-old company?"
Theme 1: Intro
January 8, 2024
"Interact with your team members; that's how you can move your organization forward with UX."
Theme 1: Discussion
January 8, 2024
"Maturity is when I know what I do and I'm confident in it."
What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series]
November 9, 2023
"Her belief in me makes me strive to be the best boss ever."
Theme 3 Intro
June 10, 2022
"Our biggest hope is that today will give you confidence that the answer to the question, 'Can we?' is always yes, we can."
Theme 2 Intro
June 9, 2022
"A community of design-minded people can effect real change in century-old companies."
Theme 3: Introduction
June 10, 2021
