Lada Gorlenko
Senior Director of Research at MURAL
Lada Gorlenko is an enterprise veteran with expertise in UX and Organizational Design. She ran customer research programs for the European Commission, British Telecom, IBM, and Microsoft, and owns a leadership development firm that coaches on customer-focused innovation. Lada works on adapting classic UX techniques to the B2B context, to help design products and services for complex organizations, not just individuals.
Rosenverse talks by Lada:
" The lipstick on the pig—cosmetic fixes give little impact without addressing deeper usability and business value. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" Seb is career UXer fresh at Canadian railways with a steep learning curve. "
Theme 1: Intro
January 8, 2024
" We can’t complain about not having a seat at the table if we don’t offer one of our own. "
Theme 1: Discussion
January 8, 2024
" Teams that improve their data fluency and understanding of research get to answers faster and deliver more value. "
What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series]
November 9, 2023
" Her energy and enthusiasm is contagious and she inspires everyone on the team to expand our horizons and go further. "
Theme 3 Intro
June 10, 2022
" Crisis can empower global communities and bring equity to practitioners worldwide. "
Theme 2 Intro
June 9, 2022
" Transformation happens through empathy across multiple disciplines and reporting lines. "
Theme 3: Introduction
June 10, 2021
