Lada Gorlenko
Senior Director of Research at MURAL
Lada Gorlenko is an enterprise veteran with expertise in UX and Organizational Design. She ran customer research programs for the European Commission, British Telecom, IBM, and Microsoft, and owns a leadership development firm that coaches on customer-focused innovation. Lada works on adapting classic UX techniques to the B2B context, to help design products and services for complex organizations, not just individuals.
Rosenverse talks by Lada:
" The hardest talk of all time is five minutes, not 30 or 45. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" Rob Meetzel knows Ford as the back of his hand after nearly 30 years. "
Theme 1: Intro
January 8, 2024
" The ultimate measure is bringing value so people invite you back to work with them again and again. "
Theme 1: Discussion
January 8, 2024
" Teams that improve their data fluency and understanding of research get to answers faster and deliver more value. "
What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series]
November 9, 2023
" One hour of conversations between this engineer and customers was more impactful than weeks of debate. "
Theme 3 Intro
June 10, 2022
" Mastercard designers grew meaningfully for both people and business despite uncertainty. "
Theme 2 Intro
June 9, 2022
" Growth in your career doesn’t always have to be vertical; sometimes sideways or diagonal moves help you stay true to yourself. "
Theme 3: Introduction
June 10, 2021
