Lada Gorlenko
Senior Director of Research at MURAL
Lada Gorlenko is an enterprise veteran with expertise in UX and Organizational Design. She ran customer research programs for the European Commission, British Telecom, IBM, and Microsoft, and owns a leadership development firm that coaches on customer-focused innovation. Lada works on adapting classic UX techniques to the B2B context, to help design products and services for complex organizations, not just individuals.
Rosenverse talks by Lada:
" The lipstick on the pig—cosmetic fixes give little impact without addressing deeper usability and business value. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" Sherbiney built a well-functioning agile train in one of the oldest organizations. "
Theme 1: Intro
January 8, 2024
" You can’t really advocate for UX or move an organization forward without interacting with your team and business colleagues. "
Theme 1: Discussion
January 8, 2024
" Maturity is not just knowing what to do, but also knowing what not to do and being smart and grown up about saying no. "
What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series]
November 9, 2023
" In our desire to see the big table, we often forget that sometimes it’s more important not to seek validation at the table but to offer it to someone else. "
Theme 3 Intro
June 10, 2022
" No matter the circumstances, the answer to 'Can we?' is always yes, we can. "
Theme 2 Intro
June 9, 2022
" We often talk about our customers, but we forget the other people involved: ourselves and our teams. "
Theme 3: Introduction
June 10, 2021
