Lada Gorlenko
Senior Director of Research at MURAL
Lada Gorlenko is an enterprise veteran with expertise in UX and Organizational Design. She ran customer research programs for the European Commission, British Telecom, IBM, and Microsoft, and owns a leadership development firm that coaches on customer-focused innovation. Lada works on adapting classic UX techniques to the B2B context, to help design products and services for complex organizations, not just individuals.
Rosenverse talks by Lada:
"We will start our session with a tale of two companies: Ford and Canadian National Railways."
Theme 1: Intro
January 8, 2024
"It's essential to keep the ultimate business goal in mind, even when delivering UX designs."
Theme 1: Discussion
January 8, 2024
"The quality of our work matters in context to where we're working."
What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series] (Videoconference)
November 9, 2023
"Her belief in me makes me strive to be the best boss ever."
Theme 3 Intro
June 10, 2022
"When the pandemic struck, what did you see?"
Theme 2 Intro
June 9, 2022
"Building resilient systems means prioritizing equity."
Theme 3: Introduction
June 10, 2021
