Lada Gorlenko
Senior Director of Research at MURAL
Lada Gorlenko is an enterprise veteran with expertise in UX and Organizational Design. She ran customer research programs for the European Commission, British Telecom, IBM, and Microsoft, and owns a leadership development firm that coaches on customer-focused innovation. Lada works on adapting classic UX techniques to the B2B context, to help design products and services for complex organizations, not just individuals.
Rosenverse talks by Lada:
" Designers must understand their domain deeply or risk being glorified production artists. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" What is it like to be a new kid on an old block? "
Theme 1: Intro
January 8, 2024
" The ultimate measure is bringing value so people invite you back to work with them again and again. "
Theme 1: Discussion
January 8, 2024
" We seldom question whose table we want a seat at or why we don’t rebuild the entire table altogether. "
What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series]
November 9, 2023
" B2B is b*******, it’s really just people that make up businesses. "
Theme 3 Intro
June 10, 2022
" Mastercard designers grew meaningfully for both people and business despite uncertainty. "
Theme 2 Intro
June 9, 2022
" Designers must take responsibility when designing systems that impact millions. "
Theme 3: Introduction
June 10, 2021
