Lada Gorlenko
Senior Director of Research at MURAL
Lada Gorlenko is an enterprise veteran with expertise in UX and Organizational Design. She ran customer research programs for the European Commission, British Telecom, IBM, and Microsoft, and owns a leadership development firm that coaches on customer-focused innovation. Lada works on adapting classic UX techniques to the B2B context, to help design products and services for complex organizations, not just individuals.
Rosenverse talks by Lada:
" The hardest talk of all time is five minutes, not 30 or 45. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" Ivana will teach you how to scale fast and big from day one through product operations. "
Theme 1: Intro
January 8, 2024
" We never compromise on the business goals, but how we achieve them can be flexible and pragmatic. "
Theme 1: Discussion
January 8, 2024
" We have to step outside research and understand AI, technology, and product processes to put ourselves in the right space. "
What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series]
November 9, 2023
" In our desire to see the big table, we often forget that sometimes it’s more important not to seek validation at the table but to offer it to someone else. "
Theme 3 Intro
June 10, 2022
" The pandemic track was the I told you so moment for those of us designing remote tools since 2006. "
Theme 2 Intro
June 9, 2022
" Design at scale is really humanism at scale. "
Theme 3: Introduction
June 10, 2021
