Lada Gorlenko
Senior Director of Research at MURAL
Lada Gorlenko is an enterprise veteran with expertise in UX and Organizational Design. She ran customer research programs for the European Commission, British Telecom, IBM, and Microsoft, and owns a leadership development firm that coaches on customer-focused innovation. Lada works on adapting classic UX techniques to the B2B context, to help design products and services for complex organizations, not just individuals.
Rosenverse talks by Lada:
" Silos are everywhere—in technology companies, retail, inside silos inside silos. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" Sherbiney built a well-functioning agile train in one of the oldest organizations. "
Theme 1: Intro
January 8, 2024
" If your users are happy, that anecdotal feedback often carries more weight early than quantitative metrics. "
Theme 1: Discussion
January 8, 2024
" We seldom question whose table we want a seat at or why we don’t rebuild the entire table altogether. "
What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series]
November 9, 2023
" All it takes to be a good boss and a good teammate is being a darn good human being. "
Theme 3 Intro
June 10, 2022
" The digital frontline workers in retail became critical almost overnight during the pandemic. "
Theme 2 Intro
June 9, 2022
" Taking care of ourselves first is essential before we can effectively care for others. "
Theme 3: Introduction
June 10, 2021