Lada Gorlenko
Senior Director of Research at MURAL
Lada Gorlenko is an enterprise veteran with expertise in UX and Organizational Design. She ran customer research programs for the European Commission, British Telecom, IBM, and Microsoft, and owns a leadership development firm that coaches on customer-focused innovation. Lada works on adapting classic UX techniques to the B2B context, to help design products and services for complex organizations, not just individuals.
Rosenverse talks by Lada:
" We don’t have meetings without all three sides of the business, product, and design coming together now. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" Rob Meetzel knows Ford as the back of his hand after nearly 30 years. "
Theme 1: Intro
January 8, 2024
" The ultimate measure is bringing value so people invite you back to work with them again and again. "
Theme 1: Discussion
January 8, 2024
" Teams that improve their data fluency and understanding of research get to answers faster and deliver more value. "
What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series]
November 9, 2023
" People may even forget why you are if you’re conversations that bring the best out of you as a human being. "
Theme 3 Intro
June 10, 2022
" Designers can be first responders, not just in digital but in real disaster situations. "
Theme 2 Intro
June 9, 2022
" Putting on your oxygen mask first is a metaphor for self-care we often neglect in professional life. "
Theme 3: Introduction
June 10, 2021
