Lada Gorlenko
Senior Director of Research at MURAL
Lada Gorlenko is an enterprise veteran with expertise in UX and Organizational Design. She ran customer research programs for the European Commission, British Telecom, IBM, and Microsoft, and owns a leadership development firm that coaches on customer-focused innovation. Lada works on adapting classic UX techniques to the B2B context, to help design products and services for complex organizations, not just individuals.
Rosenverse talks by Lada:
" The grownups’ table is where we talk about business problems and organizational complexity, not just sketching. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" From fast-paced tech worlds, you will appreciate the patience and perseverance it takes to move an old champion. "
Theme 1: Intro
January 8, 2024
" The ultimate measure is bringing value so people invite you back to work with them again and again. "
Theme 1: Discussion
January 8, 2024
" If we stay focused on research maturity alone, we'll have problems in the coming years because the ecosystem around us is changing. "
What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series]
November 9, 2023
" All it takes to be a good boss and a good teammate is being a darn good human being. "
Theme 3 Intro
June 10, 2022
" Designers can be first responders, not just in digital but in real disaster situations. "
Theme 2 Intro
June 9, 2022
" We often talk about our customers, but we forget the other people involved: ourselves and our teams. "
Theme 3: Introduction
June 10, 2021
