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COMMUNICATE: Discussion
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Thursday, June 14, 2018 • Enterprise Experience 2018
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COMMUNICATE: Discussion
Speakers: JD Buckley , Margot Dear , Jim Kalbach and Janaki Kumar
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Summary

During the talk, several UX professionals discussed the critical role of communication in their work and how it impacts user experience design within complex enterprise environments. They emphasized the idea that a UX designer's skills go beyond regular work tasks, aiding in understanding complex communication and fostering collaboration among diverse teams. Participants shared strategies for engaging stakeholders, including the significance of gaining buy-in for research findings, using tailored language to connect with executives, and facilitating collaborative workshops. A recurring theme was resilience in maintaining motivation and focus throughout organizational transformations, allowing UX teams to remain enthusiastic in their efforts in the face of challenges. Practical advice on leveraging storytelling techniques and visual tools to keep teams aligned and energized was also provided, emphasizing the ongoing need for UX designers to adapt and innovate for continual improvement in their organizations.

Key Insights

  • Effective communication is essential for engaging stakeholders and ensuring alignment with research findings.

  • Gaining early buy-in from stakeholders can help facilitate the integration of research into project decisions.

  • Using visual tools and storyboards can aid in understanding and collaboration within teams.

  • Patience and resilience are crucial for UX professionals navigating enterprise complexities and organizational transformation.

  • Involving team members in the design process increases their investment in the outcome and aligns solutions with their needs.

  • Understanding and speaking the language of executives can enhance the value of UX research in business contexts.

  • Creativity in engaging stakeholders helps keep projects fresh and relevant over time.

  • Facilitating workshops can spark productive conversations that lead to meaningful outcomes.

  • Celebrating milestones and progress can help maintain motivation in lengthy projects.

  • Helping the community through design can provide fulfillment and encourage collective growth within the UX field.

Notable Quotes

"How can I know what I think until I see what I say?"

"People are cognitively lazy; when we find an answer, we stop searching."

"It's not about the noun; it's about the verb."

"People tend to be less critical of things they have ownership of."

"Continuous language adaptation is key when engaging executives."

"Mapping the current journey can inspire new ideas."

"The skillsets we have can solve problems from day one."

"Every design thinking workshop starts with some skepticism; then they become vocal advocates."

"Finding creative win-win situations can benefit both organizations and NGOs."

"Sometimes, sleep on it before you send an email."

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