Jim Kalbach

" Pre-work allows people to share who they are and their interests, building trust before the session. "

" Jobs to be done gives us a normalized, structured, and stable unit of analysis to then add emotion, brand, and price on top. "

" That unit there is kind of like a sprint. "

" UX skillsets let us add value from day one in social impact contexts. "

" I feel like I helped to create the environment that that came from, so I certainly have responsibility. "

" Embracing uncertainty means diving in without knowing the outcome and creating something new every time. "