Jim Kalbach

" Work has a social element – connection is one of the biggest things people feel is missing. "

" Jobs to be done expunges technology and products from its language to focus on what the individual is trying to achieve. "

" Miles gave them the music as they entered the studio; they didn’t know what they were going to be playing. "

" It’s not about the map, it’s about the mapping. "

" What we do can potentially be bigger than optimizing conversion rates; it can help build a more peaceful world. "

" Miles Davis gave the musicians the music as they entered the studio, and most first takes were the final ones. "