Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Cross-Functional Relationship Design
Gold
Tuesday, December 6, 2022 • Design in Product 2022
Share the love for this talk
Cross-Functional Relationship Design
Speakers: Alla Weinberg
Link:

Summary

As designers, we all know that the majority of our time is spent on people, not on designing. Nearly every designer has experienced some kind of “people problem” at work - such as a cross-functional partner that won’t collaborate. In this talk, Alla will offer an introduction to relationships - what they are, how they work, and how designers can create relationship interfaces so they can be 10 times more effective at work.

Key Insights

  • Harvard Business Review finds 75% of cross-functional teams are dysfunctional due to persistent silos.

  • Cross-functional relationships often fail due to competing priorities, differing communication styles, and lack of shared goals.

  • Relationships at work cycle through connection, disconnection, and repair, similar to a breathing process.

  • Connection happens when people feel seen, heard, and valued, which boosts collaboration and motivation.

  • Disconnection leads to treating people as obstacles or tools, increasing conflict and lowering productivity.

  • Repair attempts, including simple apologies or appreciation, prevent negativity from spiraling and restore connection.

  • Mapping your top five cross-functional relationships on the connection-disconnection-repair cycle reveals blind spots and opportunities.

  • The Enneagram personality system dramatically improves cross-functional understanding, trust, and communication.

  • Designing explicit relationship agreements (designed alliances) clarifies expectations and conflict management, improving teamwork.

  • Leadership must protect time for connection-building; otherwise, teams remain disconnected and inefficient.

Notable Quotes

"75% of cross-functional teams are dysfunctional because silos perpetuate themselves, even in cross-functional teams."

"Work gets done through our relationships, and that becomes more true the higher you go in your career."

"A relationship cycles through connection, disconnection, and repair, just like breathing has an inhale and an exhale."

"Connection is the energy that exists between people when they feel seen, heard, and valued."

"Disconnection is the breeding ground for conflict."

"When people feel disconnected, they start to objectify others as obstacles or vehicles to get work done."

"Repair is any action that prevents negativity from spiraling out of control and helps bring people back to connection."

"The quickest way I found to create connection is through the Enneagram personality assessment."

"Designed alliances make explicit the implicit ways our relationships work and how it feels to be engaged with them."

"You don’t have time not to build connections; the lack of connection is why everything is taking longer."

Ask the Rosenbot
Christian Rohrer
Research Operations at Scale
2017 • DesignOps Summit 2017
Gold
Dave Malouf
The Past, Present, and Future of DesignOps: a 2-part DesignOps Community Call (Part 1)
2022 • DesignOps Community
Shipra Kayan
How Tess Dixon Facilitates Team Engagement and Collaboration at Condé Nast Using Miro 
2021 • DesignOps Summit 2021
Gold
Bria Alexander
Opening Remarks Day 2
2024 • Advancing Research 2024
Gold
Louis Rosenfeld
Founder’s Welcome
2022 • Design in Product 2022
Gold
Erin Weigel
Testing and Experimentation Tools
2026 • Advancing Research 2026
Conference
Andy Warr
Under My (Research) Umbrella: The Benefits and Challenges of Building a Unified Insights Function
2024 • Advancing Research 2024
Gold
Chris Chapo
Data Science and Design: A Tale of Two Tribes
2015 • Enterprise UX 2015
Gold
Landon Barnes
Are My Research Findings Actually Meaningful?
2022 • Advancing Research 2022
Gold
Lona Moore
Scaling Design Beyond Designers
2021 • Design at Scale 2021
Gold
Shahrzad Samadzadeh
What Is My Value? Two Takes and Some Mistakes
2024 • Enterprise Experience 2020
Gold
Craig Villamor
Design Systems for Ethical Design
2023 • Enterprise Community
Deanna Smith
Leading Change with Confidence: Strategies for Optimizing Your Process
2024 • DesignOps Summit 2024
Gold
Saara Kamppari-Miller
Inclusive Design is DesignOps
2021 • DesignOps Summit 2021
Gold
Deanna Washington
Connecting the Ops: Plenary Panel and Closing Circle
2022 • DesignOps Summit 2022
Gold
Dharani Perera
The mandala of service design: unlocking alignment and action through service design
2025 • Advancing Service Design 2025
Gold

More Videos

Malini Rao

"Legacy applications linger because changing them is risk-ridden and a major undertaking."

Malini Rao

Lessons Learned from a 4-year Product Re-platforming Journey

June 9, 2021

Katie Hansen

"The answers to our most pressing questions aren’t out there waiting to be discovered, but right here hidden in what we already know."

Katie Hansen

Finding the unknown in the known: Harnessing meta-analysis and literature review

March 12, 2025

Peter Merholz

"If executives are responsible for the why and managers are responsible for the what, then directors are responsible for the how."

Peter Merholz

The Trials and Tribulations of Directors of UX

July 13, 2023

Maria Rosala

"Human oversight is crucial because no single metric like date alone can determine if research is outdated or still relevant."

Maria Rosala Shivanjali M.

Research Repositories

March 12, 2026

Dane DeSutter

"The environment can disrupt critical interactions, like when Stacey gets caught up in cords and takes her eyes off the patient."

Dane DeSutter

Keeping the Body in Mind: What Gestures and Embodied Actions Tell You That Users May Not

March 26, 2024

Ebru Namaldi

"Designers should not be left to figure things out alone as we grow faster."

Ebru Namaldi

Designing the Designer’s Journey: Scaling Teams, Culture, and Growth Through DesignOps

September 11, 2025

Aaron Stienstra

"We built an equity learning community with 25 virtual sessions, 4 interagency roundtables, and one-on-one consultations with 37 agencies."

Aaron Stienstra Lashanda Hodge

Leveraging Civic Design to Advance Equity and Rebuild Trust in the US Federal Government

December 8, 2021

Dave Malouf

"Co-creation is the single best way to get people to really buy into the ideas and use the design system properly."

Dave Malouf Amy Thibodeau

Panel: Design Systems and Documentation

November 7, 2017

Scott Plewes

"You don’t need to be an expert in math to start making connections between math and UX."

Scott Plewes

Why Isn't Your UX Approach Going Viral?: A Mathematical Model

March 28, 2023