This video is featured in the AI and UX playlist.
Summary
If you’re a UX practitioner or product designer, there’s a new way to learn your craft: the Rosenbot, a GPT-4 chatbot trained on Rosenfeld’s conferences, books, and more. Aside from being incredibly useful, its focused scope and unusually high degree of content quality impacted the Rosenbot’s design approach in some interesting ways. Join Rosenfeld Media founder Lou Rosenfeld and Rosenbot developer Peter van Dijck for a demo and a dive into the design decisions that drove the Rosenbot’s development.
Key Insights
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Rosenfeld Media transformed from a small publisher to a vast content library over 15 years, enabling a subscription-based AI-powered learning tool.
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The Rosen Bot is purposefully narrowly scoped to UX and product design to ensure high content quality and reduce hallucination risks.
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The content is rigorously edited and curated, with authors and speakers investing significant preparation time.
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The Rosen Bot integrates both conference recordings and book content without cannibalizing book sales.
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Even non-practitioners use the Rosen Bot to learn language and jargon to better engage with design professionals.
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The platform offers both free and premium access tiers, with premium unlocking the full conference archives and discounts.
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Specialized chatbots like Rosen Bot can coexist alongside generic LLMs by focusing on domain-specific, curated knowledge.
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Learning plans generated by the bot provide structured, affordable professional development on tight budgets.
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Content focuses on evergreen design principles to mitigate issues around tool and theory obsolescence.
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Future development aims at supporting shareable playlists and deeper digital library integration for ease of access and team use.
Notable Quotes
"Peter kept saying, Lou, you should create a subscription service, but we only had two books then."
"The Rosen Bot is narrow in scope, just UX and product design content that's super high quality."
"Our authors go through a pretty rigorous editorial process, which is unusual nowadays."
"We're not trying to cannibalize book sales but want to make the knowledge more accessible."
"Junior people are often afraid to ask questions because they don't want to look dumb."
"This could be a really valuable resource, especially in days of no budget for professional development."
"The long-term goal is building something more specialized for our professional tribe that generic tools can’t fully address."
"We focus on evergreen content so it doesn’t become irrelevant as tools and theories change."
"Half the battle is having good questions and the right language to ask those questions."
"This doesn't replace books, it helps people learn about books and synthesize related information."
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