Summary
UX is being recognized as a significant business differentiator for new as well as established organizations. This recognition has come with inevitable questions regarding how best to express the value of design teams and quantify the influence of design thinking methods and practices on a company’s bottom line. Design teams are seeking new ways to develop and refine UX return on investment (UX ROI) models for use as communication tools across a wide range of products, services and complex business environments. In this talk, JD Buckley will discuss an emerging model to communicate and measure the impact UX teams provide to businesses. Further, she’ll examine how this evolving process framework and model might be applied across other intricate environments inside and outside enterprises, including as a tool to reflect the impact of an anti-gun violence educational toolkit for middle-schoolers and educators.
Key Insights
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UX ROI is becoming a central focus for both corporate UX teams and social design initiatives.
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User-centered design is essential for effective product development and should be tied to measurable KPIs.
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A mixed-method approach combining qualitative and quantitative research yields more comprehensive findings.
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Identifying primary users and their top tasks is crucial for benchmarking user experience.
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Collaboration with stakeholders, including finance teams, enhances the ability to translate UX metrics into business language.
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The integration of UX metrics into product roadmaps helps align design efforts with company goals.
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Regular benchmarking helps identify issues in user experience and allows for targeted improvements.
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Social UX projects can leverage established UX ROI frameworks to enhance their impact.
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Measuring the impact of social initiatives like anti-gun violence education is critical for securing funding and support.
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The capability to continuously collect and analyze data is vital for assessing the efficacy of any educational program.
Notable Quotes
"UX ROI is the latest buzzword in the UX field, demanding attention from all corners of the industry."
"We had to act fast; if we didn't benchmark the current experience right then, we would lose that opportunity."
"Our benchmarking study was our first shot at quantifying the user experience."
"You can't measure the impact of a problem, then to our detriment, it's hard to communicate the value that we bring to solving it."
"If you can't articulate the benefits of your program, you won’t get the funding you need."
"The current state of a problem is invisible without a benchmark."
"Our work allowed us to shift the conversation from aesthetics to measurable impact on the company's bottom line."
"In the world of UX, metrics and design are beginning to coexist in more meaningful ways."
"An effective UX team must embrace both the heart of a designer and the soul of an economist."
"Our programs must not only teach lessons but also provoke thought and discussion about critically important issues."
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