Broad Strokes: Connecting Design, Research, and AI to the World Around Us
Summary
This talk will push our understanding of the sociotechnical systems that surround AI technologies, including those developing the models (i.e., model creators) and those for whom the models are created (i.e., model customers). What considerations should we keep top of mind? How might the research practice evolve to help us critique and deliver inclusive and responsible AI systems?
Key Insights
-
•
AI systems in healthcare often embed racial biases that exacerbate disparities, particularly impacting Black and Hispanic populations.
-
•
Algorithms based on past healthcare spending can unfairly dictate future levels of care, disadvantaging poorer patients.
-
•
AI hiring tools can perpetuate bias by training on historically discriminatory data, reducing trust among candidates.
-
•
Dark patterns in UI design, when combined with AI, may manipulate users into unintended decisions, especially vulnerable groups.
-
•
Deepfakes, created via AI neural networks, pose serious risks of misinformation, reputational harm, and psychological damage.
-
•
Facial recognition software shows significant racial and gender bias, performing worst on darker-skinned females as shown by Joy Buolamwini.
-
•
Biases in AI extend beyond technical factors to include systemic and human biases embedded in organizations and data collection.
-
•
Ethical failures like the Tuskegee Syphilis Study highlight the urgency of integrating ethics and do-no-harm principles into AI research and design.
-
•
Women and minorities remain vastly underrepresented in technical AI roles, limiting the diversity of perspectives in AI development.
-
•
Emerging regulations like GDPR and CPRA hold organizations accountable for ethical data use, reinforcing the responsibility of AI practitioners.
Notable Quotes
"Imagine going to the hospital for an emergency and the doctor doesn’t believe you’re in pain because AI says so."
"Algorithms that adjust care based on race don’t actually help and embed disparities instead."
"Dark patterns are not new in UX, but AI amplifies their impact by deceiving users in new ways."
"Deepfakes can disrupt democratic elections and inflict lasting psychological harm on victims."
"Biases out of sight are biases out of mind — facial recognition misidentifies Black faces leading to false arrests."
"All commercially available facial recognition software perform worse on darker females."
"Doing no harm is a core tenet of user experience research, whether or not you are trained in IRB processes."
"Only 12% of AI researchers globally are women, and 6% of professional software developers are women of color."
"Policy like the California Privacy Rights Act requires us to explain data use and comply with user deletion requests."
"The best transformation happens by asking the right questions, even when the problem feels overwhelming."
Or choose a question:
More Videos
"You can capture deep insights by looking at how users’ experiences change as they become familiar with a tool over time."
Tony TurnerCapturing Deep Insights
September 30, 2021
"There’s a fine line between a service mindset and saviorism — am I helping communities or using them to feel superior?"
Frances Yllana Ann Buechner Jess Jones Betsy RamacciaD.E.A.R.R. Diaries (Discipline, Experience, Architecture, Reflection + Revolution)
November 16, 2022
"We enable PMs and designers to conduct research rigorously because they are already in contact with customers daily."
Anna Poznyakov Richa PrajapatiGet The Most Out Of Stakeholder Collaboration—and Maximize Your Research Impact
March 12, 2021
"Our design group is positioned under marketing, which informs who champions and promotes design within the company."
Sarah WilliamsA Framework for CX Transformation
June 11, 2021
"It’s important not to fall in love with a feature but stay open to new information and feedback."
Product and Design at Bloomberg: A 15-year Evolution
December 6, 2022
"The most important thing about the design system is that it’s already coded — designers and devs just use it."
David CroninThe GE Design System and Thoughts about Craft at Scale
May 13, 2015
"To be truly impactful, human researchers need to actively participate in product design sprints and strategy meetings."
Liwei DaiThe Heart and Brain of the AI Research
March 31, 2020
"Evals are like a way to define what good looks like."
Peter Van DijckHands-on AI #1: Let’s write your first AI eval
October 8, 2025
"Getting people who don’t communicate well to at least work together on a single thing is the first step to innovating together."
Jon Fukuda Amy Evans Ignacio Martinez Joe MeersmanThe Big Question about Innovation: A Panel Discussion
September 25, 2024