Rosenverse
Creativity and Culture

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Creativity and Culture

Gold
Thursday, November 8, 2018 • DesignOps Summit 2018
Share the love for this talk
Creativity and Culture
Speakers: Miles Orkin
Link:

Summary

By focusing on key operational concerns like methodology, tooling, design systems, org models, and business rationale, DesignOps helps evolving design orgs succeed at their core purpose: Making the Experience. But there’s an important and sometimes overlooked flip-side to that operational coin: The Experience of Making. How do you keep teams inspired, engaged, and intrinsically motivated to deliver meaningful, resonant, innovative work? Miles Orkin, UX Vision and Culture lead for Google Cloud, will describe (and maybe even demonstrate) some key ingredients for cultivating culture.

Key Insights

  • •

    Culture is an intangible but crucial aspect of workplace experience, blending process, authenticity, and emotional connection.

  • •

    Miles reframes enterprise UX as design for creators, not consumers, helping teams feel ownership and pride.

  • •

    Fun and entertainment at work engage teams and create a more vibrant culture, even for introverts.

  • •

    Authenticity in leadership and work allows people to bring their full selves to the organization.

  • •

    Emotional and psychological safety—acknowledging the full range of emotions—is fundamental for thriving teams.

  • •

    Culture cannot be imposed through rigid frameworks; it must grow organically, like cultivating a garden.

  • •

    Small acts of emotional openness at work can build a fabric of trust and compassion, deepening connections.

  • •

    Miles links compassion, beyond empathy, as a key behavior for teams to truly support each other.

  • •

    Language shapes culture; the semantic difference between 'consumer' and 'enterprise' can alienate enterprise workers.

  • •

    Reflecting on emotional interactions using a 'post-mortem' approach fosters emotional intelligence and growth.

Notable Quotes

"Culture is like poetry: when it’s good, it works and you don’t quite know why; when it’s bad, it’s horrible."

"If you want kick-ass teams, you have to think about the experience of making and how people feel at work."

"Enterprise is not a noun or a verb; you don’t say, I’m an enter-priser. That needs to be changed."

"The real hook for enterprise design is that you design for creators, makers, doers, and thinkers."

"People want to feel like their leaders are authentic and have opportunities to be their authentic selves."

"Only the pavement can teach you how to skate. You can’t just explain authenticity; people have to feel it."

"If you can’t feel pain, you can’t feel joy; if you can’t feel sorrow, you can’t feel delight."

"You can’t separate emotion from work; telling people not to get feelings involved is like saying don’t use your left leg."

"Culture is messy and a big mess, and you have to work at it with intentionality but not heavy processes."

"Ask yourself: are we having fun? Are we being authentic? Are we honoring our emotions? Those are the key questions."

Ask the Rosenbot
Wendy Johansson
An Education on Design Education for Orgs
2021 • Design at Scale 2021
Gold
Dante Guintu
How to Crush the Talent Crunch
2022 • DesignOps Summit 2022
Gold
Changying (Z) Zheng
What the Floor Buys the Ceiling
2026 • Shift UX 2026
Conference
Daniel Korczynski
From generic to contextual research insights with AI | Live Q&A
2026 • Advancing Research 2026
Gold
Megan Blocker
Theme 2 Intro
2025 • Advancing Research 2025
Gold
Sheryl Cababa
Day 2 Panel
2024 • Designing with AI 2024
Gold
Daniel Korczynski
Why AI Is Bad at Research (and how to make it actually useful)
2026 • Advancing Research 2026
Gold
Andrew Webster
Scaling Design Capability: How Involved Should You Be?
2021 • DesignOps Summit 2021
Gold
Sam Proulx
To Boldly Go: The New Frontiers of Accessibility
2022 • DesignOps Summit 2022
Gold
Edgar Anzaldua Moreno
Using Research to Determine Unique Value Proposition
2021 • Advancing Research 2021
Gold
Ted Booth
Discussion
2016 • Enterprise UX 2016
Gold
Louis Rosenfeld
Opening Remarks
2023 • DesignOps Summit 2023
Gold
Suzan Bednarz
AccessibilityOps for All
2024 • DesignOps Summit 2020
Gold
Erin Weigel
Failure Friday #6: 90% of Everything I Do is Either Broken or Pointless
2025 • Rosenfeld Community
Saara Kamppari-Miller
DesignOps for Inclusive Design and Accessibility
2022 • DesignOps Community
Roberta Dombrowski
Making Research a Team Sport
2022 • Advancing Research 2022
Gold

More Videos

Louis Rosenfeld

"We've worked with speakers for months to prepare our conference content, so it's expensive to produce, but really good."

Louis Rosenfeld

About the Rosenverse

March 15, 2026

Ilana Lipsett

"We decided these would be the social norms now, and we just went for it."

Ilana Lipsett

Anticipating Risk, Regulating Tech: A Playbook for Ethical Technology Governance

December 10, 2021

Aletheia Delivre

"If the choice is adapting or dying, what would it look like if we adapted?"

Aletheia Delivre

New Shapes and Emerging Identities for Design Ops

September 11, 2025

Kristin Sundermeyer

"The yellow 80% allocation guide reminds that designers shouldn't be expected at full 100% project time due to meetings and breaks."

Kristin Sundermeyer Tygre Morehart

Design Ops Metrics

September 30, 2021

Bria Alexander

"David Nicholson is our in-house scribe who produces wonderful sketch notes throughout the conference."

Bria Alexander

Opening Remarks

March 28, 2023

Candace Myers

"Reducing cognitive load means some decisions should just be made for the team to free mental bandwidth."

Candace Myers

Standardizing Design at Scale

September 9, 2022

Courtney Kaplan

"Start with making a big list of all the things breaking within design and bucket them to prioritize."

Courtney Kaplan

Taking it to the next level: Career paths in DesignOps

November 8, 2018

Mike Oren

"One of my biggest pet peeves is biased questions; I hate the term validation, I prefer evaluation."

Mike Oren

Improving Democratized Research with CustomGPTs and Gems

February 25, 2026

Erika Flowers

"Multi-stage rockets are like the double diamond; you jettison valuable context at every stage and lose signal."

Erika Flowers

The Handoff is Dead: Design-Led Engineering with AI Agents

March 4, 2026

Latest Books All books