Rosenverse
Day 2 Theme Panel

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Day 2 Theme Panel

Gold
Wednesday, March 12, 2025 • Advancing Research 2025
Share the love for this talk
Day 2 Theme Panel
Speakers: Megan Blocker , Amy Bucher , Katie Hansen , Ricardo Martins and Nidhi Singh Rathore
Link:

Summary

Panelists including Nadi, Amy, Katie, Ricardo, and others explored how researchers are adapting their methods to the changing dynamics between participants, researchers, and organizations. Nadi emphasized the importance of an open mind and mixed methods to uncover insights and critique tools used. Amy highlighted the need to say yes to new methods, running pilots, and staying up-to-date with emerging tools, while managing client demands. Ricardo noted that switching methods comes when existing tools can’t answer key research questions or have biases and shared inspiration from conferences. The group also discussed participatory methods, experimental designs, and the redemption of focus groups. Integrating qualitative and quantitative data and using live stories helped keep the participant experience front and center for stakeholders. Amy and others shared balancing faster, lighter studies with deeper, longer-term academic research to achieve organizational buy-in. Challenges in dealing with stakeholders who have predetermined solutions were discussed, with advice to align on shared goals and pick battles wisely to maintain research objectivity and impact. Concepts like right-sizing research (Ricardo, Nadi), systems thinking, and Lean Research principles were introduced to respect communities and strategically influence organizations. Finally, panelists recommended mentoring, community engagement, offering simple tools, and gradual experimentation to upskill researchers and colleagues new to the craft. Megan shared work on a research method playbook with a quadrant guiding new practitioners on when and how to try methods safely. The conversation underscored that research is a dynamic craft blending strategy, empathy, experimentation, and organizational navigation.

Key Insights

  • •

    Switching to a new research method often occurs when current methods cannot adequately answer the research question or have inherent biases, as Ricardo explained.

  • •

    A mixed-methods and cross-functional approach allows researchers to address gaps one tool alone cannot fill, advocated by Nadi.

  • •

    Leaders like Amy encourage saying yes to team experimentation with novel tools and running pilots to evolve the research toolkit.

  • •

    Participatory and experimental methods are gaining renewed interest, with attempts to redeem sometimes maligned methods like focus groups.

  • •

    Combining qualitative data such as video and quotes with quantitative findings helps keep participant experiences vivid for stakeholders.

  • •

    Right-sizing research—both in participant group size and project scope—is critical to respect community burden and project constraints, as emphasized by Ricardo and Nadi.

  • •

    Balancing fast, lighter UX studies with longer academic or in-depth research enables continuous insight delivery and organizational patience for complexity, shared by Amy.

  • •

    Navigating stakeholder resistance requires aligning on shared organizational goals, choosing battles carefully, and emphasizing research objectivity, as experienced by the panelists.

  • •

    Lean Research principles focusing on respect, relevance, and appropriate scale offer frameworks for conducting equitable and community-sensitive research.

  • •

    Upskilling less experienced researchers benefits from mentorship, community involvement, sharing simple tools and templates, and introducing safe spaces to experiment with methods.

Notable Quotes

"Tools don't matter as much as the desire to learn and ask why things keep happening the way they do."

"We say yes when teammates are curious to try new methods and run pilots to see what works and what could improve."

"When surveys measure attitude but not behavior, it's time to try methods like conjoint analysis that reduce bias."

"Focus groups have been called a curse, but I'm giving them a second chance to see if there’s something positive there."

"Combining numbers with rich participant videos and quotes really brings the user to life for stakeholders."

"Right sizing research respects communities by matching the scope to what participants can reasonably engage with."

"Slowing down research creates equitable spaces where minority and marginalized voices can be meaningfully included."

"You have to pick your battles with stakeholders—fight the ones that really matter and let smaller issues slide."

"Use systems thinking to connect insights and show how research impacts organizational strategy holistically."

"Giving someone a tool to try a method in an hour can either inspire them or clearly show it's not a fit."

Ask the Rosenbot
Dan Donald
Design Systems as a Vehicle for Systemic Change
2023 • DesignOps Community
Kristin Skinner
Five Years of DesignOps
2021 • DesignOps Summit 2021
Gold
Hugh Dubberly
Problems with Problems: Reconsidering the Frame of Designing as Problem-Solving
2019 • Enterprise Community
Michelle Morrison
Culture Design
2020 • DesignOps Community
Alberto Ferreira
Making it Count: Developing a custom digital metric framework that works
2021 • QuantQual Interest Group
JD Buckley
COMMUNICATE: Discussion
2018 • Enterprise Experience 2018
Gold
Carol Scott
Avoid Harming Your Team and Users: Promoting Care and Brand Reputation with Trauma-Informed UX Practices
2025 • Rosenfeld Community
JP Allen
Navigating the UX Tool Landscape
2021 • Advancing Research 2021
Gold
Jessamyn Edwards
Surviving Your UX Career in Enterprise Design
2021 • Enterprise Community
Dagmara Kukawka
Tiny team, moonshot impact: Democratizing research across continents
2026 • Advancing Research 2026
Gold
Shipra Kayan
Emerging principles for using AI in Design: What the product design team at Miro has learned from deeply integrating AI in their workflow
2025 • Designing with AI 2025
Gold
Saara Kamppari-Miller
Cartography for Design Communities
2025 • DesignOps Summit 2025
Gold
Bria Alexander
Opening Remarks
2021 • Design at Scale 2021
Gold
Smitha Papolu
Theme 3 Discussion
2024 • Enterprise Experience 2020
Gold
Robert Fabricant
Industry junctures: Paths forwards for UXR and the critical decisions that get us there [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Sydney Lawson
Anatomy of a Strong User Panel
2026 • Advancing Research 2026
Gold

More Videos

Jon Fukuda

"Getting people who don’t communicate well to at least work together on a single thing is the first step to innovating together."

Jon Fukuda Amy Evans Ignacio Martinez Joe Meersman

The Big Question about Innovation: A Panel Discussion

September 25, 2024

Lori Muszynski

"Your work is not your identity. You are gonna hear no, and that’s okay."

Lori Muszynski Peter Merholz

Keeping Design Weird

October 2, 2023

Louis Rosenfeld

"Sponsor-led sessions are not sales pitches but packed with great content from real all-star UX professionals."

Louis Rosenfeld

Welcome / Housekeeping

June 7, 2023

Alberto Ferreira

"Including human stories alongside numbers helps business leaders grasp the complexity behind the metrics."

Alberto Ferreira

Making it Count: Developing a custom digital metric framework that works

October 15, 2021

Michal Anne Rogondino

"Military contractors didn’t have design teams; most had never invested in UX design before."

Michal Anne Rogondino

Saving Outer Space: The First UX Design System for Our Nation’s Satellites

January 8, 2024

Jack Moffett

"SAFe is very developer-centric and was originally designed for construction—the code production part of software."

Jack Moffett

SAFe or Sorry?

May 29, 2019

Jose Coronado

"A strong partnership between design ops and design leadership frees leaders to build relationships and focus on strategic work."

Jose Coronado Julie Gitlin Lawrence Lipkin

People First - Design at JP Morgan

June 10, 2021

Victor Udoewa

"The pace of radical participatory research must match the pace of availability, trust, and relationship."

Victor Udoewa

Radical Participatory Research: Decolonizing Participatory Processes

March 9, 2022

Courtney Maya George

"A team charter provides a rallying point and purpose, especially important during times like the pandemic."

Courtney Maya George

Scale Your Organization and Grow Your Designers

September 8, 2022