Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Designing AI Applications
Thursday, March 5, 2026 • Rosenfeld Community
Share the love for this talk
Designing AI Applications
Speakers: Luke Wroblewski
Link:

Summary

The way we build applications has changed dramatically with every major platform shift: mainframe to PC, web to mobile, and now AI. Luke Wroblewksi, author of Web Form Design and Mobile First, will chart the evolution of AI product design from behind-the-scenes AI models and chat interfaces to agent management and beyond. He'll show how designing AI applications isn't about where to add chat—it's about using AI to solve UX challenges in onboarding, search, customization, task management, and more.

Key Insights

  • Every major technology wave transforms applications fundamentally—from mainframes to AI-powered conversation and agentic systems.

  • Early AI adoption was mostly behind-the-scenes, enhancing existing UIs without changing user interaction paradigms.

  • The explosion of chat-based AI like ChatGPT introduced direct user-AI interaction but also the challenge of the 'empty text box' with unclear capabilities.

  • Suggested questions and answers significantly improve user onboarding by guiding users on what they can do and how.

  • Including citations in AI responses builds trust and helps users verify information sources.

  • Agentic AI systems that autonomously select and use tools create complex interaction flows, raising new UI design challenges for transparency versus simplicity.

  • There are two main user mindsets toward AI autonomy: those who want to see the system’s thinking and those who just want results.

  • Separating AI process steps from results in interfaces (e.g., ChatDB) helps manage mental load and make outputs more comprehensible.

  • Context awareness—understanding and controlling what AI pays attention to—is essential for effective AI interactions.

  • Software developers lead AI agent adoption, influencing the trajectory and sophistication of AI products across industries.

Notable Quotes

"In the AI era, applications are conversations. AI models understand intent and execute complex tasks without programming for every scenario."

"When there’s a major technology shift, almost everything about an application changes, including how users experience it."

"Google Translate completely reinvented itself by replacing many translation systems with a single neural network capable of zero-shot translations."

"Suggested questions give you a sense of what the heck can I do here, which is really important in empty text box AI interfaces."

"Showing citations in AI responses helps people develop trust and understand where answers come from."

"Agentic systems don’t just respond; they decide which tools to use, analyze results, think between tool calls, and can do multiple things simultaneously."

"People fall into two groups: some want to see what the system is thinking and why, others just want to see the final output."

"Separating process from results in the UI lets you see what the AI is thinking while giving more prominence and clarity to the results."

"Context management lets you tell the system what to look at, whether it’s files, folders, or highlighting specific image regions."

"The evolution in AI UIs is ongoing and rapid, and we’re still figuring out what the final form of AI-native applications looks like."

Ask the Rosenbot
Ovetta Sampson
Managing the Human Engagement Risks of AI
2025 • Designing with AI 2025
Gold
Irina Tikhonova
Small Wins, Big Impact: Leveraging and Elevating User Engagement
2021 • Civic Design 2021
Gold
Uday Gajendar
Theme Four Intro
2023 • Enterprise UX 2023
Gold
Nick Lewis
Designing and building low-carbon websites independently
2025 • Climate UX Interest Group
Alla Weinberg
Healing Toxic Stress
2024 • DesignOps Summit 2024
Gold
Chris Geison
Theme 1 Intro
2022 • Advancing Research 2022
Gold
Lija Hogan
Practical Principles of Inclusive Research
2023 • Advancing Research 2023
Gold
Sarah Rink
Remote User Research: Dos and Don'ts from the Virtual Field
2020 • Advancing Research Community
Matteo Gratton
Can Data and Ethics Live Together?
2021 • DesignOps Summit 2021
Gold
Christian Crumlish
AMA with Christian Crumlish, author of Product Management for UX People
2022 • Enterprise Community
Mohammad Hossein Jarrahi
Contextuality problem: Exploring the Benefits of Qualitative and Quantitative Research
2023 • QuantQual Interest Group
Peter Merholz
The 2025 State of UX/Design Organizational Health
2025 • Rosenfeld Community
Jon Fukuda
Design Planning and Management Support
2023 • DesignOps Summit 2023
Gold
Kristin Sundermeyer
Design Ops Metrics
2021 • DesignOps Summit 2021
Gold
Sara Logel
Your Colleagues are Your Users Too
2023 • Advancing Research 2023
Gold
Kurt McCulloch
Faster alone, further together: Rebuilding collaboration in the age of AI research
2026 • Advancing Research 2026
Conference

More Videos

Kit Unger

"Growth boards are a more advanced tool that require breaking down walls between disciplines and focusing on outcome-driven metrics."

Kit Unger Jackie Ho Veevi Rosenstein Vasileios Xanthopoulos

Theme 2: Discussion

January 8, 2024

Mariesa Lenz

"The waggle dance communicates direction and distance to new food sources with remarkable precision."

Mariesa Lenz

What Beekeeping Taught me about Product Teams

October 29, 2025

Jesse Zolna

"We called it 'Come See For Yourself' — kind of like following me home, but slightly less creepy."

Jesse Zolna

Inviting the Whole Org to Come See For Yourself

March 30, 2020

Catt Small

"Building influence has been such a challenging part of growing in my own career. It takes a lot of communication and understanding others’ goals."

Catt Small Micah Bennett Brian Carr Jessica Harllee

What's Next for ICs: Exploring Staff and Principal Designer Roles

February 22, 2024

Louis Rosenfeld

"People tend to forget that the A in AI stands for artificial, which is basically fake intelligence."

Louis Rosenfeld Billy Carlson Jon Fukuda Maria Taylor

How AI will Change DesignOps Tooling

October 3, 2023

Sheryl Cababa

"When China banned plastic waste imports in 2018, it caused ripple effects increasing waste in Southeast Asian countries like Malaysia."

Sheryl Cababa

Expanding your Design Lens with Systems Thinking

March 28, 2023

Saara Kamppari-Miller

"Innovation is invention multiplied by adoption multiplied by inclusion."

Saara Kamppari-Miller Nicole Bergstrom Shashi Jain

Key Metrics: Comparing Three Letter Acronym Metrics That Include the Word “Key”

November 13, 2024

John Devanney

"Learning and knowledge management isn’t just about quality of work, it’s deeply tied to retaining people and motivation."

John Devanney

The Design Management Office

November 6, 2017

Erika Flowers

"Holding down the C button lets you drag connectors to visually link objects in Mural."

Erika Flowers

Introduction to MURAL for UX

June 11, 2021