Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

How AI will Change DesignOps Tooling
Gold
Tuesday, October 3, 2023 • DesignOps Summit 2023
Share the love for this talk
How AI will Change DesignOps Tooling
Speakers: Louis Rosenfeld , Billy Carlson , Jon Fukuda and Maria Taylor
Link:

Summary

AI's impact on DesignOps tools: forget the if part--we've squarely moved on to when and how. The real question is this: are you ready for how AI will change your work as a DesignOps professional? Join us for a panel discussion with the companies that are envisioning or already utilizing artificial intelligence to dramatically change the practice of Design Operations.

Key Insights

  • AI is best framed as a powerful junior assistant rather than an autonomous intelligence in design operations.

  • Limina uses AI primarily for operational support like onboarding, marketing, and synthesizing contract details, avoiding client data input.

  • Environmental impact is a key consideration in adopting AI, as AI technologies have significant carbon footprints relevant to organizations pursuing sustainability certifications like B Corp.

  • Balsamiq focuses on low-fidelity wireframing and is cautious about rushing AI integration due to ethical and market pressures.

  • Ethical concerns about AI include potential job displacement, intellectual property issues, and legal risks raised by hallucinated AI outputs.

  • AI can enhance onboarding by offering personalized, self-service chat interfaces that provide only relevant context and documentation as needed.

  • Current AI tools aid UX research by automating transcription and summarization but cannot yet reliably generate deep user insights without expert oversight.

  • AI is poised to act as a conversational interface or connective tissue linking design systems across disciplines such as design, engineering, and product management.

  • Successful AI integration requires human experts to train and guide AI with precise prompts and taxonomies to avoid bias and irrelevant output.

  • Organizations may develop proprietary AI models specialized to their internal knowledge bases and workflows, requiring roles like AI engineers dedicated to that purpose.

Notable Quotes

"People tend to forget that the A in AI stands for artificial, which is basically fake intelligence."

"Think of AI more like a junior associate, a really powerful one, not a replacement."

"We haven’t put any client data into generative AI — just information about our own organization and processes."

"AI itself has a very large carbon footprint, so we have to balance adoption with our environmental goals."

"We’re experimenting but not yet planning AI product releases; the space is so open and exciting."

"There’s a difference between generating prompts and actually generating useful design outputs that fit your unique vision."

"We see AI as a tool that can quickly sketch ideas and ask thoughtful questions to take designs to the next level."

"The relationship with AI is like having a gopher or minion — don’t give it the final decision."

"AI can serve as a conversational broker, helping non-designers interact naturally with design systems."

"AI is a great automated assist, but it is not yet an insight generator like we hope for in UX research."

Ask the Rosenbot
Holly Cole
Understanding Experiences: When you have to do more than work
2018 • DesignOps Summit 2018
Gold
Rob Mitzel
The Tale of Two Companies: Building a Successful UX Practice in a Century-Old Enterprise
2024 • Enterprise Experience 2020
Gold
Shawna Hein
Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts
2022 • Civic Design 2022
Gold
Vitorio Miliano
Don’t call it AI: Turn words into numbers with quantitative ethnography
2026 • Advancing Research 2026
Conference
Bianca Jefferson
From Sprints to Systems: Operationalizing Continuous Discovery Through DesignOps
2025 • DesignOps Summit 2025
Gold
Noel Lamb
Cultivating Business Partnerships to Grow Research Ops
2022 • Advancing Research Community
Sarah Brooks
Fireside chat with Sarah Brooks and Jen Pahlka
2021 • Civic Design Community
Paula Bach
Improving Legacy Software: How Much Better Does it Have to Be?
2022 • Advancing Research 2022
Gold
Rachel Posman
A Closer Look at Team Ops and Product Ops (Two Sides of the DesignOps Coin)
2020 • DesignOps Community
Milan Guenther
A Shared Language for Co-Creating Ambitious Endeavours
2023 • Enterprise UX 2023
Gold
Kristin Skinner
Theme 2: Introduction and Provocation
2024 • DesignOps Summit 2020
Gold
Emilia Åström
Unlock Your Team’s Intelligence with Collaboration Design
2022 • Design at Scale 2022
Gold
Steve Turbek
Designing Interactive Graphics with AI Code Help
2026 • Rosenfeld Community
Ovetta Sampson
Turning UX Passion into Real Product Influence
2023 • Enterprise UX 2023
Gold
Greg Petroff
Design is the Differentiator: Bringing New Design Innovations to a Very Antiquated and Very Large Industry
2021 • Design at Scale 2021
Gold
Mansi Gupta
Women-Centric Research: What, Why, How
2023 • Advancing Research 2023
Gold

More Videos

Mandy Drew

"Remote research lets us observe how people really use products in their own environments, mitigating the hawk-orn effect."

Mandy Drew

What Role(s) Can Research Play in Responsible Design?

March 11, 2021

Crystal Yan

"Everyone needs permission from their manager and leaders to truly care about research outside of their job description."

Crystal Yan

Building a Customer-Centric Culture

March 30, 2020

Dan Willis

"I thought I had this whole being a designer thing figured out until I touched 2,000 images and saw giant black bars across all my buttons."

Dan Willis

Enterprise Storytelling Sessions

June 8, 2016

Eric Shumake

"The app is not our business. The people on the other end of that app are our business."

Eric Shumake

An AMA on UX's Role in Healthcare

April 22, 2026

Jennifer Kanyamibwa

"All the brands that came to us to understand women were really trying to understand us."

Jennifer Kanyamibwa

Creating the Blueprint: Growing and Building Design Teams

November 8, 2018

Erin Weigel

"Everything is an experiment."

Erin Weigel

Real-world lessons to improve your conversion rates

June 26, 2024

Rachael Dietkus, LCSW

"The greatest scientific breakthroughs tend to come from edge cases, which AI tends to ignore."

Rachael Dietkus, LCSW Llewyn Paine Nishanshi Shukla David Womack

AI: Passionate defenses and reasoned critique [Advancing Research Community Workshop Series]

September 18, 2024

Kat Vellos

"Lonely workers think about quitting their job twice as frequently as non-lonely workers."

Kat Vellos

Opener: The Other L Word

January 8, 2024

Rima Campbell

"Why do we struggle to have impact even when we know we should?"

Rima Campbell Amrit S Bhachu

Increase Productivity and Drive Business Impact

September 24, 2024