Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

How AI will Change DesignOps Tooling
Gold
Tuesday, October 3, 2023 • DesignOps Summit 2023
Share the love for this talk
How AI will Change DesignOps Tooling
Speakers: Louis Rosenfeld , Billy Carlson , Jon Fukuda and Maria Taylor
Link:

Summary

AI's impact on DesignOps tools: forget the if part--we've squarely moved on to when and how. The real question is this: are you ready for how AI will change your work as a DesignOps professional? Join us for a panel discussion with the companies that are envisioning or already utilizing artificial intelligence to dramatically change the practice of Design Operations.

Key Insights

  • AI is best framed as a powerful junior assistant rather than an autonomous intelligence in design operations.

  • Limina uses AI primarily for operational support like onboarding, marketing, and synthesizing contract details, avoiding client data input.

  • Environmental impact is a key consideration in adopting AI, as AI technologies have significant carbon footprints relevant to organizations pursuing sustainability certifications like B Corp.

  • Balsamiq focuses on low-fidelity wireframing and is cautious about rushing AI integration due to ethical and market pressures.

  • Ethical concerns about AI include potential job displacement, intellectual property issues, and legal risks raised by hallucinated AI outputs.

  • AI can enhance onboarding by offering personalized, self-service chat interfaces that provide only relevant context and documentation as needed.

  • Current AI tools aid UX research by automating transcription and summarization but cannot yet reliably generate deep user insights without expert oversight.

  • AI is poised to act as a conversational interface or connective tissue linking design systems across disciplines such as design, engineering, and product management.

  • Successful AI integration requires human experts to train and guide AI with precise prompts and taxonomies to avoid bias and irrelevant output.

  • Organizations may develop proprietary AI models specialized to their internal knowledge bases and workflows, requiring roles like AI engineers dedicated to that purpose.

Notable Quotes

"People tend to forget that the A in AI stands for artificial, which is basically fake intelligence."

"Think of AI more like a junior associate, a really powerful one, not a replacement."

"We haven’t put any client data into generative AI — just information about our own organization and processes."

"AI itself has a very large carbon footprint, so we have to balance adoption with our environmental goals."

"We’re experimenting but not yet planning AI product releases; the space is so open and exciting."

"There’s a difference between generating prompts and actually generating useful design outputs that fit your unique vision."

"We see AI as a tool that can quickly sketch ideas and ask thoughtful questions to take designs to the next level."

"The relationship with AI is like having a gopher or minion — don’t give it the final decision."

"AI can serve as a conversational broker, helping non-designers interact naturally with design systems."

"AI is a great automated assist, but it is not yet an insight generator like we hope for in UX research."

Ask the Rosenbot
Libby Maurer
Treating Diversity & Inclusion in Hiring as a Design Problem
2019 • Enterprise Community
Dr. Jamika D. Burge
How UX researchers can partner with (and not be replaced by) AI [Advancing Research Community Workshop Series]
2023 • Advancing Research Community
Alissa Briggs
How to Coach Enterprise Experimentation
2015 • Enterprise UX 2015
Gold
Shahrzad Samadzadeh
What Is My Value? Two Takes and Some Mistakes
2024 • Enterprise Experience 2020
Gold
Melissa Eggleston
Practical People Skills for Building Trust on Teams and with Partners
2021 • Civic Design 2021
Gold
Pippa Lomas
Paving the Path for Neurodiversity in Design
2023 • DesignOps Summit 2023
Gold
Mark Templeton
Creating a Legacy: the ultimate experience
2017 • Enterprise Experience 2017
Gold
Julie Norvaisas
Back to basics, or start from scratch?
2025 • Advancing Research 2025
Gold
Peter Merholz
The 2025 State of UX/Design Organizational Health
2025 • Rosenfeld Community
Robert Fabricant
Shifting dynamics: The evolving relationship between researchers, participants, and organizational systems
2025 • Advancing Research 2025
Gold
Susan Simon-Daniels
War Stories LIVE! Susan Simon-Daniels
2020 • Advancing Research 2020
Gold
Samuel Proulx
Designing beyond caricatures: Embracing real, diverse user needs
2024 • Advancing Service Design 2024
Gold
Abbey Smalley
Today’s Design Ops and Programs Landscape & Career Paths
2023 • DesignOps Summit 2023
Gold
Megan Blocker
Positioning insight: Structuring teams, roles and careers for a changing research landscape
2025 • Advancing Research 2025
Gold
Amahra Spence
Designing for Liberation, Rehearsing Freedom
2022 • Civic Design 2022
Gold
Jeff Ephraim Bander
Eye Tracking Gamechanger: Why Smartphone Eye Tracking will Revolutionize Your UX Research
2022 • Advancing Research 2022
Gold

More Videos

Ed Mullen

"Designers and technical experts should work together as peers to produce the best outcomes in technical assessments."

Ed Mullen

Designing the Unseen: Enabling Institutions to Build Public Trust

November 16, 2022

Bria Alexander

"We made a very intentional choice to build in five minute breaks after every talk based on feedback and experience."

Bria Alexander Louis Rosenfeld

Welcome

January 8, 2024

Noz Urbina

"Traditional journey maps are useless diagrams that don’t capture the real emotional and contextual complexity."

Noz Urbina

Rapid AI-powered UX (RAUX): A framework for empowering human designers

May 1, 2025

Erin May

"Two researchers can’t come close to digging into the customer problems for 17 product teams."

Erin May Roberta Dombrowski Laura Oxenfeld Brooke Hinton

Distributed, Democratized, Decentralized: Finding a Research Model to Support Your Org

March 10, 2022

Laura Weiss

"Doing these conversations regularly, not just in crisis, makes a big difference."

Laura Weiss

There is No Playbook: Leader as Coach During Challenging Times

April 26, 2024

Lija Hogan

"We need to become data ethicists and curators, not just data vacuum cleaners, to prioritize quality data."

Lija Hogan Milan Mijatovic Sam Proulx Louis Rosenfeld

Three Years Out: Perspectives on the Near-Term Future of User Research

March 15, 2024

Mariesa Lenz

"Adaptability isn’t weakness, it’s strength."

Mariesa Lenz

What Beekeeping Taught me about Product Teams

October 29, 2025

Dr. Jamika D. Burge

"Intersectionality is a framework describing compounded levels of discrimination due to overlapping identities."

Dr. Jamika D. Burge Mansi Gupta

Advancing the Inclusion of Womxn in Research Practices

September 15, 2022

Kristin Skinner

"Non-financial, non-data measurements can reveal much more about behaviors than traditional metrics."

Kristin Skinner Kamdyn Moore

Group Activity: A Deep Dive Into Value and Outcomes

October 23, 2019