Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

How AI will Change DesignOps Tooling
Gold
Tuesday, October 3, 2023 • DesignOps Summit 2023
Share the love for this talk
How AI will Change DesignOps Tooling
Speakers: Louis Rosenfeld , Billy Carlson , Jon Fukuda and Maria Taylor
Link:

Summary

AI's impact on DesignOps tools: forget the if part--we've squarely moved on to when and how. The real question is this: are you ready for how AI will change your work as a DesignOps professional? Join us for a panel discussion with the companies that are envisioning or already utilizing artificial intelligence to dramatically change the practice of Design Operations.

Key Insights

  • AI is best framed as a powerful junior assistant rather than an autonomous intelligence in design operations.

  • Limina uses AI primarily for operational support like onboarding, marketing, and synthesizing contract details, avoiding client data input.

  • Environmental impact is a key consideration in adopting AI, as AI technologies have significant carbon footprints relevant to organizations pursuing sustainability certifications like B Corp.

  • Balsamiq focuses on low-fidelity wireframing and is cautious about rushing AI integration due to ethical and market pressures.

  • Ethical concerns about AI include potential job displacement, intellectual property issues, and legal risks raised by hallucinated AI outputs.

  • AI can enhance onboarding by offering personalized, self-service chat interfaces that provide only relevant context and documentation as needed.

  • Current AI tools aid UX research by automating transcription and summarization but cannot yet reliably generate deep user insights without expert oversight.

  • AI is poised to act as a conversational interface or connective tissue linking design systems across disciplines such as design, engineering, and product management.

  • Successful AI integration requires human experts to train and guide AI with precise prompts and taxonomies to avoid bias and irrelevant output.

  • Organizations may develop proprietary AI models specialized to their internal knowledge bases and workflows, requiring roles like AI engineers dedicated to that purpose.

Notable Quotes

"People tend to forget that the A in AI stands for artificial, which is basically fake intelligence."

"Think of AI more like a junior associate, a really powerful one, not a replacement."

"We haven’t put any client data into generative AI — just information about our own organization and processes."

"AI itself has a very large carbon footprint, so we have to balance adoption with our environmental goals."

"We’re experimenting but not yet planning AI product releases; the space is so open and exciting."

"There’s a difference between generating prompts and actually generating useful design outputs that fit your unique vision."

"We see AI as a tool that can quickly sketch ideas and ask thoughtful questions to take designs to the next level."

"The relationship with AI is like having a gopher or minion — don’t give it the final decision."

"AI can serve as a conversational broker, helping non-designers interact naturally with design systems."

"AI is a great automated assist, but it is not yet an insight generator like we hope for in UX research."

Ask the Rosenbot
Greg Petroff
Everything is About to Change: Software as Material
2016 • Enterprise UX 2016
Gold
Bria Alexander
Charting the future of DesignOps: A community workshop
2024 • DesignOps Community
Heidi Trost
When AI Becomes the User’s Point Person—and Point of Failure
2025 • Rosenfeld Community
Bria Alexander
Day 1 Panel: Up to the Minute: The latest in AI’s impact on UX
2025 • Designing with AI 2025
Gold
Theresa Neil
Just Build Me a Dashboard!
2019 • Enterprise Community
Denise Jacobs
Interactive Keynote: Social Change by Design
2024 • Enterprise Experience 2020
Gold
Dr. Jamika D. Burge
Bridge Building across Research Disciplines
2021 • Advancing Research Community
Kathleen Asjes
Research Democratization: the Good, the Bad and the Ugly
2022 • Advancing Research 2022
Gold
Husani Oakley
Bias Towards Action: Building Teams that Build Work
2018 • Enterprise Experience 2018
Gold
Bria Alexander
Day 3 Welcome
2024 • DesignOps Summit 2024
Gold
Alana Washington
(Remote) Service Design: A Transformation Case Study
2022 • Design at Scale 2022
Gold
Louis Rosenfeld
Welcome / Housekeeping
2023 • Enterprise UX 2023
Gold
Nick Lewis
Designing and building low-carbon websites independently
2025 • Climate UX Interest Group
Aras Bilgen
Who does the math: A designer’s journey in building an AI-based tutoring app
2025 • Designing with AI 2025
Gold
Louis Rosenfeld
Discussion: What Operations can teach DesignOps
2017 • DesignOps Summit 2017
Gold
Richard Buchanan
Creativity and Principles in the Flourishing Enterprise
2018 • Enterprise Experience 2018
Gold

More Videos

Bria Alexander

"Yesterday was a lot of fun, but today is going to be even more fun."

Bria Alexander

Opening Remarks

June 10, 2021

Stephanie Wade

"Design in government is growing at all levels around the world, but the public sector really only began using this approach in earnest about 10 to 15 years ago."

Stephanie Wade

Building and Sustaining Design in Government

December 8, 2021

Rachael Dietkus, LCSW

"Design by means letting the people we serve lead the process and ourselves to drop our egos and let go."

Rachael Dietkus, LCSW Victor Udoewa Jennifer Strickland

Everything You Need to Know about the Civic Design 2022 Call for Presentations

May 17, 2022

Matt Duignan

"Providing immediate tactical value is the big one for just-in-time curation."

Matt Duignan

Atomizing Research: Trend or Trap

March 30, 2020

Deanna Mitchell

"It’s really great to have no scripted approach because it lets you ask what some might call dumb questions."

Deanna Mitchell

Designing with culture: Unlocking impactful insights for Product and UX

March 12, 2025

John Cutler

"If you spend 15 out of 62 business days prioritizing and still don’t have a clear list, you’re probably prioritizing at the wrong level."

John Cutler Harry Max

Prioritization for designers and product managers (1st of 3 seminars)

June 13, 2024

Deanna Washington

"Saying no with intentionality and clear guidelines creates clarity and focus."

Deanna Washington Bria Alexander Jon Fukuda Saara Kamppari-Miller Farid Sabitov

Connecting the Ops: Plenary Panel and Closing Circle

September 9, 2022

Brigette Metzler

"Ops gives you the capacity to see your research within the whole system and all the moving parts that make it up."

Brigette Metzler

Scaling ResearchOps: Helping Researchers do Their Best Work

March 30, 2020

Crystal Philcox

"Use your risk budget wisely; push back only when it truly matters and you can manage the consequences."

Crystal Philcox

The Many Faces of Operations

November 6, 2017