Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

How AI will Change DesignOps Tooling
Gold
Tuesday, October 3, 2023 • DesignOps Summit 2023
Share the love for this talk
How AI will Change DesignOps Tooling
Speakers: Louis Rosenfeld , Billy Carlson , Jon Fukuda and Maria Taylor
Link:

Summary

AI's impact on DesignOps tools: forget the if part--we've squarely moved on to when and how. The real question is this: are you ready for how AI will change your work as a DesignOps professional? Join us for a panel discussion with the companies that are envisioning or already utilizing artificial intelligence to dramatically change the practice of Design Operations.

Key Insights

  • AI is best framed as a powerful junior assistant rather than an autonomous intelligence in design operations.

  • Limina uses AI primarily for operational support like onboarding, marketing, and synthesizing contract details, avoiding client data input.

  • Environmental impact is a key consideration in adopting AI, as AI technologies have significant carbon footprints relevant to organizations pursuing sustainability certifications like B Corp.

  • Balsamiq focuses on low-fidelity wireframing and is cautious about rushing AI integration due to ethical and market pressures.

  • Ethical concerns about AI include potential job displacement, intellectual property issues, and legal risks raised by hallucinated AI outputs.

  • AI can enhance onboarding by offering personalized, self-service chat interfaces that provide only relevant context and documentation as needed.

  • Current AI tools aid UX research by automating transcription and summarization but cannot yet reliably generate deep user insights without expert oversight.

  • AI is poised to act as a conversational interface or connective tissue linking design systems across disciplines such as design, engineering, and product management.

  • Successful AI integration requires human experts to train and guide AI with precise prompts and taxonomies to avoid bias and irrelevant output.

  • Organizations may develop proprietary AI models specialized to their internal knowledge bases and workflows, requiring roles like AI engineers dedicated to that purpose.

Notable Quotes

"People tend to forget that the A in AI stands for artificial, which is basically fake intelligence."

"Think of AI more like a junior associate, a really powerful one, not a replacement."

"We haven’t put any client data into generative AI — just information about our own organization and processes."

"AI itself has a very large carbon footprint, so we have to balance adoption with our environmental goals."

"We’re experimenting but not yet planning AI product releases; the space is so open and exciting."

"There’s a difference between generating prompts and actually generating useful design outputs that fit your unique vision."

"We see AI as a tool that can quickly sketch ideas and ask thoughtful questions to take designs to the next level."

"The relationship with AI is like having a gopher or minion — don’t give it the final decision."

"AI can serve as a conversational broker, helping non-designers interact naturally with design systems."

"AI is a great automated assist, but it is not yet an insight generator like we hope for in UX research."

Ask the Rosenbot
Michael Land
Establishing Design Operations in Government
2021 • DesignOps Community
Trisha Causley
[Demo] Complexity in disguise: Crafting experiences for generative AI features
2024 • Designing with AI 2024
Gold
Mujtaba Hameed
Frameworks for Excellence: Using Visual Thinking and Communication to Elevate Your Research
2024 • Advancing Research 2024
Gold
Andrea Gallagher
The Problem Space
2019 • Advancing Research Community
Etienne Fang
Power of Insights: Why sharing is better than silos with Uber’s Insights Platform
2019 • Advancing Research Community
Bianca Jefferson
From Sprints to Systems: Operationalizing Continuous Discovery Through DesignOps
2025 • DesignOps Summit 2025
Gold
Maria Giudice
Empowering change: Reigniting purpose, passion and impact in research
2025 • Advancing Research 2025
Gold
Teresa Swingler
Look, Up in the Sky! UX/UI for Aerospace
2022 • Enterprise Community
Erin Weigel
Get Your Whole Team Testing to Design for Impact
2024 • Rosenfeld Community
Edgar Anzaldua Moreno
Using Research to Determine Unique Value Proposition
2021 • Advancing Research 2021
Gold
Mohammad Hossein Jarrahi
Contextuality problem: Exploring the Benefits of Qualitative and Quantitative Research
2023 • QuantQual Interest Group
Kathleen Asjes
Research Democratization: the Good, the Bad and the Ugly
2022 • Advancing Research 2022
Gold
Meredith Black
Scaling Design Culture
2017 • DesignOps Summit 2017
Gold
Amy Evans
How to Create Change
2024 • DesignOps Summit 2024
Gold
Sam Proulx
Everything You Ever Wanted to Know About Screen Readers
2021 • Design at Scale 2021
Gold
Frank Duran
Partnership Playbook: Lessons Learned in Effective Partnership
2024 • Enterprise Experience 2020
Gold

More Videos

Mike Oren

"Building relationships with other departments helps us leverage information collected for different purposes in a structured way."

Mike Oren Janice Wiitala

Design Research Strategy & Strategic Design Research

February 3, 2022

Sam Proulx

"Confidence is crucial — nobody wants to lose money or receive a product they can’t use, so unclear or unlabeled controls cause people with disabilities to give up faster."

Sam Proulx

Online Shopping: Designing an Accessible Experience

November 29, 2023

Brenna Fallon

"Psychological safety is far and away the key ingredient for teams being effective."

Brenna Fallon

Learning Over Outcomes

October 24, 2019

Jacqui Frey

"Design Ops needs to be flexible and change as the organization and culture evolve."

Jacqui Frey

Scale is Social Work

March 19, 2020

Prayag Narula

"Most users don't know what they want until you show it to them."

Prayag Narula Hannah Hudson

Empowering Designers to do Good Research

March 11, 2022

Sarah Brooks

"Transportation, education, child care, and social services are key areas for these design approaches."

Sarah Brooks

Theme Three Intro

November 18, 2022

Anat Fintzi

"Home Depot is the sixth largest private company in the US with over 500,000 employees, yet our deliveries experience was embarrassingly bad."

Anat Fintzi Rachel Minnicks

Delivering at Scale: Making Traction with Resistant Partners

June 9, 2022

Kristin Skinner

"You can’t have effective teams without happy designers and better designers; they’re interdependent."

Kristin Skinner Kamdyn Moore

Group Activity: A Deep Dive Into Value and Outcomes

October 23, 2019

Aurobinda Pradhan

"Traditional devops tools are more task and issue-centric, but designers think in processes and workflows."

Aurobinda Pradhan Shashank Deshpande

Introduction to Collaborative DesignOps using Cubyts

September 9, 2022