Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

How AI will Change DesignOps Tooling
Gold
Tuesday, October 3, 2023 • DesignOps Summit 2023
Share the love for this talk
How AI will Change DesignOps Tooling
Speakers: Louis Rosenfeld , Billy Carlson , Jon Fukuda and Maria Taylor
Link:

Summary

AI's impact on DesignOps tools: forget the if part--we've squarely moved on to when and how. The real question is this: are you ready for how AI will change your work as a DesignOps professional? Join us for a panel discussion with the companies that are envisioning or already utilizing artificial intelligence to dramatically change the practice of Design Operations.

Key Insights

  • AI is best framed as a powerful junior assistant rather than an autonomous intelligence in design operations.

  • Limina uses AI primarily for operational support like onboarding, marketing, and synthesizing contract details, avoiding client data input.

  • Environmental impact is a key consideration in adopting AI, as AI technologies have significant carbon footprints relevant to organizations pursuing sustainability certifications like B Corp.

  • Balsamiq focuses on low-fidelity wireframing and is cautious about rushing AI integration due to ethical and market pressures.

  • Ethical concerns about AI include potential job displacement, intellectual property issues, and legal risks raised by hallucinated AI outputs.

  • AI can enhance onboarding by offering personalized, self-service chat interfaces that provide only relevant context and documentation as needed.

  • Current AI tools aid UX research by automating transcription and summarization but cannot yet reliably generate deep user insights without expert oversight.

  • AI is poised to act as a conversational interface or connective tissue linking design systems across disciplines such as design, engineering, and product management.

  • Successful AI integration requires human experts to train and guide AI with precise prompts and taxonomies to avoid bias and irrelevant output.

  • Organizations may develop proprietary AI models specialized to their internal knowledge bases and workflows, requiring roles like AI engineers dedicated to that purpose.

Notable Quotes

"People tend to forget that the A in AI stands for artificial, which is basically fake intelligence."

"Think of AI more like a junior associate, a really powerful one, not a replacement."

"We haven’t put any client data into generative AI — just information about our own organization and processes."

"AI itself has a very large carbon footprint, so we have to balance adoption with our environmental goals."

"We’re experimenting but not yet planning AI product releases; the space is so open and exciting."

"There’s a difference between generating prompts and actually generating useful design outputs that fit your unique vision."

"We see AI as a tool that can quickly sketch ideas and ask thoughtful questions to take designs to the next level."

"The relationship with AI is like having a gopher or minion — don’t give it the final decision."

"AI can serve as a conversational broker, helping non-designers interact naturally with design systems."

"AI is a great automated assist, but it is not yet an insight generator like we hope for in UX research."

Ask the Rosenbot
Dr. Jamika D. Burge
How UX researchers can partner with (and not be replaced by) AI [Advancing Research Community Workshop Series]
2023 • Advancing Research Community
Gillian Salerno-Rebic
From Insight to Impact: How JourneySpark Used WEVO Pulse + Pro to Drive a 50% Lift in Ad Engagement
2025 • Designing with AI 2025
Gold
Lavy Kumar
Future of Work
2021 • Design at Scale 2021
Gold
Dorelle Rabinowitz
The Magic Word is Trust
2018 • Enterprise Experience 2018
Gold
Steve Turbek
Designing Interactive Graphics with AI Code Help
2026 • Rosenfeld Community
Tricia Wang
From Users to Shapers of AI: The Future of Research
2024 • Advancing Research 2024
Gold
Kaitlin Tasker
Fast and Fearless Inclusive Research
2023 • Advancing Research 2023
Gold
Amy Evans
How to Create Change
2024 • DesignOps Summit 2024
Gold
Ashley Cortez
Shifting Toward Community-Led Innovation in Local Government
2021 • Civic Design 2021
Gold
Cassandra Piester
Developing and Deploying Your Design Operations Strategy
2024 • DesignOps Summit 2024
Gold
Louis Rosenfeld
Becoming a Civic Designer: Making the Move from Private to Public Sector
2022 • Civic Design 2022
Gold
Amy Jiménez Márquez
The Atypical UX Manager Path
2020 • Enterprise Community
Louis Rosenfeld
Coffee with Lou: Should You Write a (UX) Book?
2024 • Rosenfeld Community
Jaskiran Kang
Why Community is Key to Professionalizing Design
2022 • Civic Design Community
Gordon Ross
12 Months of COVID-19 Design and Digital Response with the British Columbia Government
2021 • Civic Design 2021
Gold
Sarah Rink
Remote User Research: Dos and Don'ts from the Virtual Field
2020 • Advancing Research Community

More Videos

Victor Udoewa

"There are many ways to compensate people, but it is not your choice—it is theirs."

Victor Udoewa

Radical Participatory Research: Decolonizing Participatory Processes

March 9, 2022

Tim Frick

"Most clients initially thought the web was a greener medium because it replaced paper, and they had no idea about digital sustainability."

Tim Frick

The journey of building a sustainable design practice

April 23, 2025

Maria Rosala

"We made it mandatory to have a one-pager summary for every research project to make insights easy to manage."

Maria Rosala Shivanjali M.

Research Repositories

March 12, 2026

Peter Van Dijck

"LLMs judging other LLMs might sound crazy, but if you do it right, it works."

Peter Van Dijck

Hands-on AI #1: Let’s write your first AI eval

October 8, 2025

Greg Nudelman

"SSML is huge for advancing bot voice; tone and cadence carry more meaning than words alone."

Greg Nudelman

Designing Conversational Interfaces

November 14, 2019

Maria Giudice

"Change really cannot be done by any individual person. Change is a team sport."

Maria Giudice

Remaking the Making Company: Moving from Product to Experience

June 9, 2016

Jose Coronado

"Before design operations was a thing, design managers had to do everything, from recruiting to career ladders."

Jose Coronado

From Zero to Hero

September 8, 2022

Neema Mahdavi

"Our research data had to be trackable and compliant with GDPR, so we automated metadata extraction."

Neema Mahdavi

Operationalizing DesignOps

November 7, 2018

Christian Crumlish

"You only have agency over what you can execute on, so your ability to influence strategy depends on your expertise."

Christian Crumlish Aditi Ruiz Johanna Kollmann Catt Small

Morning Insights Panel

December 6, 2022