Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

How AI will Change DesignOps Tooling
Gold
Tuesday, October 3, 2023 • DesignOps Summit 2023
Share the love for this talk
How AI will Change DesignOps Tooling
Speakers: Louis Rosenfeld , Billy Carlson , Jon Fukuda and Maria Taylor
Link:

Summary

AI's impact on DesignOps tools: forget the if part--we've squarely moved on to when and how. The real question is this: are you ready for how AI will change your work as a DesignOps professional? Join us for a panel discussion with the companies that are envisioning or already utilizing artificial intelligence to dramatically change the practice of Design Operations.

Key Insights

  • AI is best framed as a powerful junior assistant rather than an autonomous intelligence in design operations.

  • Limina uses AI primarily for operational support like onboarding, marketing, and synthesizing contract details, avoiding client data input.

  • Environmental impact is a key consideration in adopting AI, as AI technologies have significant carbon footprints relevant to organizations pursuing sustainability certifications like B Corp.

  • Balsamiq focuses on low-fidelity wireframing and is cautious about rushing AI integration due to ethical and market pressures.

  • Ethical concerns about AI include potential job displacement, intellectual property issues, and legal risks raised by hallucinated AI outputs.

  • AI can enhance onboarding by offering personalized, self-service chat interfaces that provide only relevant context and documentation as needed.

  • Current AI tools aid UX research by automating transcription and summarization but cannot yet reliably generate deep user insights without expert oversight.

  • AI is poised to act as a conversational interface or connective tissue linking design systems across disciplines such as design, engineering, and product management.

  • Successful AI integration requires human experts to train and guide AI with precise prompts and taxonomies to avoid bias and irrelevant output.

  • Organizations may develop proprietary AI models specialized to their internal knowledge bases and workflows, requiring roles like AI engineers dedicated to that purpose.

Notable Quotes

"People tend to forget that the A in AI stands for artificial, which is basically fake intelligence."

"Think of AI more like a junior associate, a really powerful one, not a replacement."

"We haven’t put any client data into generative AI — just information about our own organization and processes."

"AI itself has a very large carbon footprint, so we have to balance adoption with our environmental goals."

"We’re experimenting but not yet planning AI product releases; the space is so open and exciting."

"There’s a difference between generating prompts and actually generating useful design outputs that fit your unique vision."

"We see AI as a tool that can quickly sketch ideas and ask thoughtful questions to take designs to the next level."

"The relationship with AI is like having a gopher or minion — don’t give it the final decision."

"AI can serve as a conversational broker, helping non-designers interact naturally with design systems."

"AI is a great automated assist, but it is not yet an insight generator like we hope for in UX research."

Ask the Rosenbot
Jim Kalbach
Jazz Improvisation as a Model for Team Collaboration
2019 • Enterprise Experience 2019
Gold
Silke Bochat
5 Antifragile Strategies for a DesignOps 2.0
2024 • DesignOps Summit 2024
Gold
Elena Naids
The Power of Difficult Conversations: A Case Study on How We Introduced Design Ops in the Federal Government Space
2023 • DesignOps Summit 2023
Gold
Jason Mesut
Shaping design, designers and teams
2018 • DesignOps Summit 2018
Gold
Christian Crumlish
AMA with Christian Crumlish, author of Product Management for UX People
2022 • Enterprise Community
Dave Hoffer
UX Job Search AMA #3 with Joanne Weaver and Dave Hoffer
2025 • Rosenfeld Community
Leah Buley
Ask Me Anything with Leah Buley and Joe Natoli, co-authors of The User Experience Team of One (2nd edition)
2024 • Rosenfeld Community
Chris Geison
Theme Two Intro
2023 • Advancing Research 2023
Gold
Jodi Forlizzi
Design and AI innovation
2024 • Designing with AI 2024
Gold
Yolanda Rankin
Black Feminist Epistemology as a Critical Framework for Equitable Design
2021 • Advancing Research 2021
Gold
Cheryl Platz
Embrace Your Fun Factor: Game Development Best Practices for Product Design
2026 • Rosenfeld Community
Jeff Sussna
What DesignOps Can Learn From DevOps
2017 • DesignOps Summit 2017
Gold
Nalini Kotamraju
Research After UX
2024 • Advancing Research 2024
Gold
Sam Proulx
Mobile Accessibility and You
2022 • Design at Scale 2022
Gold
Robert Fabricant
Shifting dynamics: The evolving relationship between researchers, participants, and organizational systems
2025 • Advancing Research 2025
Gold
Mackenzie Guinon
M.C. Escher’s UX Research Career Ladder
2022 • Advancing Research 2022
Gold

More Videos

Vicky Teinaki

"Even if you had designed it, I wouldn’t have prioritized it."

Vicky Teinaki Michele Marut Tim Parmee

Short Take #3: UX/Product Lessons from Your Industry Peers

December 6, 2022

Ryan Matthew

"Figma natively only allows 40 variable modes, but our client required around 90 different modes to handle age groups and device types."

Ryan Matthew Alex Kurchev

DesignOps without Boundaries: Building More with What You Have

September 10, 2025

John Calhoun

"Team ops goes wide to support 300-plus UX designers globally; product ops goes deep supporting 40-plus product design teams."

John Calhoun Rachel Posman

Two Sides of the DesignOps Coin: Teams Ops and Product Ops

January 8, 2024

Taiye Akin-Akinyosoye

"Focus groups promote diversity and inclusivity by bringing different perspectives together in a room."

Taiye Akin-Akinyosoye

Amplifying voices and enhancing user research through group interviews

March 12, 2025

Megan Blocker

"It’s a moral obligation for organizations to engage with research and ethics; being mature is not optional anymore."

Megan Blocker Lada Gorlenko Fatimah Richmond Molly Stevens

What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series]

November 9, 2023

Erin Hauber

"Maybe the ambiguity and frequent changes in SAFe could actually be an opportunity, not just a headache."

Erin Hauber

Design is Not the Frosting on the Scaled Agile Layer Cake

October 24, 2019

Ari Zelmanow

"Who would you rather have conduct heart surgery? A part-time or full-time surgeon? That’s specialization."

Ari Zelmanow

Dark Side of Democratization

October 13, 2023

Samuel Proulx

"For those of us who are blind, braille is very costly to make, bulky, and slow to read compared to audio."

Samuel Proulx

Designing for Disability, Innovating for Everyone

March 11, 2025

Katie Johnson

"Failing early is critical because you can’t control the model."

Katie Johnson

Disrupting generative AI products with just-in-time consumer insights

June 4, 2024