Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

How AI will Change DesignOps Tooling
Gold
Tuesday, October 3, 2023 • DesignOps Summit 2023
Share the love for this talk
How AI will Change DesignOps Tooling
Speakers: Louis Rosenfeld , Billy Carlson , Jon Fukuda and Maria Taylor
Link:

Summary

AI's impact on DesignOps tools: forget the if part--we've squarely moved on to when and how. The real question is this: are you ready for how AI will change your work as a DesignOps professional? Join us for a panel discussion with the companies that are envisioning or already utilizing artificial intelligence to dramatically change the practice of Design Operations.

Key Insights

  • AI is best framed as a powerful junior assistant rather than an autonomous intelligence in design operations.

  • Limina uses AI primarily for operational support like onboarding, marketing, and synthesizing contract details, avoiding client data input.

  • Environmental impact is a key consideration in adopting AI, as AI technologies have significant carbon footprints relevant to organizations pursuing sustainability certifications like B Corp.

  • Balsamiq focuses on low-fidelity wireframing and is cautious about rushing AI integration due to ethical and market pressures.

  • Ethical concerns about AI include potential job displacement, intellectual property issues, and legal risks raised by hallucinated AI outputs.

  • AI can enhance onboarding by offering personalized, self-service chat interfaces that provide only relevant context and documentation as needed.

  • Current AI tools aid UX research by automating transcription and summarization but cannot yet reliably generate deep user insights without expert oversight.

  • AI is poised to act as a conversational interface or connective tissue linking design systems across disciplines such as design, engineering, and product management.

  • Successful AI integration requires human experts to train and guide AI with precise prompts and taxonomies to avoid bias and irrelevant output.

  • Organizations may develop proprietary AI models specialized to their internal knowledge bases and workflows, requiring roles like AI engineers dedicated to that purpose.

Notable Quotes

"People tend to forget that the A in AI stands for artificial, which is basically fake intelligence."

"Think of AI more like a junior associate, a really powerful one, not a replacement."

"We haven’t put any client data into generative AI — just information about our own organization and processes."

"AI itself has a very large carbon footprint, so we have to balance adoption with our environmental goals."

"We’re experimenting but not yet planning AI product releases; the space is so open and exciting."

"There’s a difference between generating prompts and actually generating useful design outputs that fit your unique vision."

"We see AI as a tool that can quickly sketch ideas and ask thoughtful questions to take designs to the next level."

"The relationship with AI is like having a gopher or minion — don’t give it the final decision."

"AI can serve as a conversational broker, helping non-designers interact naturally with design systems."

"AI is a great automated assist, but it is not yet an insight generator like we hope for in UX research."

Ask the Rosenbot
Robert Fabricant
Shifting dynamics: The evolving relationship between researchers, participants, and organizational systems
2025 • Advancing Research 2025
Gold
Nick Lewis
Designing and building low-carbon websites independently
2025 • Climate UX Interest Group
Erin Weigel
Real-world lessons to improve your conversion rates
2024 • Rosenfeld Community
Tom Armitage
Day 2 Panel: Looking ahead: Designing with AI in 2026
2025 • Designing with AI 2025
Gold
Irina Tikhonova
Small Wins, Big Impact: Leveraging and Elevating User Engagement
2021 • Civic Design 2021
Gold
Peter Merholz
The Mysterious Case of the Missing UX Career Path
2022 • DesignOps Community
Deanna Zandt
The Unspoken Complexity of “Self-Care” with Deanna Zandt
2022 • Civic Design Community
Dave Malouf
Theme 3: Introduction and Provocation
2024 • DesignOps Summit 2020
Gold
Maria Giudice
Empowering change: Reigniting purpose, passion and impact in research
2025 • Advancing Research 2025
Gold
Dem Gerolemou
Climate technology fundamentals
2024 • Climate UX Interest Group
Gina Mendolia
Therapists, Coaches, and Grandmas: Techniques for Service Design in Complex Systems
2024 • Advancing Service Design 2024
Gold
Kat Vellos
Opener: The Other L Word
2024 • DesignOps Summit 2020
Gold
Anat Fintzi
Delivering at Scale: Making Traction with Resistant Partners
2022 • Design at Scale 2022
Gold
Chris Moses
Stretching the Definition of DesignOps with Product Development
2018 • DesignOps Summit 2018
Gold
Marc Majers
Interrupted UX - Add A Dose of Reality To Usability Testing
2022 • Advancing Research 2022
Gold
Ryan Matthew
Bridging Design and Code: AI-Powered Design System Integration
2025 • Rosenfeld Community

More Videos

Tutti Taygerly

"Listen for the 10% truth in difficult people's words and build on that."

Tutti Taygerly

Videconference: How to Work with Difficult People with Tutti Taygerly

June 25, 2020

Christian Madsbjerg

"If you don’t understand the financial flow in an organization, you’re financially illiterate and you’re on top."

Christian Madsbjerg

Influencing Strategy

March 31, 2020

Bria Alexander

"You do not need to take any notes, we have dedicated note takers who provide session notes, resource lists, decks, and videos."

Bria Alexander

Opening Remarks

September 30, 2021

Sam Proulx

"When you build better experiences for people with disabilities, you build better experiences that work for everyone."

Sam Proulx

Online Shopping: Designing an Accessible Experience

November 29, 2023

Susan Simon-Daniels

"You must remember this. A kiss is just a kiss. A sigh is just a sigh."

Susan Simon-Daniels

War Stories LIVE! Susan Simon-Daniels

March 30, 2020

Mila Kuznetsova

"If a group session with middle schoolers goes off the rails, one-on-one sessions can save the research."

Mila Kuznetsova Lucy Denton

How Lessons Learned from Our Youngest Users Can Help Us Evolve our Practices

March 9, 2022

Rachael Dietkus, LCSW

"Radical participatory design is some of the hardest work I have ever done; it takes more than intention, it takes significant care and time."

Rachael Dietkus, LCSW

Trauma-Responsive Design: Reimagining the Future of Design Now

December 10, 2021

Milan Guenther

"Blaming the system for failures is like blaming the garden for not growing—the system is made by the people within it."

Milan Guenther

A Shared Language for Co-Creating Ambitious Endeavours

June 6, 2023

Greg Petroff

"The tools are more important than ever even if the title UX becomes less central."

Greg Petroff

Exit Interview #1: Greg Petroff: From Silicon Valley Executive to Sonoma County Possibilitarian

September 24, 2025