Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

How AI will Change DesignOps Tooling
Gold
Tuesday, October 3, 2023 • DesignOps Summit 2023
Share the love for this talk
How AI will Change DesignOps Tooling
Speakers: Louis Rosenfeld , Billy Carlson , Jon Fukuda and Maria Taylor
Link:

Summary

AI's impact on DesignOps tools: forget the if part--we've squarely moved on to when and how. The real question is this: are you ready for how AI will change your work as a DesignOps professional? Join us for a panel discussion with the companies that are envisioning or already utilizing artificial intelligence to dramatically change the practice of Design Operations.

Key Insights

  • AI is best framed as a powerful junior assistant rather than an autonomous intelligence in design operations.

  • Limina uses AI primarily for operational support like onboarding, marketing, and synthesizing contract details, avoiding client data input.

  • Environmental impact is a key consideration in adopting AI, as AI technologies have significant carbon footprints relevant to organizations pursuing sustainability certifications like B Corp.

  • Balsamiq focuses on low-fidelity wireframing and is cautious about rushing AI integration due to ethical and market pressures.

  • Ethical concerns about AI include potential job displacement, intellectual property issues, and legal risks raised by hallucinated AI outputs.

  • AI can enhance onboarding by offering personalized, self-service chat interfaces that provide only relevant context and documentation as needed.

  • Current AI tools aid UX research by automating transcription and summarization but cannot yet reliably generate deep user insights without expert oversight.

  • AI is poised to act as a conversational interface or connective tissue linking design systems across disciplines such as design, engineering, and product management.

  • Successful AI integration requires human experts to train and guide AI with precise prompts and taxonomies to avoid bias and irrelevant output.

  • Organizations may develop proprietary AI models specialized to their internal knowledge bases and workflows, requiring roles like AI engineers dedicated to that purpose.

Notable Quotes

"People tend to forget that the A in AI stands for artificial, which is basically fake intelligence."

"Think of AI more like a junior associate, a really powerful one, not a replacement."

"We haven’t put any client data into generative AI — just information about our own organization and processes."

"AI itself has a very large carbon footprint, so we have to balance adoption with our environmental goals."

"We’re experimenting but not yet planning AI product releases; the space is so open and exciting."

"There’s a difference between generating prompts and actually generating useful design outputs that fit your unique vision."

"We see AI as a tool that can quickly sketch ideas and ask thoughtful questions to take designs to the next level."

"The relationship with AI is like having a gopher or minion — don’t give it the final decision."

"AI can serve as a conversational broker, helping non-designers interact naturally with design systems."

"AI is a great automated assist, but it is not yet an insight generator like we hope for in UX research."

Ask the Rosenbot
Jose Coronado
From Zero to Hero
2022 • DesignOps Summit 2022
Gold
Craig Villamor
Design Systems for Ethical Design
2023 • Enterprise Community
Michael Land
Establishing Design Operations in Government
2021 • DesignOps Community
Bilan Hashi
The Tension Between Story Collecting and Story Telling in Research
2021 • Advancing Research 2021
Gold
Chelsea Mauldin
Let's Talk About Money
2022 • Civic Design 2022
Gold
Noreen Whysel
Short Take #4: UX/Product Lessons from Your Industry Peers
2022 • Design in Product 2022
Gold
Bram Wessel
Enterprise Information Architecture
2020 • Enterprise Community
Jess Greco
Creating a Basis for Change: Scaling Design Maturity
2022 • Design at Scale 2022
Gold
Megan Blocker
Theme 2 Intro
2025 • Advancing Research 2025
Gold
James Rampton
The Basics of Automotive UX & Why Phones Are a Part of That Future
2024 • Rosenfeld Community
Ben Davies
Expert Panel: The Principles of Research Repository Design
2022 • Advancing Research 2022
Gold
Abby Covert
Stuck? Diagrams Help
2022 • DesignOps Community
John Paul de Guzman
10k Screens Later: How We Became a Data-Driven Design Organization
2024 • DesignOps Summit 2024
Gold
Ned Dwyer
The Future of DesignOps is Tool Consolidation
2024 • DesignOps Summit 2024
Gold
Dan Donald
Design Systems as a Vehicle for Systemic Change
2023 • DesignOps Community
Nova Wehman-Brown
We've Never Done This Before
2019 • Enterprise Experience 2019
Gold

More Videos

Sean Baker

"The internal dialects developed by project teams require intentional translation into a formal, limited lattice framework for portfolio analysis."

Sean Baker Sara Romanoski

Weaving Knowledge Management into the Fabric of Our Design Practice

September 11, 2025

Dane DeSutter

"You don’t need special software to get started analyzing gestures and embodied actions; you just need video and a notepad."

Dane DeSutter

Keeping the Body in Mind: What Gestures and Embodied Actions Tell You That Users May Not

March 26, 2024

Weidan Li

"Many of ChatGPT's organizing themes are at the same level as the basic themes, which is confusing and inappropriate."

Weidan Li

Qualitative synthesis with ChatGPT: Better or worse than human intelligence?

June 4, 2024

Bria Alexander

"I am so incredibly proud of Dante, Courtney, Olney, and Gonzalo for their care and effort in the curation process."

Bria Alexander

Theme Two Intro

September 8, 2022

Dave Malouf

"If we do things with the least amount of friction, resiliency isn’t the problem anymore, efficiency is."

Dave Malouf

Theme 3: Introduction and Provocation

January 8, 2024

Kate Koch

"We’re powering a 300 plus organization of designers, researchers, program managers, and strategists."

Kate Koch Prateek Kalli

Flex Your Super Powers: When a Design Ops Team Scales to Power CX

September 30, 2021

Megan Blocker

"Tools don't matter as much as the desire to learn and ask why things keep happening the way they do."

Megan Blocker Amy Bucher Katie Hansen Ricardo Martins Nidhi Singh Rathore

Day 2 Theme Panel

March 12, 2025

Robert Fabricant

"No matter where you sit on the political spectrum, it was hard not to be met with suspicion and distrust at every turn."

Robert Fabricant

Shifting dynamics: The evolving relationship between researchers, participants, and organizational systems

March 11, 2025

Samuel Proulx

"Temporary disability is real and products should support people when they experience it."

Samuel Proulx

Designing beyond caricatures: Embracing real, diverse user needs

December 4, 2024