Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

How AI will Change DesignOps Tooling
Gold
Tuesday, October 3, 2023 • DesignOps Summit 2023
Share the love for this talk
How AI will Change DesignOps Tooling
Speakers: Louis Rosenfeld , Billy Carlson , Jon Fukuda and Maria Taylor
Link:

Summary

AI's impact on DesignOps tools: forget the if part--we've squarely moved on to when and how. The real question is this: are you ready for how AI will change your work as a DesignOps professional? Join us for a panel discussion with the companies that are envisioning or already utilizing artificial intelligence to dramatically change the practice of Design Operations.

Key Insights

  • AI is best framed as a powerful junior assistant rather than an autonomous intelligence in design operations.

  • Limina uses AI primarily for operational support like onboarding, marketing, and synthesizing contract details, avoiding client data input.

  • Environmental impact is a key consideration in adopting AI, as AI technologies have significant carbon footprints relevant to organizations pursuing sustainability certifications like B Corp.

  • Balsamiq focuses on low-fidelity wireframing and is cautious about rushing AI integration due to ethical and market pressures.

  • Ethical concerns about AI include potential job displacement, intellectual property issues, and legal risks raised by hallucinated AI outputs.

  • AI can enhance onboarding by offering personalized, self-service chat interfaces that provide only relevant context and documentation as needed.

  • Current AI tools aid UX research by automating transcription and summarization but cannot yet reliably generate deep user insights without expert oversight.

  • AI is poised to act as a conversational interface or connective tissue linking design systems across disciplines such as design, engineering, and product management.

  • Successful AI integration requires human experts to train and guide AI with precise prompts and taxonomies to avoid bias and irrelevant output.

  • Organizations may develop proprietary AI models specialized to their internal knowledge bases and workflows, requiring roles like AI engineers dedicated to that purpose.

Notable Quotes

"People tend to forget that the A in AI stands for artificial, which is basically fake intelligence."

"Think of AI more like a junior associate, a really powerful one, not a replacement."

"We haven’t put any client data into generative AI — just information about our own organization and processes."

"AI itself has a very large carbon footprint, so we have to balance adoption with our environmental goals."

"We’re experimenting but not yet planning AI product releases; the space is so open and exciting."

"There’s a difference between generating prompts and actually generating useful design outputs that fit your unique vision."

"We see AI as a tool that can quickly sketch ideas and ask thoughtful questions to take designs to the next level."

"The relationship with AI is like having a gopher or minion — don’t give it the final decision."

"AI can serve as a conversational broker, helping non-designers interact naturally with design systems."

"AI is a great automated assist, but it is not yet an insight generator like we hope for in UX research."

Ash Brown
Silver Linings: What DesignOps Learned in the Shift to WFH
2020 • DesignOps Summit 2020
Gold
Steve Portigal
Discussion
2015 • Enterprise UX 2015
Gold
Saara Kamppari-Miller
Theme Three Intro
2022 • DesignOps Summit 2022
Gold
Laura Gatewood
Beyond Buzzwords: Adding Heart to Effective Slack Communication
2024 • DesignOps Summit 2024
Gold
Jackie Velasquez-Ross
Talent Acquisition and Our Responsibility
2020 • DesignOps Community
Lija Hogan
Doing more with more: Lessons from the Front Lines of Democratization
2022 • Advancing Research 2022
Gold
Benjamin Wiedmaier
Redefining Toolkits: Unbundling to Create a Perfect Match
2025 • Advancing Research 2025
Gold
Jim Kalbach
Jazz Improvisation as a Model for Team Collaboration
2019 • Enterprise Experience 2019
Gold
Holly Cole
Panel Discussion: Growing People and Teams
2018 • DesignOps Summit 2018
Gold
Alan Williams
Designing essential financial services for those in need
2022 • Civic Design Community
Erin Weigel
UX Lessons from running more than 1,200 A/B Tests
2024 • Rosenfeld Community
Molly Fargotstein
Multipurpose Communication & UX Research Marketing
2019 • DesignOps Community
Josh Clark
Sentient Design: New Postures for AI-Mediated Experiences (2nd of 3 seminars)
2025 • Rosenfeld Community
Sam Proulx
Online Shopping: Designing an Accessible Experience
2023 • DesignOps Summit 2023
Gold
Sarah Alvarado
How to make UX research leadership more effective [Advancing Research Community Workshop Series]
2023 • Advancing Research Community
Sam Proulx
Mobile Accessibility and You
2022 • Design at Scale 2022
Gold

More Videos

Sharon Banh

"Cultural intelligence could be embedded as a core functionality in product development rather than static culture playbooks."

Sharon Banh Dave Hora Marieke McCloskey Alicia Zhong

Reimagining research: What does the field need to grow? [Advancing Research Community Workshop Series]

October 16, 2024

Dr. Jamika D. Burge

"Who’s responsible for research, who’s doing it, and who needs to do more are really important questions."

Dr. Jamika D. Burge

Theme 3 Intro

March 11, 2022

George Abraham

"A mature design system needs both UI kits and matching developer component libraries; we provide both out of the box."

George Abraham Stefan Ivanov

Design Systems To-Go: Reimagining Developer Handoff, and Introducing App Builder (Part 2)

October 1, 2021

Bill Scott

"Democratizing code with an internal open source model accelerates innovation."

Bill Scott

Lean Engineering: Engineering for Learning and Experimentation in the Enterprise

May 14, 2015

Erika Kincaid

"Artifacts didn’t happen if they’re not documented; they’re decision-making points in the product process."

Erika Kincaid Brenna Heaps Jessica Tsukimura

Connecting the Dots: How to Foster Collaboration and Build a Strong Design Review Culture

June 8, 2022

Lena Shenkarenko

"Every small action counts when it comes to sustainability in urban settings."

Lena Shenkarenko

Collaborative Wireframing for Creating Team Alignment and Shipping Better Products

October 21, 2020

Victor Udoewa

"Community members are always participating and always leading, and they may invite professional researchers up to equal participation and equitable co-leadership."

Victor Udoewa

Radical Participatory Research: Decolonizing Participatory Processes

March 9, 2022

Nathan Shedroff

"Successful companies are organized around what made them successful, and their past success is often their worst impediment to change. – John Pittman, Autodesk."

Nathan Shedroff

Double Your Mileage: Use Your Research Strategically

March 31, 2020

James Chudley

"We can make this thing go faster, more people can access it, but we can have benefits for the planet as well."

James Chudley

Decarbonising User Journeys: How minimising enables us to do more with less

February 19, 2025