Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

How AI will Change DesignOps Tooling
Gold
Tuesday, October 3, 2023 • DesignOps Summit 2023
Share the love for this talk
How AI will Change DesignOps Tooling
Speakers: Louis Rosenfeld , Billy Carlson , Jon Fukuda and Maria Taylor
Link:

Summary

AI's impact on DesignOps tools: forget the if part--we've squarely moved on to when and how. The real question is this: are you ready for how AI will change your work as a DesignOps professional? Join us for a panel discussion with the companies that are envisioning or already utilizing artificial intelligence to dramatically change the practice of Design Operations.

Key Insights

  • AI is best framed as a powerful junior assistant rather than an autonomous intelligence in design operations.

  • Limina uses AI primarily for operational support like onboarding, marketing, and synthesizing contract details, avoiding client data input.

  • Environmental impact is a key consideration in adopting AI, as AI technologies have significant carbon footprints relevant to organizations pursuing sustainability certifications like B Corp.

  • Balsamiq focuses on low-fidelity wireframing and is cautious about rushing AI integration due to ethical and market pressures.

  • Ethical concerns about AI include potential job displacement, intellectual property issues, and legal risks raised by hallucinated AI outputs.

  • AI can enhance onboarding by offering personalized, self-service chat interfaces that provide only relevant context and documentation as needed.

  • Current AI tools aid UX research by automating transcription and summarization but cannot yet reliably generate deep user insights without expert oversight.

  • AI is poised to act as a conversational interface or connective tissue linking design systems across disciplines such as design, engineering, and product management.

  • Successful AI integration requires human experts to train and guide AI with precise prompts and taxonomies to avoid bias and irrelevant output.

  • Organizations may develop proprietary AI models specialized to their internal knowledge bases and workflows, requiring roles like AI engineers dedicated to that purpose.

Notable Quotes

"People tend to forget that the A in AI stands for artificial, which is basically fake intelligence."

"Think of AI more like a junior associate, a really powerful one, not a replacement."

"We haven’t put any client data into generative AI — just information about our own organization and processes."

"AI itself has a very large carbon footprint, so we have to balance adoption with our environmental goals."

"We’re experimenting but not yet planning AI product releases; the space is so open and exciting."

"There’s a difference between generating prompts and actually generating useful design outputs that fit your unique vision."

"We see AI as a tool that can quickly sketch ideas and ask thoughtful questions to take designs to the next level."

"The relationship with AI is like having a gopher or minion — don’t give it the final decision."

"AI can serve as a conversational broker, helping non-designers interact naturally with design systems."

"AI is a great automated assist, but it is not yet an insight generator like we hope for in UX research."

Ask the Rosenbot
Michaela Mora
Advanced Concept Testing Approaches To Guide Product Development and Business Decisions
2022 • Advancing Research 2022
Gold
Jennifer Kanyamibwa
Creating the Blueprint: Growing and Building Design Teams
2018 • DesignOps Summit 2018
Gold
Saskia Liebenberg
Start Small for Big Impact
2019 • DesignOps Community
Sara Logel
Your Colleagues are Your Users Too
2023 • Advancing Research 2023
Gold
Bruce Gillespie
Learning from journalism: Balancing impactful communication with compassionate storytelling
2025 • Advancing Research 2025
Gold
Xenia Adjoubei
Empowering Communities Through the Researcher in Residence Program
2023 • Advancing Research 2023
Gold
Magdalena Zadara
Zero Hour: How to Get Far Quickly When Starting Your Digital Service Unit Late
2022 • Civic Design 2022
Gold
George Abraham
Design Systems To-Go: Indigo.Design Overview and Exploring the Developer Workflow (Part 3)
2021 • DesignOps Summit 2021
Gold
Peter Van Dijck
Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood
2024 • Rosenfeld Community
Jules Monza
Use These Words and Count These Things
2024 • DesignOps Summit 2024
Gold
Tom Armitage
Day 2 Panel: Looking ahead: Designing with AI in 2026
2025 • Designing with AI 2025
Gold
Stephen Anderson
Puzzled? How to Coordinate Humans for Complex Challenges
2021 • Enterprise Community
Florence Okoye
AfroFuturism and UX Research
2023 • Advancing Research 2023
Gold
Phil Hesketh
Designing Accessible Research Workflows
2021 • DesignOps Summit 2021
Gold
Daniel Gloyd
Warming the User Experience: Lessons from America's first and most radical human-centered designers
2024 • Rosenfeld Community
Husani Oakley
Bias Towards Action: Building Teams that Build Work
2018 • Enterprise Experience 2018
Gold

More Videos

Sarah Williams

"We’re piloting surveys that ask customers how honest, simple, or reliable their experience was, then turn that into a score."

Sarah Williams

A Framework for CX Transformation

June 11, 2021

Michaela Mora

"People care not about product features but what these features do for them."

Michaela Mora

Advanced Concept Testing Approaches To Guide Product Development and Business Decisions

March 11, 2022

Magdalena Zadara

"Only 50% of people in Germany interact with authorities online, compared to 80-90% in Nordic countries."

Magdalena Zadara

Zero Hour: How to Get Far Quickly When Starting Your Digital Service Unit Late

November 16, 2022

Louis Rosenfeld

"We have got you covered with sketch notes, resource lists, session notes, videos, and decks all shared ASAP after presentations."

Louis Rosenfeld Bria Alexander

Day 1 Welcome

September 23, 2024

Jacqui Frey

"Design Ops needs to be flexible and change as the organization and culture evolve."

Jacqui Frey

Scale is Social Work

March 19, 2020

Rachael Greene

"Doing fewer things well and working at a natural pace improves quality and reduces burnout."

Rachael Greene Alison Davis

Building a Design Ops Practice that Really Works (Most of the Time)

October 2, 2025

Kritika Yadav

"Don't design for a response, design for reasoning. Teach AI to think critically, analyze information, and arrive at logical conclusions."

Kritika Yadav

Optimizing AI Conversations: A Case Study on Personalized Shopping Assistance Frameworks

June 10, 2025

Lada Gorlenko

"Overcoming reservations and politics is part of enabling transformation."

Lada Gorlenko

Theme 3: Introduction

June 10, 2021

Kristin Skinner

"This conference is a polished version of a conversation that's already happening in the world."

Kristin Skinner

Theme 1 Intro

September 29, 2021