Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

How AI will Change DesignOps Tooling
Gold
Tuesday, October 3, 2023 • DesignOps Summit 2023
Share the love for this talk
How AI will Change DesignOps Tooling
Speakers: Louis Rosenfeld , Billy Carlson , Jon Fukuda and Maria Taylor
Link:

Summary

AI's impact on DesignOps tools: forget the if part--we've squarely moved on to when and how. The real question is this: are you ready for how AI will change your work as a DesignOps professional? Join us for a panel discussion with the companies that are envisioning or already utilizing artificial intelligence to dramatically change the practice of Design Operations.

Key Insights

  • AI is best framed as a powerful junior assistant rather than an autonomous intelligence in design operations.

  • Limina uses AI primarily for operational support like onboarding, marketing, and synthesizing contract details, avoiding client data input.

  • Environmental impact is a key consideration in adopting AI, as AI technologies have significant carbon footprints relevant to organizations pursuing sustainability certifications like B Corp.

  • Balsamiq focuses on low-fidelity wireframing and is cautious about rushing AI integration due to ethical and market pressures.

  • Ethical concerns about AI include potential job displacement, intellectual property issues, and legal risks raised by hallucinated AI outputs.

  • AI can enhance onboarding by offering personalized, self-service chat interfaces that provide only relevant context and documentation as needed.

  • Current AI tools aid UX research by automating transcription and summarization but cannot yet reliably generate deep user insights without expert oversight.

  • AI is poised to act as a conversational interface or connective tissue linking design systems across disciplines such as design, engineering, and product management.

  • Successful AI integration requires human experts to train and guide AI with precise prompts and taxonomies to avoid bias and irrelevant output.

  • Organizations may develop proprietary AI models specialized to their internal knowledge bases and workflows, requiring roles like AI engineers dedicated to that purpose.

Notable Quotes

"People tend to forget that the A in AI stands for artificial, which is basically fake intelligence."

"Think of AI more like a junior associate, a really powerful one, not a replacement."

"We haven’t put any client data into generative AI — just information about our own organization and processes."

"AI itself has a very large carbon footprint, so we have to balance adoption with our environmental goals."

"We’re experimenting but not yet planning AI product releases; the space is so open and exciting."

"There’s a difference between generating prompts and actually generating useful design outputs that fit your unique vision."

"We see AI as a tool that can quickly sketch ideas and ask thoughtful questions to take designs to the next level."

"The relationship with AI is like having a gopher or minion — don’t give it the final decision."

"AI can serve as a conversational broker, helping non-designers interact naturally with design systems."

"AI is a great automated assist, but it is not yet an insight generator like we hope for in UX research."

Ask the Rosenbot
Catherine Courage
The Enterprise UX Journey: Lessons From the Voyage & The Opportunity Ahead
2015 • Enterprise UX 2015
Gold
Christian Rohrer
Insight Types That Influence Enterprise Decision Makers
2015 • Enterprise UX 2015
Gold
Cennydd Bowles
Day 1 Panel
2024 • Designing with AI 2024
Gold
Alastair Simpson
Debunking the Myths of Cross-Disciplinary Collaboration
2019 • DesignOps Summit 2019
Gold
Sam Proulx
SUS: A System Unusable for Twenty Percent of the Population
2021 • Civic Design 2021
Gold
Kate Towsey
The State of ResearchOps: More Than Just Theory
2019 • DesignOps Community
Nathan Curtis
Discussion
2016 • Enterprise UX 2016
Gold
Rachel Posman
A Closer Look at Team Ops and Product Ops (Two Sides of the DesignOps Coin)
2020 • DesignOps Community
Amanda Kaleta-Kott
The Joys and Dilemmas of Conducting UX Research with Older Adults
2022 • Advancing Research 2022
Gold
Saara Kamppari-Miller
Cartography for Design Communities
2025 • DesignOps Summit 2025
Gold
Vincent Brathwaite
Opener: Past, Present, and Future—Closing the Racial Divide in Design Teams
2020 • DesignOps Summit 2020
Gold
Todd Healy
Driving Change with CX Metrics
2023 • Enterprise UX 2023
Gold
Steve Turbek
Designing Interactive Graphics with AI Code Help
2026 • Rosenfeld Community
Christopher Noessel
AI of the now: Designing for Agents
2024 • Rosenfeld Community
Jim Kalbach
Jazz Improvisation as a Model for Team Collaboration
2019 • Enterprise Experience 2019
Gold
Sam Proulx
SUS: A System Unusable for Twenty Percent of the Population
2021 • Design at Scale 2021
Gold

More Videos

Llewyn Paine

"The choices we make about AI are about much more than speed versus quality — they define how we value research and our relationships."

Llewyn Paine

Coexisting with AI: A practical guide for researchers to navigate tools, ethics, and integration

March 11, 2025

Steve Portigal

"People in organizations are already, to some extent, out there talking to users."

Steve Portigal

Looking Back…to Look Ahead

March 26, 2024

Alba Villamil

"If you don’t have a state ID, many social services become inaccessible, showing how resource barriers matter."

Alba Villamil

Stereotyped by Design: Pitfalls in Cross-Cultural User Research

March 30, 2020

Dave Malouf

"We're learning from each other in the community, which is much healthier than going to Google because anything can be on Google."

Dave Malouf Meredith Black Farid Sabitov

The Past, Present, and Future of DesignOps: a 2-part DesignOps Community Call (Part 1)

February 17, 2022

Joanna Vodopivec

"Bringing stakeholders into the kitchen early helped us learn even before sessions started and adjust designs accordingly."

Joanna Vodopivec Prabhas Pokharel

One Research Team for All - Influence Without Authority

March 9, 2022

Soma Ghosh

"Culture always has inequities built into it, so researchers must be aware of their own positionality and blind spots."

Soma Ghosh Savina Hawkins Dave Hoffer Rob Thomas Victor Udoewa

What emerging methods are advancing UX research [Advancing Research Community Workshop Series]

September 28, 2023

Dean Broadley

"When crabs shed their shells, they're vulnerable, so they gather in safe groups for protection."

Dean Broadley

Not Black Enough to be White

January 8, 2024

Rusha Sopariwala

"We broke those islands; now everyone’s connected, which deepens empathy for our suppliers and their journeys."

Rusha Sopariwala

Remote, Together: Craft and Collaboration Across Disciplines, Borders, Time Zones, and a Design Org of 170+

June 9, 2022

"Talking about UX ROI as reducing failure is like opening a new restaurant and saying please come because we won’t make you sick."

How to Identify and Increase your "Experience Quotient"

June 15, 2018