Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

How AI will Change DesignOps Tooling
Gold
Tuesday, October 3, 2023 • DesignOps Summit 2023
Share the love for this talk
How AI will Change DesignOps Tooling
Speakers: Louis Rosenfeld , Billy Carlson , Jon Fukuda and Maria Taylor
Link:

Summary

AI's impact on DesignOps tools: forget the if part--we've squarely moved on to when and how. The real question is this: are you ready for how AI will change your work as a DesignOps professional? Join us for a panel discussion with the companies that are envisioning or already utilizing artificial intelligence to dramatically change the practice of Design Operations.

Key Insights

  • AI is best framed as a powerful junior assistant rather than an autonomous intelligence in design operations.

  • Limina uses AI primarily for operational support like onboarding, marketing, and synthesizing contract details, avoiding client data input.

  • Environmental impact is a key consideration in adopting AI, as AI technologies have significant carbon footprints relevant to organizations pursuing sustainability certifications like B Corp.

  • Balsamiq focuses on low-fidelity wireframing and is cautious about rushing AI integration due to ethical and market pressures.

  • Ethical concerns about AI include potential job displacement, intellectual property issues, and legal risks raised by hallucinated AI outputs.

  • AI can enhance onboarding by offering personalized, self-service chat interfaces that provide only relevant context and documentation as needed.

  • Current AI tools aid UX research by automating transcription and summarization but cannot yet reliably generate deep user insights without expert oversight.

  • AI is poised to act as a conversational interface or connective tissue linking design systems across disciplines such as design, engineering, and product management.

  • Successful AI integration requires human experts to train and guide AI with precise prompts and taxonomies to avoid bias and irrelevant output.

  • Organizations may develop proprietary AI models specialized to their internal knowledge bases and workflows, requiring roles like AI engineers dedicated to that purpose.

Notable Quotes

"People tend to forget that the A in AI stands for artificial, which is basically fake intelligence."

"Think of AI more like a junior associate, a really powerful one, not a replacement."

"We haven’t put any client data into generative AI — just information about our own organization and processes."

"AI itself has a very large carbon footprint, so we have to balance adoption with our environmental goals."

"We’re experimenting but not yet planning AI product releases; the space is so open and exciting."

"There’s a difference between generating prompts and actually generating useful design outputs that fit your unique vision."

"We see AI as a tool that can quickly sketch ideas and ask thoughtful questions to take designs to the next level."

"The relationship with AI is like having a gopher or minion — don’t give it the final decision."

"AI can serve as a conversational broker, helping non-designers interact naturally with design systems."

"AI is a great automated assist, but it is not yet an insight generator like we hope for in UX research."

Ask the Rosenbot
Peter Van Dijck
Building impactful AI products for design and product leaders, Part 2: Evals are your moat
2025 • Rosenfeld Community
Alex Hurworth
Designing a Contact Tracing App for Universal Access
2020 • DesignOps Summit 2020
Gold
Alicia Mooty
Design Staffing Models
2021 • DesignOps Summit 2021
Gold
Rich Mironov
How Can Product Managers and UXers Help Each Other (and Why are Product Folks so Annoying Sometimes)?
2022 • Design in Product 2022
Gold
Sofía Delsordo
Public Policy for Jalisco's Designers to Make Design Matter
2021 • Civic Design 2021
Gold
Yoel Sumitro
Actions and Reflections: Bridging the Skills Gap among Researchers
2022 • Advancing Research 2022
Gold
Sarit Geertjes
People, not Petri Dishes: Stories from a Research Recruiter
2019 • DesignOps Community
Jack Moffett
SAFe or Sorry?
2019 • Enterprise Community
Sam Proulx
Mobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
2022 • Civic Design 2022
Gold
Erin Weigel
Get Your Whole Team Testing to Design for Impact
2024 • Rosenfeld Community
Adam Cutler
People + Places + Practices = Outcomes
2016 • Enterprise UX 2016
Gold
Corey Nelson
Layoffs
2022 • Advancing Research Community
David Conrad
The Feeling of Data
2023 • Enterprise Community
Cheryl Platz
Collaborative Creativity through Improv
2018 • DesignOps Summit 2018
Gold
Erin Malone
Understanding the past to prepare for the future
2024 • Rosenfeld Community
JD Buckley
COMMUNICATE: Discussion
2018 • Enterprise Experience 2018
Gold

More Videos

Noah Bond

"One of the most important parts of any successful research study is your research sample."

Noah Bond

Redefining truth and inclusivity: Navigating data ownership and ethical research in the age of disinformation

March 11, 2025

Sahibzada Mayed

"Empathy is really just the floor, not the ceiling; it cannot replace someone's actual lived experience."

Sahibzada Mayed

The Politics of Radical Research: A Manifesto

March 27, 2023

Anupama Dhareshwar

"Involving frontline staff as co-creators helps ensure AI is a collaborator rather than a threat."

Anupama Dhareshwar

From blueprint to bot: Designing resilient AI-powered services

November 19, 2025

Chris Moses

"We had 85 UX specialists peppered around and reshaped them into generalist designers supported by design ops to reduce their load."

Chris Moses

Stretching the Definition of DesignOps with Product Development

November 7, 2018

Kristin Skinner

"Don’t go alone. The loneliness of the first UX designer is real."

Kristin Skinner

Opening Keynote: Org Design for Design Orgs

November 6, 2017

Sam Proulx

"You can create prototypes for screen reader users in Word, Excel, or Google Docs by simulating semantic markup."

Sam Proulx

Prototype Reviews, People With Disabilities, and You

December 8, 2021

Brigette Metzler

"One ops person to five researchers seems pretty legit, according to Kate Towsie."

Brigette Metzler

Scaling ResearchOps: Helping Researchers do Their Best Work

March 30, 2020

Dantley Davis

"I approached design not from the context of user experience first, but from what job we’re trying to satisfy for our customers."

Dantley Davis

Leadership & Diversity—A Fireside Chat with Dantley Davis

September 17, 2020

Courtney Maya George

"A team charter provides a rallying point and purpose, especially important during times like the pandemic."

Courtney Maya George

Scale Your Organization and Grow Your Designers

September 8, 2022