Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

How AI will Change DesignOps Tooling
Gold
Tuesday, October 3, 2023 • DesignOps Summit 2023
Share the love for this talk
How AI will Change DesignOps Tooling
Speakers: Louis Rosenfeld , Billy Carlson , Jon Fukuda and Maria Taylor
Link:

Summary

AI's impact on DesignOps tools: forget the if part--we've squarely moved on to when and how. The real question is this: are you ready for how AI will change your work as a DesignOps professional? Join us for a panel discussion with the companies that are envisioning or already utilizing artificial intelligence to dramatically change the practice of Design Operations.

Key Insights

  • AI is best framed as a powerful junior assistant rather than an autonomous intelligence in design operations.

  • Limina uses AI primarily for operational support like onboarding, marketing, and synthesizing contract details, avoiding client data input.

  • Environmental impact is a key consideration in adopting AI, as AI technologies have significant carbon footprints relevant to organizations pursuing sustainability certifications like B Corp.

  • Balsamiq focuses on low-fidelity wireframing and is cautious about rushing AI integration due to ethical and market pressures.

  • Ethical concerns about AI include potential job displacement, intellectual property issues, and legal risks raised by hallucinated AI outputs.

  • AI can enhance onboarding by offering personalized, self-service chat interfaces that provide only relevant context and documentation as needed.

  • Current AI tools aid UX research by automating transcription and summarization but cannot yet reliably generate deep user insights without expert oversight.

  • AI is poised to act as a conversational interface or connective tissue linking design systems across disciplines such as design, engineering, and product management.

  • Successful AI integration requires human experts to train and guide AI with precise prompts and taxonomies to avoid bias and irrelevant output.

  • Organizations may develop proprietary AI models specialized to their internal knowledge bases and workflows, requiring roles like AI engineers dedicated to that purpose.

Notable Quotes

"People tend to forget that the A in AI stands for artificial, which is basically fake intelligence."

"Think of AI more like a junior associate, a really powerful one, not a replacement."

"We haven’t put any client data into generative AI — just information about our own organization and processes."

"AI itself has a very large carbon footprint, so we have to balance adoption with our environmental goals."

"We’re experimenting but not yet planning AI product releases; the space is so open and exciting."

"There’s a difference between generating prompts and actually generating useful design outputs that fit your unique vision."

"We see AI as a tool that can quickly sketch ideas and ask thoughtful questions to take designs to the next level."

"The relationship with AI is like having a gopher or minion — don’t give it the final decision."

"AI can serve as a conversational broker, helping non-designers interact naturally with design systems."

"AI is a great automated assist, but it is not yet an insight generator like we hope for in UX research."

Ask the Rosenbot
Jon Fukuda
Theme 3 Intro
2024 • DesignOps Summit 2024
Gold
Peter Van Dijck
Building impactful AI products for design and product leaders, Part 1: The new product journey
2025 • Rosenfeld Community
DesignOps and The Great Talent War of 2021
2021 • DesignOps Community
Kara Kane
Communities of Practice for Civic Design
2022 • Civic Design Community
Daniela Magaña Flores
Ahead of Competition: Learn What UX Benchmarking Can Do for Your Business Today
2022 • Advancing Research 2022
Gold
Matt Duignan
HITS, Microsoft's internal human insight system: From research library to living body of knowledge
2019 • Advancing Research Community
Lisa Gironda
Opener: Chief of Staff–An unexpected journey
2024 • DesignOps Summit 2020
Gold
Taylor Jennings
Repository Retrospective: Learnings from Introducing a Central Place for UX Research
2022 • Advancing Research 2022
Gold
Christian Rohrer
Research Operations at Scale
2017 • DesignOps Summit 2017
Gold
Allison Sanders
Operating with Purpose
2024 • DesignOps Summit 2020
Gold
Steve Portigal
War Stories LIVE! Q&A-Discussion
2020 • Advancing Research 2020
Gold
Sharbani Dhar
Breathing Room for Delight
2024 • Enterprise Experience 2020
Gold
Séamus Byrne
Aligning Teams with Choreography
2024 • Enterprise Experience 2020
Gold
Jonathan Fairman
Integrating generative AI into enterprise products: A case study from dscout
2024 • Designing with AI 2024
Gold
Louis Rosenfeld
The Rosenbot and the Rosenverse: An AMA with Lou Rosenfeld
2024 • Designing with AI 2024
Gold
Dana Bishop
2022: The Year UX Demonstrates its Business Impact
2022 • Advancing Research 2022
Gold

More Videos

Ed Mullen

"Design without implementation is just theory; feedback loops must turn user needs into action."

Ed Mullen

Designing the Unseen: Enabling Institutions to Build Public Trust

November 16, 2022

Alëna Iouguina

"Properly maintained, knowledge becomes a vehicle that probes the most hidden spaces of what’s possible."

Alëna Iouguina

Designing Systems at Scale

November 7, 2018

Sam Proulx

"Accessibility was considered kind of an inspiring hack, an inspirational rarity."

Sam Proulx

To Boldly Go: The New Frontiers of Accessibility

June 10, 2022

Kate Kalcevich

"Personas tend to not give you those deep insights that you would get from user research and user testing."

Kate Kalcevich

Designing inclusively with AI

June 5, 2024

Bria Alexander

"Take advantage of the digital swag bag — it’s our way of replicating in-person perks in a virtual world."

Bria Alexander

Opening Remarks

September 9, 2022

John Calhoun

"Team ops goes wide to support 300-plus UX designers globally; product ops goes deep supporting 40-plus product design teams."

John Calhoun Rachel Posman

Two Sides of the DesignOps Coin: Teams Ops and Product Ops

January 8, 2024

Bria Alexander

"If you are not on Slack, you are missing out on one of the biggest and most interactive parts of our conference."

Bria Alexander

Opening Remarks

June 10, 2021

Erin Hauber

"Defining teams by shared value — what’s desirable, compliant, feasible, and viable — broke down silos effectively."

Erin Hauber

Design is Not the Frosting on the Scaled Agile Layer Cake

October 24, 2019

Chris Geison

"Let's shake s*** up."

Chris Geison

Theme Two Intro

March 28, 2023