Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

How AI will Change DesignOps Tooling
Gold
Tuesday, October 3, 2023 • DesignOps Summit 2023
Share the love for this talk
How AI will Change DesignOps Tooling
Speakers: Louis Rosenfeld , Billy Carlson , Jon Fukuda and Maria Taylor
Link:

Summary

AI's impact on DesignOps tools: forget the if part--we've squarely moved on to when and how. The real question is this: are you ready for how AI will change your work as a DesignOps professional? Join us for a panel discussion with the companies that are envisioning or already utilizing artificial intelligence to dramatically change the practice of Design Operations.

Key Insights

  • AI is best framed as a powerful junior assistant rather than an autonomous intelligence in design operations.

  • Limina uses AI primarily for operational support like onboarding, marketing, and synthesizing contract details, avoiding client data input.

  • Environmental impact is a key consideration in adopting AI, as AI technologies have significant carbon footprints relevant to organizations pursuing sustainability certifications like B Corp.

  • Balsamiq focuses on low-fidelity wireframing and is cautious about rushing AI integration due to ethical and market pressures.

  • Ethical concerns about AI include potential job displacement, intellectual property issues, and legal risks raised by hallucinated AI outputs.

  • AI can enhance onboarding by offering personalized, self-service chat interfaces that provide only relevant context and documentation as needed.

  • Current AI tools aid UX research by automating transcription and summarization but cannot yet reliably generate deep user insights without expert oversight.

  • AI is poised to act as a conversational interface or connective tissue linking design systems across disciplines such as design, engineering, and product management.

  • Successful AI integration requires human experts to train and guide AI with precise prompts and taxonomies to avoid bias and irrelevant output.

  • Organizations may develop proprietary AI models specialized to their internal knowledge bases and workflows, requiring roles like AI engineers dedicated to that purpose.

Notable Quotes

"People tend to forget that the A in AI stands for artificial, which is basically fake intelligence."

"Think of AI more like a junior associate, a really powerful one, not a replacement."

"We haven’t put any client data into generative AI — just information about our own organization and processes."

"AI itself has a very large carbon footprint, so we have to balance adoption with our environmental goals."

"We’re experimenting but not yet planning AI product releases; the space is so open and exciting."

"There’s a difference between generating prompts and actually generating useful design outputs that fit your unique vision."

"We see AI as a tool that can quickly sketch ideas and ask thoughtful questions to take designs to the next level."

"The relationship with AI is like having a gopher or minion — don’t give it the final decision."

"AI can serve as a conversational broker, helping non-designers interact naturally with design systems."

"AI is a great automated assist, but it is not yet an insight generator like we hope for in UX research."

Ask the Rosenbot
Peter Merholz
The Mysterious Case of the Missing UX Career Path
2022 • DesignOps Community
David Cronin
Discussion
2015 • Enterprise UX 2015
Gold
Andy Barraclough
From Costly Complexity to Efficient Insights: Why UX Teams Are Switching To Voxpopme
2024 • DesignOps Summit 2024
Gold
Natalia Radywyl
Co-Designing New Power in Australia's Public Sector
2022 • Civic Design 2022
Gold
Clemens Janssen
Efficiently Scaling Research as a Team of One
2023 • Advancing Research 2023
Gold
Sam Yen
Driving Organizational Change Through Design? Do more of this and less of that
2017 • Enterprise Experience 2017
Gold
Neema Mahdavi
Operationalizing DesignOps
2018 • DesignOps Summit 2018
Gold
Victor Udoewa
Research in the Pluriverse
2023 • Advancing Research 2023
Gold
Bria Alexander
Opening Remarks
2021 • DesignOps Summit 2021
Gold
Zariah Cameron
ReDesigning Wellbeing for Equitable Care in the Workplace
2024 • DesignOps Summit 2024
Gold
Richard Buchanan
Creativity and Principles in the Flourishing Enterprise
2018 • Enterprise Experience 2018
Gold
Matt LeMay
You Don’t “Get” Anyone to Do Anything
2022 • Design in Product 2022
Gold
Daniel Gloyd
Warming the User Experience: Lessons from America's first and most radical human-centered designers
2024 • Rosenfeld Community
Isaac Heyveld
Expand DesignOps Leadership as a Chief of Staff
2022 • DesignOps Summit 2022
Gold
Katy Mogal
But Do Your Insights Scale?
2021 • Advancing Research 2021
Gold
Alana Washington
(Remote) Service Design: A Transformation Case Study
2022 • Design at Scale 2022
Gold

More Videos

Jen Briselli

"Planning is essential, but plans are useless."

Jen Briselli

Learning Is The Engine: Designing & Adapting in a World We Can’t Predict

April 16, 2025

Angelos Arnis

"Design ops becomes relevant when a company’s design team scales to about 30 or 40 designers."

Angelos Arnis

State of DesignOps: Learnings from the 2021 Global Report

October 1, 2021

Crystal Philcox

"Use your risk budget wisely; push back only when it truly matters and you can manage the consequences."

Crystal Philcox

The Many Faces of Operations

November 6, 2017

Craig Villamor

"Stop being the unquestioning executors of a marketing plan based on 20th century logic and values."

Craig Villamor

Design Systems for Ethical Design

January 26, 2023

Megan Blocker

"We made a 250-person testbed grow to 1200 people in under a week just through one email campaign."

Megan Blocker

A Selectively Scrappy Approach to ResearchOps

November 8, 2018

Alicia Mooty

"Splitting people’s allocation across different teams created work-life balance issues requiring more oversight."

Alicia Mooty

Design Staffing Models

September 30, 2021

Dianne Que

"Without clarity, some of the smallest bumps in the road become harder and harder to overcome."

Dianne Que

Real Talk: Proving Value through a Scrappy Playbook

October 23, 2019

Libby Maurer

"Performance reviews at HubSpot are ongoing conversations, not one big yearly event."

Libby Maurer

Treating Diversity & Inclusion in Hiring as a Design Problem

December 5, 2019

Brigette Metzler

"What extent do our organizations become who they are because of the stories we tell them about who they could be?"

Brigette Metzler

Scaling ResearchOps: Helping Researchers do Their Best Work

March 30, 2020