Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

How AI will Change DesignOps Tooling
Gold
Tuesday, October 3, 2023 • DesignOps Summit 2023
Share the love for this talk
How AI will Change DesignOps Tooling
Speakers: Louis Rosenfeld , Billy Carlson , Jon Fukuda and Maria Taylor
Link:

Summary

AI's impact on DesignOps tools: forget the if part--we've squarely moved on to when and how. The real question is this: are you ready for how AI will change your work as a DesignOps professional? Join us for a panel discussion with the companies that are envisioning or already utilizing artificial intelligence to dramatically change the practice of Design Operations.

Key Insights

  • AI is best framed as a powerful junior assistant rather than an autonomous intelligence in design operations.

  • Limina uses AI primarily for operational support like onboarding, marketing, and synthesizing contract details, avoiding client data input.

  • Environmental impact is a key consideration in adopting AI, as AI technologies have significant carbon footprints relevant to organizations pursuing sustainability certifications like B Corp.

  • Balsamiq focuses on low-fidelity wireframing and is cautious about rushing AI integration due to ethical and market pressures.

  • Ethical concerns about AI include potential job displacement, intellectual property issues, and legal risks raised by hallucinated AI outputs.

  • AI can enhance onboarding by offering personalized, self-service chat interfaces that provide only relevant context and documentation as needed.

  • Current AI tools aid UX research by automating transcription and summarization but cannot yet reliably generate deep user insights without expert oversight.

  • AI is poised to act as a conversational interface or connective tissue linking design systems across disciplines such as design, engineering, and product management.

  • Successful AI integration requires human experts to train and guide AI with precise prompts and taxonomies to avoid bias and irrelevant output.

  • Organizations may develop proprietary AI models specialized to their internal knowledge bases and workflows, requiring roles like AI engineers dedicated to that purpose.

Notable Quotes

"People tend to forget that the A in AI stands for artificial, which is basically fake intelligence."

"Think of AI more like a junior associate, a really powerful one, not a replacement."

"We haven’t put any client data into generative AI — just information about our own organization and processes."

"AI itself has a very large carbon footprint, so we have to balance adoption with our environmental goals."

"We’re experimenting but not yet planning AI product releases; the space is so open and exciting."

"There’s a difference between generating prompts and actually generating useful design outputs that fit your unique vision."

"We see AI as a tool that can quickly sketch ideas and ask thoughtful questions to take designs to the next level."

"The relationship with AI is like having a gopher or minion — don’t give it the final decision."

"AI can serve as a conversational broker, helping non-designers interact naturally with design systems."

"AI is a great automated assist, but it is not yet an insight generator like we hope for in UX research."

Ask the Rosenbot
Dave Hoffer
UX Job Search AMA #3 with Joanne Weaver and Dave Hoffer
2025 • Rosenfeld Community
Victor Udoewa
Beyond Methods and Diversity: The Roots of Inclusion
2024 • Advancing Research 2024
Gold
Louis Rosenfeld
The Rosenbot and the Rosenverse: An AMA with Lou Rosenfeld
2024 • Designing with AI 2024
Gold
Kim Fellman Cohen
Measuring the Designer Experience
2019 • DesignOps Summit 2019
Gold
Ivana Ng
Level Up Your Program with ProductOps
2024 • Enterprise Experience 2020
Gold
Peter Van Dijck
Hands-on AI #2: Understanding evals: LLM as a Judge
2025 • Rosenfeld Community
Sofia Quintero
The Product Philosophy Behind EnjoyHQ
2021 • Advancing Research 2021
Gold
Carol Smith
Operationalizing Responsible, Human-Centered AI
2023 • Enterprise UX 2023
Gold
Brenna Fallon
Learning Over Outcomes
2019 • DesignOps Summit 2019
Gold
Gonzalo Goyanes
Design ROI: Cover a Little, Get a Lot
2022 • DesignOps Summit 2022
Gold
Erin Weigel
Real-world lessons to improve your conversion rates
2024 • Rosenfeld Community
Jennifer Strickland
Fireside Chat: How Design Addresses a World on Fire
2022 • Civic Design Community
Kayla Farrell
What It's Like To Be a User Researcher at Compass
2021 • Advancing Research 2021
Gold
Rachael Dietkus, LCSW
The power to heal and harm
2025 • Advancing Research 2025
Gold
Chris Geison
What is Research Strategy?: A Panel of Research Leaders Discuss this Emergent Question
2021 • Advancing Research Community
Laura Weiss
There is No Playbook: Leader as Coach During Challenging Times
2024 • Rosenfeld Community

More Videos

Sam Ladner

"The purpose of research is paramount; it guides the choice of methods and how rigorously to apply them."

Sam Ladner Megan Blocker Tanvi Dhond Katie Hansen Ricardo Martins

Methodologies: Beyond the interview [Advancing Research Community Workshop Series]

September 4, 2024

Bria Alexander

"We are going to have a very cherry day. You get it? Because I’m wearing cherry earrings."

Bria Alexander

Day 2 Welcome

September 24, 2024

John Devanney

"A well-framed project brief creates opportunities for creativity and better leadership alignment."

John Devanney

The Design Management Office

November 6, 2017

Peter Merholz

"People want to grow in a bushy way, not just in a linear ladder fashion."

Peter Merholz

The Mysterious Case of the Missing UX Career Path

August 25, 2022

Kelly Goto

"Emotion is the new brand value; trust is earned over time and emotional connection drives loyalty."

Kelly Goto

Emotion Economy: Ethnography as Corporate Strategy

May 13, 2015

James Rampton

"If you’re concerned about cybersecurity, buy a used car with fewer electronic features or one that has a strong reliability score."

James Rampton

The Basics of Automotive UX & Why Phones Are a Part of That Future

July 25, 2024

Sam Ladner

"Building Windows is like ordering pizza for a billion people—everyone is your user."

Sam Ladner

Data Exhaust and Personal Data: Learning from Consumer Products to Enhance Enterprise UX

June 8, 2016

Meghan Hellstern

"Emergence means that something new arises through simple interactions; we design interactions so systems find their own desirable solutions."

Meghan Hellstern Joanne Dong

The Next 100 Years of Civic Design: How Might We Better Rise to Meet the Challenges of Today and Tomorrow?

December 10, 2021

George Aye

"We mostly have something called a BYOE scenario or bring your own ethics."

George Aye

That Quiet Little Voice: When Design and Ethics Collide

November 16, 2022