Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

How AI will Change DesignOps Tooling
Gold
Tuesday, October 3, 2023 • DesignOps Summit 2023
Share the love for this talk
How AI will Change DesignOps Tooling
Speakers: Louis Rosenfeld , Billy Carlson , Jon Fukuda and Maria Taylor
Link:

Summary

AI's impact on DesignOps tools: forget the if part--we've squarely moved on to when and how. The real question is this: are you ready for how AI will change your work as a DesignOps professional? Join us for a panel discussion with the companies that are envisioning or already utilizing artificial intelligence to dramatically change the practice of Design Operations.

Key Insights

  • AI is best framed as a powerful junior assistant rather than an autonomous intelligence in design operations.

  • Limina uses AI primarily for operational support like onboarding, marketing, and synthesizing contract details, avoiding client data input.

  • Environmental impact is a key consideration in adopting AI, as AI technologies have significant carbon footprints relevant to organizations pursuing sustainability certifications like B Corp.

  • Balsamiq focuses on low-fidelity wireframing and is cautious about rushing AI integration due to ethical and market pressures.

  • Ethical concerns about AI include potential job displacement, intellectual property issues, and legal risks raised by hallucinated AI outputs.

  • AI can enhance onboarding by offering personalized, self-service chat interfaces that provide only relevant context and documentation as needed.

  • Current AI tools aid UX research by automating transcription and summarization but cannot yet reliably generate deep user insights without expert oversight.

  • AI is poised to act as a conversational interface or connective tissue linking design systems across disciplines such as design, engineering, and product management.

  • Successful AI integration requires human experts to train and guide AI with precise prompts and taxonomies to avoid bias and irrelevant output.

  • Organizations may develop proprietary AI models specialized to their internal knowledge bases and workflows, requiring roles like AI engineers dedicated to that purpose.

Notable Quotes

"People tend to forget that the A in AI stands for artificial, which is basically fake intelligence."

"Think of AI more like a junior associate, a really powerful one, not a replacement."

"We haven’t put any client data into generative AI — just information about our own organization and processes."

"AI itself has a very large carbon footprint, so we have to balance adoption with our environmental goals."

"We’re experimenting but not yet planning AI product releases; the space is so open and exciting."

"There’s a difference between generating prompts and actually generating useful design outputs that fit your unique vision."

"We see AI as a tool that can quickly sketch ideas and ask thoughtful questions to take designs to the next level."

"The relationship with AI is like having a gopher or minion — don’t give it the final decision."

"AI can serve as a conversational broker, helping non-designers interact naturally with design systems."

"AI is a great automated assist, but it is not yet an insight generator like we hope for in UX research."

Ask the Rosenbot
Eduardo Ortiz
Theme 3 Intro
2025 • Advancing Research 2025
Gold
Candace Myers
Standardizing Design at Scale
2022 • DesignOps Summit 2022
Gold
Anna Avrekh
Diversity In and For Design: Building Conscious Diversity in Design and Research
2021 • Design at Scale 2021
Gold
Dr. Nikki Smith
Research Strategy: Connecting Insights to Outcomes
2025 • Advancing Research 2025
Gold
Lija Hogan
Practical Principles of Inclusive Research
2023 • Advancing Research 2023
Gold
Stephen Pollard
Closing Keynote: Getting giants to dance - what can we learn from designing large and complex public infrastructure?
2017 • DesignOps Summit 2017
Gold
Saara Kamppari-Miller
Inclusive Design is DesignOps
2021 • DesignOps Summit 2021
Gold
Christian Crumlish
Morning Insights Panel
2022 • Design in Product 2022
Gold
Maggie Dieringer
Creating Consistency Through Constant Change
2024 • DesignOps Summit 2020
Gold
George Abraham
Design Systems To-Go: Reimagining Developer Handoff, and Introducing App Builder (Part 2)
2021 • DesignOps Summit 2021
Gold
Smitha Papolu
Theme 3 Discussion
2019 • Enterprise Experience 2019
Gold
Nova Wehman-Brown
We've Never Done This Before
2019 • Enterprise Experience 2019
Gold
Kevin Bethune
Reimagining Design: Unlocking Strategic Innovation
2022 • Design at Scale 2022
Gold
Peter Morville
The Architecture of Understanding
2015 • Enterprise UX 2015
Gold
Megan Blocker
Day 2 Theme Panel
2025 • Advancing Research 2025
Gold
Wyatt Hayman
Global Research Panels
2020 • DesignOps Community

More Videos

"UX success equals team success."

Product and Design at Bloomberg: A 15-year Evolution

December 6, 2022

Sha Hwang

"Every thousand people enrolled in healthcare on healthcare.gov was roughly equivalent to a life that might have been saved down the line."

Sha Hwang

The Lost Year

June 11, 2021

Jon Fukuda

"Research teams often don’t know how to plug their insights beyond the immediate study to influence ongoing product decisions."

Jon Fukuda Jake Burghardt Jose Coronado Natalie Dunbar Denise Tilles

All the Ops: Successful cross-functional collaboration

September 10, 2025

Sam Proulx

"When we solve accessibility problems, we create innovations that benefit everyone, not just people with disabilities."

Sam Proulx

To Boldly Go: The New Frontiers of Accessibility

March 11, 2022

Rachael Greene

"Slowing down is hard in a capitalist economy that values speed, but patience and self-care are necessary."

Rachael Greene Alison Davis

Building a Design Ops Practice that Really Works (Most of the Time)

October 2, 2025

Uday Gajendar

"Funding models remain the biggest challenge in enterprise UX, deeply tied to power dynamics."

Uday Gajendar Lada Gorlenko Dave Malouf Louis Rosenfeld Dan Willis

10 Years of Enterprise UX: Reflecting on the community and the practice

June 18, 2025

Benjamin Real

"For me, ideally one design ops manager per 14 designers is the ratio that works best."

Benjamin Real

Showing the Value of DesignOps by Not Having a DesignOps Team

October 21, 2020

Megan Blocker

"When the ground shifts beneath us, we get to decide, do we scramble to regain our footing exactly where we stood before? Or do we take a step in a new direction, explore new terrain, and expand the boundaries of what’s possible?"

Megan Blocker

Theme 2 Intro

March 12, 2025

Jorge Arango

"I wouldn’t want AI to think for me; these tools are to help me grow, not replace my thinking."

Jorge Arango

AI as Thought Partner: How to Use LLMs to Transform Your Notes (3rd of 3 seminars)

May 3, 2024