Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

How AI will Change DesignOps Tooling
Gold
Tuesday, October 3, 2023 • DesignOps Summit 2023
Share the love for this talk
How AI will Change DesignOps Tooling
Speakers: Louis Rosenfeld , Billy Carlson , Jon Fukuda and Maria Taylor
Link:

Summary

AI's impact on DesignOps tools: forget the if part--we've squarely moved on to when and how. The real question is this: are you ready for how AI will change your work as a DesignOps professional? Join us for a panel discussion with the companies that are envisioning or already utilizing artificial intelligence to dramatically change the practice of Design Operations.

Key Insights

  • AI is best framed as a powerful junior assistant rather than an autonomous intelligence in design operations.

  • Limina uses AI primarily for operational support like onboarding, marketing, and synthesizing contract details, avoiding client data input.

  • Environmental impact is a key consideration in adopting AI, as AI technologies have significant carbon footprints relevant to organizations pursuing sustainability certifications like B Corp.

  • Balsamiq focuses on low-fidelity wireframing and is cautious about rushing AI integration due to ethical and market pressures.

  • Ethical concerns about AI include potential job displacement, intellectual property issues, and legal risks raised by hallucinated AI outputs.

  • AI can enhance onboarding by offering personalized, self-service chat interfaces that provide only relevant context and documentation as needed.

  • Current AI tools aid UX research by automating transcription and summarization but cannot yet reliably generate deep user insights without expert oversight.

  • AI is poised to act as a conversational interface or connective tissue linking design systems across disciplines such as design, engineering, and product management.

  • Successful AI integration requires human experts to train and guide AI with precise prompts and taxonomies to avoid bias and irrelevant output.

  • Organizations may develop proprietary AI models specialized to their internal knowledge bases and workflows, requiring roles like AI engineers dedicated to that purpose.

Notable Quotes

"People tend to forget that the A in AI stands for artificial, which is basically fake intelligence."

"Think of AI more like a junior associate, a really powerful one, not a replacement."

"We haven’t put any client data into generative AI — just information about our own organization and processes."

"AI itself has a very large carbon footprint, so we have to balance adoption with our environmental goals."

"We’re experimenting but not yet planning AI product releases; the space is so open and exciting."

"There’s a difference between generating prompts and actually generating useful design outputs that fit your unique vision."

"We see AI as a tool that can quickly sketch ideas and ask thoughtful questions to take designs to the next level."

"The relationship with AI is like having a gopher or minion — don’t give it the final decision."

"AI can serve as a conversational broker, helping non-designers interact naturally with design systems."

"AI is a great automated assist, but it is not yet an insight generator like we hope for in UX research."

Ask the Rosenbot
Satyam Kantamneni
Do You Have an Experience Vision?
2023 • Enterprise Community
Robin Beers
Beyond Insights: Researchers as Organizational Change Catalysts
2024 • Advancing Research 2024
Gold
Phil Hesketh
Designing Accessible Research Workflows
2021 • DesignOps Summit 2021
Gold
Mansi Gupta
Drawing from Feminist Practice to Make Inclusive Design Operational
2022 • DesignOps Summit 2022
Gold
Jennifer Kong
Journeying toward AI-assisted documentation in healthcare
2024 • Designing with AI 2024
Gold
Saara Kamppari-Miller
DesignOps for Inclusive Design and Accessibility
2022 • DesignOps Community
Abbey Smalley
Today’s Design Ops and Programs Landscape & Career Paths
2023 • DesignOps Summit 2023
Gold
Saara Kamppari-Miller
Theme Three Intro
2022 • DesignOps Summit 2022
Gold
Amy Brana Stuart
Rest in Peace Fly-in-fly-out Design
2022 • Design at Scale 2022
Gold
Changying (Z) Zheng
Navigating Innovation with Integrity
2024 • DesignOps Summit 2024
Gold
Corey Long
Hiring in DesignOps: A Critical Study on How to Hire and Get Hired
2024 • DesignOps Summit 2024
Gold
Sofía Delsordo
Public Policy for Jalisco's Designers to Make Design Matter
2021 • Civic Design 2021
Gold
Jemma Ahmed
Redefining the research toolkit: Expanding methodologies for a changing world
2025 • Advancing Research 2025
Gold
Kit Unger
Theme 3 Intro
2022 • Design at Scale 2022
Gold
Bria Alexander
Opening Remarks
2021 • Design at Scale 2021
Gold
Discussion
2017 • Enterprise Experience 2017
Gold

More Videos

Jake Burghardt

"Culture change is the hardest part; build the muscle for sharing and collaboration early."

Jake Burghardt

Stop wasting research: Create new value with insight summaries

July 9, 2025

Jilanna Wilson

"We are designing the ways our teams work together — design ops itself is a design challenge."

Jilanna Wilson

Distributed DesignOps Management

February 26, 2019

Kit Unger

"B2B is b*******, it’s really just people that make up businesses."

Kit Unger Lada Gorlenko

Theme 3 Intro

June 10, 2022

Michal Anne Rogondino

"Nearly 30 years into my career, I’m doing the most rewarding work of my life helping modernize military space systems."

Michal Anne Rogondino

Saving Outer Space: The First UX Design System for Our Nation’s Satellites

January 8, 2024

Iain McMaster

"Business language is for communication. We use it to explain why user centricity matters to broader audiences."

Iain McMaster IHan Cheng

Design and Product: from Frenemy to Harmony

November 29, 2023

Victor Udoewa

"If the community is truly leading, you shouldn’t have anyone on the research team who doesn’t want to be there."

Victor Udoewa

Radical Participatory Research: Decolonizing Participatory Processes

March 9, 2022

Peter Van Dijck

"This is where UX and product strategy bring huge value—defining what good means rather than leaving it to engineers alone."

Peter Van Dijck

Building impactful AI products for design and product leaders, Part 2: Evals are your moat

July 23, 2025

Jen Cardello

"Lighthouse reduces time spent searching for insights by having everything in one place."

Jen Cardello Jennifer Otto

Learning Velocity—The Insights Speedometer

September 16, 2021

Sean McKay

"Business space includes vision, mission, market understanding, business model, and decision culture—not just product."

Sean McKay

Whole Product Thinking: Expanding beyond problem and solution space thinking

March 14, 2024