Summary
AI's impact on DesignOps tools: forget the if part--we've squarely moved on to when and how. The real question is this: are you ready for how AI will change your work as a DesignOps professional? Join us for a panel discussion with the companies that are envisioning or already utilizing artificial intelligence to dramatically change the practice of Design Operations.
Key Insights
-
•
AI is best framed as a powerful junior assistant rather than an autonomous intelligence in design operations.
-
•
Limina uses AI primarily for operational support like onboarding, marketing, and synthesizing contract details, avoiding client data input.
-
•
Environmental impact is a key consideration in adopting AI, as AI technologies have significant carbon footprints relevant to organizations pursuing sustainability certifications like B Corp.
-
•
Balsamiq focuses on low-fidelity wireframing and is cautious about rushing AI integration due to ethical and market pressures.
-
•
Ethical concerns about AI include potential job displacement, intellectual property issues, and legal risks raised by hallucinated AI outputs.
-
•
AI can enhance onboarding by offering personalized, self-service chat interfaces that provide only relevant context and documentation as needed.
-
•
Current AI tools aid UX research by automating transcription and summarization but cannot yet reliably generate deep user insights without expert oversight.
-
•
AI is poised to act as a conversational interface or connective tissue linking design systems across disciplines such as design, engineering, and product management.
-
•
Successful AI integration requires human experts to train and guide AI with precise prompts and taxonomies to avoid bias and irrelevant output.
-
•
Organizations may develop proprietary AI models specialized to their internal knowledge bases and workflows, requiring roles like AI engineers dedicated to that purpose.
Notable Quotes
"People tend to forget that the A in AI stands for artificial, which is basically fake intelligence."
"Think of AI more like a junior associate, a really powerful one, not a replacement."
"We haven’t put any client data into generative AI — just information about our own organization and processes."
"AI itself has a very large carbon footprint, so we have to balance adoption with our environmental goals."
"We’re experimenting but not yet planning AI product releases; the space is so open and exciting."
"There’s a difference between generating prompts and actually generating useful design outputs that fit your unique vision."
"We see AI as a tool that can quickly sketch ideas and ask thoughtful questions to take designs to the next level."
"The relationship with AI is like having a gopher or minion — don’t give it the final decision."
"AI can serve as a conversational broker, helping non-designers interact naturally with design systems."
"AI is a great automated assist, but it is not yet an insight generator like we hope for in UX research."
Or choose a question:
More Videos
"Racialization is a dynamic complex technology arising in all societies; centering othering is key to social research."
Florence OkoyeAfroFuturism and UX Research
March 27, 2023
"Gaming is for everyone anywhere, and Xbox has evolved way beyond the box under your TV."
Luca RagerEmpowering Gaming at Scale: How Xbox Builds Powerful, Automated, and Distributed Design Systems with Sketch
September 30, 2021
"We’re moving to a highly supported self-service model so researchers can recruit themselves with tools and vendors."
Sarit GeertjesPeople, not Petri Dishes: Stories from a Research Recruiter
September 23, 2019
"I relied very largely on just qualitative information and looking for patterns from talking to over 100 people in a 9,000-employee company."
Steve Baty Richard Dalton Maria Giudice Harry MaxDiscussion
June 9, 2016
"Everyone wants to see themselves reflected in the research questions and findings."
Jerome “Axle” BrownHow to Use Self-Directed Learning to Ensure Your Research Insights are Heard and Acted Upon
March 11, 2021
"You need two tiers of personas: broad roles at the suite level and detailed flavors at the module level."
Robert ReimannTaming Design Complexity with UX Models
June 8, 2017
"Accessibility is no longer considered something that someone else should do — it’s a first-party responsibility."
Sam ProulxTo Boldly Go: The New Frontiers of Accessibility
March 11, 2022
"Our research operations team’s mission is to let researchers focus on research without worrying about operational details."
Wyatt HaymanGlobal Research Panels
August 8, 2020
"Having a narrative and a point of view about how you deliver value is key in interviews."
Louis RosenfeldCoffee with Lou
January 11, 2024