Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

How AI will Change DesignOps Tooling
Gold
Tuesday, October 3, 2023 • DesignOps Summit 2023
Share the love for this talk
How AI will Change DesignOps Tooling
Speakers: Louis Rosenfeld , Billy Carlson , Jon Fukuda and Maria Taylor
Link:

Summary

AI's impact on DesignOps tools: forget the if part--we've squarely moved on to when and how. The real question is this: are you ready for how AI will change your work as a DesignOps professional? Join us for a panel discussion with the companies that are envisioning or already utilizing artificial intelligence to dramatically change the practice of Design Operations.

Key Insights

  • AI is best framed as a powerful junior assistant rather than an autonomous intelligence in design operations.

  • Limina uses AI primarily for operational support like onboarding, marketing, and synthesizing contract details, avoiding client data input.

  • Environmental impact is a key consideration in adopting AI, as AI technologies have significant carbon footprints relevant to organizations pursuing sustainability certifications like B Corp.

  • Balsamiq focuses on low-fidelity wireframing and is cautious about rushing AI integration due to ethical and market pressures.

  • Ethical concerns about AI include potential job displacement, intellectual property issues, and legal risks raised by hallucinated AI outputs.

  • AI can enhance onboarding by offering personalized, self-service chat interfaces that provide only relevant context and documentation as needed.

  • Current AI tools aid UX research by automating transcription and summarization but cannot yet reliably generate deep user insights without expert oversight.

  • AI is poised to act as a conversational interface or connective tissue linking design systems across disciplines such as design, engineering, and product management.

  • Successful AI integration requires human experts to train and guide AI with precise prompts and taxonomies to avoid bias and irrelevant output.

  • Organizations may develop proprietary AI models specialized to their internal knowledge bases and workflows, requiring roles like AI engineers dedicated to that purpose.

Notable Quotes

"People tend to forget that the A in AI stands for artificial, which is basically fake intelligence."

"Think of AI more like a junior associate, a really powerful one, not a replacement."

"We haven’t put any client data into generative AI — just information about our own organization and processes."

"AI itself has a very large carbon footprint, so we have to balance adoption with our environmental goals."

"We’re experimenting but not yet planning AI product releases; the space is so open and exciting."

"There’s a difference between generating prompts and actually generating useful design outputs that fit your unique vision."

"We see AI as a tool that can quickly sketch ideas and ask thoughtful questions to take designs to the next level."

"The relationship with AI is like having a gopher or minion — don’t give it the final decision."

"AI can serve as a conversational broker, helping non-designers interact naturally with design systems."

"AI is a great automated assist, but it is not yet an insight generator like we hope for in UX research."

Ask the Rosenbot
Ed Mullen
Designing the Unseen: Enabling Institutions to Build Public Trust
2022 • Civic Design 2022
Gold
George Aye
That Quiet Little Voice: When Design and Ethics Collide
2022 • Civic Design 2022
Gold
Rachel Radway
The Many Paths Of Design Operations
2022 • DesignOps Summit 2022
Gold
Tricia Wang
Spatial Collapse: Designing for Emergent Culture
2024 • Enterprise Experience 2020
Gold
Cennydd Bowles
Responsible Design in Reality
2021 • Design at Scale 2021
Gold
Discussion
2017 • Enterprise Experience 2017
Gold
Rebecca Buck
Mission: Keep Talent in Research Roles!
2021 • Advancing Research 2021
Gold
Molly Fargotstein
Multipurpose Communication & UX Research Marketing
2019 • DesignOps Community
Mitchell Bernstein
Organizing Chaos: How IBM is Defining Design Systems with Sketch for an Ever-Changing AI Landscape
2021 • DesignOps Summit 2021
Gold
Gillian Salerno-Rebic
Redefining Speed and Scale: How Accenture’s GrowthOS Uses AI-Simulated Insights to Reduce Risk and Accelerate Innovation
2025 • Designing with AI 2025
Gold
Christian Crumlish
The Pygmalion Effect: In Which a Vibe Coding Experiment Becomes a Million Lines…
2025 • Rosenfeld Community
Kyria Stephens
Power to Heal: Civic Design in the Aftermath of Tragedy
2022 • Civic Design 2022
Gold
Joshua Graves
We Need To Talk: Navigating Conversations with Your Boss (Part 1 of 3)
2025 • Rosenfeld Community
Savannah Carlin
Don't botch the bot: Designing interactions for AI
2024 • Designing with AI 2024
Gold
Craig Villamor
Resilient Enterprise Design
2017 • Enterprise Experience 2017
Gold
Caroline Vize
The State of UX: Five Lessons from 2021 to Accelerate Digital Experience in 2022
2022 • Advancing Research 2022
Gold

More Videos

Andy Warr

"Starting small, pick your closest collaborator, provide and prove value before trying to scale."

Andy Warr

Under My (Research) Umbrella: The Benefits and Challenges of Building a Unified Insights Function

March 25, 2024

Peter Merholz

"Design as a function is empathetic and human-centered, corporations are calculating and bureaucratic; integrating these value systems takes effort."

Peter Merholz

The 2025 State of UX/Design Organizational Health

November 12, 2025

Greg Petroff

"I get bored super easily; that’s why I’m super into the AI stuff right now."

Greg Petroff

Exit Interview #1: Greg Petroff: From Silicon Valley Executive to Sonoma County Possibilitarian

September 24, 2025

Chris Hammond

"Christina Shim never in her wildest dreams thought she would join IBM, but became inspired by IBM’s history and vision on sustainability."

Chris Hammond

Embedding sustainability into enterprise design and development: A journey towards "sustainability consciousness"

April 2, 2025

"You have to be merciless in your prioritization when everything feels urgent."

World Usability Day Panel Discussion

November 10, 2022

Marina Martin

"Every experience at the VA is broken in its own way."

Marina Martin

Lives on the Line: The Stakes of UX at the Scale of Government

June 14, 2018

Sam Proulx

"We often say don’t make me think. When that’s not possible, reuse and recycle those learnings."

Sam Proulx

Online Shopping: Designing an Accessible Experience

June 7, 2023

Ovetta Sampson

"The relationship between a user and AI system is multi-agency; both have agency to act and influence outcomes."

Ovetta Sampson

Research in the Automated Future

March 11, 2022

Josh Clark

"Adventure nav pattern gives users the agency to choose different paths in a feed, rather than consuming a single algorithmic stream."

Josh Clark Veronika Kindred

Sentient Design: New Design Patterns for New Experiences (3rd of 3 seminars)

February 12, 2025