Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

How AI will Change DesignOps Tooling
Gold
Tuesday, October 3, 2023 • DesignOps Summit 2023
Share the love for this talk
How AI will Change DesignOps Tooling
Speakers: Louis Rosenfeld , Billy Carlson , Jon Fukuda and Maria Taylor
Link:

Summary

AI's impact on DesignOps tools: forget the if part--we've squarely moved on to when and how. The real question is this: are you ready for how AI will change your work as a DesignOps professional? Join us for a panel discussion with the companies that are envisioning or already utilizing artificial intelligence to dramatically change the practice of Design Operations.

Key Insights

  • AI is best framed as a powerful junior assistant rather than an autonomous intelligence in design operations.

  • Limina uses AI primarily for operational support like onboarding, marketing, and synthesizing contract details, avoiding client data input.

  • Environmental impact is a key consideration in adopting AI, as AI technologies have significant carbon footprints relevant to organizations pursuing sustainability certifications like B Corp.

  • Balsamiq focuses on low-fidelity wireframing and is cautious about rushing AI integration due to ethical and market pressures.

  • Ethical concerns about AI include potential job displacement, intellectual property issues, and legal risks raised by hallucinated AI outputs.

  • AI can enhance onboarding by offering personalized, self-service chat interfaces that provide only relevant context and documentation as needed.

  • Current AI tools aid UX research by automating transcription and summarization but cannot yet reliably generate deep user insights without expert oversight.

  • AI is poised to act as a conversational interface or connective tissue linking design systems across disciplines such as design, engineering, and product management.

  • Successful AI integration requires human experts to train and guide AI with precise prompts and taxonomies to avoid bias and irrelevant output.

  • Organizations may develop proprietary AI models specialized to their internal knowledge bases and workflows, requiring roles like AI engineers dedicated to that purpose.

Notable Quotes

"People tend to forget that the A in AI stands for artificial, which is basically fake intelligence."

"Think of AI more like a junior associate, a really powerful one, not a replacement."

"We haven’t put any client data into generative AI — just information about our own organization and processes."

"AI itself has a very large carbon footprint, so we have to balance adoption with our environmental goals."

"We’re experimenting but not yet planning AI product releases; the space is so open and exciting."

"There’s a difference between generating prompts and actually generating useful design outputs that fit your unique vision."

"We see AI as a tool that can quickly sketch ideas and ask thoughtful questions to take designs to the next level."

"The relationship with AI is like having a gopher or minion — don’t give it the final decision."

"AI can serve as a conversational broker, helping non-designers interact naturally with design systems."

"AI is a great automated assist, but it is not yet an insight generator like we hope for in UX research."

Ask the Rosenbot
Nathan Shedroff
Double Your Mileage: Use Your Research Strategically
2020 • Advancing Research 2020
Gold
Gillian Salerno-Rebic
From Insight to Impact: How JourneySpark Used WEVO Pulse + Pro to Drive a 50% Lift in Ad Engagement
2025 • Designing with AI 2025
Gold
Sarah Flamion
Complex Problem? Add Clarity by Combining Research and Systems Thinking
2020 • Advancing Research 2020
Gold
Carol Scott
Avoid Harming Your Team and Users: Promoting Care and Brand Reputation with Trauma-Informed UX Practices
2025 • Rosenfeld Community
Alexandra Schmidt
Why Ethics Can't Save Tech
2022 • Civic Design 2022
Gold
Sharon Banh
Reimagining research: What does the field need to grow? [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Ariel Kennan
Civic Design in 2022
2022 • Civic Design Community
Prabhas Pokharel
Order and Chaos: New Ways of Collaborating on Synthesis and Storytelling
2022 • Advancing Research 2022
Gold
Indra Klavins
A Design Ops Girl in a Dev Ops World
2019 • DesignOps Summit 2019
Gold
Peter Van Dijck
Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood
2024 • Rosenfeld Community
Michele Wong
Helping Them Help Us
2024 • Enterprise Experience 2020
Gold
Changying (Z) Zheng
Navigating Innovation with Integrity
2024 • DesignOps Summit 2024
Gold
Amelia Cole
Data-Prompted Interviews
2021 • QuantQual Interest Group
Reginé Gilbert
Asking the Right Questions: Life, Hope and Moving Forward During the Pandemic
2022 • Design at Scale 2022
Gold
Alla Weinberg
Workers Are Sick of Change: The Cure is Psychological Safety
2023 • Enterprise UX 2023
Gold
Shawna Hein
Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts
2022 • Civic Design 2022
Gold

More Videos

Adrian Howard

"The best people in a community experience 90% awesome when the reality is 10%."

Adrian Howard

Sturgeon’s Biases

September 25, 2024

Meaghan Waters

"Hubris is that belief the market will wait for your big bang release—executives have lost jobs over this."

Meaghan Waters Fotina Koutropoulous

Lack of Product Thinking will Doom Your Legacy Modernization

June 9, 2021

Emily DiLeo

"Don’t decide on the solution before you understand the problem space."

Emily DiLeo Maria Taylor

Stronger Together: Lessons Learned from UX Research Ops

September 24, 2024

Yoel Sumitro

"Knowing in action is the intuition practiced by competent designers, a core of artistry."

Yoel Sumitro

Actions and Reflections: Bridging the Skills Gap among Researchers

March 9, 2022

Scott Stephens

"Community-built packs and templates allow users to make money by sharing their automations and workflows."

Scott Stephens

The Next Generation in DesignOps Toolsets

July 28, 2022

Robin Beers

"In the application process for merchant services, underwriting’s risk-first mindset conflicted with customer needs, causing friction."

Robin Beers

Research as a Catalyst for Organizational Transformation

March 12, 2021

Verónica Urzúa

"The Silicon Valley dream is a problematic ideology that normalizes what the correct research looks like and excludes others."

Verónica Urzúa Jorge Montiel

The B-side of the Research Impact

March 12, 2021

Katy Mogal

"Getting the data out of laptops and onto the walls made the research physical and accessible."

Katy Mogal

But Do Your Insights Scale?

March 12, 2021

"Southwest Airlines focused on quality of experience and recorded 24 straight years of profitability despite never dominating market share."

How to Identify and Increase your "Experience Quotient"

June 15, 2018