Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

How AI will Change DesignOps Tooling
Gold
Tuesday, October 3, 2023 • DesignOps Summit 2023
Share the love for this talk
How AI will Change DesignOps Tooling
Speakers: Louis Rosenfeld , Billy Carlson , Jon Fukuda and Maria Taylor
Link:

Summary

AI's impact on DesignOps tools: forget the if part--we've squarely moved on to when and how. The real question is this: are you ready for how AI will change your work as a DesignOps professional? Join us for a panel discussion with the companies that are envisioning or already utilizing artificial intelligence to dramatically change the practice of Design Operations.

Key Insights

  • AI is best framed as a powerful junior assistant rather than an autonomous intelligence in design operations.

  • Limina uses AI primarily for operational support like onboarding, marketing, and synthesizing contract details, avoiding client data input.

  • Environmental impact is a key consideration in adopting AI, as AI technologies have significant carbon footprints relevant to organizations pursuing sustainability certifications like B Corp.

  • Balsamiq focuses on low-fidelity wireframing and is cautious about rushing AI integration due to ethical and market pressures.

  • Ethical concerns about AI include potential job displacement, intellectual property issues, and legal risks raised by hallucinated AI outputs.

  • AI can enhance onboarding by offering personalized, self-service chat interfaces that provide only relevant context and documentation as needed.

  • Current AI tools aid UX research by automating transcription and summarization but cannot yet reliably generate deep user insights without expert oversight.

  • AI is poised to act as a conversational interface or connective tissue linking design systems across disciplines such as design, engineering, and product management.

  • Successful AI integration requires human experts to train and guide AI with precise prompts and taxonomies to avoid bias and irrelevant output.

  • Organizations may develop proprietary AI models specialized to their internal knowledge bases and workflows, requiring roles like AI engineers dedicated to that purpose.

Notable Quotes

"People tend to forget that the A in AI stands for artificial, which is basically fake intelligence."

"Think of AI more like a junior associate, a really powerful one, not a replacement."

"We haven’t put any client data into generative AI — just information about our own organization and processes."

"AI itself has a very large carbon footprint, so we have to balance adoption with our environmental goals."

"We’re experimenting but not yet planning AI product releases; the space is so open and exciting."

"There’s a difference between generating prompts and actually generating useful design outputs that fit your unique vision."

"We see AI as a tool that can quickly sketch ideas and ask thoughtful questions to take designs to the next level."

"The relationship with AI is like having a gopher or minion — don’t give it the final decision."

"AI can serve as a conversational broker, helping non-designers interact naturally with design systems."

"AI is a great automated assist, but it is not yet an insight generator like we hope for in UX research."

Ask the Rosenbot
Sarah Williams
Verizon_A Framework for CX Transformation
2024 • Design at Scale 2021
Gold
Kevin Bethune
Reimagining Design: Unlocking Strategic Innovation
2022 • Design at Scale 2022
Gold
Dan Willis
Theme 3: Intro
2024 • Enterprise Experience 2020
Gold
Sheri Byrne-Haber
The Importance of Accessible Design Systems
2024 • DesignOps Summit 2020
Gold
Brianna Sylver
Lead With Purpose
2020 • Advancing Research 2020
Gold
Rachel Posman
A Closer Look at Team Ops and Product Ops (Two Sides of the DesignOps Coin)
2020 • DesignOps Community
Sarah Flamion
Complex Problem? Add Clarity by Combining Research and Systems Thinking
2020 • Advancing Research 2020
Gold
Bria Alexander
Opening Remarks
2021 • DesignOps Summit 2021
Gold
Ellie Krysl
Planned Right. Managed Right. Designed Right.
2023 • Enterprise UX 2023
Gold
Katie Johnson
Disrupting generative AI products with just-in-time consumer insights
2024 • Designing with AI 2024
Gold
Ebru Namaldi
Designing the Designer’s Journey: Scaling Teams, Culture, and Growth Through DesignOps
2025 • DesignOps Summit 2025
Gold
Lada Gorlenko
Theme 1: Intro
2024 • Enterprise Experience 2020
Gold
Marc Fonteijn
Increase your confidence, influence, and impact (through a Professional Community)
2024 • Advancing Service Design 2024
Gold
Simon Wardley
Maps and Topographical Intelligence
2019 • Enterprise Community
Meaghan Waters
Lack of Product Thinking will Doom Your Legacy Modernization
2021 • Design at Scale 2021
Gold
Libby Maurer
Treating Diversity & Inclusion in Hiring as a Design Problem
2019 • Enterprise Community

More Videos

Kristin Skinner

"The biggest challenges are lack of visibility into the work, proving value, and coordinating and collaborating across teams."

Kristin Skinner

Theme 1 Intro

September 29, 2021

Alla Weinberg

"People have a biological need for certainty, but also a need for variety—not too much of either."

Alla Weinberg

People Are Sick of Change: Psychological Safety is the Cure

July 20, 2023

Steve Portigal

"Visualizing data in a way executives can interpret is key to shifting from I think to I know."

Steve Portigal Chris Chapo Kelly Goto Christian Rohrer

Discussion

May 13, 2015

Kevin M. Hoffman

"Designers want more time to prototype and really ensure what ships is successful, but we just don’t have enough people or time."

Kevin M. Hoffman

Theme 2: Enterprise Team Journey

June 3, 2019

Maria Skaaden

"How can developers and designers work together to create great products? That’s the question."

Maria Skaaden

Continuous Design: One eye on the horizon and the other on the next wave

November 8, 2018

Uday Gajendar

"We held an open dialogue on how designers deal with imperfect and incomplete data amid delivery pressures."

Uday Gajendar

Theme Four Intro

June 6, 2023

Ryan Matthew

"It’s often large B2B enterprise products that really warrant the most from some robust design ops practices."

Ryan Matthew Alex Kurchev

DesignOps without Boundaries: Building More with What You Have

September 10, 2025

Carol Massa

"Safety is the number one priority in healthcare design because if the patient is not stable, nothing else matters."

Carol Massa

Designing Health: Integrating Service Design, Technology, and Strategy to Transform Patient and Clinician Experiences

December 3, 2024

Verónica Urzúa

"We need to break the dream and move from spectators to actors who create knowledge grounded in our reality."

Verónica Urzúa Jorge Montiel

The B-side of the Research Impact

March 12, 2021