Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

How AI will Change DesignOps Tooling
Gold
Tuesday, October 3, 2023 • DesignOps Summit 2023
Share the love for this talk
How AI will Change DesignOps Tooling
Speakers: Louis Rosenfeld , Billy Carlson , Jon Fukuda and Maria Taylor
Link:

Summary

AI's impact on DesignOps tools: forget the if part--we've squarely moved on to when and how. The real question is this: are you ready for how AI will change your work as a DesignOps professional? Join us for a panel discussion with the companies that are envisioning or already utilizing artificial intelligence to dramatically change the practice of Design Operations.

Key Insights

  • AI is best framed as a powerful junior assistant rather than an autonomous intelligence in design operations.

  • Limina uses AI primarily for operational support like onboarding, marketing, and synthesizing contract details, avoiding client data input.

  • Environmental impact is a key consideration in adopting AI, as AI technologies have significant carbon footprints relevant to organizations pursuing sustainability certifications like B Corp.

  • Balsamiq focuses on low-fidelity wireframing and is cautious about rushing AI integration due to ethical and market pressures.

  • Ethical concerns about AI include potential job displacement, intellectual property issues, and legal risks raised by hallucinated AI outputs.

  • AI can enhance onboarding by offering personalized, self-service chat interfaces that provide only relevant context and documentation as needed.

  • Current AI tools aid UX research by automating transcription and summarization but cannot yet reliably generate deep user insights without expert oversight.

  • AI is poised to act as a conversational interface or connective tissue linking design systems across disciplines such as design, engineering, and product management.

  • Successful AI integration requires human experts to train and guide AI with precise prompts and taxonomies to avoid bias and irrelevant output.

  • Organizations may develop proprietary AI models specialized to their internal knowledge bases and workflows, requiring roles like AI engineers dedicated to that purpose.

Notable Quotes

"People tend to forget that the A in AI stands for artificial, which is basically fake intelligence."

"Think of AI more like a junior associate, a really powerful one, not a replacement."

"We haven’t put any client data into generative AI — just information about our own organization and processes."

"AI itself has a very large carbon footprint, so we have to balance adoption with our environmental goals."

"We’re experimenting but not yet planning AI product releases; the space is so open and exciting."

"There’s a difference between generating prompts and actually generating useful design outputs that fit your unique vision."

"We see AI as a tool that can quickly sketch ideas and ask thoughtful questions to take designs to the next level."

"The relationship with AI is like having a gopher or minion — don’t give it the final decision."

"AI can serve as a conversational broker, helping non-designers interact naturally with design systems."

"AI is a great automated assist, but it is not yet an insight generator like we hope for in UX research."

Ask the Rosenbot
Audrey Crane
Shadow Design–Where Else is Design Happening in Your Organization?
2023 • Enterprise Community
Laura Gatewood
Beyond Buzzwords: Adding Heart to Effective Slack Communication
2024 • DesignOps Summit 2024
Gold
Joshua Graves
We Need To Talk: Navigating Conversations with Your Boss (Part 1 of 3)
2025 • Rosenfeld Community
Boon Yew Chew
Making Sense of Systems—and Using Systems to Make Sense of the Enterprise
2023 • Enterprise UX 2023
Gold
Maria Taylor
Knowledge is Power: Managing the Lifeblood of the Design Org
2023 • DesignOps Summit 2023
Gold
Jon Fukuda
The Big Question about Innovation: A Panel Discussion
2024 • DesignOps Summit 2024
Gold
Sarah Auslander
Insights Panel
2022 • Civic Design 2022
Gold
Saskia Liebenberg
Start Small for Big Impact
2019 • DesignOps Community
Alex Hurworth
Designing a Contact Tracing App for Universal Access
2020 • DesignOps Summit 2020
Gold
Patrick Boehler
The service shift: transforming media organizations to create real value through design
2025 • Advancing Service Design 2025
Conference
Sam Proulx
Understanding Screen Readers on Mobile: How And Why to Learn from Native Users
2023 • DesignOps Summit 2023
Gold
Neil Barrie
Widening the Aperture: The Case for Taking a Broader Lens to the Dialogue between Products and Culture
2024 • Advancing Research 2024
Gold
Kate Towsey
Ask Me Anything (AMA) with Kate Towsey
2025 • Rosenfeld Community
Dan Willis
Enterprise Storytelling Sessions
2016 • Enterprise UX 2016
Gold
Jay Bustamante
Navigating the Ethical Frontier: DesignOps Strategies for Responsible AI Innovation
2023 • DesignOps Summit 2023
Gold
Craig Villamor
Resilient Enterprise Design
2017 • Enterprise Experience 2017
Gold

More Videos

Luca Rager

"A button is just a rectangle with some text, but our magic is in how we theme and customize it using foundations."

Luca Rager

Empowering Gaming at Scale: How Xbox Builds Powerful, Automated, and Distributed Design Systems with Sketch

September 30, 2021

Daniel Orbach

"Process is the scaffolding that helps culture grow when done right."

Daniel Orbach

Zero to One: Co-Creating Operating Models with your Team

September 23, 2024

Kristin Skinner

"Technology can revolutionize how we think about education."

Kristin Skinner

Five Years of DesignOps

September 29, 2021

Victor Udoewa

"Design futures are not always in the future; sometimes they reflect constraints of budget, resources, or political will."

Victor Udoewa

Radical Participatory Design: Decolonizing Participatory Design Processes

December 10, 2021

Sam Proulx

"For many users with disabilities, mobile is the best experience for the job because of its accessibility affordances."

Sam Proulx

Mobile Accessibility and You

June 9, 2022

Dr. Jamika D. Burge

"We’re in the business of solving problems. It really takes a village to do it the right way for the right people at the right time."

Dr. Jamika D. Burge Jemma Ahmed Chris Geison

Bridge Building across Research Disciplines

August 26, 2021

Liz Ebengo

"You begin research from the end—from the future to the future—asking communities to share their envisioned future first."

Liz Ebengo

The Burden on Children: The Cost of Insufficient Post-Conflict Services and Pathways Forward

December 4, 2024

Bud Caddell

"We’re building a community of craft right now, and craft relies on honesty and vulnerability."

Bud Caddell

Theme 2 Intro

September 30, 2021

Sohit Karol

"Machine learning used to be backend technology, but now millions of consumer experiences are decided by machines or algorithms."

Sohit Karol

Designing Delightful Listening Experiences: Mixed Methods Research in the Age of Machine Learning

March 31, 2020