Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

How AI will Change DesignOps Tooling
Gold
Tuesday, October 3, 2023 • DesignOps Summit 2023
Share the love for this talk
How AI will Change DesignOps Tooling
Speakers: Louis Rosenfeld , Billy Carlson , Jon Fukuda and Maria Taylor
Link:

Summary

AI's impact on DesignOps tools: forget the if part--we've squarely moved on to when and how. The real question is this: are you ready for how AI will change your work as a DesignOps professional? Join us for a panel discussion with the companies that are envisioning or already utilizing artificial intelligence to dramatically change the practice of Design Operations.

Key Insights

  • AI is best framed as a powerful junior assistant rather than an autonomous intelligence in design operations.

  • Limina uses AI primarily for operational support like onboarding, marketing, and synthesizing contract details, avoiding client data input.

  • Environmental impact is a key consideration in adopting AI, as AI technologies have significant carbon footprints relevant to organizations pursuing sustainability certifications like B Corp.

  • Balsamiq focuses on low-fidelity wireframing and is cautious about rushing AI integration due to ethical and market pressures.

  • Ethical concerns about AI include potential job displacement, intellectual property issues, and legal risks raised by hallucinated AI outputs.

  • AI can enhance onboarding by offering personalized, self-service chat interfaces that provide only relevant context and documentation as needed.

  • Current AI tools aid UX research by automating transcription and summarization but cannot yet reliably generate deep user insights without expert oversight.

  • AI is poised to act as a conversational interface or connective tissue linking design systems across disciplines such as design, engineering, and product management.

  • Successful AI integration requires human experts to train and guide AI with precise prompts and taxonomies to avoid bias and irrelevant output.

  • Organizations may develop proprietary AI models specialized to their internal knowledge bases and workflows, requiring roles like AI engineers dedicated to that purpose.

Notable Quotes

"People tend to forget that the A in AI stands for artificial, which is basically fake intelligence."

"Think of AI more like a junior associate, a really powerful one, not a replacement."

"We haven’t put any client data into generative AI — just information about our own organization and processes."

"AI itself has a very large carbon footprint, so we have to balance adoption with our environmental goals."

"We’re experimenting but not yet planning AI product releases; the space is so open and exciting."

"There’s a difference between generating prompts and actually generating useful design outputs that fit your unique vision."

"We see AI as a tool that can quickly sketch ideas and ask thoughtful questions to take designs to the next level."

"The relationship with AI is like having a gopher or minion — don’t give it the final decision."

"AI can serve as a conversational broker, helping non-designers interact naturally with design systems."

"AI is a great automated assist, but it is not yet an insight generator like we hope for in UX research."

Ask the Rosenbot
Megan Blocker
Panel: Excellence in Impact
2024 • Advancing Research 2024
Gold
Laureen Kattan
Centering Patients and Clinicians in a Complex Government Ecosystem
2023 • Design in Product 2023
Gold
Kim Lenox
Leading Distributed Global Teams
2019 • Enterprise Community
Louis Rosenfeld
Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?
2024 • Rosenfeld Community
Jay Bustamante
Navigating the Ethical Frontier: DesignOps Strategies for Responsible AI Innovation
2023 • DesignOps Summit 2023
Gold
Louis Rosenfeld
Founder’s Welcome
2022 • Design in Product 2022
Gold
Erin Weigel
Real-world lessons to improve your conversion rates
2024 • Rosenfeld Community
Joel Branch
Humanizing AI: Filling the Gaps with Multi-faceted Research
2021 • Advancing Research 2021
Gold
Shanti Mathew
Civic Design at Scale: Introducing the Public Policy Layer Cake
2021 • Civic Design 2021
Gold
William Newton
How to Lead With Data, and Without Data
2023 • Enterprise UX 2023
Gold
Benjamin Real
Maturity Models: A Core Tool for Creating a DesignOps Strategy
2021 • DesignOps Summit 2021
Gold
Christian Bason
Innovating With People: Unleashing the Potential of Civic Design
2021 • Civic Design 2021
Gold
Gina Mendolia
Coordinated collaboration: a Service Design & DesignOps love story
2025 • Advancing Service Design 2025
Conference
Jerome “Axle” Brown
How to Use Self-Directed Learning to Ensure Your Research Insights are Heard and Acted Upon
2021 • Advancing Research 2021
Gold
Tamara Hale
War Stories LIVE! Tamara Hale
2020 • Advancing Research 2020
Gold
Reginé Gilbert
Asking the Right Questions: Life, Hope and Moving Forward During the Pandemic
2022 • Design at Scale 2022
Gold

More Videos

Michelle Morrison

"100% of people responded to our care kits offer and wrote back about their experience. That sparked community connection during isolation."

Michelle Morrison

Culture Design

May 21, 2020

Lily Aduana

"If I forgot a critical screener question, I just messaged all qualified participants to confirm they meet the criteria before approval."

Lily Aduana Savannah Hobbs Brittany Rutherford

5 Reasons to Bring Your Recruiting in-House (and How To Do It)

March 12, 2021

Taylor Jennings

"We had to convince our director and executives by showing how the repository added real value for the product team."

Taylor Jennings Joe Nelson Alex Knoll

Repository Retrospective: Learnings from Introducing a Central Place for UX Research

March 9, 2022

Paula Bach

"Habit changes sometimes must happen, but measuring and designing to respect them avoids mortifying changes."

Paula Bach

Improving Legacy Software: How Much Better Does it Have to Be?

March 11, 2022

Benjamin Wiedmaier

"The only way to do research wrong is to not do it at all."

Benjamin Wiedmaier Annie Mayfield

Redefining Toolkits: Unbundling to Create a Perfect Match

March 11, 2025

Steve Chaparro

"My job was to ask tons of discovery questions to uncover what my clients really needed, not just what they said they wanted."

Steve Chaparro

Bringing Into Alignment Brand, Culture and Space

August 13, 2020

Steve Sanderson

"Just because you've been right in the past doesn't guarantee you'll be right in the future."

Steve Sanderson Alissa Briggs Jeff Gothelf Bill Scott

Discussion

May 14, 2015

Kit Unger

"B2B is b*******, it’s really just people that make up businesses."

Kit Unger Lada Gorlenko

Theme 3 Intro

June 10, 2022

Ben Davies

"It’s not enough to build a repository and expect people to come; you need a distribution strategy to put research where users are."

Ben Davies Matt Duignan Andrew Michael Dr. Emily DiLeo

Expert Panel: The Principles of Research Repository Design

March 11, 2022