Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

How AI will Change DesignOps Tooling
Gold
Tuesday, October 3, 2023 • DesignOps Summit 2023
Share the love for this talk
How AI will Change DesignOps Tooling
Speakers: Louis Rosenfeld , Billy Carlson , Jon Fukuda and Maria Taylor
Link:

Summary

AI's impact on DesignOps tools: forget the if part--we've squarely moved on to when and how. The real question is this: are you ready for how AI will change your work as a DesignOps professional? Join us for a panel discussion with the companies that are envisioning or already utilizing artificial intelligence to dramatically change the practice of Design Operations.

Key Insights

  • AI is best framed as a powerful junior assistant rather than an autonomous intelligence in design operations.

  • Limina uses AI primarily for operational support like onboarding, marketing, and synthesizing contract details, avoiding client data input.

  • Environmental impact is a key consideration in adopting AI, as AI technologies have significant carbon footprints relevant to organizations pursuing sustainability certifications like B Corp.

  • Balsamiq focuses on low-fidelity wireframing and is cautious about rushing AI integration due to ethical and market pressures.

  • Ethical concerns about AI include potential job displacement, intellectual property issues, and legal risks raised by hallucinated AI outputs.

  • AI can enhance onboarding by offering personalized, self-service chat interfaces that provide only relevant context and documentation as needed.

  • Current AI tools aid UX research by automating transcription and summarization but cannot yet reliably generate deep user insights without expert oversight.

  • AI is poised to act as a conversational interface or connective tissue linking design systems across disciplines such as design, engineering, and product management.

  • Successful AI integration requires human experts to train and guide AI with precise prompts and taxonomies to avoid bias and irrelevant output.

  • Organizations may develop proprietary AI models specialized to their internal knowledge bases and workflows, requiring roles like AI engineers dedicated to that purpose.

Notable Quotes

"People tend to forget that the A in AI stands for artificial, which is basically fake intelligence."

"Think of AI more like a junior associate, a really powerful one, not a replacement."

"We haven’t put any client data into generative AI — just information about our own organization and processes."

"AI itself has a very large carbon footprint, so we have to balance adoption with our environmental goals."

"We’re experimenting but not yet planning AI product releases; the space is so open and exciting."

"There’s a difference between generating prompts and actually generating useful design outputs that fit your unique vision."

"We see AI as a tool that can quickly sketch ideas and ask thoughtful questions to take designs to the next level."

"The relationship with AI is like having a gopher or minion — don’t give it the final decision."

"AI can serve as a conversational broker, helping non-designers interact naturally with design systems."

"AI is a great automated assist, but it is not yet an insight generator like we hope for in UX research."

Ask the Rosenbot
Laura Weiss
Turn Down the Heat: 3 Ways to Handle Conflict in the Moment
2024 • Rosenfeld Community
Wendy Johansson
Be a Product Boss!
2022 • Design in Product 2022
Gold
Alan Williams
Designing essential financial services for those in need
2022 • Civic Design Community
Sarah Auslander
Incremental Steps to Drive Radical Innovation in Policy Design
2022 • Civic Design 2022
Gold
Jennifer Bolduc
What's involved with getting people back to work?: A panel discussion
2021 • DesignOps Community
Vicky Teinaki
Short Take #3: UX/Product Lessons from Your Industry Peers
2022 • Design in Product 2022
Gold
Laureen Kattan
Centering Patients and Clinicians in a Complex Government Ecosystem
2023 • Design in Product 2023
Gold
Nalini P. Kotamraju
Two Jobs in One: Being a “Leader who is a Researcher” and a “Researcher who is a Leader"
2021 • Advancing Research 2021
Gold
Brian T. O’Neill
Does Designing and Researching Data Products Powered by ML/AI and Analytics Call for New UX Methods?
2022 • QuantQual Interest Group
Dave Hoffer
UX Job Search AMA #3 with Joanne Weaver and Dave Hoffer
2025 • Rosenfeld Community
Melinda Belcher
Insider preview of Enterprise Experience 2020
2020 • Enterprise Community
Shazia Ali
Communication: Innovative techniques for making your voice heard [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Jessamyn Edwards
Surviving Your UX Career in Enterprise Design
2021 • Enterprise Community
Jeff Gothelf
Who does what by how much?
2025 • Advancing Service Design 2025
Conference
Cennydd Bowles
Exit Interview #2: Rediscovering the ethical heart of design
2025 • Rosenfeld Community
Sarah Kinkade
Design Management Models in the Face of Transformation
2022 • Design at Scale 2022
Gold

More Videos

Sam Proulx

"It took competitors over seven years to catch up to Apple’s accessibility features like Siri, dark mode, and multitouch."

Sam Proulx

To Boldly Go: The New Frontiers of Accessibility

September 9, 2022

Bilan Hashi

"Invitational language allows participants to be in charge of a part of the interview, making the exchange authentic."

Bilan Hashi

The Tension Between Story Collecting and Story Telling in Research

March 10, 2021

Patrizia Bertini

"We have a moral duty to bring global conversations back to local communities to increase diversity and richness."

Patrizia Bertini Alexandra Mengoni León

Pushing DesignOps’ Influence into New Global Markets

September 9, 2022

Bria Alexander

"Take a picture of the QR code to access the digital swag bag and special offers."

Bria Alexander Louis Rosenfeld

Opening Remarks Day 2

March 26, 2024

April Reagan

"Design ops professionals are already futurists in disguise because they constantly manage risks and plan capacity."

April Reagan

Look, Think, Act: The Futures-Smart Design Organization

October 1, 2021

Brad Orego

"The Customer Intelligence Alliance brings together research, data science, product marketing, and competitive intelligence in regular discussions."

Brad Orego Ned Dwyer

Bringing Customer Research to More Internal Teams

March 10, 2022

Laura Gatewood

"The bigger the impact, the higher the title that should send the message."

Laura Gatewood Laine Prokay

Beyond Buzzwords: Adding Heart to Effective Slack Communication

September 23, 2024

Zen Ren

"As researchers, our job is to explore behaviors which are driven by knowledge and make insights that can alter what our users learn and do."

Zen Ren

Taking Inspiration from Instructional Design for Research

March 10, 2022

Jorge Arango

"Note-taking is really important; it's underappreciated but critically important, like interviewing users for a researcher."

Jorge Arango

The Best of Both Worlds: How to Integrate Paper and Digital Notes (1st of 3 seminars)

April 5, 2024