Summary
Our teams are living through unprecedented times. With the weight of everything unfolding around us, it’s easy to feel that our work is inconsequential. However, DesignOps teams have more power to influence change than we realize. In this session, we’ll discuss how the small decisions we make every day impact our teams, our companies and our communities. We’ll take a look at how our operations can empower teams to operate with a greater sense of purpose.
Key Insights
-
•
Onboarding 80% of MailChimp’s CX and design department over four weeks creates a strong cultural foundation.
-
•
A clear sense of purpose significantly improves work engagement and personal well-being.
-
•
Purpose-driven messaging encourages better habits, such as hospital workers improving hand hygiene.
-
•
Mentorship during onboarding benefits both new hires and mentors by reigniting passion for work.
-
•
Remote work exacerbates loneliness, making intentional one-on-one connections vital for team health.
-
•
Tailored microlearning and flexible scheduling help employees continue growing without added stress.
-
•
Work-life boundaries are essential for mental health, especially when working from home.
-
•
Celebrating efforts, not only successes, fosters persistence and connection among teammates.
-
•
Managers setting examples by openly prioritizing mental health encourages healthier team environments.
-
•
Understanding teammates’ personal and career goals helps align individual purpose with company objectives.
Notable Quotes
"I’ve onboarded 80% of the design and CX department, and it really shapes their trajectory and connection to culture."
"When you feel your work connects to a greater purpose, you’re more invested and perform better."
"Hospital workers were 45% more likely to wash hands properly when told it helped patients rather than themselves."
"Mentoring new hires actually reignites the mentor’s own passion for their work."
"My manager says never ask me to take a day off, just tell me — it’s a huge cultural shift."
"Onboarding isn’t a one-time activity, it’s an ongoing event that helps people connect and find their place."
"People coming from agencies sometimes need help dropping bad habits like working at 2am or stressful environments."
"It’s important to create space outside work for people to connect to meaningful activities and communities."
"Celebrating efforts, even when they’re not wins, helps people keep moving forward."
"If your purpose is just getting through 2020, that’s okay — survival can be the goal right now."
Or choose a question:
More Videos
"Careers as ladders are what HR wants, but careers aren’t linear; they should be a jungle gym."
Ian SwinsonDesigning and Driving UX Careers
June 8, 2016
"It is impossible for one research ops person to do all the things expected in job descriptions."
Kate TowseyAsk Me Anything (AMA) with Kate Towsey
April 2, 2025
"Participants can skip any questions they don’t feel comfortable answering; most demographic questions are optional to respect privacy."
Lisa Spitz Nikki BrandBuilding Trust Through Equitable Research Practices
November 18, 2022
"Government culture is not like tech culture; IT constraints mean tools like Sketch are still a win."
Elena Naids Liza McRuerThe Power of Difficult Conversations: A Case Study on How We Introduced Design Ops in the Federal Government Space
October 2, 2023
"If you’re doing research with people with disabilities, consider using the Accessible Usability Scale to get more accurate insights."
Sam ProulxSUS: A System Unusable for Twenty Percent of the Population
December 9, 2021
"If anything's going wrong on your end, please reach out to help-customer-desk-service in Slack for tech help."
Bria AlexanderOpening Remarks
November 17, 2022
"The Shakers’ artifacts allowed moments of silence and moments of song—balancing rationality with spirit in design."
Daniel GloydWarming the User Experience: Lessons from America's first and most radical human-centered designers
May 9, 2024
"People remember how you made them feel, and that’s something AI can fake but not truly replicate."
Cennydd Bowles Dan Rosenberg Lisa WelchmanDay 1 Panel
June 4, 2024
"A research findings and recommendations tracker helps us keep findings alive and prioritized throughout the Agile delivery process."
Anna Poznyakov Richa PrajapatiGet The Most Out Of Stakeholder Collaboration—and Maximize Your Research Impact
March 12, 2021