Rosenverse
Empowering Gaming at Scale: How Xbox Builds Powerful, Automated, and Distributed Design Systems with Sketch

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Empowering Gaming at Scale: How Xbox Builds Powerful, Automated, and Distributed Design Systems with Sketch

Gold
Thursday, September 30, 2021 • DesignOps Summit 2021
Share the love for this talk
Empowering Gaming at Scale: How Xbox Builds Powerful, Automated, and Distributed Design Systems with Sketch
Speakers: Luca Rager
Link:

Summary

An essential part of creating a Design System is to make distribution and content flow sustainable. When the task is bringing the joy and community of gaming to everyone on the planet, the challenge gets massive! How can DesignOps and Automation become a facilitator for this challenge?

Join Senior Software Engineer & Designer Luca Rager from Xbox as he takes us through their innovative take on design systems. Luca will illustrate how Sketch’s flexibility and modern DesignOps automation has allowed Xbox to package, theme and easily distribute component libraries. Furthermore, how their system bridges the gap between the Xbox Design System team and the wider product teams at Xbox.

Key Insights

  • •

    Xbox Design System supports four themes including high contrast to ensure broad accessibility.

  • •

    The component library needed to work across multiple platforms: TV, desktop, and mobile.

  • •

    Theme customization is achieved by swapping foundational Sketch libraries rather than relying on overrides.

  • •

    Every component and foundation (theme file) exists as its own Sketch file to support clarity and easy iteration.

  • •

    Clyde, an internal automated tool, packages components into Sketch libraries and generates design tokens for engineers.

  • •

    The design system team focused on creating easy-to-adopt kits for product designers to reduce complexity and improve uptake.

  • •

    Multidisciplinary team members, including designers with engineering skills, help bridge gaps between disciplines.

  • •

    Accessibility experts are embedded in the design process, enriching documentation and audits within the system.

  • •

    Governance balances flexibility for product teams to propose and customize components with ensuring consistency from the core team.

  • •

    Integration with Microsoft tools like Azure and Teams allows realtime notifications and seamless collaboration around design system updates.

Notable Quotes

"Gaming is for everyone anywhere, and Xbox has evolved way beyond the box under your TV."

"Our mission required us to build something fast, flexible, and scalable across many different product needs."

"A button is just a rectangle with some text, but our magic is in how we theme and customize it using foundations."

"Instead of overrides, we swap out entire theme files to customize components for different product teams."

"We realized the real problem was a people problem, not just tooling complexity."

"Sketch’s open file format allowed us to build custom tooling that shapes the design data to our needs."

"Clyde runs every time there’s a change, generating libraries and tokens to keep everyone up to date."

"Engineers love having individual components in files because it makes implementation much easier."

"Design system adoption exploded when we focused on the needs of everyone who builds, extends, or uses it."

"Accessibility and research are part of our org, not just consultants, which makes a huge difference in quality."

Ask the Rosenbot
Jack Moffett
UX Metrics That Matter and The Future of our Design at Scale Conference: A Community Conversation
2022 • Enterprise Community
Catt Small
Your Future is Nebulous—and Why That's Good
2026 • Shift UX 2026
Conference
Saara Kamppari-Miller
Cartography for Design Communities
2025 • DesignOps Summit 2025
Gold
Tristin Oldani
Turning awareness into action with Climate UX
2025 • Climate UX Interest Group
Frank Duran
Partnership Playbook: Lessons Learned in Effective Partnership
2024 • Enterprise Experience 2020
Gold
Dave Hora
A Research Skills Evolution
2021 • Advancing Research 2021
Gold
Pippa Lomas
Paving the Path for Neurodiversity in Design
2023 • DesignOps Summit 2023
Gold
Bas Raijmakers, PhD (RCA)
What Design Research can Learn from Documentary Filmmaking
2022 • Advancing Research 2022
Gold
Maggie Dieringer
Cutting through the Noise
2020 • DesignOps Community
Abby Covert
Stuck? Diagrams Help
2022 • DesignOps Community
Robin Beers
Panel: Excellence in Communicating Insights
2024 • Advancing Research 2024
Gold
Andrew Custage
The Digital Journey: Research on Consumer Frustration and Loyalty
2023 • Advancing Research 2023
Gold
Failure Friday #4: Invisible Work: How I Stalled My Career by Not Showing My Work
2025 • Rosenfeld Community
Saskia Liebenberg
Start Small for Big Impact
2019 • DesignOps Community
Jackie Velasquez-Ross
Talent Acquisition and Our Responsibility
2020 • DesignOps Community
Ariel Kennan
Civic Design in 2022
2022 • Civic Design Community

More Videos

Abby Covert

"Simplicity is not always the answer to complexity, but understanding often is."

Abby Covert

Stuck? Diagrams Help

October 27, 2022

Bill Scott

"Engineering’s number one goal should be to enable learning."

Bill Scott

Lean Engineering: Engineering for Learning and Experimentation in the Enterprise

May 14, 2015

Changying (Z) Zheng

"We keep our team honest about where we are and where we need to improve — transparency and accountability."

Changying (Z) Zheng

Navigating Innovation with Integrity

September 25, 2024

Aleksandra Korczynska

"Advanced logic, matrix questioning, AI survey design creation — these are baseline capabilities you should expect from any modern survey tool."

Aleksandra Korczynska Caroline Jarrett Justyna Parmee

Survey Tools

March 12, 2026

Eric Shumake

"Physicians are information alphas in the room; humility and data build bridges."

Eric Shumake

An AMA on UX's Role in Healthcare

April 22, 2026

Taylor Klassman

"AI-driven results are often 30 to 50 percent hallucinogenic—meaning not real—so we need to be cautious about overreliance."

Taylor Klassman

Shaping the Next Era of UX Research: Collaborative Forum

March 11, 2025

Jemma Ahmed

"Who is responsible for insight and data within an organization remains a crucial question as we explore democratization."

Jemma Ahmed

Theme Three Intro

March 29, 2023

Yulya Besplemennova

"I approached the GPT as if it were my human colleague, asking very open questions."

Yulya Besplemennova

[Demo] Stress-testing GenAI in user research synthesis

June 4, 2024

Caroline Jarrett

"A major error in many services is users creating multiple accounts because they can’t find or reuse existing ones."

Caroline Jarrett

Garbage in, garbage out? Measuring error rates to get ready for AI

January 8, 2026

Latest Books All books