Rosenverse
Empowering Gaming at Scale: How Xbox Builds Powerful, Automated, and Distributed Design Systems with Sketch

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Empowering Gaming at Scale: How Xbox Builds Powerful, Automated, and Distributed Design Systems with Sketch

Gold
Thursday, September 30, 2021 • DesignOps Summit 2021
Share the love for this talk
Empowering Gaming at Scale: How Xbox Builds Powerful, Automated, and Distributed Design Systems with Sketch
Speakers: Luca Rager
Link:

Summary

An essential part of creating a Design System is to make distribution and content flow sustainable. When the task is bringing the joy and community of gaming to everyone on the planet, the challenge gets massive! How can DesignOps and Automation become a facilitator for this challenge?

Join Senior Software Engineer & Designer Luca Rager from Xbox as he takes us through their innovative take on design systems. Luca will illustrate how Sketch’s flexibility and modern DesignOps automation has allowed Xbox to package, theme and easily distribute component libraries. Furthermore, how their system bridges the gap between the Xbox Design System team and the wider product teams at Xbox.

Key Insights

  • •

    Xbox Design System supports four themes including high contrast to ensure broad accessibility.

  • •

    The component library needed to work across multiple platforms: TV, desktop, and mobile.

  • •

    Theme customization is achieved by swapping foundational Sketch libraries rather than relying on overrides.

  • •

    Every component and foundation (theme file) exists as its own Sketch file to support clarity and easy iteration.

  • •

    Clyde, an internal automated tool, packages components into Sketch libraries and generates design tokens for engineers.

  • •

    The design system team focused on creating easy-to-adopt kits for product designers to reduce complexity and improve uptake.

  • •

    Multidisciplinary team members, including designers with engineering skills, help bridge gaps between disciplines.

  • •

    Accessibility experts are embedded in the design process, enriching documentation and audits within the system.

  • •

    Governance balances flexibility for product teams to propose and customize components with ensuring consistency from the core team.

  • •

    Integration with Microsoft tools like Azure and Teams allows realtime notifications and seamless collaboration around design system updates.

Notable Quotes

"Gaming is for everyone anywhere, and Xbox has evolved way beyond the box under your TV."

"Our mission required us to build something fast, flexible, and scalable across many different product needs."

"A button is just a rectangle with some text, but our magic is in how we theme and customize it using foundations."

"Instead of overrides, we swap out entire theme files to customize components for different product teams."

"We realized the real problem was a people problem, not just tooling complexity."

"Sketch’s open file format allowed us to build custom tooling that shapes the design data to our needs."

"Clyde runs every time there’s a change, generating libraries and tokens to keep everyone up to date."

"Engineers love having individual components in files because it makes implementation much easier."

"Design system adoption exploded when we focused on the needs of everyone who builds, extends, or uses it."

"Accessibility and research are part of our org, not just consultants, which makes a huge difference in quality."

Ask the Rosenbot
Cheryl Platz
Merging Improv with Design
2019 • Enterprise Community
Andrew Michael
Building a Product Insights Team
2022 • Advancing Research 2022
Gold
Julia Barham
What Hiring Managers Look for in Product Management Interviews
2026 • Rosenfeld Community
John Maeda
About Design Organizations
2019 • DesignOps Community
Weidan Li
Qualitative synthesis with ChatGPT: Better or worse than human intelligence?
2024 • Designing with AI 2024
Gold
Jemma Ahmed
Theme 2 Intro
2022 • Advancing Research 2022
Gold
John Mortimer
Panel Discussion
2024 • Advancing Service Design 2024
Gold
Erin Weigel
Testing and Experimentation Tools
2026 • Advancing Research 2026
Gold
Samuel Proulx
Designing beyond caricatures: Embracing real, diverse user needs
2024 • Advancing Service Design 2024
Gold
Peter Van Dijck
Hands on AI #3: Claude Code for UX people
2025 • Rosenfeld Community
Wendy Johansson
An Education on Design Education for Orgs
2021 • Design at Scale 2021
Gold
Eric Shumake
An AMA on UX's Role in Healthcare
2026 • Rosenfeld Community
Dan Saffer
Why AI projects fail (and what we can do about it)
2025 • Rosenfeld Community
Jen Crim
Culture, DIBS & Recruiting
2021 • Design at Scale 2021
Gold
Dave Malouf
Panel: Design Systems and Documentation
2017 • DesignOps Summit 2017
Gold
Erin Hoffman-John
This Game is Never Done: Design Leadership Techniques from the Video Game World
2017 • DesignOps Summit 2017
Gold

More Videos

Kritika Sony

"When scaling up 3D prints, slicer settings have to be adjusted—something AI didn’t help me with."

Kritika Sony

Moving AI offscreen: Exploring failures, constraints, and recovery in physical game design

June 10, 2026

Carl Turner

"I like to engage my stakeholders as co-creators and co-discoverers so their ideas and concerns get reflected in recommendations."

Carl Turner

You Can Do This: Understand and Solve Organizational Problems to Jumpstart a Dead Project

March 28, 2023

Jon Fukuda

"Joe Mesman and Peria will talk about how AI can take design sprints beyond their traditional limits."

Jon Fukuda

Theme 3 Intro

September 25, 2024

Abby Covert

"Design is not only limited to designers. Business analysts and engineers can design too, supported by designers."

Abby Covert Tomer Sharon

Panel: Collaboration Tools

November 6, 2017

John Cutler

"These aren't linear; every circle or box has multiple lines into it—our work does not fit neatly into trees or pyramids."

John Cutler

The Alignment Trap

November 29, 2023

Bria Alexander

"AI is not really doing anything better than humans yet; it’s just faster and more efficient - Bria."

Bria Alexander Brittany Hobbs Christopher Noessel

Day 1 Panel: Up to the Minute: The latest in AI’s impact on UX

June 10, 2025

Emily Lessard

"Have patience with changing procurement systems; it’s going to be slower than you want but it’s important work."

Emily Lessard

RFPs Without Tears: Writing Inclusive RFPS that Don't Scare Away Talent

December 9, 2021

Ovetta Sampson

"Good UX and good design need not only to make a comeback but lead the way in this era of AI."

Ovetta Sampson

Managing the Human Engagement Risks of AI

June 10, 2025

Patrick Neeman

"We don’t have to deal with spacer.gif anymore."

Patrick Neeman Jeffrey Zeldman

Agent Standards Best Viewed in Every Assistant

September 4, 2026