Ashley Cortez
Design Lead, NYC Mayor’s Office for Economic Opportunity, Service Design Studio
Devika Menon
Service Design Strategist, City of Philadelphia
Nidhi Singh Rathore
Assistant Professor of Design, Corcoran School of Arts & Design at George Washington University
Danita J. Reese
Service Design Strategist, City of Philadelphia
Mari Nakano
Director of Design, NYC Mayor’s Office for Economic Opportunity, Service Design Studio
Summary
This session is a panel discussion about what community-centered design looks like in local government. We’ll talk about why it’s important to collaborate with communities, the conditions that are required to practice community-centered design, and what it looks like in action.
Key Insights
-
•
Community-centered design requires shifting decision-making power from traditional policymakers to residents and frontline staff.
-
•
Emotional capacity and vulnerability within design teams are critical to authentic community engagement.
-
•
Government bureaucracy and unrealistic timelines often inhibit true community-centered processes.
-
•
Trauma-informed design practices help teams navigate discomfort inherent in community-centered work.
-
•
Embedding city staff within project teams balances perspectives and facilitates collaboration.
-
•
Transparency in communication is a key ally in building trust with communities.
-
•
Sustained relationships and iterative engagement improve equity in community participation.
-
•
Initiatives like Montgomery County’s Design by People reverse traditional innovation hierarchies by involving residents as innovation architects.
-
•
Community members, unlike government staff, show up with full and complex needs that require holistic responses.
-
•
Creating safe spaces for government colleagues to express candidly requires time, relationship-building, and emotional support.
Notable Quotes
"We seek to decentralize ourselves as designers and recenter ourselves as facilitators who draw on the expertise in the room."
"Community-centered design flips the traditional script to give design power to those most impacted by policies and services."
"Engaging communities means letting go of attachment to our own ideas as designers."
"There must be time to learn a community's history with government and time to build relationships to do this work well."
"Discomfort is literally part and parcel of the design process and a core practice for trauma-informed practitioners."
"Transparency will protect you in your community-centered design work when nothing else can."
"Residents show up with their full selves, wanting solutions for multiple needs, not just the narrow project scope."
"Removing my position as a designer means creating space for residents and staff to do the real work and magic."
"We practice soft landings in meetings—taking extra time to check in with people beyond just the work agenda."
"People will remember how you make them feel, not what you say, especially when they are going through trauma."
Or choose a question:
More Videos
"Changing branding and the look and feel should be possible with very quick and easy interactions, not taking another 10 weeks to customize."
George Abraham Stefan IvanovDesign Systems To-Go: Reimagining Developer Handoff, and Introducing App Builder (Part 2)
October 1, 2021
"Collaborative workflow with permissions, task assignments, and multiple stakeholders is the next big design challenge."
Greg PetroffDesign is the Differentiator: Bringing New Design Innovations to a Very Antiquated and Very Large Industry
June 9, 2021
"Progress and innovation happen when you create unrealistic goals, but it goes too far when it's impossible."
Joshua GravesWe Need To Talk: Managing Ludicrous Requests at Work (Part 3 of 3)
May 12, 2025
"We want to be an inspiring friend you go to for advice, not just someone who tells you what to buy."
Sara Asche Anderson Jamie KaspszakNot Your Ordinary Re-Brand: Design's Path to Driving Customer Obsession at Best Buy
January 8, 2024
"Money talks, and cost savings often align with energy savings — that’s why it matters."
Tristin OldaniTurning awareness into action with Climate UX
January 16, 2025
"Being delightful is the only thing that a video game does. It has no other purpose."
Erin Hoffman-JohnThis Game is Never Done: Design Leadership Techniques from the Video Game World
November 6, 2017
"Mobile accessibility features are built in and ready to go without needing to install or configure anything extra."
Sam ProulxMobile Accessibility and You
June 9, 2022
"If we prioritize practices that reduce pain and increase purpose, our teams will thrive despite adversity."
Michelle MorrisonPractice What You Preach
January 8, 2024
"We’re not studying products anymore; we’re studying experiences in ecosystems."
Jonathan Fairman Kevin JohnsonIntegrating generative AI into enterprise products: A case study from dscout
June 5, 2024