Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Summary
Over 3 decades of software design and development, we have seen the creation and proliferation of tools that help our teams be great at the solution space - diagramming, sketching, prototyping, tracking, measuring. How might we make ourselves better at working in the problem space? In this videoconference, we brainstorm and explore the topic, and maybe even inspire someone to build that perfect tool.
Key Insights
-
•
There is a wide variety of prototyping tools, but tooling for early problem space research is underdeveloped.
-
•
UX researchers spend significant time manual coding and synthesizing interview transcripts without much tool automation.
-
•
Language mapping using natural language processing could help extract user narratives and keywords to better understand user thinking.
-
•
Data repositories across organizations often fail due to tool complexity and lack of cross-disciplinary accessibility.
-
•
Collaborative tools like Mural facilitate real-time brainstorming and affinity mapping in remote teams.
-
•
Hypothesis definition is a largely social and iterative process, reliant on team communication rather than technical tooling.
-
•
Mapping assumptions from user and business outcomes supports prioritizing testable prototypes early.
-
•
Tooling that connects research questions, assumptions, tests, and outcomes could provide critical ‘glue’ for the research process.
-
•
Research approaches differ greatly depending on context, from startups to established enterprises requiring flexible tooling.
-
•
Remote work increases reliance on digital collaborative tools but also surfaces challenges in managing distributed inputs and synthesis.
Notable Quotes
"We have eight million prototyping tools but not many tools that help us spend more time in the problem space."
"I suspect there are specific tasks we could support more effectively with dedicated tools."
"Langauge is what shapes us, and extracting keywords helps us create narratives to understand how people think."
"Data repositories often fail because of the complexity in cataloging and who can access the information."
"We still do a lot of coding transcripts by hand, and I’m not sure where the ideal digital intersection is."
"The hardest thing with hypotheses is looking for the disconfirming evidence, not just the confirmatory."
"I’d love a tool that combines research questions, assumptions, tests, and outcomes all in one place."
"Different organizations need different approaches; it’s hard to generalize research tooling needs."
"Tools like Mural are great for remote real-time sticky note brainstorming and affinity mapping."
"Once you have a testable prototype, you can validate and iterate quickly, which makes a broad early approach useful."
Or choose a question:
More Videos
"For the first time, I was able to advocate for funding directly for the research function at high executive levels."
Nalini KotamrajuResearch After UX
March 25, 2024
"The end of history illusion is that we think we're done evolving, but we vastly underestimate future change."
Dean BroadleyNot Black Enough to be White
January 8, 2024
"If you’re not doing the work of addressing your own pain, you won’t be effective in helping others."
Denise Jacobs Nancy Douyon Renee Reid Lisa WelchmanInteractive Keynote: Social Change by Design
January 8, 2024
"Design thinking helped us empathize, define problems, co-create ideas, and then test them like products."
Kim Fellman CohenMeasuring the Designer Experience
October 23, 2019
"Design helps build capital and seek comfort, which draws in the most powerful."
George AyeThat Quiet Little Voice: When Design and Ethics Collide
November 16, 2022
"Sometimes alignment work isn’t enjoyable, but it’s part of the job for design system success."
Nathan CurtisBeyond the Toolkit: Spreading a System Across People & Products
June 9, 2016
"If agents do well, we do well. The more we know about you, the more we can make you better or fulfill your goals and aspirations."
Greg PetroffThe Compass Mission
March 10, 2021
"Budget and time are the enemies of inclusivity in research."
Chloe Amos-EdkinsA Cultural Approach: Research in the Context of Glocalisation
March 27, 2023
"85% of people were leaving after viewing only one page, showing severe bounce issues."
Mackenzie Cockram Sara Branco Cunha Ian FranklinIntegrating Qualitative and Quantitative Research from Discovery to Live
December 16, 2022
Latest Books All books
Dig deeper with the Rosenbot
How does co-creation across business, product, and marketing teams improve go-to-market strategy alignment?
How can an organization shift from output-based to outcome-based service performance measurement?
Who are the multiple user types involved in designing services for public sector innovation portfolios?