Accessibility: An Opportunity to Innovate
Summary
Many organizations struggle with justifying and prioritizing accessibility. One of the primary reasons is because they’re thinking about accessibility all wrong. Instead of a checklist, a list of legal requirements, or a set of shackles holding designers and developers back, it’s time to start thinking of accessibility as what it is: an opportunity to innovate! In this presentation, Fable will draw from our expertise helping organizations like yours start the accessibility journey, to change the way you think about disability, assistive technology, and accessibility. We will demonstrate that accessible products are more flexible, customizable, and useful for all users. We’ll also show you how accessibility is directly tied to the creation of many of the most exciting and innovative technologies of the last 50 years, and how it’s changed the entire world for everyone. This presentation will inspire you with the information and ideas you need to accelerate your accessibility journey.
Key Insights
-
•
Accessibility features like dark mode, captions, and voice control began as tools for specific disabilities but now benefit nearly everyone.
-
•
Disability is a fluid experience that includes permanent, situational, temporary, and age-related changes impacting usability.
-
•
Accessibility does not mean simplifying or limiting features but providing flexible designs with customizable options.
-
•
Complex designs can be made accessible with thoughtful collaboration and inclusion of people with disabilities.
-
•
Involving users with disabilities early across research, ideation, prototyping, and development produces better products.
-
•
Distributed accessibility responsibilities among all teams prevent bottlenecks and embed accessibility culture across organizations.
-
•
Cognitive disabilities pose unique research challenges due to variability and privacy concerns but are critical to include.
-
•
Inclusive design anticipates future needs by considering age-related or temporary impairments users will acquire over time.
-
•
Accessibility checklists should guide innovation and problem-solving, not restrict design creativity or act as legal shackles.
-
•
Diverse teams that include people with disabilities naturally produce more inclusive and customizable products.
Notable Quotes
"Everyone already uses accessibility features."
"Disability isn’t just a small percentage; one in five people live with a disability, and it’s an identity we all take on at some point."
"Accessibility requires flexible designs, not limited designs."
"Accessibility is not a shackle; it’s a way to expand our minds and innovate."
"I have never found a product that can’t be made accessible."
"Diverse teams build diverse products."
"If you centralize accessibility knowledge in your organization, it can become a blocker."
"The best way is to distribute the accessibility work so it becomes light work for everyone."
"We move beyond checklist thinking to focus on real needs of real people."
"Thinking about accessibility is really thinking about creating technology that works for all people all the time."
Or choose a question:
More Videos
"An agency developing shared technical infrastructure must market to itself why change is preferred, not just rely on top-down mandate."
Stefanie OwensOptimizing for Outcomes: Transformation Design in Systems at Scale
December 4, 2024
"If teams have a clear ROI strategy, they’re more likely to be involved early in product creation."
Gonzalo GoyanesDesign ROI: Cover a Little, Get a Lot
September 8, 2022
"The autonomic nervous system is 500 million years old and doesn’t know the difference between organizational change and a lion attack."
Alla WeinbergPeople Are Sick of Change: Psychological Safety is the Cure
July 20, 2023
"Researchers are often nervous about their research being used in the wrong way, so trust and communication matter."
Brigette Metzler Dana ChrisfieldResearch Repositories: A global project by the ResearchOps Community
August 27, 2020
"Those three retailers pivoted literally overnight under intense change management pressure."
Lada GorlenkoTheme 2 Intro
June 9, 2022
"Evaluating interventions must loop back to expand understanding of consequences and radiating effects."
Sheryl CababaExpanding Your Design Lens with Systems Thinking
February 23, 2023
"The model was the work of everybody, it was not just my job."
Benjamin RealMaturity Models: A Core Tool for Creating a DesignOps Strategy
October 1, 2021
"Decades worth of agricultural experimental data was garbage because of poor experimental design."
Erin WeigelGet Your Whole Team Testing to Design for Impact
July 24, 2024
"Scaling communities is about propagation, not just growing as big as possible."
James LangIf you can design an app, you can design a community
May 22, 2025