Rosenverse
The DesignOps Starter Kit

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

The DesignOps Starter Kit

Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
The DesignOps Starter Kit
Speakers: Michelle Chin
Link:

Summary

Starting DesignOps at an org feels exciting and daunting at the same time. People who’ve given you the green light are as excited as you - so there’s a bit of pressure to make this work well! In this talk, Michelle will provide a “starter kit” of 10 tips for beginning a DesignOps program—the 10 foundational things she's learned from establishing DesignOps at her org. Michelle includes how to prepare the program, manage expectations, ensure your success, and keep things sustainable for the long term.

Key Insights

  • •

    Centralizing design ops responsibilities can alleviate decision fatigue among design managers and increase focus on operational initiatives.

  • •

    Explicitly defining who makes decisions and who provides feedback prevents unclear expectations and supports smoother project execution.

  • •

    Communicating design ops work frequently and across varied formats builds understanding and trust in an often ambiguous practice.

  • •

    Starting with small pilots before scaling allows room for iteration and reduces risk when introducing new processes org-wide.

  • •

    Maintaining a public and collaboratively editable backlog helps manage expectations, prioritize effectively, and capture emergent ideas.

  • •

    Creating reusable templates and frameworks accelerates workflows and standardizes communication of complex operational concepts.

  • •

    Regular one-on-one meetings with key stakeholders foster open communication lines critical for driving horizontal change.

  • •

    Balancing urgent ad hoc work with longer-term goals requires careful prioritization techniques like story pointing and breaking tasks down.

  • •

    Design ops responsibilities typically cover horizontal initiatives affecting multiple teams, while design managers handle team-specific operations.

  • •

    Celebrating team wins strengthens relationships and encourages adoption of new processes during times of frequent organizational change.

Notable Quotes

"Everyone was doing a little bit of design ops here and there, which created a lot of gray area around decision making."

"Organic decision making doesn’t always work for high stakes efforts because design ops initiatives are often horizontal and require alignment."

"Communicate as much as possible and in different formats, because different formats resonate differently with people."

"Pilots give you flexibility to mess up and figure out answers as you go, instead of needing all answers upfront."

"A backlog helps pace and define the design ops practice, managing what’s in scope and what’s aspirational."

"Templates don’t have to be masterpieces; even simple reusable checklists and diagrams can save time and effort."

"As a design ops manager, I try to alleviate decision fatigue for design managers so they can focus on the decisions that need their input."

"I’ve found that being approachable and providing space for Q&A helps build trust and confidence in the design ops practice."

"Design ops is a lot of change management, and asking people to change again requires appreciation and celebrating wins."

"My prior experience as a tour manager helped me operationalize and mobilize teams, anticipating risks and preparing for everything."

Ask the Rosenbot
Sarah Fathallah
A Typology of Participation in Participatory Research
2023 • Advancing Research 2023
Gold
Adam Cutler
People + Places + Practices = Outcomes
2016 • Enterprise UX 2016
Gold
Christian Rohrer
Insight Types That Influence Enterprise Decision Makers
2015 • Enterprise UX 2015
Gold
Carol Scott
Avoid Harming Your Team and Users: Promoting Care and Brand Reputation with Trauma-Informed UX Practices
2025 • Rosenfeld Community
Sam Proulx
Mobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
2022 • DesignOps Summit 2022
Gold
Joerg Beringer
Scaling User Research with AI: Continuous Discovery of User Needs in Minutes
2025 • Designing with AI 2025
Gold
Peter Merholz
The 2025 State of UX/Design Organizational Health
2025 • Rosenfeld Community
Adel Du Toit
Get Your CFO To Say: 'Our Strategic Goal is User Obsession'
2022 • Design at Scale 2022
Gold
Dagmara Kukawka
Tiny team, moonshot impact: Democratizing research across continents
2026 • Advancing Research 2026
Gold
Sarit Geertjes
People, not Petri Dishes: Stories from a Research Recruiter
2019 • DesignOps Community
Hang Xu
Live Sensemaking: How Might We Shape Tools that Extend Us at Every Level, from Product to Workflow to Community?
2026 • Shift UX 2026
Conference
Frances Yllana
DesignOps–Leading the Path to Parity
2023 • DesignOps Community
Dave Hora
A Research Skills Evolution
2021 • Advancing Research 2021
Gold
Kat Vellos
Opener: The Other L Word
2024 • DesignOps Summit 2020
Gold
Mackenzie Guinon
M.C. Escher’s UX Research Career Ladder
2022 • Advancing Research 2022
Gold
Anne Cantera
The New Design Stack: The Skills Traditional Designers Need to Add To Their Toolboxes ASAP
2026 • Rosenfeld Community

More Videos

Clara Kliman-Silver

"It can be really hard to tell what is AI and what isn’t, and your average user may not know the difference."

Clara Kliman-Silver

UX Futures: The Role of Artificial Intelligence in Design

June 7, 2023

Jemma Ahmed

"The system we rely on is ironically an approximation engine, like large language models that calculate approximations."

Jemma Ahmed Subhasree Chatterjee Robert Fabricant Alexandra Jayeun Lee Ben Robins

Collaboration: learning from other fields beyond our own [Advancing Research Community Workshop Series]

August 7, 2024

Frances Yllana

"We don't do PRDs anymore; we just vibe code, but that still means putting the right prompt behind it."

Frances Yllana Kaaren Hanson Husani Oakley Dan Olsen

DesignOps Exposed: What do our peers really think of us?

September 11, 2025

Andreas Huebner

"I’m most excited to get back in the office because I miss that culture and feeling like I’m working with friends every day."

Andreas Huebner Amy Takata Craig Brookes

What Is It Like To Be Part of The UX Team at Compass?

March 11, 2021

Rachael Dietkus, LCSW

"Discomfort should not be dismissed; it’s a signpost for necessary change."

Rachael Dietkus, LCSW

The power to heal and harm

March 13, 2025

Jemma Ahmed

"The gap between market research and user research is narrowing; their methods and questions are converging."

Jemma Ahmed

Bringing together market and user research

October 17, 2019

Louis Rosenfeld

"Product managers can feel like they have no say about priorities just like UX practitioners do."

Louis Rosenfeld Christian Crumlish

Opening Remarks

November 29, 2023

Patrizia Bertini

"Building product today is getting more and more complex, and organizations desperately need professionals who speak compliance and product."

Patrizia Bertini

The (r)evolution of designOps: It’s Time to Think (really) BIG

September 11, 2025

Sam Ladner

"Rigour really is just a method; it’s knowing why you made the choices and tradeoffs you did."

Sam Ladner

How Research Can Drive Strategic Foresight

March 9, 2022

Latest Books All books