Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

The DesignOps Starter Kit
Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
The DesignOps Starter Kit
Speakers: Michelle Chin
Link:

Summary

Starting DesignOps at an org feels exciting and daunting at the same time. People who’ve given you the green light are as excited as you - so there’s a bit of pressure to make this work well! In this talk, Michelle will provide a “starter kit” of 10 tips for beginning a DesignOps program—the 10 foundational things she's learned from establishing DesignOps at her org. Michelle includes how to prepare the program, manage expectations, ensure your success, and keep things sustainable for the long term.

Key Insights

  • Centralizing design ops responsibilities can alleviate decision fatigue among design managers and increase focus on operational initiatives.

  • Explicitly defining who makes decisions and who provides feedback prevents unclear expectations and supports smoother project execution.

  • Communicating design ops work frequently and across varied formats builds understanding and trust in an often ambiguous practice.

  • Starting with small pilots before scaling allows room for iteration and reduces risk when introducing new processes org-wide.

  • Maintaining a public and collaboratively editable backlog helps manage expectations, prioritize effectively, and capture emergent ideas.

  • Creating reusable templates and frameworks accelerates workflows and standardizes communication of complex operational concepts.

  • Regular one-on-one meetings with key stakeholders foster open communication lines critical for driving horizontal change.

  • Balancing urgent ad hoc work with longer-term goals requires careful prioritization techniques like story pointing and breaking tasks down.

  • Design ops responsibilities typically cover horizontal initiatives affecting multiple teams, while design managers handle team-specific operations.

  • Celebrating team wins strengthens relationships and encourages adoption of new processes during times of frequent organizational change.

Notable Quotes

"Everyone was doing a little bit of design ops here and there, which created a lot of gray area around decision making."

"Organic decision making doesn’t always work for high stakes efforts because design ops initiatives are often horizontal and require alignment."

"Communicate as much as possible and in different formats, because different formats resonate differently with people."

"Pilots give you flexibility to mess up and figure out answers as you go, instead of needing all answers upfront."

"A backlog helps pace and define the design ops practice, managing what’s in scope and what’s aspirational."

"Templates don’t have to be masterpieces; even simple reusable checklists and diagrams can save time and effort."

"As a design ops manager, I try to alleviate decision fatigue for design managers so they can focus on the decisions that need their input."

"I’ve found that being approachable and providing space for Q&A helps build trust and confidence in the design ops practice."

"Design ops is a lot of change management, and asking people to change again requires appreciation and celebrating wins."

"My prior experience as a tour manager helped me operationalize and mobilize teams, anticipating risks and preparing for everything."

Ask the Rosenbot
Aditi Ruiz
Pulse Check: Empathy Mapping Your Product Manager, Pt. 2
2022 • Design in Product 2022
Gold
Maria Giudice
Empowering change: Reigniting purpose, passion and impact in research
2025 • Advancing Research 2025
Gold
Bria Alexander
Opening Remarks
2022 • Civic Design 2022
Gold
Aiyana Bodi
Three Key Climate Initiatives and How You Can Help
2024 • Climate UX Interest Group
Jamika Burge
Embracing change: Navigating shifting landscapes with compassion and agency
2025 • Advancing Research 2025
Gold
Dan Ward
Failure Friday #1 with Dan Ward
2025 • Rosenfeld Community
Brenna Fallon
Learning Over Outcomes
2019 • DesignOps Summit 2019
Gold
Dr. Jamika D. Burge
Theme 3 Intro
2022 • Advancing Research 2022
Gold
Jemma Ahmed
Theme 1 Intro
2026 • Advancing Research 2026
Conference
Prabhas Pokharel
Order and Chaos: New Ways of Collaborating on Synthesis and Storytelling
2022 • Advancing Research 2022
Gold
Maggie Dieringer
Cutting through the Noise
2020 • DesignOps Community
Kristin Skinner
Theme 1 Intro
2021 • DesignOps Summit 2021
Gold
Chelsey Glasson
Exit Interview #3: Same as It Ever Was: What Leaving Tech Taught Me About Change
2025 • Rosenfeld Community
Edgar Anzaldua Moreno
Using Research to Determine Unique Value Proposition
2021 • Advancing Research 2021
Gold
Farid Sabitov
Theme Four Intro
2022 • DesignOps Summit 2022
Gold
Jamie Beck Alexander
How can you find your role in climate?
2024 • Climate UX Interest Group

More Videos

Natalie Dunbar

"Creating frameworks helps identify responsibilities, dependencies, and critical handoffs across disciplines."

Natalie Dunbar

DesignOps and Content Strategy: Envisioning the Future Together

October 1, 2021

Amy Thibodeau

"Tech industry’s feelings about process can create real problems for UX teams when it makes it hard to create systems."

Amy Thibodeau

Opening Keynote: Process and Ambiguity

October 23, 2019

Jacqui Frey

"Collective consciousness cannot be asked to happen overnight; it’s a game of patience."

Jacqui Frey Dan Willis

Panel Discussion: Integrating DesignOps

November 7, 2018

Kritika Yadav

"The catalog exploration paradox shows how current conversational AI restricts browsing and comparison, creating uncertainty."

Kritika Yadav

Optimizing AI Conversations: A Case Study on Personalized Shopping Assistance Frameworks

June 10, 2025

Husani Oakley

"This is a journey with no end, and it’s amazing that we can continue the conversation beyond this session."

Husani Oakley

Theme Two Intro

June 6, 2023

Nicole Aleong

"Not everyone has the same capacity to aspire to a future; this is critical when working with marginalized communities."

Nicole Aleong

Future Orientations to Everyday Life: Futures Anthropology as a Methodology

March 26, 2024

Robin Beers

"A living systems lens urges us to see wholes, holes, and interdependent relationships in organizations."

Robin Beers

Navigating organizational systems: Rethinking researcher’s role in driving change

March 13, 2025

Luke Roberts

"Sometimes the power lies in choosing not to give energy to certain system dynamics."

Luke Roberts Christian Bason, Ph.D. Amanda Woolley Ben Reason

Panel Discussion

December 4, 2024

Erika Flowers

"We put high-fidelity designs in Mural so stakeholders unfamiliar with Figma can still comment and interact."

Erika Flowers

Introduction to MURAL for UX

June 11, 2021