Summary
Starting DesignOps at an org feels exciting and daunting at the same time. People who’ve given you the green light are as excited as you - so there’s a bit of pressure to make this work well! In this talk, Michelle will provide a “starter kit” of 10 tips for beginning a DesignOps program—the 10 foundational things she's learned from establishing DesignOps at her org. Michelle includes how to prepare the program, manage expectations, ensure your success, and keep things sustainable for the long term.
Key Insights
-
•
Centralizing design ops responsibilities can alleviate decision fatigue among design managers and increase focus on operational initiatives.
-
•
Explicitly defining who makes decisions and who provides feedback prevents unclear expectations and supports smoother project execution.
-
•
Communicating design ops work frequently and across varied formats builds understanding and trust in an often ambiguous practice.
-
•
Starting with small pilots before scaling allows room for iteration and reduces risk when introducing new processes org-wide.
-
•
Maintaining a public and collaboratively editable backlog helps manage expectations, prioritize effectively, and capture emergent ideas.
-
•
Creating reusable templates and frameworks accelerates workflows and standardizes communication of complex operational concepts.
-
•
Regular one-on-one meetings with key stakeholders foster open communication lines critical for driving horizontal change.
-
•
Balancing urgent ad hoc work with longer-term goals requires careful prioritization techniques like story pointing and breaking tasks down.
-
•
Design ops responsibilities typically cover horizontal initiatives affecting multiple teams, while design managers handle team-specific operations.
-
•
Celebrating team wins strengthens relationships and encourages adoption of new processes during times of frequent organizational change.
Notable Quotes
"Everyone was doing a little bit of design ops here and there, which created a lot of gray area around decision making."
"Organic decision making doesn’t always work for high stakes efforts because design ops initiatives are often horizontal and require alignment."
"Communicate as much as possible and in different formats, because different formats resonate differently with people."
"Pilots give you flexibility to mess up and figure out answers as you go, instead of needing all answers upfront."
"A backlog helps pace and define the design ops practice, managing what’s in scope and what’s aspirational."
"Templates don’t have to be masterpieces; even simple reusable checklists and diagrams can save time and effort."
"As a design ops manager, I try to alleviate decision fatigue for design managers so they can focus on the decisions that need their input."
"I’ve found that being approachable and providing space for Q&A helps build trust and confidence in the design ops practice."
"Design ops is a lot of change management, and asking people to change again requires appreciation and celebrating wins."
"My prior experience as a tour manager helped me operationalize and mobilize teams, anticipating risks and preparing for everything."
Or choose a question:
More Videos
"I didn’t want to be part of that as a founder, hacking attention just to fulfill engagement metrics."
Sofia QuinteroThe Product Philosophy Behind EnjoyHQ
March 10, 2021
"I know that a development team of six costs me a million bucks a year, so risk has a dollar value executives understand."
Christian Crumlish Wendy Johansson Rich Mironov Aditi Ruiz Adam ThomasAfternoon Insights Panel
December 6, 2022
"We used a 0.8 correlation threshold to tightly cluster similar survey responses, balancing cluster count and inclusion."
Edgar Anzaldua MorenoUsing Research to Determine Unique Value Proposition
March 11, 2021
"Product owners want everybody to be able to use their software, but if it isn't accessible, you're effectively discriminating against disabled users."
Sheri Byrne-HaberThe Importance of Accessible Design Systems
January 8, 2024
"Dual track agile means you have the dev sprint track and a separate design/product track that leads the dev track by several cycles."
Toby HaugDiscussion
June 9, 2017
"Design ops should coordinate initiatives, measure impact, and advocate for designer happiness as a business metric - Peter Bosma."
Bria Alexander Patrizia Bertini Peter Boersma Jon Fukuda Dave Malouf Theresa Slate Changying (Z) ZhengCharting the future of DesignOps: A community workshop
April 18, 2024
"Magnification can cover the entire screen two to ten times, and users pan around to see different areas."
Sam ProulxSUS: A System Unusable for Twenty Percent of the Population
June 9, 2021
"This jobs map became the single source of truth deliverable anyone in the organization could reference."
Sean Fitzell Sarah Han Kayla FarrellCraft of User Research: Building Out Jobs to be Done Maps
March 12, 2021
"Designing the service so the team can be efficient and impactful is essential — otherwise you just move the inefficiency around."
Kate TowseyThe State of ResearchOps: More Than Just Theory
June 20, 2019