Rosenverse
The DesignOps Starter Kit

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

The DesignOps Starter Kit

Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
The DesignOps Starter Kit
Speakers: Michelle Chin
Link:

Summary

Starting DesignOps at an org feels exciting and daunting at the same time. People who’ve given you the green light are as excited as you - so there’s a bit of pressure to make this work well! In this talk, Michelle will provide a “starter kit” of 10 tips for beginning a DesignOps program—the 10 foundational things she's learned from establishing DesignOps at her org. Michelle includes how to prepare the program, manage expectations, ensure your success, and keep things sustainable for the long term.

Key Insights

  • Centralizing design ops responsibilities can alleviate decision fatigue among design managers and increase focus on operational initiatives.

  • Explicitly defining who makes decisions and who provides feedback prevents unclear expectations and supports smoother project execution.

  • Communicating design ops work frequently and across varied formats builds understanding and trust in an often ambiguous practice.

  • Starting with small pilots before scaling allows room for iteration and reduces risk when introducing new processes org-wide.

  • Maintaining a public and collaboratively editable backlog helps manage expectations, prioritize effectively, and capture emergent ideas.

  • Creating reusable templates and frameworks accelerates workflows and standardizes communication of complex operational concepts.

  • Regular one-on-one meetings with key stakeholders foster open communication lines critical for driving horizontal change.

  • Balancing urgent ad hoc work with longer-term goals requires careful prioritization techniques like story pointing and breaking tasks down.

  • Design ops responsibilities typically cover horizontal initiatives affecting multiple teams, while design managers handle team-specific operations.

  • Celebrating team wins strengthens relationships and encourages adoption of new processes during times of frequent organizational change.

Notable Quotes

"Everyone was doing a little bit of design ops here and there, which created a lot of gray area around decision making."

"Organic decision making doesn’t always work for high stakes efforts because design ops initiatives are often horizontal and require alignment."

"Communicate as much as possible and in different formats, because different formats resonate differently with people."

"Pilots give you flexibility to mess up and figure out answers as you go, instead of needing all answers upfront."

"A backlog helps pace and define the design ops practice, managing what’s in scope and what’s aspirational."

"Templates don’t have to be masterpieces; even simple reusable checklists and diagrams can save time and effort."

"As a design ops manager, I try to alleviate decision fatigue for design managers so they can focus on the decisions that need their input."

"I’ve found that being approachable and providing space for Q&A helps build trust and confidence in the design ops practice."

"Design ops is a lot of change management, and asking people to change again requires appreciation and celebrating wins."

"My prior experience as a tour manager helped me operationalize and mobilize teams, anticipating risks and preparing for everything."

Ask the Rosenbot
Tony Turner
Capturing Deep Insights
2021 • DesignOps Summit 2021
Gold
Vanessa Varin
Tools are moments. Capabilities compound.
2026 • Rosenfeld Community
Cheryl Platz
Demystifying Multimodal Design: The Design Practice You Didn't Know You're Doing
2024 • Rosenfeld Community
Kelly Goto
Emotion Economy: Ethnography as Corporate Strategy
2015 • Enterprise UX 2015
Gold
Dan Willis
Enterprise Storytelling Sessions
2017 • Enterprise Experience 2017
Gold
Alnie Figueroa
Teamwork: Strategies for Effective Collaboration with Other Program Management Teams
2022 • DesignOps Summit 2022
Gold
Lija Hogan
Doing more with more: Lessons from the Front Lines of Democratization
2022 • Advancing Research 2022
Gold
Sheri Byrne-Haber
The Importance of Accessible Design Systems
2024 • DesignOps Summit 2020
Gold
Bill Scott
Lean Engineering: Engineering for Learning and Experimentation in the Enterprise
2015 • Enterprise UX 2015
Gold
Bria Alexander
The Big Question about Resilience: A panel discussion
2024 • DesignOps Summit 2024
Gold
Sheryl Cababa
Day 2 Panel
2024 • Designing with AI 2024
Gold
Iulia Cornigeanu
QuantQual Book Club: Small Data
2024 • QuantQual Interest Group
Bilan Hashi
The Tension Between Story Collecting and Story Telling in Research
2021 • Advancing Research 2021
Gold
Ryan Matthew
DesignOps without Boundaries: Building More with What You Have
2025 • DesignOps Summit 2025
Gold
Tristin Oldani
Turning awareness into action with Climate UX
2025 • Climate UX Interest Group
Sol Mesz
Hands or Brains? How to Hire for Strategy, Strategically
2024 • Enterprise Experience 2020
Gold

More Videos

Vanessa Varin

"I actually don’t need to feel ready to learn, and I can be uncomfortable or scared and still learn."

Vanessa Varin

Tools are moments. Capabilities compound.

June 9, 2026

Jorge Arango

"MacGuffins are design artifacts that catalyze collaboration and new ways of working rather than being valuable in themselves."

Jorge Arango

Design as an Antidote to VUCA

May 9, 2019

John Cutler

"There’s a huge gap between theory and practice when it comes to prioritization in complex dynamic environments."

John Cutler Harry Max

Prioritization for designers and product managers (1st of 3 seminars)

June 13, 2024

Courtney Kaplan

"The ultimate place for a design ops team is to be strategic partners driving company success."

Courtney Kaplan

Taking it to the next level: Career paths in DesignOps

November 8, 2018

Josh Clark

"These intelligent interfaces are collaborative, proactive partners on the user’s journey."

Josh Clark Veronika Kindred

Sentient Design: New Postures for AI-Mediated Experiences (2nd of 3 seminars)

January 29, 2025

Paul Pangaro, PhD

"You cannot do design today, even product or service design, without being systemically engaged."

Paul Pangaro, PhD

Systems Disciplines: Table Stakes for 21st Century Organizations

June 6, 2023

Luz Bratcher

"Creating time to do nothing is creating runway to tackle the next thing."

Luz Bratcher

This Is a Talk for Tired People

June 10, 2022

Jess Greco

"Designing for differentiation can create constructive friction with partners who have different ideas about what design and research are for."

Jess Greco

Creating a Basis for Change: Scaling Design Maturity

June 8, 2022

Jeff Sussna

"Governance needs to become a self-correcting, flexible, and adaptable mechanism rather than centralized enforcement."

Jeff Sussna

What DesignOps Can Learn From DevOps

November 6, 2017