Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

The DesignOps Starter Kit
Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
The DesignOps Starter Kit
Speakers: Michelle Chin
Link:

Summary

Starting DesignOps at an org feels exciting and daunting at the same time. People who’ve given you the green light are as excited as you - so there’s a bit of pressure to make this work well! In this talk, Michelle will provide a “starter kit” of 10 tips for beginning a DesignOps program—the 10 foundational things she's learned from establishing DesignOps at her org. Michelle includes how to prepare the program, manage expectations, ensure your success, and keep things sustainable for the long term.

Key Insights

  • Centralizing design ops responsibilities can alleviate decision fatigue among design managers and increase focus on operational initiatives.

  • Explicitly defining who makes decisions and who provides feedback prevents unclear expectations and supports smoother project execution.

  • Communicating design ops work frequently and across varied formats builds understanding and trust in an often ambiguous practice.

  • Starting with small pilots before scaling allows room for iteration and reduces risk when introducing new processes org-wide.

  • Maintaining a public and collaboratively editable backlog helps manage expectations, prioritize effectively, and capture emergent ideas.

  • Creating reusable templates and frameworks accelerates workflows and standardizes communication of complex operational concepts.

  • Regular one-on-one meetings with key stakeholders foster open communication lines critical for driving horizontal change.

  • Balancing urgent ad hoc work with longer-term goals requires careful prioritization techniques like story pointing and breaking tasks down.

  • Design ops responsibilities typically cover horizontal initiatives affecting multiple teams, while design managers handle team-specific operations.

  • Celebrating team wins strengthens relationships and encourages adoption of new processes during times of frequent organizational change.

Notable Quotes

"Everyone was doing a little bit of design ops here and there, which created a lot of gray area around decision making."

"Organic decision making doesn’t always work for high stakes efforts because design ops initiatives are often horizontal and require alignment."

"Communicate as much as possible and in different formats, because different formats resonate differently with people."

"Pilots give you flexibility to mess up and figure out answers as you go, instead of needing all answers upfront."

"A backlog helps pace and define the design ops practice, managing what’s in scope and what’s aspirational."

"Templates don’t have to be masterpieces; even simple reusable checklists and diagrams can save time and effort."

"As a design ops manager, I try to alleviate decision fatigue for design managers so they can focus on the decisions that need their input."

"I’ve found that being approachable and providing space for Q&A helps build trust and confidence in the design ops practice."

"Design ops is a lot of change management, and asking people to change again requires appreciation and celebrating wins."

"My prior experience as a tour manager helped me operationalize and mobilize teams, anticipating risks and preparing for everything."

Ask the Rosenbot
Chris Hammond
Embedding sustainability into enterprise design and development: A journey towards "sustainability consciousness"
2025 • Climate UX Interest Group
Nathan Shedroff
Double Your Mileage: Use Your Research Strategically
2020 • Advancing Research 2020
Gold
Aditi Ruiz
A PM State of Mind: Empathy Mapping Your Product Manager, Pt. 1
2022 • Design in Product 2022
Gold
Meaghan Waters
Lack of Product Thinking will Doom Your Legacy Modernization
2021 • Design at Scale 2021
Gold
Raven Veal
Dark Metrics: Illuminating the Negative Impact of Digital Health Design
2021 • Advancing Research 2021
Gold
Megan Kierstead
You Are a Badass at UX: Overcoming Imposter Syndrome
2021 • Advancing Research 2021
Gold
Mark Interrante
AI for Prioritization (3rd of 3 seminars)
2024 • Rosenfeld Community
Mark Templeton
Creating a Legacy: the ultimate experience
2017 • Enterprise Experience 2017
Gold
Marc Fonteijn
First Insights from the 2025 Service Design Salary(+) Report
2024 • Advancing Service Design 2024
Gold
Sarah Williams
Verizon_A Framework for CX Transformation
2024 • Design at Scale 2021
Gold
Noz Urbina
Rapid AI-powered UX (RAUX): A framework for empowering human designers
2025 • Rosenfeld Community
Harry Max
Prioritization for Leaders (2nd of 3 seminars)
2024 • Rosenfeld Community
Sam Proulx
To Boldly Go: The New Frontiers of Accessibility
2022 • DesignOps Summit 2022
Gold
Onur Kocan
Understanding the Strategy for Civic Design in a Complex City: Istanbul
2022 • Civic Design 2022
Gold
Jemma Ahmed
Theme 2 Intro
2024 • Advancing Research 2024
Gold
Jen Briselli
Learning Is The Engine: Designing & Adapting in a World We Can’t Predict
2025 • Rosenfeld Community

More Videos

Tess Dixon

"You can’t make your team happy, no one can ever make anyone else happy ever, ever."

Tess Dixon

C'mon Get Happy

September 29, 2021

Alnie Figueroa

"Think of AI as an additional team member pushing your creative thinking and expanding your idea range."

Alnie Figueroa

The Future of Design Operations: Transforming Our Craft

September 10, 2025

Peter Boersma

"I took roughly three months to get the first shareable version of the roadmap, including onboarding and interviews."

Peter Boersma

How to Define and Maintain a DesignOps Roadmap

October 3, 2023

Aurobinda Pradhan

"Design Ops being pushed under DevOps using Jira or Azure is incompatible with the design playground."

Aurobinda Pradhan Shashank Deshpande

Introduction to Collaborative DesignOps using Cubyts

September 8, 2022

Megan Blocker

"You can be an amazing researcher and have zero impact, or a bad researcher and have amazing impact."

Megan Blocker Mujtaba Hameed Victor Udoewa

Panel: Excellence in Impact

March 25, 2024

Sarah Gallimore

"Evan actually spent less than 15 minutes on the essay, and instead of working on homework, he was writing a letter to his significant other back home in Detroit."

Sarah Gallimore

Inspire Progress with Artifacts from the Future

November 18, 2022

Shazia Ali

"Doing the conventional way, you’ve got a script and know where it’s going; giving all findings at the start means more time for questions and conversation."

Shazia Ali Bruce Gillespie Joyce Lee Andy Warr

Communication: Innovative techniques for making your voice heard [Advancing Research Community Workshop Series]

August 21, 2024

Aaron Stienstra

"Equal solutions still leave some people out; tailoring based on needs actually provides equity."

Aaron Stienstra Lashanda Hodge

Leveraging Civic Design to Advance Equity and Rebuild Trust in the US Federal Government

December 8, 2021

Luke Roberts

"There is power in how you guide people’s attention, and where you draw system boundaries."

Luke Roberts Christian Bason, Ph.D. Amanda Woolley Ben Reason

Panel Discussion

December 4, 2024