Summary
Starting DesignOps at an org feels exciting and daunting at the same time. People who’ve given you the green light are as excited as you - so there’s a bit of pressure to make this work well! In this talk, Michelle will provide a “starter kit” of 10 tips for beginning a DesignOps program—the 10 foundational things she's learned from establishing DesignOps at her org. Michelle includes how to prepare the program, manage expectations, ensure your success, and keep things sustainable for the long term.
Key Insights
-
•
Centralizing design ops responsibilities can alleviate decision fatigue among design managers and increase focus on operational initiatives.
-
•
Explicitly defining who makes decisions and who provides feedback prevents unclear expectations and supports smoother project execution.
-
•
Communicating design ops work frequently and across varied formats builds understanding and trust in an often ambiguous practice.
-
•
Starting with small pilots before scaling allows room for iteration and reduces risk when introducing new processes org-wide.
-
•
Maintaining a public and collaboratively editable backlog helps manage expectations, prioritize effectively, and capture emergent ideas.
-
•
Creating reusable templates and frameworks accelerates workflows and standardizes communication of complex operational concepts.
-
•
Regular one-on-one meetings with key stakeholders foster open communication lines critical for driving horizontal change.
-
•
Balancing urgent ad hoc work with longer-term goals requires careful prioritization techniques like story pointing and breaking tasks down.
-
•
Design ops responsibilities typically cover horizontal initiatives affecting multiple teams, while design managers handle team-specific operations.
-
•
Celebrating team wins strengthens relationships and encourages adoption of new processes during times of frequent organizational change.
Notable Quotes
"Everyone was doing a little bit of design ops here and there, which created a lot of gray area around decision making."
"Organic decision making doesn’t always work for high stakes efforts because design ops initiatives are often horizontal and require alignment."
"Communicate as much as possible and in different formats, because different formats resonate differently with people."
"Pilots give you flexibility to mess up and figure out answers as you go, instead of needing all answers upfront."
"A backlog helps pace and define the design ops practice, managing what’s in scope and what’s aspirational."
"Templates don’t have to be masterpieces; even simple reusable checklists and diagrams can save time and effort."
"As a design ops manager, I try to alleviate decision fatigue for design managers so they can focus on the decisions that need their input."
"I’ve found that being approachable and providing space for Q&A helps build trust and confidence in the design ops practice."
"Design ops is a lot of change management, and asking people to change again requires appreciation and celebrating wins."
"My prior experience as a tour manager helped me operationalize and mobilize teams, anticipating risks and preparing for everything."
Or choose a question:
More Videos
"Inclusive design operations bring together efficiency and meaningful design by embedding inclusivity into processes."
Gabriela BarnevaOperationalizing Inclusive Design in Design Ops
September 11, 2025
"Resistance to adding to their workload is a huge factor why engagement is often low when these programs roll out."
Trisha TerharEmpathizing with the Empowered: Non-Researcher Responses to Democratization
March 10, 2022
"We need to factor in the specifics of the social situation when designing interaction models and gestures for smart glasses."
Lukas Moro“Feels Like Paper!”: Interfacing AI through Paper
June 11, 2025
"Your fresh eyes are actually an asset. Question why things are done a certain way and what jargon means."
Jessamyn EdwardsSurviving Your UX Career in Enterprise Design
December 2, 2021
"Inclusion is an opportunity to build relationships rather than create division."
Saara Kamppari-MillerTheme Three Intro
September 9, 2022
"Military training focuses on strength and protecting others, not admitting vulnerabilities or asking for help."
Megan Nipe Lyndsay BoothHuman-Centered Design for Engagement: Maturing from Newsletterville to Personalized, One-to-One Messaging
December 8, 2021
"Disability is the only identity that all of us will probably adopt at some point during our lives."
Sam ProulxAccessibility: An Opportunity to Innovate
June 8, 2022
"You don’t want so much governance that people can’t be creative, but you need just enough to help their process."
Michael LandEstablishing Design Operations in Government
February 18, 2021
"Combining deep usability studies with site intercepts gives you both step-by-step insights and a moment-in-time view of user pain."
Mike Oren Janice WiitalaDesign Research Strategy & Strategic Design Research
February 3, 2022