Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

The DesignOps Starter Kit
Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
The DesignOps Starter Kit
Speakers: Michelle Chin
Link:

Summary

Starting DesignOps at an org feels exciting and daunting at the same time. People who’ve given you the green light are as excited as you - so there’s a bit of pressure to make this work well! In this talk, Michelle will provide a “starter kit” of 10 tips for beginning a DesignOps program—the 10 foundational things she's learned from establishing DesignOps at her org. Michelle includes how to prepare the program, manage expectations, ensure your success, and keep things sustainable for the long term.

Key Insights

  • Centralizing design ops responsibilities can alleviate decision fatigue among design managers and increase focus on operational initiatives.

  • Explicitly defining who makes decisions and who provides feedback prevents unclear expectations and supports smoother project execution.

  • Communicating design ops work frequently and across varied formats builds understanding and trust in an often ambiguous practice.

  • Starting with small pilots before scaling allows room for iteration and reduces risk when introducing new processes org-wide.

  • Maintaining a public and collaboratively editable backlog helps manage expectations, prioritize effectively, and capture emergent ideas.

  • Creating reusable templates and frameworks accelerates workflows and standardizes communication of complex operational concepts.

  • Regular one-on-one meetings with key stakeholders foster open communication lines critical for driving horizontal change.

  • Balancing urgent ad hoc work with longer-term goals requires careful prioritization techniques like story pointing and breaking tasks down.

  • Design ops responsibilities typically cover horizontal initiatives affecting multiple teams, while design managers handle team-specific operations.

  • Celebrating team wins strengthens relationships and encourages adoption of new processes during times of frequent organizational change.

Notable Quotes

"Everyone was doing a little bit of design ops here and there, which created a lot of gray area around decision making."

"Organic decision making doesn’t always work for high stakes efforts because design ops initiatives are often horizontal and require alignment."

"Communicate as much as possible and in different formats, because different formats resonate differently with people."

"Pilots give you flexibility to mess up and figure out answers as you go, instead of needing all answers upfront."

"A backlog helps pace and define the design ops practice, managing what’s in scope and what’s aspirational."

"Templates don’t have to be masterpieces; even simple reusable checklists and diagrams can save time and effort."

"As a design ops manager, I try to alleviate decision fatigue for design managers so they can focus on the decisions that need their input."

"I’ve found that being approachable and providing space for Q&A helps build trust and confidence in the design ops practice."

"Design ops is a lot of change management, and asking people to change again requires appreciation and celebrating wins."

"My prior experience as a tour manager helped me operationalize and mobilize teams, anticipating risks and preparing for everything."

Ask the Rosenbot
Jemma Ahmed
Theme 2 Intro
2022 • Advancing Research 2022
Gold
Carl Turner
You Can Do This: Understand and Solve Organizational Problems to Jumpstart a Dead Project
2023 • Advancing Research 2023
Gold
Erika Flowers
AI-Readiness: Preparing NASA for a Data-Driven, Agile Future
2025 • Designing with AI 2025
Gold
Tom Armitage
Day 2 Panel: Looking ahead: Designing with AI in 2026
2025 • Designing with AI 2025
Gold
Alexandra Schmidt
Why Ethics Can't Save Tech
2022 • Civic Design 2022
Gold
Kayla Farrell
What It's Like To Be a User Researcher at Compass
2021 • Advancing Research 2021
Gold
Eniola Oluwole
Lessons From the DesignOps Journey of the World's Largest Travel Site
2019 • DesignOps Summit 2019
Gold
Tamara Hale
War Stories LIVE! Tamara Hale
2020 • Advancing Research 2020
Gold
Sam Proulx
Understanding Screen Readers on Mobile: How And Why to Learn from Native Users
2023 • DesignOps Summit 2023
Gold
Deanna Mitchell
Designing with culture: Unlocking impactful insights for Product and UX
2025 • Advancing Research 2025
Gold
Indi Young
Paying Better Attention to the Problem with Indi Young
2019 • Advancing Research Community
Kate Kalcevich
Designing inclusively with AI
2024 • Designing with AI 2024
Gold
Meghan Hellstern
The Next 100 Years of Civic Design: How Might We Better Rise to Meet the Challenges of Today and Tomorrow?
2021 • Civic Design 2021
Gold
Kit Unger
Theme 2: Discussion
2024 • Enterprise Experience 2020
Gold
Vasileios Xanthopoulos
A Top-Down and Bottom-Up Approach to User-Centric Maturity at Scale
2024 • Enterprise Experience 2020
Gold
Erin Weigel
Real-world lessons to improve your conversion rates
2024 • Rosenfeld Community

More Videos

Ellen Chisa

"In one project, a design change required approval from 32 people, which clashed with my low value on authority."

Ellen Chisa

The Values of Design

November 29, 2023

Dave Malouf

"There’s a lot of work to do aligning design systems so designers, engineers, and business analysts speak the same language."

Dave Malouf Patrizia Bertini Jon Fukuda

The Past, Present, and Future of DesignOps: a 2-part DesignOps Community Call (Part 2)

April 28, 2022

Dan Willis

"That sounds like your process. What's your guidance system?"

Dan Willis

Enterprise Storytelling Sessions

June 14, 2018

Stephen Pollard

"We’ve moved from simply delivering the design that’s in front of us to influencing the strategy itself."

Stephen Pollard

Closing Keynote: Getting giants to dance - what can we learn from designing large and complex public infrastructure?

November 7, 2017

B. Pagels-Minor

"Being a store manager at Target humbled me because those with decades of experience would resist my direction."

B. Pagels-Minor

Breaking the Tension: The Power of Enabling Your Employees to Show Up Authentically

June 10, 2022

Sean McKay

"Research is evolving. It’s not about ownership, it’s about impact."

Sean McKay

Coexisting with non-researchers: Practical strategies for a democratized research future

March 11, 2025

Lukas Moro

"Designing for AI means designing for behavior because you will not always get the same result for the same question."

Lukas Moro

“Feels Like Paper!”: Interfacing AI through Paper

June 11, 2025

Laura Klein

"You are not the first person to try something like this, and they’re typically not looking forward to the next transformation."

Laura Klein

Unique challenges of innovation in enterprises

April 23, 2020

Jim Kalbach

"Collaboration is your secret sauce in the end."

Jim Kalbach

Jazz Improvisation as a Model for Team Collaboration

June 4, 2019