Rosenverse
The DesignOps Starter Kit

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

The DesignOps Starter Kit

Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
The DesignOps Starter Kit
Speakers: Michelle Chin
Link:

Summary

Starting DesignOps at an org feels exciting and daunting at the same time. People who’ve given you the green light are as excited as you - so there’s a bit of pressure to make this work well! In this talk, Michelle will provide a “starter kit” of 10 tips for beginning a DesignOps program—the 10 foundational things she's learned from establishing DesignOps at her org. Michelle includes how to prepare the program, manage expectations, ensure your success, and keep things sustainable for the long term.

Key Insights

  • •

    Centralizing design ops responsibilities can alleviate decision fatigue among design managers and increase focus on operational initiatives.

  • •

    Explicitly defining who makes decisions and who provides feedback prevents unclear expectations and supports smoother project execution.

  • •

    Communicating design ops work frequently and across varied formats builds understanding and trust in an often ambiguous practice.

  • •

    Starting with small pilots before scaling allows room for iteration and reduces risk when introducing new processes org-wide.

  • •

    Maintaining a public and collaboratively editable backlog helps manage expectations, prioritize effectively, and capture emergent ideas.

  • •

    Creating reusable templates and frameworks accelerates workflows and standardizes communication of complex operational concepts.

  • •

    Regular one-on-one meetings with key stakeholders foster open communication lines critical for driving horizontal change.

  • •

    Balancing urgent ad hoc work with longer-term goals requires careful prioritization techniques like story pointing and breaking tasks down.

  • •

    Design ops responsibilities typically cover horizontal initiatives affecting multiple teams, while design managers handle team-specific operations.

  • •

    Celebrating team wins strengthens relationships and encourages adoption of new processes during times of frequent organizational change.

Notable Quotes

"Everyone was doing a little bit of design ops here and there, which created a lot of gray area around decision making."

"Organic decision making doesn’t always work for high stakes efforts because design ops initiatives are often horizontal and require alignment."

"Communicate as much as possible and in different formats, because different formats resonate differently with people."

"Pilots give you flexibility to mess up and figure out answers as you go, instead of needing all answers upfront."

"A backlog helps pace and define the design ops practice, managing what’s in scope and what’s aspirational."

"Templates don’t have to be masterpieces; even simple reusable checklists and diagrams can save time and effort."

"As a design ops manager, I try to alleviate decision fatigue for design managers so they can focus on the decisions that need their input."

"I’ve found that being approachable and providing space for Q&A helps build trust and confidence in the design ops practice."

"Design ops is a lot of change management, and asking people to change again requires appreciation and celebrating wins."

"My prior experience as a tour manager helped me operationalize and mobilize teams, anticipating risks and preparing for everything."

Ask the Rosenbot
Bria Alexander
Theme 1 Intro
2024 • DesignOps Summit 2024
Gold
Uday Gajendar
Day 1 Welcome
2024 • Designing with AI 2024
Gold
Adam Cutler
People + Places + Practices = Outcomes
2016 • Enterprise UX 2016
Gold
Nicole Aleong
What UX research can learn from other research practices [Advancing Research Community Workshop Series]
2023 • Advancing Research Community
Rachael Dietkus, LCSW
Leading through the long tail of trauma
2022 • Enterprise Community
Wendy Johansson
Be a Product Boss!
2022 • Design in Product 2022
Gold
Uday Gajendar
Leading through the long tail of trauma
2022 • Advancing Research Community
Liam Thurston
Why Your Design Team Is Quitting, And How To Fix It
2022 • Design at Scale 2022
Gold
Tracy McGoldrick
IBM User Experience Program—The What, Why and How
2021 • Advancing Research Community
Tristin Oldani
Turning awareness into action with Climate UX
2025 • Climate UX Interest Group
Jemma Ahmed
From Research to Knowledge
2026 • Shift UX 2026
Conference
Amy Gawronski Zuccaro
Advice for DesignOps Employee #1
2021 • DesignOps Summit 2021
Gold
Ron Bronson
Design, Consequences & Everyday Life
2022 • Civic Design 2022
Gold
Tricia Wang
Spatial Collapse: Designing for Emergent Culture
2024 • Enterprise Experience 2020
Gold
Harry Max
Priority Zero: Some Things are More Equal than Others
2016 • Enterprise UX 2016
Gold
Rima Campbell
Increase Productivity and Drive Business Impact
2024 • DesignOps Summit 2024
Gold

More Videos

Taiye Akin-Akinyosoye

"Bad recruitment equals bad insights, and there’s little you can do to fix it during the session."

Taiye Akin-Akinyosoye

Amplifying voices and enhancing user research through group interviews

March 12, 2025

Bria Alexander

"Sponsors make this conference possible, without them we wouldn't be here talking about some incredibly interesting things."

Bria Alexander

Opening Remarks

September 30, 2021

Sharon Banh

"Instead of continuous collecting, we need intentional curation and framing of insights that fit the work at hand."

Sharon Banh Dave Hora Marieke McCloskey Alicia Zhong

Reimagining research: What does the field need to grow? [Advancing Research Community Workshop Series]

October 16, 2024

Kristin Skinner

"We didn’t want to be navel-gazy; we wanted to understand the value our teammates would find in a role like this."

Kristin Skinner

Theme 1 Intro

September 29, 2021

Scher Foord

"Trust is hard to find but essential; we hire smart people so let’s all trust and move forward."

Scher Foord Corey Greenltch Sarah Rowe

Turn the Ship Around: How to Apply Design Thinking Across Your Organization

June 10, 2021

Daniela Magaña Flores

"Doing at least two benchmarking rounds lets you see if optimizations have measurable impacts over time."

Daniela Magaña Flores Ariane Rahn Jeff Ephraim Bander

Ahead of Competition: Learn What UX Benchmarking Can Do for Your Business Today

March 10, 2022

Laura Klein

"AI is pretty good at finding semantic patterns among codes after human researchers have done the initial coding."

Laura Klein

Human vs. machine: Testing AI’s ability to synthesize and analyze research

March 11, 2026

Eric Shumake

"Design is often treated as something that is brought in at the end to make things prettier or optional."

Eric Shumake

Diagnosis UX: Building Influence in Healthcare Design

April 9, 2026

David Sternberg

"User intent exists in a probabilistic superposition of multiple possible actions until a choice is made."

David Sternberg

Uncovering the hidden forces shaping user behavior

July 17, 2025

Latest Books All books