Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

The DesignOps Starter Kit
Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
The DesignOps Starter Kit
Speakers: Michelle Chin
Link:

Summary

Starting DesignOps at an org feels exciting and daunting at the same time. People who’ve given you the green light are as excited as you - so there’s a bit of pressure to make this work well! In this talk, Michelle will provide a “starter kit” of 10 tips for beginning a DesignOps program—the 10 foundational things she's learned from establishing DesignOps at her org. Michelle includes how to prepare the program, manage expectations, ensure your success, and keep things sustainable for the long term.

Key Insights

  • Centralizing design ops responsibilities can alleviate decision fatigue among design managers and increase focus on operational initiatives.

  • Explicitly defining who makes decisions and who provides feedback prevents unclear expectations and supports smoother project execution.

  • Communicating design ops work frequently and across varied formats builds understanding and trust in an often ambiguous practice.

  • Starting with small pilots before scaling allows room for iteration and reduces risk when introducing new processes org-wide.

  • Maintaining a public and collaboratively editable backlog helps manage expectations, prioritize effectively, and capture emergent ideas.

  • Creating reusable templates and frameworks accelerates workflows and standardizes communication of complex operational concepts.

  • Regular one-on-one meetings with key stakeholders foster open communication lines critical for driving horizontal change.

  • Balancing urgent ad hoc work with longer-term goals requires careful prioritization techniques like story pointing and breaking tasks down.

  • Design ops responsibilities typically cover horizontal initiatives affecting multiple teams, while design managers handle team-specific operations.

  • Celebrating team wins strengthens relationships and encourages adoption of new processes during times of frequent organizational change.

Notable Quotes

"Everyone was doing a little bit of design ops here and there, which created a lot of gray area around decision making."

"Organic decision making doesn’t always work for high stakes efforts because design ops initiatives are often horizontal and require alignment."

"Communicate as much as possible and in different formats, because different formats resonate differently with people."

"Pilots give you flexibility to mess up and figure out answers as you go, instead of needing all answers upfront."

"A backlog helps pace and define the design ops practice, managing what’s in scope and what’s aspirational."

"Templates don’t have to be masterpieces; even simple reusable checklists and diagrams can save time and effort."

"As a design ops manager, I try to alleviate decision fatigue for design managers so they can focus on the decisions that need their input."

"I’ve found that being approachable and providing space for Q&A helps build trust and confidence in the design ops practice."

"Design ops is a lot of change management, and asking people to change again requires appreciation and celebrating wins."

"My prior experience as a tour manager helped me operationalize and mobilize teams, anticipating risks and preparing for everything."

Ask the Rosenbot
Erin Hoffman-John
This Game is Never Done: Design Leadership Techniques from the Video Game World
2017 • DesignOps Summit 2017
Gold
Gillian Salerno-Rebic
From Insight to Impact: How JourneySpark Used WEVO Pulse + Pro to Drive a 50% Lift in Ad Engagement
2025 • Designing with AI 2025
Gold
Jen Cardello
Learning Velocity—The Insights Speedometer
2021 • Advancing Research Community
John Calhoun
Have we Reached Our Peak? Spotting the Next Mountain For DesignOps to Climb
2021 • DesignOps Summit 2021
Gold
Kristin Skinner
Opening Keynote: Org Design for Design Orgs
2017 • DesignOps Summit 2017
Gold
John Maeda
Making Sense of Enterprise UX
2016 • Enterprise UX 2016
Gold
Heidi Trost
When AI Becomes the User’s Point Person—and Point of Failure
2025 • Rosenfeld Community
Chris Engledowl
A Mixed Method Approach to Validity to Help Build Trust
2023 • QuantQual Interest Group
Llewyn Paine
Day 1 Using AI in UX with Impact
2025 • Designing with AI 2025
Gold
Clemens Janssen
Efficiently Scaling Research as a Team of One
2023 • Advancing Research 2023
Gold
Stephen Anderson
Puzzled? How to Coordinate Humans for Complex Challenges
2021 • Enterprise Community
Roberta Dombrowski
5 Reasons to Bring your Recruiting in House
2021 • DesignOps Summit 2021
Gold
John Maeda
About Design Organizations
2019 • DesignOps Community
Nicole Umphress
Delivering Design Education During a Global Pandemic: Lessons Learned
2022 • Design at Scale 2022
Gold
Lin Nie
When Thought-worlds Collide: Collaborating Between Research and Practice
2021 • Advancing Research 2021
Gold
Weidan Li
Qualitative synthesis with ChatGPT: Better or worse than human intelligence?
2024 • Designing with AI 2024
Gold

More Videos

Emily Lessard

"Procurement portals can be hard to navigate; act like you’re bidding and go through the user experience yourself."

Emily Lessard

RFPs Without Tears: Writing Inclusive RFPS that Don't Scare Away Talent

December 9, 2021

Rachel Posman

"Design Ops might not just support design anymore—our work is requested by non-designers and solving broader business problems."

Rachel Posman John Calhoun

A Closer Look at Team Ops and Product Ops (Two Sides of the DesignOps Coin)

November 19, 2020

Sam Yen

"Innovation equals creativity times execution."

Sam Yen

Driving Organizational Change Through Design? Do more of this and less of that

June 9, 2017

Milan Guenther

"We often don’t prototype everything ourselves; instead, we role play with client team members to simulate complex organizational aspects."

Milan Guenther Benjamin Kumpf

The $212 billion ‘so what?’: unlocking impact in development cooperation

November 20, 2025

Jon Fukuda

"Technology is reigning AI down on us across all industries, threatening our creativity and productivity."

Jon Fukuda

Theme One Intro

October 2, 2023

Jorge Arango

"Large language models can help organize content faster and at much larger scale than people can."

Jorge Arango

Scale Smart: AI-Powered Content Organization Strategies

September 24, 2024

Kit Unger

"It can be very uncomfortable to be the only woman in that room."

Kit Unger Lada Gorlenko

Theme 3 Intro

June 10, 2022

Jeff Gothelf

"Key results must be measures of human behavior and outcomes, not output metrics like 'launch this service'."

Jeff Gothelf

Who does what by how much?

November 20, 2025

Kate Koch

"Telepathy as mind reading means proactively building a talent pipeline and improving recruitment processes."

Kate Koch Prateek Kalli

Flex Your Super Powers: When a Design Ops Team Scales to Power CX

September 30, 2021