Rosenverse
The DesignOps Starter Kit

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

The DesignOps Starter Kit

Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
The DesignOps Starter Kit
Speakers: Michelle Chin
Link:

Summary

Starting DesignOps at an org feels exciting and daunting at the same time. People who’ve given you the green light are as excited as you - so there’s a bit of pressure to make this work well! In this talk, Michelle will provide a “starter kit” of 10 tips for beginning a DesignOps program—the 10 foundational things she's learned from establishing DesignOps at her org. Michelle includes how to prepare the program, manage expectations, ensure your success, and keep things sustainable for the long term.

Key Insights

  • Centralizing design ops responsibilities can alleviate decision fatigue among design managers and increase focus on operational initiatives.

  • Explicitly defining who makes decisions and who provides feedback prevents unclear expectations and supports smoother project execution.

  • Communicating design ops work frequently and across varied formats builds understanding and trust in an often ambiguous practice.

  • Starting with small pilots before scaling allows room for iteration and reduces risk when introducing new processes org-wide.

  • Maintaining a public and collaboratively editable backlog helps manage expectations, prioritize effectively, and capture emergent ideas.

  • Creating reusable templates and frameworks accelerates workflows and standardizes communication of complex operational concepts.

  • Regular one-on-one meetings with key stakeholders foster open communication lines critical for driving horizontal change.

  • Balancing urgent ad hoc work with longer-term goals requires careful prioritization techniques like story pointing and breaking tasks down.

  • Design ops responsibilities typically cover horizontal initiatives affecting multiple teams, while design managers handle team-specific operations.

  • Celebrating team wins strengthens relationships and encourages adoption of new processes during times of frequent organizational change.

Notable Quotes

"Everyone was doing a little bit of design ops here and there, which created a lot of gray area around decision making."

"Organic decision making doesn’t always work for high stakes efforts because design ops initiatives are often horizontal and require alignment."

"Communicate as much as possible and in different formats, because different formats resonate differently with people."

"Pilots give you flexibility to mess up and figure out answers as you go, instead of needing all answers upfront."

"A backlog helps pace and define the design ops practice, managing what’s in scope and what’s aspirational."

"Templates don’t have to be masterpieces; even simple reusable checklists and diagrams can save time and effort."

"As a design ops manager, I try to alleviate decision fatigue for design managers so they can focus on the decisions that need their input."

"I’ve found that being approachable and providing space for Q&A helps build trust and confidence in the design ops practice."

"Design ops is a lot of change management, and asking people to change again requires appreciation and celebrating wins."

"My prior experience as a tour manager helped me operationalize and mobilize teams, anticipating risks and preparing for everything."

Ask the Rosenbot
Joshua Graves
We Need To Talk: Navigating Conversations with Your Boss (Part 1 of 3)
2025 • Rosenfeld Community
Gregg Bernstein
Opportunistic Research with Gregg Bernstein
2019 • Advancing Research Community
James Lang
If you can design an app, you can design a community
2025 • Rosenfeld Community
Katie Hansen
Experimental research: techniques for deep, psychology-driven insights
2025 • Advancing Research 2025
Gold
Chris Govias
Perspectives on Civic Design
2021 • Civic Design Community
Matt Duignan
Atomizing Research: Trend or Trap
2020 • Advancing Research 2020
Gold
Shan Shen
Translating UX Terms into Business Contexts
2023 • Design in Product 2023
Gold
Kate Towsey
ResearchOps AMA with Kate Towsey & Jake Burghardt
2025 • Advancing Research Community
Kristin Taylor
Building Bridges Across Organizational Silos
2022 • Civic Design 2022
Gold
Rachel Posman
"Ask Me Anything" with Rachel Posman and John Calhoun, Authors of the Upcoming Rosenfeld Book, The Design Conductors
2024 • DesignOps Summit 2024
Gold
Steve Portigal
The Future of Research: Bridging the Gaps
2021 • Advancing Research Community
Rebecca Buck
Mission: Keep Talent in Research Roles!
2021 • Advancing Research 2021
Gold
Bianca Jefferson
From Sprints to Systems: Operationalizing Continuous Discovery Through DesignOps
2025 • DesignOps Summit 2025
Gold
Josh Clark
Sentient Design, AI, and the Radically Adaptive Experience (1st of 3 seminars)
2025 • Rosenfeld Community
Smitha Papolu
Theme 3 Discussion
2024 • Enterprise Experience 2020
Gold
Sarah Sgarlato Pierini
From Passion to Execution: A Story of Evolving Research Maturity at LinkedIn
2022 • DesignOps Summit 2022
Gold

More Videos

Dana Chisnell

"Seeing someone a decade later give useful UX feedback because they learned from you shows the power of long-term impact."

Dana Chisnell

The Sensemaking Business

March 10, 2026

Aleksandra Korczynska

"The hardest part is acting on feedback, which requires integrating tools and aligning multiple teams like research, product, marketing, and customer success."

Aleksandra Korczynska Caroline Jarrett Justyna Parmee

Survey Tools

March 12, 2026

Nicole Aleong

"We need to think of ourselves as strategic leaders who know customer needs better than anyone in the organization."

Nicole Aleong Michaela Mora Prayag Narula Brianna Sylver

What UX research can learn from other research practices [Advancing Research Community Workshop Series]

September 14, 2023

Rachael Dietkus, LCSW

"Slowing down is not inefficiency; it is a commitment to dignity and trust."

Rachael Dietkus, LCSW

The power to heal and harm

March 13, 2025

Dave Gray

"If you’re having more conversation about what the actual question means than answering it, that’s a problem with the canvas we need to fix."

Dave Gray

Group Activity: Making Sense of DesignOps

November 7, 2017

Jon Fukuda

"Empathy means constantly going back to the people using the tools and hearing their feedback."

Jon Fukuda Amy Evans Ignacio Martinez Joe Meersman

The Big Question about Innovation: A Panel Discussion

September 25, 2024

Jorge Arango

"If organizations don’t keep content organized, it becomes less usable and less useful over time."

Jorge Arango

Scale Smart: AI-Powered Content Organization Strategies

September 24, 2024

Changying (Z) Zheng

"Experimentation gives us the permission to innovate and is in fact an invitation to innovate."

Changying (Z) Zheng

Navigating Innovation with Integrity

September 25, 2024

Maria Skaaden

"How can developers and designers work together to create great products? That’s the question."

Maria Skaaden

Continuous Design: One eye on the horizon and the other on the next wave

November 8, 2018