Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

The DesignOps Starter Kit
Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
The DesignOps Starter Kit
Speakers: Michelle Chin
Link:

Summary

Starting DesignOps at an org feels exciting and daunting at the same time. People who’ve given you the green light are as excited as you - so there’s a bit of pressure to make this work well! In this talk, Michelle will provide a “starter kit” of 10 tips for beginning a DesignOps program—the 10 foundational things she's learned from establishing DesignOps at her org. Michelle includes how to prepare the program, manage expectations, ensure your success, and keep things sustainable for the long term.

Key Insights

  • Centralizing design ops responsibilities can alleviate decision fatigue among design managers and increase focus on operational initiatives.

  • Explicitly defining who makes decisions and who provides feedback prevents unclear expectations and supports smoother project execution.

  • Communicating design ops work frequently and across varied formats builds understanding and trust in an often ambiguous practice.

  • Starting with small pilots before scaling allows room for iteration and reduces risk when introducing new processes org-wide.

  • Maintaining a public and collaboratively editable backlog helps manage expectations, prioritize effectively, and capture emergent ideas.

  • Creating reusable templates and frameworks accelerates workflows and standardizes communication of complex operational concepts.

  • Regular one-on-one meetings with key stakeholders foster open communication lines critical for driving horizontal change.

  • Balancing urgent ad hoc work with longer-term goals requires careful prioritization techniques like story pointing and breaking tasks down.

  • Design ops responsibilities typically cover horizontal initiatives affecting multiple teams, while design managers handle team-specific operations.

  • Celebrating team wins strengthens relationships and encourages adoption of new processes during times of frequent organizational change.

Notable Quotes

"Everyone was doing a little bit of design ops here and there, which created a lot of gray area around decision making."

"Organic decision making doesn’t always work for high stakes efforts because design ops initiatives are often horizontal and require alignment."

"Communicate as much as possible and in different formats, because different formats resonate differently with people."

"Pilots give you flexibility to mess up and figure out answers as you go, instead of needing all answers upfront."

"A backlog helps pace and define the design ops practice, managing what’s in scope and what’s aspirational."

"Templates don’t have to be masterpieces; even simple reusable checklists and diagrams can save time and effort."

"As a design ops manager, I try to alleviate decision fatigue for design managers so they can focus on the decisions that need their input."

"I’ve found that being approachable and providing space for Q&A helps build trust and confidence in the design ops practice."

"Design ops is a lot of change management, and asking people to change again requires appreciation and celebrating wins."

"My prior experience as a tour manager helped me operationalize and mobilize teams, anticipating risks and preparing for everything."

Ask the Rosenbot
Ariba Jahan
Team Resiliency Through a Pandemic
2024 • DesignOps Summit 2020
Gold
Nicole Aleong
Future Orientations to Everyday Life: Futures Anthropology as a Methodology
2024 • Advancing Research 2024
Gold
Rima Campbell
Increase Productivity and Drive Business Impact
2024 • DesignOps Summit 2024
Gold
Chris Geison
Theme Two Intro
2023 • Advancing Research 2023
Gold
Louis Rosenfeld
Discussion: What Operations can teach DesignOps
2017 • DesignOps Summit 2017
Gold
Dalia El-Shimy
So You've Got a Seat at the Table. Now What?
2020 • Advancing Research 2020
Gold
Jemma Ahmed
Research at an inflection point: Adapting to a new era of collaboration, equity, and innovation
2025 • Advancing Research 2025
Gold
Deanna Washington
Connecting the Ops: Plenary Panel and Closing Circle
2022 • DesignOps Summit 2022
Gold
John Devanney
The Design Management Office
2017 • DesignOps Summit 2017
Gold
Changying (Z) Zheng
Practical DesignOps: From Ideas to Tools That Teams Actually Use
2025 • Rosenfeld Community
Kit Unger
Theme 2: Introduction
2021 • Design at Scale 2021
Gold
Andreas Huebner
What Is It Like To Be Part of The UX Team at Compass?
2021 • Advancing Research 2021
Gold
Katie Hansen
Experimental research: techniques for deep, psychology-driven insights
2025 • Advancing Research 2025
Gold
Megan Nipe
Human-Centered Design for Engagement: Maturing from Newsletterville to Personalized, One-to-One Messaging
2021 • Civic Design 2021
Gold
Kayla Farrell
What It's Like To Be a User Researcher at Compass
2021 • Advancing Research 2021
Gold
Dave Hoffer
UX Job Search AMA #2 with Joanne Weaver and Dave Hoffer
2025 • Rosenfeld Community

More Videos

Max Gadney

"If you think fossil fuel companies are going to help us solve this, then we probably have a very different idea of how this system works."

Max Gadney Andrea Petrucci Joshua Stehr Hannah Wickes

Assessing UX jobs for impact in climate

August 14, 2024

Todd Healy

"Partner Onboarding Gold Standards act like a carrot-shaped stick tied to executive bonuses to push speed to revenue without sacrificing quality."

Todd Healy Jess Greco

Driving Change with CX Metrics

June 7, 2023

Denise Jacobs

"When we start changing our behavior, we start changing the voices and behavior around us."

Denise Jacobs Nancy Douyon Renee Reid Lisa Welchman

Interactive Keynote: Social Change by Design

January 8, 2024

Alicia D. Johnson

"The 10 am policy extinguished all fires by morning to protect timber but ended thousands of naturally occurring fires, intensifying disasters decades later."

Alicia D. Johnson

Disasters and the 21st Century

December 10, 2021

Indra Klavins

"What started off poorly but improved during the quarter is where all of the magic happened in retrospectives."

Indra Klavins

A Design Ops Girl in a Dev Ops World

October 23, 2019

Dan Ward

"We’re not celebrating failure. Failure sucks. We’re celebrating the attempt and boldness."

Dan Ward

Failure Friday #1 with Dan Ward

February 7, 2025

Laine Riley Prokay

"We wanted to be aware of extraversion, so words like energy were changed to initiative to not favor personality types."

Laine Riley Prokay

How DesignOps can Drive Inclusive Career Ladders for All

September 30, 2021

Dr. Jamika D. Burge

"Cultural narratives often depict women’s indulgence as submissive and emotional, masking other values like determination."

Dr. Jamika D. Burge Mansi Gupta

Advancing the Inclusion of Womxn in Research Practices

September 15, 2022

Kit Unger

"Today is about empowerment and positivity at scale."

Kit Unger

Theme 1 Intro

June 8, 2022