Rosenverse
The DesignOps Starter Kit

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

The DesignOps Starter Kit

Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
The DesignOps Starter Kit
Speakers: Michelle Chin
Link:

Summary

Starting DesignOps at an org feels exciting and daunting at the same time. People who’ve given you the green light are as excited as you - so there’s a bit of pressure to make this work well! In this talk, Michelle will provide a “starter kit” of 10 tips for beginning a DesignOps program—the 10 foundational things she's learned from establishing DesignOps at her org. Michelle includes how to prepare the program, manage expectations, ensure your success, and keep things sustainable for the long term.

Key Insights

  • •

    Centralizing design ops responsibilities can alleviate decision fatigue among design managers and increase focus on operational initiatives.

  • •

    Explicitly defining who makes decisions and who provides feedback prevents unclear expectations and supports smoother project execution.

  • •

    Communicating design ops work frequently and across varied formats builds understanding and trust in an often ambiguous practice.

  • •

    Starting with small pilots before scaling allows room for iteration and reduces risk when introducing new processes org-wide.

  • •

    Maintaining a public and collaboratively editable backlog helps manage expectations, prioritize effectively, and capture emergent ideas.

  • •

    Creating reusable templates and frameworks accelerates workflows and standardizes communication of complex operational concepts.

  • •

    Regular one-on-one meetings with key stakeholders foster open communication lines critical for driving horizontal change.

  • •

    Balancing urgent ad hoc work with longer-term goals requires careful prioritization techniques like story pointing and breaking tasks down.

  • •

    Design ops responsibilities typically cover horizontal initiatives affecting multiple teams, while design managers handle team-specific operations.

  • •

    Celebrating team wins strengthens relationships and encourages adoption of new processes during times of frequent organizational change.

Notable Quotes

"Everyone was doing a little bit of design ops here and there, which created a lot of gray area around decision making."

"Organic decision making doesn’t always work for high stakes efforts because design ops initiatives are often horizontal and require alignment."

"Communicate as much as possible and in different formats, because different formats resonate differently with people."

"Pilots give you flexibility to mess up and figure out answers as you go, instead of needing all answers upfront."

"A backlog helps pace and define the design ops practice, managing what’s in scope and what’s aspirational."

"Templates don’t have to be masterpieces; even simple reusable checklists and diagrams can save time and effort."

"As a design ops manager, I try to alleviate decision fatigue for design managers so they can focus on the decisions that need their input."

"I’ve found that being approachable and providing space for Q&A helps build trust and confidence in the design ops practice."

"Design ops is a lot of change management, and asking people to change again requires appreciation and celebrating wins."

"My prior experience as a tour manager helped me operationalize and mobilize teams, anticipating risks and preparing for everything."

Ask the Rosenbot
Peter Van Dijck
Building impactful AI products for design and product leaders, Part 3: Understand AI architectures: RAG, Agents, Oh My!
2025 • Rosenfeld Community
Soma Ghosh
What emerging methods are advancing UX research [Advancing Research Community Workshop Series]
2023 • Advancing Research Community
Jeff Sussna
What DesignOps Can Learn From DevOps
2017 • DesignOps Summit 2017
Gold
Rebecca Buck
Mission: Keep Talent in Research Roles!
2021 • Advancing Research 2021
Gold
Steve Chaparro
Bringing Into Alignment Brand, Culture and Space
2020 • DesignOps Community
Marjorie Stainback
What Research Ops Professionals Have Learned from COVID-19
2020 • Advancing Research Community
David Conrad
The Feeling of Data
2023 • Enterprise Community
Alexandra Schmidt
Why Ethics Can't Save Tech
2022 • Civic Design 2022
Gold
Kit Unger
Theme 2: Discussion
2024 • Enterprise Experience 2020
Gold
Shipra Kayan
Emerging principles for using AI in Design: What the product design team at Miro has learned from deeply integrating AI in their workflow
2025 • Designing with AI 2025
Gold
Megan Blocker
Day 2 Theme Panel
2025 • Advancing Research 2025
Gold
Bria Alexander
Opening Remarks
2022 • Civic Design 2022
Gold
Roberta Dombrowski
Making Research a Team Sport
2022 • Advancing Research 2022
Gold
Erin Weigel
Get Your Whole Team Testing to Design for Impact
2024 • Rosenfeld Community
Dana Chisnell
The Sensemaking Business
2026 • Advancing Research 2026
Gold
Anne Cantera
The New Design Stack: The Skills Traditional Designers Need to Add To Their Toolboxes ASAP
2026 • Rosenfeld Community

More Videos

Tracy McGoldrick

"Customers in the program become our greatest source of learning and help shape the future of our products."

Tracy McGoldrick

IBM User Experience Program—The What, Why and How

October 15, 2021

Michele Wong

"Their success is our success, especially when you treat external designers as part of the team."

Michele Wong

Helping Them Help Us

January 8, 2024

Sam Proulx

"Screen readers let us jump from one heading to another, replicating the experience of skimming a page visually."

Sam Proulx

SUS: A System Unusable for Twenty Percent of the Population

December 9, 2021

Leisa Reichelt

"Qualitative research gives us the richer, more nuanced and complex conversations."

Leisa Reichelt

The Five Dysfunctions of Democratized Research at Scale

March 30, 2020

Sarah Barrett

"An everything chat bot is almost certainly not how you’re going to build it; realistically you’re building three apps in a trench coat."

Sarah Barrett

AI in Real Life: Using LLMs to Turbocharge Microsoft Learn

February 13, 2025

Shazia Ali

"If there’s a community that’s already lesser heard, then it’s even harder and those voices are often drowned out."

Shazia Ali Bruce Gillespie Joyce Lee Andy Warr

Communication: Innovative techniques for making your voice heard [Advancing Research Community Workshop Series]

August 21, 2024

Joseph Williams

"I was absolutely adamant about not giving work away for free."

Joseph Williams Nepani Birondo Matt Readman Allison Ngo

Unlocking impact and influence through inclusive hiring in research

December 16, 2021

Sam Ladner

"Sometimes you’re too early. Don’t fear. File this away and keep your powder dry."

Sam Ladner

How Research Can Drive Strategic Foresight

March 9, 2022

Marissa Cui

"Users want to feel that their dollars are making a difference and want clear storytelling about their impact."

Marissa Cui Rachel He Michael Leggett Manos Saratsis

Climate Design Product Showcase

March 13, 2024