Rosenverse
The DesignOps Starter Kit

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

The DesignOps Starter Kit

Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
The DesignOps Starter Kit
Speakers: Michelle Chin
Link:

Summary

Starting DesignOps at an org feels exciting and daunting at the same time. People who’ve given you the green light are as excited as you - so there’s a bit of pressure to make this work well! In this talk, Michelle will provide a “starter kit” of 10 tips for beginning a DesignOps program—the 10 foundational things she's learned from establishing DesignOps at her org. Michelle includes how to prepare the program, manage expectations, ensure your success, and keep things sustainable for the long term.

Key Insights

  • •

    Centralizing design ops responsibilities can alleviate decision fatigue among design managers and increase focus on operational initiatives.

  • •

    Explicitly defining who makes decisions and who provides feedback prevents unclear expectations and supports smoother project execution.

  • •

    Communicating design ops work frequently and across varied formats builds understanding and trust in an often ambiguous practice.

  • •

    Starting with small pilots before scaling allows room for iteration and reduces risk when introducing new processes org-wide.

  • •

    Maintaining a public and collaboratively editable backlog helps manage expectations, prioritize effectively, and capture emergent ideas.

  • •

    Creating reusable templates and frameworks accelerates workflows and standardizes communication of complex operational concepts.

  • •

    Regular one-on-one meetings with key stakeholders foster open communication lines critical for driving horizontal change.

  • •

    Balancing urgent ad hoc work with longer-term goals requires careful prioritization techniques like story pointing and breaking tasks down.

  • •

    Design ops responsibilities typically cover horizontal initiatives affecting multiple teams, while design managers handle team-specific operations.

  • •

    Celebrating team wins strengthens relationships and encourages adoption of new processes during times of frequent organizational change.

Notable Quotes

"Everyone was doing a little bit of design ops here and there, which created a lot of gray area around decision making."

"Organic decision making doesn’t always work for high stakes efforts because design ops initiatives are often horizontal and require alignment."

"Communicate as much as possible and in different formats, because different formats resonate differently with people."

"Pilots give you flexibility to mess up and figure out answers as you go, instead of needing all answers upfront."

"A backlog helps pace and define the design ops practice, managing what’s in scope and what’s aspirational."

"Templates don’t have to be masterpieces; even simple reusable checklists and diagrams can save time and effort."

"As a design ops manager, I try to alleviate decision fatigue for design managers so they can focus on the decisions that need their input."

"I’ve found that being approachable and providing space for Q&A helps build trust and confidence in the design ops practice."

"Design ops is a lot of change management, and asking people to change again requires appreciation and celebrating wins."

"My prior experience as a tour manager helped me operationalize and mobilize teams, anticipating risks and preparing for everything."

Ask the Rosenbot
George Hinchliffe
Delivering Amazing Experiences
2021 • Design at Scale 2021
Gold
Craig Villamor
Design Systems for Ethical Design
2023 • Enterprise Community
Dave Malouf
Theme 3: Introduction and Provocation
2024 • DesignOps Summit 2020
Gold
Louis Rosenfeld
The Bigger Picture: A Panel Discussion
2019 • DesignOps Summit 2019
Gold
World Usability Day Panel Discussion
2022 • DesignOps Community
David Sternberg
Uncovering the hidden forces shaping user behavior
2025 • Rosenfeld Community
Christian Crumlish
Afternoon Insights Panel
2022 • Design in Product 2022
Gold
Uday Gajendar
Theme Four Intro
2023 • Enterprise UX 2023
Gold
Jeff Sussna
What DesignOps Can Learn From DevOps
2017 • DesignOps Summit 2017
Gold
Kelly Goto
Emotion Economy: Ethnography as Corporate Strategy
2015 • Enterprise UX 2015
Gold
Robin Cannon
AI means your design system can't suck anymore
2026 • Rosenfeld Community
Uday Gajendar
The Wicked Craft of Enterprise UX
2015 • Enterprise UX 2015
Gold
Meredith Black
Scaling Design Culture
2017 • DesignOps Summit 2017
Gold
Weidan Li
Qualitative synthesis with ChatGPT: Better or worse than human intelligence?
2024 • Designing with AI 2024
Gold
Samuel Martin
Co-Design vs Faux-Design: Navigating the Complexities of Sharing Power in Co-Design
2026 • Rosenfeld Community
Jemma Ahmed
Bringing together market and user research
2019 • Advancing Research Community

More Videos

Stefanie Owens

"An agency developing shared technical infrastructure must market to itself why change is preferred, not just rely on top-down mandate."

Stefanie Owens

Optimizing for Outcomes: Transformation Design in Systems at Scale

December 4, 2024

Dan Willis

"It’s harder than a 45 minute talk."

Dan Willis

Enterprise Storytelling Sessions

June 8, 2017

Sarah Rink

"Observers interrupting sessions was a weird behavior we had to manage with clear rules."

Sarah Rink

Remote User Research: Dos and Don'ts from the Virtual Field

June 11, 2020

Crystal Yan

"Sharing a quick customer insight story right after research sparks curiosity and invites more questions."

Crystal Yan

Building a Customer-Centric Culture

March 30, 2020

Greg Petroff

"The tools are more important than ever even if the title UX becomes less central."

Greg Petroff

Exit Interview #1: Greg Petroff: From Silicon Valley Executive to Sonoma County Possibilitarian

September 24, 2025

Paz Perez

"Evaluation is vital now because without it, you don’t know if adding a skill or changing a model makes the system better."

Paz Perez

Context Architecture for AI systems

September 11, 2026

Bria Alexander

"Please keep your questions within the speaker’s thread so we don’t lose track of them in the busy chat."

Bria Alexander

Opening Remarks

September 9, 2022

Nick Cochran

"Seeking out new connections beyond your silo can reveal new opportunities."

Nick Cochran

Growing in Enterprise Design through Making Connections

June 20, 2019

Erin Weigel

"There was no meaningful difference between AI follow-up questions and static researcher questions in uncovering usability issues."

Erin Weigel Petra Rajkov

Testing and Experimentation Tools

March 12, 2026

Latest Books All books