The DesignOps Starter Kit
Summary
Starting DesignOps at an org feels exciting and daunting at the same time. People who’ve given you the green light are as excited as you - so there’s a bit of pressure to make this work well! In this talk, Michelle will provide a “starter kit” of 10 tips for beginning a DesignOps program—the 10 foundational things she's learned from establishing DesignOps at her org. Michelle includes how to prepare the program, manage expectations, ensure your success, and keep things sustainable for the long term.
Key Insights
-
•
Centralizing design ops responsibilities can alleviate decision fatigue among design managers and increase focus on operational initiatives.
-
•
Explicitly defining who makes decisions and who provides feedback prevents unclear expectations and supports smoother project execution.
-
•
Communicating design ops work frequently and across varied formats builds understanding and trust in an often ambiguous practice.
-
•
Starting with small pilots before scaling allows room for iteration and reduces risk when introducing new processes org-wide.
-
•
Maintaining a public and collaboratively editable backlog helps manage expectations, prioritize effectively, and capture emergent ideas.
-
•
Creating reusable templates and frameworks accelerates workflows and standardizes communication of complex operational concepts.
-
•
Regular one-on-one meetings with key stakeholders foster open communication lines critical for driving horizontal change.
-
•
Balancing urgent ad hoc work with longer-term goals requires careful prioritization techniques like story pointing and breaking tasks down.
-
•
Design ops responsibilities typically cover horizontal initiatives affecting multiple teams, while design managers handle team-specific operations.
-
•
Celebrating team wins strengthens relationships and encourages adoption of new processes during times of frequent organizational change.
Notable Quotes
"Everyone was doing a little bit of design ops here and there, which created a lot of gray area around decision making."
"Organic decision making doesn’t always work for high stakes efforts because design ops initiatives are often horizontal and require alignment."
"Communicate as much as possible and in different formats, because different formats resonate differently with people."
"Pilots give you flexibility to mess up and figure out answers as you go, instead of needing all answers upfront."
"A backlog helps pace and define the design ops practice, managing what’s in scope and what’s aspirational."
"Templates don’t have to be masterpieces; even simple reusable checklists and diagrams can save time and effort."
"As a design ops manager, I try to alleviate decision fatigue for design managers so they can focus on the decisions that need their input."
"I’ve found that being approachable and providing space for Q&A helps build trust and confidence in the design ops practice."
"Design ops is a lot of change management, and asking people to change again requires appreciation and celebrating wins."
"My prior experience as a tour manager helped me operationalize and mobilize teams, anticipating risks and preparing for everything."
Or choose a question:
More Videos
"Documentation your team will actually use, how to define and maintain a design ops roadmap, AI as a design partner."
Bria AlexanderTheme Two Intro
October 3, 2023
"There’s no reasonable prediction that AGI will exist in our lifetimes."
Steve Krug Louis RosenfeldDon’t Make Me Think 3.0: What Endures and What Evolves in UX
March 11, 2026
"More times than not, the product looks quite different than the vision we designed by the time it ships."
Rikki TeetersConcept to code: Transforming ideas into functional products with Kiro
June 10, 2026
"Testing with people who have low vision shows that even passing contrast ratios can still result in unreadable text if font weights are too thin."
Kate KalcevichIntegrating Accessibility in DesignOps
September 23, 2024
"Ignore the research: it’s ultimately a business decision."
JD Buckley Margot Dear Jim Kalbach Janaki KumarCOMMUNICATE: Discussion
June 14, 2018
"Being extra flexible with scheduling and logistics leads to richer, more authentic insights from participants living paycheck to paycheck."
Yasmine KhanChecking Bias and Listening to Financially Vulnerable Americans
March 30, 2020
"Designers would often say, I didn’t realize research was this hard or what you go through is traumatic."
Marjorie Stainback Kelsey KingmanTransforming Strategic Research Capacity through Democratization
October 24, 2019
"If a goal isn’t met it’s not all down to you; it’s a team effort and often influenced by many external factors."
Jessica NorrisADHD: A DesignOps Superpower
September 9, 2022
"I call it the digital crisis complex — a frenzy to digitize everything as fast as possible without pausing to validate impact."
Leah BuleyClosing Plenary: The Crisis of Digital
March 31, 2020
