Rosenverse
The DesignOps Starter Kit

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

The DesignOps Starter Kit

Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
The DesignOps Starter Kit
Speakers: Michelle Chin
Link:

Summary

Starting DesignOps at an org feels exciting and daunting at the same time. People who’ve given you the green light are as excited as you - so there’s a bit of pressure to make this work well! In this talk, Michelle will provide a “starter kit” of 10 tips for beginning a DesignOps program—the 10 foundational things she's learned from establishing DesignOps at her org. Michelle includes how to prepare the program, manage expectations, ensure your success, and keep things sustainable for the long term.

Key Insights

  • Centralizing design ops responsibilities can alleviate decision fatigue among design managers and increase focus on operational initiatives.

  • Explicitly defining who makes decisions and who provides feedback prevents unclear expectations and supports smoother project execution.

  • Communicating design ops work frequently and across varied formats builds understanding and trust in an often ambiguous practice.

  • Starting with small pilots before scaling allows room for iteration and reduces risk when introducing new processes org-wide.

  • Maintaining a public and collaboratively editable backlog helps manage expectations, prioritize effectively, and capture emergent ideas.

  • Creating reusable templates and frameworks accelerates workflows and standardizes communication of complex operational concepts.

  • Regular one-on-one meetings with key stakeholders foster open communication lines critical for driving horizontal change.

  • Balancing urgent ad hoc work with longer-term goals requires careful prioritization techniques like story pointing and breaking tasks down.

  • Design ops responsibilities typically cover horizontal initiatives affecting multiple teams, while design managers handle team-specific operations.

  • Celebrating team wins strengthens relationships and encourages adoption of new processes during times of frequent organizational change.

Notable Quotes

"Everyone was doing a little bit of design ops here and there, which created a lot of gray area around decision making."

"Organic decision making doesn’t always work for high stakes efforts because design ops initiatives are often horizontal and require alignment."

"Communicate as much as possible and in different formats, because different formats resonate differently with people."

"Pilots give you flexibility to mess up and figure out answers as you go, instead of needing all answers upfront."

"A backlog helps pace and define the design ops practice, managing what’s in scope and what’s aspirational."

"Templates don’t have to be masterpieces; even simple reusable checklists and diagrams can save time and effort."

"As a design ops manager, I try to alleviate decision fatigue for design managers so they can focus on the decisions that need their input."

"I’ve found that being approachable and providing space for Q&A helps build trust and confidence in the design ops practice."

"Design ops is a lot of change management, and asking people to change again requires appreciation and celebrating wins."

"My prior experience as a tour manager helped me operationalize and mobilize teams, anticipating risks and preparing for everything."

Ask the Rosenbot
Abby Covert
Panel: Collaboration Tools
2017 • DesignOps Summit 2017
Gold
Sam Ladner
Methodologies: Beyond the interview [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Harry Brignull
Beyond Clicks and Tricks: Why deceptive design has grown into a regulatory faultline
2026 • Rosenfeld Community
Zariah Cameron
ReDesigning Wellbeing for Equitable Care in the Workplace
2024 • DesignOps Summit 2024
Gold
Chelsey Glasson
Exit Interview #3: Same as It Ever Was: What Leaving Tech Taught Me About Change
2025 • Rosenfeld Community
Ellen Chisa
The Values of Design
2023 • Design in Product 2023
Gold
Sean McKay
Whole Product Thinking: Expanding beyond problem and solution space thinking
2024 • Rosenfeld Community
Nova Wehman-Brown
We've Never Done This Before
2019 • Enterprise Experience 2019
Gold
Caroline Jarrett
Have fun with statistics?
2024 • Rosenfeld Community
Sheryl Cababa
Expanding your Design Lens with Systems Thinking
2023 • Advancing Research 2023
Gold
Charlotte Vorbeck
Pipeline to Civic Design
2021 • Civic Design 2021
Gold
Sean Dolan
A Practical Look at Creating More Usable Enterprise Customer Journeys
2019 • Enterprise Community
Sylvie Abookire
A Civic Designer's Guide to Mindful Conflict Navigation
2022 • Civic Design 2022
Gold
Sarah Fathallah
A Typology of Participation in Participatory Research
2023 • Advancing Research 2023
Gold
Ryan Matthew
Bridging Design and Code: AI-Powered Design System Integration
2025 • Rosenfeld Community
Fatimah Richmond
The Future of ReOps as a Strategic Function: A Roadmap for Getting There
2024 • Advancing Research 2024
Gold

More Videos

Sam Proulx

"Screen readers navigate based on the code and semantics, not on visual layout or appearance."

Sam Proulx

Designing For Screen Readers: Understanding the Mental Models and Techniques of Real Users

December 10, 2021

Kathleen Asjes

"Research democratization is all about empowering people who are not researchers to start doing research themselves."

Kathleen Asjes

Research Democratization: the Good, the Bad and the Ugly

March 10, 2022

Tiffany Cheng

"Developers just needed a general outline; they didn’t require every detail to start their work."

Tiffany Cheng

Designing in a Pandemic: Integrating Speed and Rigor

June 9, 2022

Cornelius Rachieru

"In product design, we answer questions to design; in service design, we ask the right questions to design."

Cornelius Rachieru

Handling Complexity: Framing a Scale of Design

June 9, 2021

Catt Small

"I honestly have gotten the most value out of just spending one-to-ones with folks and asking what matters to you and what we should achieve as a team."

Catt Small

Moving from Execution to Strategy as a Designer

December 6, 2022

Bria Alexander

"Even though we are virtual, we are still a community and we are obligated to treat each other with dignity and respect."

Bria Alexander

Day 2 Welcome

September 24, 2024

Mariesa Lenz

"High functioning teams are built on trust and not control."

Mariesa Lenz

What Beekeeping Taught me about Product Teams

October 29, 2025

Iram Shah

"Authentic leaders tell you why you are here before telling you what to do or how to do it."

Iram Shah

Closing Keynote: The View from the Top

June 4, 2019

Peter Van Dijck

"Model companies post-train models on capabilities by showing them millions of good and bad examples."

Peter Van Dijck

Building impactful AI products for design and product leaders, Part 1: The new product journey

July 16, 2025