Summary
Starting DesignOps at an org feels exciting and daunting at the same time. People who’ve given you the green light are as excited as you - so there’s a bit of pressure to make this work well! In this talk, Michelle will provide a “starter kit” of 10 tips for beginning a DesignOps program—the 10 foundational things she's learned from establishing DesignOps at her org. Michelle includes how to prepare the program, manage expectations, ensure your success, and keep things sustainable for the long term.
Key Insights
-
•
Centralizing design ops responsibilities can alleviate decision fatigue among design managers and increase focus on operational initiatives.
-
•
Explicitly defining who makes decisions and who provides feedback prevents unclear expectations and supports smoother project execution.
-
•
Communicating design ops work frequently and across varied formats builds understanding and trust in an often ambiguous practice.
-
•
Starting with small pilots before scaling allows room for iteration and reduces risk when introducing new processes org-wide.
-
•
Maintaining a public and collaboratively editable backlog helps manage expectations, prioritize effectively, and capture emergent ideas.
-
•
Creating reusable templates and frameworks accelerates workflows and standardizes communication of complex operational concepts.
-
•
Regular one-on-one meetings with key stakeholders foster open communication lines critical for driving horizontal change.
-
•
Balancing urgent ad hoc work with longer-term goals requires careful prioritization techniques like story pointing and breaking tasks down.
-
•
Design ops responsibilities typically cover horizontal initiatives affecting multiple teams, while design managers handle team-specific operations.
-
•
Celebrating team wins strengthens relationships and encourages adoption of new processes during times of frequent organizational change.
Notable Quotes
"Everyone was doing a little bit of design ops here and there, which created a lot of gray area around decision making."
"Organic decision making doesn’t always work for high stakes efforts because design ops initiatives are often horizontal and require alignment."
"Communicate as much as possible and in different formats, because different formats resonate differently with people."
"Pilots give you flexibility to mess up and figure out answers as you go, instead of needing all answers upfront."
"A backlog helps pace and define the design ops practice, managing what’s in scope and what’s aspirational."
"Templates don’t have to be masterpieces; even simple reusable checklists and diagrams can save time and effort."
"As a design ops manager, I try to alleviate decision fatigue for design managers so they can focus on the decisions that need their input."
"I’ve found that being approachable and providing space for Q&A helps build trust and confidence in the design ops practice."
"Design ops is a lot of change management, and asking people to change again requires appreciation and celebrating wins."
"My prior experience as a tour manager helped me operationalize and mobilize teams, anticipating risks and preparing for everything."
Or choose a question:
More Videos
"Please come away from this conference with at least one contact, maybe even a friend."
Louis Rosenfeld Christian CrumlishOpening Remarks
November 29, 2023
"Stop, pivot, or invest early—these are the survival metric decisions that save companies."
Adam ThomasSurvival Metrics – Making Change in a Fast, Data-Informed, and Politically Safe Way
December 6, 2022
"If you want your question asked, please put it in the Slack channel, because I cannot keep up with the rapid things happening live."
Bria Alexander Louis RosenfeldOpening Remarks Day 1
March 25, 2024
"Asking stupid questions can lead experts to reframe their thinking and improve the work."
Dem Gerolemou Alexis Oh Neef RehmanClimate technology fundamentals
May 15, 2024
"Visualization isn’t about beautiful artifacts but about creating accessible spaces for stakeholders to collaborate."
Dharani PereraThe mandala of service design: unlocking alignment and action through service design
November 20, 2025
"Relationship management is a skill that you can take anywhere, in research Ops or even working at a hotel front desk."
Noel LambCultivating Business Partnerships to Grow Research Ops
March 21, 2022
"Fixing problems found for one disability group often helps fix problems for others too."
Sam ProulxPrototype Reviews, People With Disabilities, and You
December 8, 2021
"If you don’t have 10 minutes to meditate a day, you actually need to meditate for an hour."
Lisa GirondaOpener: Chief of Staff–An unexpected journey
January 8, 2024
"What if all designers were design operators?"
Daniel OrbachZero to One: Co-Creating Operating Models with your Team
September 23, 2024
Latest Books All books
Dig deeper with the Rosenbot
What does it mean to make the system visible, and why is it important for AI readiness?
How can service design facilitate collaboration and alignment between public and private sector organizations?
How can parallelizing activities like hiring and market discovery speed up time-to-market in new country launches?