The DesignOps Starter Kit
Summary
Key Insights
-
•
Centralizing design ops responsibilities can alleviate decision fatigue among design managers and increase focus on operational initiatives.
-
•
Explicitly defining who makes decisions and who provides feedback prevents unclear expectations and supports smoother project execution.
-
•
Communicating design ops work frequently and across varied formats builds understanding and trust in an often ambiguous practice.
-
•
Starting with small pilots before scaling allows room for iteration and reduces risk when introducing new processes org-wide.
-
•
Maintaining a public and collaboratively editable backlog helps manage expectations, prioritize effectively, and capture emergent ideas.
-
•
Creating reusable templates and frameworks accelerates workflows and standardizes communication of complex operational concepts.
-
•
Regular one-on-one meetings with key stakeholders foster open communication lines critical for driving horizontal change.
-
•
Balancing urgent ad hoc work with longer-term goals requires careful prioritization techniques like story pointing and breaking tasks down.
-
•
Design ops responsibilities typically cover horizontal initiatives affecting multiple teams, while design managers handle team-specific operations.
-
•
Celebrating team wins strengthens relationships and encourages adoption of new processes during times of frequent organizational change.
Notable Quotes
"Everyone was doing a little bit of design ops here and there, which created a lot of gray area around decision making."
"Organic decision making doesn’t always work for high stakes efforts because design ops initiatives are often horizontal and require alignment."
"Communicate as much as possible and in different formats, because different formats resonate differently with people."
"Pilots give you flexibility to mess up and figure out answers as you go, instead of needing all answers upfront."
"A backlog helps pace and define the design ops practice, managing what’s in scope and what’s aspirational."
"Templates don’t have to be masterpieces; even simple reusable checklists and diagrams can save time and effort."
"As a design ops manager, I try to alleviate decision fatigue for design managers so they can focus on the decisions that need their input."
"I’ve found that being approachable and providing space for Q&A helps build trust and confidence in the design ops practice."
"Design ops is a lot of change management, and asking people to change again requires appreciation and celebrating wins."
"My prior experience as a tour manager helped me operationalize and mobilize teams, anticipating risks and preparing for everything."
Or choose a question:
More Videos
"I took roughly three months to get the first shareable version of the roadmap, including onboarding and interviews."
Peter BoersmaHow to Define and Maintain a DesignOps Roadmap
October 3, 2023
"Systemic bias means a tendency for procedures and practices within an institution that favors certain social groups over others."
Sandra CamachoCreating More Bias-Proof Designs
January 22, 2025
"Design ops is becoming a strategic role, almost like an operations officer, linking together all different experiences within the organization."
Holly ColePanel Discussion: Growing People and Teams
November 8, 2018
"We created a change log to document roadmap and user story map updates due to evolving requirements and regulations."
Laureen Kattan Julie KimCentering Patients and Clinicians in a Complex Government Ecosystem
November 29, 2023
"Activists inside the system are often the ones untangling the rubber band ball."
Chris Govias Mai-Ling Garcia Emily LessardPerspectives on Civic Design
September 23, 2021
"Research insights should belong to the team, not just the researcher."
Shipra KayanMake your research synthesis speedy and more collaborative using a canvas
January 24, 2025
"There are so many special snowflake button styles across government websites it adds cognitive load jumping between agencies."
Russ UngerGetting Out from Under Everyone: How to Escape the Paralysis of Getting Started
June 8, 2016
"Backcast from preferred or risky futures to start thinking about what we need to do today to get there or avoid that outcome."
Sarah GallimoreInspire Progress with Artifacts from the Future
November 18, 2022
"If we are working on something that does not ladder up to our KSPs, then we should not be working on it."
Saara Kamppari-Miller Nicole Bergstrom Shashi JainKey Metrics: Comparing Three Letter Acronym Metrics That Include the Word “Key”
November 13, 2024