Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

The DesignOps Starter Kit
Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
The DesignOps Starter Kit
Speakers: Michelle Chin
Link:

Summary

Starting DesignOps at an org feels exciting and daunting at the same time. People who’ve given you the green light are as excited as you - so there’s a bit of pressure to make this work well! In this talk, Michelle will provide a “starter kit” of 10 tips for beginning a DesignOps program—the 10 foundational things she's learned from establishing DesignOps at her org. Michelle includes how to prepare the program, manage expectations, ensure your success, and keep things sustainable for the long term.

Key Insights

  • Centralizing design ops responsibilities can alleviate decision fatigue among design managers and increase focus on operational initiatives.

  • Explicitly defining who makes decisions and who provides feedback prevents unclear expectations and supports smoother project execution.

  • Communicating design ops work frequently and across varied formats builds understanding and trust in an often ambiguous practice.

  • Starting with small pilots before scaling allows room for iteration and reduces risk when introducing new processes org-wide.

  • Maintaining a public and collaboratively editable backlog helps manage expectations, prioritize effectively, and capture emergent ideas.

  • Creating reusable templates and frameworks accelerates workflows and standardizes communication of complex operational concepts.

  • Regular one-on-one meetings with key stakeholders foster open communication lines critical for driving horizontal change.

  • Balancing urgent ad hoc work with longer-term goals requires careful prioritization techniques like story pointing and breaking tasks down.

  • Design ops responsibilities typically cover horizontal initiatives affecting multiple teams, while design managers handle team-specific operations.

  • Celebrating team wins strengthens relationships and encourages adoption of new processes during times of frequent organizational change.

Notable Quotes

"Everyone was doing a little bit of design ops here and there, which created a lot of gray area around decision making."

"Organic decision making doesn’t always work for high stakes efforts because design ops initiatives are often horizontal and require alignment."

"Communicate as much as possible and in different formats, because different formats resonate differently with people."

"Pilots give you flexibility to mess up and figure out answers as you go, instead of needing all answers upfront."

"A backlog helps pace and define the design ops practice, managing what’s in scope and what’s aspirational."

"Templates don’t have to be masterpieces; even simple reusable checklists and diagrams can save time and effort."

"As a design ops manager, I try to alleviate decision fatigue for design managers so they can focus on the decisions that need their input."

"I’ve found that being approachable and providing space for Q&A helps build trust and confidence in the design ops practice."

"Design ops is a lot of change management, and asking people to change again requires appreciation and celebrating wins."

"My prior experience as a tour manager helped me operationalize and mobilize teams, anticipating risks and preparing for everything."

Ask the Rosenbot
John Paul de Guzman
10k Screens Later: How We Became a Data-Driven Design Organization
2024 • DesignOps Summit 2024
Gold
Uday Gajendar
10 Years of Enterprise UX: Reflecting on the community and the practice
2025 • Enterprise Community
Joel Branch
Humanizing AI: Filling the Gaps with Multi-faceted Research
2021 • Advancing Research 2021
Gold
Sam Proulx
Mobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
2022 • Advancing Research 2022
Gold
Sarah Brooks
Theme Three Intro
2022 • Civic Design 2022
Gold
Patrick Boehler
The service shift: transforming media organizations to create real value through design
2025 • Advancing Service Design 2025
Conference
Charlotte Lee
Theme 1 Intro
2021 • Civic Design 2021
Gold
Edward Cupps
The Principal Path: Journeying from Management to Individual Contributor
2021 • Design at Scale 2021
Gold
Nicole Bergstrom
AccessibilityOps: Moving beyond “nice to have”
2024 • DesignOps Community
Alan Williams
Designing essential financial services for those in need
2022 • Civic Design Community
Brianna Sylver
Lead With Purpose
2020 • Advancing Research 2020
Gold
Cennydd Bowles
Day 1 Panel
2024 • Designing with AI 2024
Gold
Aras Bilgen
Research Democratization: A Debate
2023 • Advancing Research 2023
Gold
Stephanie Wade
Building and Sustaining Design in Government
2021 • Civic Design 2021
Gold
Tutti Taygerly
Videconference: How to Work with Difficult People with Tutti Taygerly
2020 • Enterprise Community
John Taschek
Making People the X-Factor in the Enterprise
2018 • Enterprise Experience 2018
Gold

More Videos

Savina Hawkins

"Our challenge is to design how humans and technology share the world in peace while shaping new knowledge work."

Savina Hawkins

Harnessing AI in UXR: Practical Strategies for Positive Impact

March 26, 2024

Jake Burghardt

"Research waste is valuable customer insight that was unseen, ignored, or unintentionally left out of planning."

Jake Burghardt

Stop wasting research: Create new value with insight summaries

July 9, 2025

Lada Gorlenko

"Ivana will teach you how to scale fast and big from day one through product operations."

Lada Gorlenko

Theme 1: Intro

January 8, 2024

Samuel Proulx

"The mother of invention is necessity originally said by William Horman in 1519."

Samuel Proulx

Designing for Disability, Innovating for Everyone

March 11, 2025

Gabriela Barneva

"You don’t need a huge planned research study; even two participants can uncover valuable insights."

Gabriela Barneva

Operationalizing Inclusive Design in Service Design

November 20, 2025

Michelle Chin

"As a design ops manager, I try to alleviate decision fatigue for design managers so they can focus on the decisions that need their input."

Michelle Chin

The DesignOps Starter Kit

September 29, 2021

Justin Entzminger

"Post-its give everyone an equal playing field, preventing dominant voices from overshadowing others in community conversations."

Justin Entzminger Terrance Smith Tracy M. Colunga Mai-Ling Garcia

Risk and Reward: How to Diversify the Field of Civic Innovators and Designers

November 17, 2022

Alana Washington

"One thing that sets high performers is psychological safety: do people feel safe to raise a flag when something’s not working?"

Alana Washington

(Remote) Service Design: A Transformation Case Study

June 8, 2022

Peter Merholz

"UX directors often feel like this poor person in the middle getting pulled in all these directions."

Peter Merholz

The Trials and Tribulations of Directors of UX

July 13, 2023