Rosenverse
The DesignOps Starter Kit

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

The DesignOps Starter Kit

Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
The DesignOps Starter Kit
Speakers: Michelle Chin
Link:

Summary

Starting DesignOps at an org feels exciting and daunting at the same time. People who’ve given you the green light are as excited as you - so there’s a bit of pressure to make this work well! In this talk, Michelle will provide a “starter kit” of 10 tips for beginning a DesignOps program—the 10 foundational things she's learned from establishing DesignOps at her org. Michelle includes how to prepare the program, manage expectations, ensure your success, and keep things sustainable for the long term.

Key Insights

  • •

    Centralizing design ops responsibilities can alleviate decision fatigue among design managers and increase focus on operational initiatives.

  • •

    Explicitly defining who makes decisions and who provides feedback prevents unclear expectations and supports smoother project execution.

  • •

    Communicating design ops work frequently and across varied formats builds understanding and trust in an often ambiguous practice.

  • •

    Starting with small pilots before scaling allows room for iteration and reduces risk when introducing new processes org-wide.

  • •

    Maintaining a public and collaboratively editable backlog helps manage expectations, prioritize effectively, and capture emergent ideas.

  • •

    Creating reusable templates and frameworks accelerates workflows and standardizes communication of complex operational concepts.

  • •

    Regular one-on-one meetings with key stakeholders foster open communication lines critical for driving horizontal change.

  • •

    Balancing urgent ad hoc work with longer-term goals requires careful prioritization techniques like story pointing and breaking tasks down.

  • •

    Design ops responsibilities typically cover horizontal initiatives affecting multiple teams, while design managers handle team-specific operations.

  • •

    Celebrating team wins strengthens relationships and encourages adoption of new processes during times of frequent organizational change.

Notable Quotes

"Everyone was doing a little bit of design ops here and there, which created a lot of gray area around decision making."

"Organic decision making doesn’t always work for high stakes efforts because design ops initiatives are often horizontal and require alignment."

"Communicate as much as possible and in different formats, because different formats resonate differently with people."

"Pilots give you flexibility to mess up and figure out answers as you go, instead of needing all answers upfront."

"A backlog helps pace and define the design ops practice, managing what’s in scope and what’s aspirational."

"Templates don’t have to be masterpieces; even simple reusable checklists and diagrams can save time and effort."

"As a design ops manager, I try to alleviate decision fatigue for design managers so they can focus on the decisions that need their input."

"I’ve found that being approachable and providing space for Q&A helps build trust and confidence in the design ops practice."

"Design ops is a lot of change management, and asking people to change again requires appreciation and celebrating wins."

"My prior experience as a tour manager helped me operationalize and mobilize teams, anticipating risks and preparing for everything."

Ask the Rosenbot
Libby Maurer
Treating Diversity & Inclusion in Hiring as a Design Problem
2019 • Enterprise Community
Bria Alexander
Day 2 Welcome
2024 • DesignOps Summit 2024
Gold
Cheryl Platz
Merging Improv with Design
2019 • Enterprise Community
Samuel Proulx
Invisible barriers: Why accessible service design can’t be an afterthought
2024 • Advancing Service Design 2024
Gold
Steve Chaparro
Bringing Into Alignment Brand, Culture and Space
2020 • DesignOps Community
Sarah Barrett
AI in Real Life: Using LLMs to Turbocharge Microsoft Learn
2025 • Rosenfeld Community
Sam Yen
Driving Organizational Change Through Design? Do more of this and less of that
2017 • Enterprise Experience 2017
Gold
Liwei Dai
The Heart and Brain of the AI Research
2020 • Advancing Research 2020
Gold
Michele Marut
Research Repositories Reconsidered
2019 • DesignOps Community
Jen Briselli
Learning is the north star: service design for adaptive capacity
2025 • Advancing Service Design 2025
Gold
Saara Kamppari-Miller
Cartography for Design Communities
2025 • DesignOps Summit 2025
Gold
Jen van der Meer
Service design performs value
2025 • Advancing Service Design 2025
Gold
Roberta Dombrowski
Making Research a Team Sport
2022 • Advancing Research 2022
Gold
Amy Brana Stuart
Rest in Peace Fly-in-fly-out Design
2022 • Design at Scale 2022
Gold
Leah Buley
Closing Plenary: The Crisis of Digital
2020 • Advancing Research 2020
Gold
Louis Rosenfeld
GenAI for UXers: A Rosenbot Demo and Discussion
2025 • DesignOps Summit 2025
Gold

More Videos

Laura Smith

"Rather than handing off work, our designers and developers work side by side through sketching, testing, and iteration."

Laura Smith Tom Gayler

Embedding Service Design and Agile Practice within UK Planning Teams to Create Services that Last

December 3, 2024

Catt Small

"When you’re stuck, talking to a person can often get you unstuck better than asking AI."

Catt Small

How the most senior designers are using AI in their work right now

July 1, 2026

Meredith Black

"The biggest challenge is how to facilitate casual conversations that aren’t work process focused in a virtual world."

Meredith Black Elyse Hornbacher

Building Community and Common Trends to Look for in 2021

December 17, 2020

Ovetta Sampson

"Research for AI must go beyond single agency frameworks to consider complex ecosystems and multi-modal environments."

Ovetta Sampson

Research in the Automated Future

March 11, 2022

Peter Van Dijck

"UX people can help build the future of AI if we strap on our backpack, meaning our core skills."

Peter Van Dijck

Building new AI skills: Creating outsized UX value with evals

June 10, 2026

Leah Buley

"You have to have two bags packed at all times; you never know when the train’s leaving or where it’s going."

Leah Buley Joe Natoli

Ask Me Anything with Leah Buley and Joe Natoli, co-authors of The User Experience Team of One (2nd edition)

October 8, 2024

Christian Bason

"Governments pretending to be rational is a flawed assumption; we must incorporate emotion and bodily experience in policymaking."

Christian Bason

Expand—Rethinking Design for Public Challenges

September 14, 2022

Mike Oren

"Shadow AI usage is a huge security risk in public companies and should be managed by IT and leadership."

Mike Oren

Improving Democratized Research with CustomGPTs and Gems

February 25, 2026

Louis Rosenfeld

"Defining what good looks like for an AI answer is the real work, much more than engineering complexity."

Louis Rosenfeld Peter Van Dijck

GenAI for UXers: A Rosenbot Demo and Discussion

September 11, 2025