Rosenverse
The DesignOps Starter Kit

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

The DesignOps Starter Kit

Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
The DesignOps Starter Kit
Speakers: Michelle Chin
Link:

Summary

Starting DesignOps at an org feels exciting and daunting at the same time. People who’ve given you the green light are as excited as you - so there’s a bit of pressure to make this work well! In this talk, Michelle will provide a “starter kit” of 10 tips for beginning a DesignOps program—the 10 foundational things she's learned from establishing DesignOps at her org. Michelle includes how to prepare the program, manage expectations, ensure your success, and keep things sustainable for the long term.

Key Insights

  • •

    Centralizing design ops responsibilities can alleviate decision fatigue among design managers and increase focus on operational initiatives.

  • •

    Explicitly defining who makes decisions and who provides feedback prevents unclear expectations and supports smoother project execution.

  • •

    Communicating design ops work frequently and across varied formats builds understanding and trust in an often ambiguous practice.

  • •

    Starting with small pilots before scaling allows room for iteration and reduces risk when introducing new processes org-wide.

  • •

    Maintaining a public and collaboratively editable backlog helps manage expectations, prioritize effectively, and capture emergent ideas.

  • •

    Creating reusable templates and frameworks accelerates workflows and standardizes communication of complex operational concepts.

  • •

    Regular one-on-one meetings with key stakeholders foster open communication lines critical for driving horizontal change.

  • •

    Balancing urgent ad hoc work with longer-term goals requires careful prioritization techniques like story pointing and breaking tasks down.

  • •

    Design ops responsibilities typically cover horizontal initiatives affecting multiple teams, while design managers handle team-specific operations.

  • •

    Celebrating team wins strengthens relationships and encourages adoption of new processes during times of frequent organizational change.

Notable Quotes

"Everyone was doing a little bit of design ops here and there, which created a lot of gray area around decision making."

"Organic decision making doesn’t always work for high stakes efforts because design ops initiatives are often horizontal and require alignment."

"Communicate as much as possible and in different formats, because different formats resonate differently with people."

"Pilots give you flexibility to mess up and figure out answers as you go, instead of needing all answers upfront."

"A backlog helps pace and define the design ops practice, managing what’s in scope and what’s aspirational."

"Templates don’t have to be masterpieces; even simple reusable checklists and diagrams can save time and effort."

"As a design ops manager, I try to alleviate decision fatigue for design managers so they can focus on the decisions that need their input."

"I’ve found that being approachable and providing space for Q&A helps build trust and confidence in the design ops practice."

"Design ops is a lot of change management, and asking people to change again requires appreciation and celebrating wins."

"My prior experience as a tour manager helped me operationalize and mobilize teams, anticipating risks and preparing for everything."

Ask the Rosenbot
Weidan Li
Qualitative synthesis with ChatGPT: Better or worse than human intelligence?
2024 • Designing with AI 2024
Gold
Roberta Dombrowski
5 Reasons to Bring your Recruiting in House
2021 • DesignOps Summit 2021
Gold
Bria Alexander
Opening Remarks
2021 • DesignOps Summit 2021
Gold
Robin Beers
Panel: Excellence in Communicating Insights
2024 • Advancing Research 2024
Gold
Christian Crumlish
Introduction by our Conference Chair
2022 • Design in Product 2022
Gold
Christian Rohrer
Insight Types That Influence Enterprise Decision Makers
2015 • Enterprise UX 2015
Gold
Maria Giudice
Remaking the Making Company: Moving from Product to Experience
2016 • Enterprise UX 2016
Gold
Sarah Coyle
Design and Analytics with Sarah Coyle
2020 • DesignOps Community
Rachel Radway
The Many Paths Of Design Operations
2022 • DesignOps Summit 2022
Gold
Kristin Skinner
Theme 1 Intro
2021 • DesignOps Summit 2021
Gold
Shahrzad Samadzadeh
What Is My Value? Two Takes and Some Mistakes
2024 • Enterprise Experience 2020
Gold
Patrick Boehler
Fishing for Real Needs: Reimagining Journalism Needs with AI
2025 • Designing with AI 2025
Gold
Caitlyn Hampton
Compass 101: Growing Your Career In A Startup World
2021 • Design at Scale 2021
Gold
Dana Bishop
2022: The Year UX Demonstrates its Business Impact
2022 • Advancing Research 2022
Gold
Nalini Kotamraju
Research After UX
2024 • Advancing Research 2024
Gold
Alana Washington
(Remote) Service Design: A Transformation Case Study
2022 • Design at Scale 2022
Gold

More Videos

Deanna Smith

"Leading change is like shopping—take time to find the right store before you buy."

Deanna Smith

Leading Change with Confidence: Strategies for Optimizing Your Process

September 23, 2024

Richard Buchanan

"Are you thinking about what comes after the smartphone? Yes, and there are hundreds of people working on that."

Richard Buchanan

Creativity and Principles in the Flourishing Enterprise

June 15, 2018

Anna Nguyen

"We realized that everyone kind of has a different definition of the voice of customer and that we needed to define our own to make it relevant for us."

Anna Nguyen Emily Brogan

Why Our Voice of the Customer is Better Than Yours

March 10, 2022

Sam Proulx

"The question who are most people is confusing when applied to assistive technology users in usability scales."

Sam Proulx

SUS: A System Unusable for Twenty Percent of the Population

September 29, 2021

Jackie Ho

"Lean governance tries to find that happy medium where we make decisions quickly, keep teams aligned, and let them solve problems on their own."

Jackie Ho

Lead Effectively While Preserving Team Autonomy with Growth Boards

January 8, 2024

Rachael Dietkus, LCSW

"AI is both absolutely necessary and completely terrifying for science."

Rachael Dietkus, LCSW Llewyn Paine Nishanshi Shukla David Womack

AI: Passionate defenses and reasoned critique [Advancing Research Community Workshop Series]

September 18, 2024

Catt Small

"Staff and principal designers need to balance zooming in on execution and zooming out to define strategic vision and minimize risk."

Catt Small Micah Bennett Brian Carr Jessica Harllee

What's Next for ICs: Exploring Staff and Principal Designer Roles

February 22, 2024

Husani Oakley

"Data, information, and knowledge are distinct, and we need systems that transform data into actionable context-rich knowledge."

Husani Oakley

Theme Two Intro

June 6, 2023

Mariah Hay

"I am known as that pain in the ass wherever I walk in, but you need those people who speak up and stand up."

Mariah Hay Marina Martin Husani Oakley Eduardo Ortiz

BUILD: Discussion

June 14, 2018