Summary
Starting DesignOps at an org feels exciting and daunting at the same time. People who’ve given you the green light are as excited as you - so there’s a bit of pressure to make this work well! In this talk, Michelle will provide a “starter kit” of 10 tips for beginning a DesignOps program—the 10 foundational things she's learned from establishing DesignOps at her org. Michelle includes how to prepare the program, manage expectations, ensure your success, and keep things sustainable for the long term.
Key Insights
-
•
Centralizing design ops responsibilities can alleviate decision fatigue among design managers and increase focus on operational initiatives.
-
•
Explicitly defining who makes decisions and who provides feedback prevents unclear expectations and supports smoother project execution.
-
•
Communicating design ops work frequently and across varied formats builds understanding and trust in an often ambiguous practice.
-
•
Starting with small pilots before scaling allows room for iteration and reduces risk when introducing new processes org-wide.
-
•
Maintaining a public and collaboratively editable backlog helps manage expectations, prioritize effectively, and capture emergent ideas.
-
•
Creating reusable templates and frameworks accelerates workflows and standardizes communication of complex operational concepts.
-
•
Regular one-on-one meetings with key stakeholders foster open communication lines critical for driving horizontal change.
-
•
Balancing urgent ad hoc work with longer-term goals requires careful prioritization techniques like story pointing and breaking tasks down.
-
•
Design ops responsibilities typically cover horizontal initiatives affecting multiple teams, while design managers handle team-specific operations.
-
•
Celebrating team wins strengthens relationships and encourages adoption of new processes during times of frequent organizational change.
Notable Quotes
"Everyone was doing a little bit of design ops here and there, which created a lot of gray area around decision making."
"Organic decision making doesn’t always work for high stakes efforts because design ops initiatives are often horizontal and require alignment."
"Communicate as much as possible and in different formats, because different formats resonate differently with people."
"Pilots give you flexibility to mess up and figure out answers as you go, instead of needing all answers upfront."
"A backlog helps pace and define the design ops practice, managing what’s in scope and what’s aspirational."
"Templates don’t have to be masterpieces; even simple reusable checklists and diagrams can save time and effort."
"As a design ops manager, I try to alleviate decision fatigue for design managers so they can focus on the decisions that need their input."
"I’ve found that being approachable and providing space for Q&A helps build trust and confidence in the design ops practice."
"Design ops is a lot of change management, and asking people to change again requires appreciation and celebrating wins."
"My prior experience as a tour manager helped me operationalize and mobilize teams, anticipating risks and preparing for everything."
Or choose a question:
More Videos
"There is a synergy between design and social work values that gives trauma-informed design its meaning and purpose."
Rachael Dietkus, LCSWTrauma-Responsive Design: Reimagining the Future of Design Now
December 10, 2021
"I often feel trapped inside someone else’s imagination and I must engage my own imagination to break free."
Amahra SpenceDesigning for Liberation, Rehearsing Freedom
November 18, 2022
"How can I know what I think until I see what I say? EM Forster."
JD Buckley Margot Dear Jim Kalbach Janaki KumarCOMMUNICATE: Discussion
June 14, 2018
"I give every team I work with an 80/20 rule: 80% of your UI can be standard components, and 20% must be custom designed."
Dan Mall“Ask Me Anything” with Dan Mall, Author of Upcoming Rosenfeld Title, Design that Scales
October 2, 2023
"We found design managers want team health, DesignOps managers want standardization, product managers want transparency, and producers want autonomy."
Aurobinda Pradhan Shashank DeshpandeIntroduction to Collaborative DesignOps using Cubyts
September 8, 2022
"When it comes to the data we’re providing, that decision point is really important for PMs."
Brad Peters Anne MamaghaniShort Take #1: UX/Product Lessons from Your Industry Peers
December 6, 2022
"Improving developer experience starts with understanding users and their technical contexts."
Ed MullenDesigning the Unseen: Enabling Institutions to Build Public Trust
November 16, 2022
"Design ops people are mutants coming at this profession from different directions."
Holly ColePanel Discussion: Growing People and Teams
November 8, 2018
"Machine learning is moving so fast that systems can learn whole codgers of content and change how we think about experiences."
Greg PetroffEverything is About to Change: Software as Material
June 8, 2016