Rosenverse
The DesignOps Starter Kit

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

The DesignOps Starter Kit

Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
The DesignOps Starter Kit
Speakers: Michelle Chin
Link:

Summary

Starting DesignOps at an org feels exciting and daunting at the same time. People who’ve given you the green light are as excited as you - so there’s a bit of pressure to make this work well! In this talk, Michelle will provide a “starter kit” of 10 tips for beginning a DesignOps program—the 10 foundational things she's learned from establishing DesignOps at her org. Michelle includes how to prepare the program, manage expectations, ensure your success, and keep things sustainable for the long term.

Key Insights

  • •

    Centralizing design ops responsibilities can alleviate decision fatigue among design managers and increase focus on operational initiatives.

  • •

    Explicitly defining who makes decisions and who provides feedback prevents unclear expectations and supports smoother project execution.

  • •

    Communicating design ops work frequently and across varied formats builds understanding and trust in an often ambiguous practice.

  • •

    Starting with small pilots before scaling allows room for iteration and reduces risk when introducing new processes org-wide.

  • •

    Maintaining a public and collaboratively editable backlog helps manage expectations, prioritize effectively, and capture emergent ideas.

  • •

    Creating reusable templates and frameworks accelerates workflows and standardizes communication of complex operational concepts.

  • •

    Regular one-on-one meetings with key stakeholders foster open communication lines critical for driving horizontal change.

  • •

    Balancing urgent ad hoc work with longer-term goals requires careful prioritization techniques like story pointing and breaking tasks down.

  • •

    Design ops responsibilities typically cover horizontal initiatives affecting multiple teams, while design managers handle team-specific operations.

  • •

    Celebrating team wins strengthens relationships and encourages adoption of new processes during times of frequent organizational change.

Notable Quotes

"Everyone was doing a little bit of design ops here and there, which created a lot of gray area around decision making."

"Organic decision making doesn’t always work for high stakes efforts because design ops initiatives are often horizontal and require alignment."

"Communicate as much as possible and in different formats, because different formats resonate differently with people."

"Pilots give you flexibility to mess up and figure out answers as you go, instead of needing all answers upfront."

"A backlog helps pace and define the design ops practice, managing what’s in scope and what’s aspirational."

"Templates don’t have to be masterpieces; even simple reusable checklists and diagrams can save time and effort."

"As a design ops manager, I try to alleviate decision fatigue for design managers so they can focus on the decisions that need their input."

"I’ve found that being approachable and providing space for Q&A helps build trust and confidence in the design ops practice."

"Design ops is a lot of change management, and asking people to change again requires appreciation and celebrating wins."

"My prior experience as a tour manager helped me operationalize and mobilize teams, anticipating risks and preparing for everything."

Ask the Rosenbot
Doug Powell
Closing Keynote: Design at Scale
2018 • DesignOps Summit 2018
Gold
Ned Gartside
Navigating accessibility and climate
2024 • Climate UX Interest Group
Maggie Dieringer
Creating Consistency Through Constant Change
2024 • DesignOps Summit 2020
Gold
Theresa Neil
Designing for Wellness: Specializing in Healthcare
2024 • Rosenfeld Community
Ron Bronson
Design, Consequences & Everyday Life
2022 • Civic Design 2022
Gold
Dave Hora
Advice for Establishing Research
2022 • Advancing Research Community
Dane DeSutter
Keeping the Body in Mind: What Gestures and Embodied Actions Tell You That Users May Not
2024 • Advancing Research 2024
Gold
Jorge Arango
Exploding the Notebook: How to Unlock the Power of Linked Notes (2nd of 3 seminars)
2024 • Rosenfeld Community
Bria Alexander
Opening Remarks
2021 • DesignOps Summit 2021
Gold
Sam Proulx
Mobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
2022 • Civic Design 2022
Gold
Marc Rettig
The Urge to Migrate
2026 • Rosenfeld Community
Bria Alexander
Opening Remarks Day 2
2024 • Advancing Research 2024
Gold
Melissa Schmidt
How UX Research Hit It Big in Las Vegas
2019 • Enterprise Experience 2019
Gold
Louis Rosenfeld
The Rosenbot and the Rosenverse: An AMA with Lou Rosenfeld
2024 • Designing with AI 2024
Gold
Patrizia Bertini
Pushing DesignOps’ Influence into New Global Markets
2022 • DesignOps Summit 2022
Gold
Cennydd Bowles
Exit Interview #2: Rediscovering the ethical heart of design
2025 • Rosenfeld Community

More Videos

Nicole Bergstrom

"We don’t use WCAG checklists in our Agile teams; instead, we focus on accessibility as usable for real people."

Nicole Bergstrom Anna Cook Kate Kalcevich Saara Kamppari-Miller

AccessibilityOps: Moving beyond “nice to have”

September 19, 2024

Smitha Papolu

"I gave birth to two things at once: my talk and my son Mateo within two days."

Smitha Papolu Nova Wehman-Brown Melissa Schmidt Adam Menter

Theme 3 Discussion

January 8, 2024

Trisha Causley

"People get stuck during the sessions when asked to describe their brand voice in just one or two words."

Trisha Causley

[Demo] Complexity in disguise: Crafting experiences for generative AI features

June 5, 2024

Megan Blocker

"But what’s the so what? Get to the point and don’t make me wait."

Megan Blocker

Getting to the “So What?”: How Management Consulting Practices Can Transform Your Approach to Research

March 26, 2024

Séamus Byrne

"Choreography is the art of designing sequences of movements—this is so close to what we do on a day-to-day basis with people."

Séamus Byrne

Aligning Teams with Choreography

January 8, 2024

Bria Alexander

"We have at least 10 minutes of breaks between each session so you can take in everything."

Bria Alexander

Opening Remarks

January 8, 2024

Ilana Lipsett

"Regulation is part of the solution, but by diversifying who makes technology and embedding safeguards, we can better prevent corruption of well-intentioned products."

Ilana Lipsett

Anticipating Risk, Regulating Tech: A Playbook for Ethical Technology Governance

December 10, 2021

Marissa Cui

"Carbon removal is necessary to hit climate goals because reducing emissions alone won’t be enough."

Marissa Cui Rachel He Michael Leggett Manos Saratsis

Climate Design Product Showcase

March 13, 2024

Angelos Arnis

"Professional autonomy was constructed through self-governing institutions; design skipped that step."

Angelos Arnis

Our Fragmented Identity

June 12, 2026