Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

The DesignOps Starter Kit
Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
The DesignOps Starter Kit
Speakers: Michelle Chin
Link:

Summary

Starting DesignOps at an org feels exciting and daunting at the same time. People who’ve given you the green light are as excited as you - so there’s a bit of pressure to make this work well! In this talk, Michelle will provide a “starter kit” of 10 tips for beginning a DesignOps program—the 10 foundational things she's learned from establishing DesignOps at her org. Michelle includes how to prepare the program, manage expectations, ensure your success, and keep things sustainable for the long term.

Key Insights

  • Centralizing design ops responsibilities can alleviate decision fatigue among design managers and increase focus on operational initiatives.

  • Explicitly defining who makes decisions and who provides feedback prevents unclear expectations and supports smoother project execution.

  • Communicating design ops work frequently and across varied formats builds understanding and trust in an often ambiguous practice.

  • Starting with small pilots before scaling allows room for iteration and reduces risk when introducing new processes org-wide.

  • Maintaining a public and collaboratively editable backlog helps manage expectations, prioritize effectively, and capture emergent ideas.

  • Creating reusable templates and frameworks accelerates workflows and standardizes communication of complex operational concepts.

  • Regular one-on-one meetings with key stakeholders foster open communication lines critical for driving horizontal change.

  • Balancing urgent ad hoc work with longer-term goals requires careful prioritization techniques like story pointing and breaking tasks down.

  • Design ops responsibilities typically cover horizontal initiatives affecting multiple teams, while design managers handle team-specific operations.

  • Celebrating team wins strengthens relationships and encourages adoption of new processes during times of frequent organizational change.

Notable Quotes

"Everyone was doing a little bit of design ops here and there, which created a lot of gray area around decision making."

"Organic decision making doesn’t always work for high stakes efforts because design ops initiatives are often horizontal and require alignment."

"Communicate as much as possible and in different formats, because different formats resonate differently with people."

"Pilots give you flexibility to mess up and figure out answers as you go, instead of needing all answers upfront."

"A backlog helps pace and define the design ops practice, managing what’s in scope and what’s aspirational."

"Templates don’t have to be masterpieces; even simple reusable checklists and diagrams can save time and effort."

"As a design ops manager, I try to alleviate decision fatigue for design managers so they can focus on the decisions that need their input."

"I’ve found that being approachable and providing space for Q&A helps build trust and confidence in the design ops practice."

"Design ops is a lot of change management, and asking people to change again requires appreciation and celebrating wins."

"My prior experience as a tour manager helped me operationalize and mobilize teams, anticipating risks and preparing for everything."

Ask the Rosenbot
Jemma Ahmed
Convergent Research Techniques in Customer Journey Mapping
2020 • Advancing Research 2020
Gold
Ned Dwyer
Right horses for the right courses – how and when to democratize research
2025 • Advancing Service Design 2025
Gold
Samuel Proulx
Designing for Disability, Innovating for Everyone
2025 • Advancing Research 2025
Gold
Bria Alexander
Theme Two Intro
2022 • DesignOps Summit 2022
Gold
Dave Malouf
Theme 3: Introduction and Provocation
2024 • DesignOps Summit 2020
Gold
Dan Willis
Enterprise Storytelling Sessions
2018 • Enterprise Experience 2018
Gold
Russell Blair
Killing the blank page
2024 • Designing with AI 2024
Gold
Samuel Proulx
Invisible barriers: Why accessible service design can’t be an afterthought
2024 • Advancing Service Design 2024
Gold
Tanya Snook
Designing the team experience: Building culture through onboarding
2021 • Enterprise Community
Sam Proulx
To Boldly Go: The New Frontiers of Accessibility
2022 • Advancing Research 2022
Gold
Dave Hoffer
UX Job Search AMA #2 with Joanne Weaver and Dave Hoffer
2025 • Rosenfeld Community
Greg Petroff
Everything is About to Change: Software as Material
2016 • Enterprise UX 2016
Gold
Jeff Gothelf
Who does what by how much?
2025 • Advancing Service Design 2025
Gold
Sam Ladner
How Research Can Drive Strategic Foresight
2022 • Advancing Research 2022
Gold
Roberta Dombrowski
5 Reasons to Bring your Recruiting in House
2021 • DesignOps Summit 2021
Gold
Pippa Lomas
Paving the Path for Neurodiversity in Design
2023 • DesignOps Summit 2023
Gold

More Videos

Nick Lewis

"Creative constraints can actually bring out the most creative solutions."

Nick Lewis

Designing and building low-carbon websites independently

November 18, 2025

Milan Guenther

"Designing better enterprises means creating conditions for all parts to work together coherently, like gardening rather than blaming individual plants."

Milan Guenther

A Shared Language for Co-Creating Ambitious Endeavours

June 6, 2023

Sean Baker

"The internal dialects developed by project teams require intentional translation into a formal, limited lattice framework for portfolio analysis."

Sean Baker Sara Romanoski

Weaving Knowledge Management into the Fabric of Our Design Practice

September 11, 2025

Megan Campos

"Demographic criteria is generally considered less important compared to project-specific or contextual criteria in recruitment."

Megan Campos

What Did I Miss? The Hidden Costs of Deprioritizing Diversity in User Research

March 12, 2021

Theresa Marwah

"Touching data locally — like landing on hot lava — poses risks; we want strict data movement protocols."

Theresa Marwah

How Atlassian is Operationalizing Respect in Research

February 27, 2020

Samuel Proulx

"Accessibility is innovation and the kinds of features people with disabilities need are incredible conveniences for the rest of us."

Samuel Proulx

From Standards to Innovation: Why Inclusive Design Wins

September 10, 2025

Joel Branch

"Bias is fueled by over-engineering without enough participation from non-technical roles that could reduce it."

Joel Branch

Humanizing AI: Filling the Gaps with Multi-faceted Research

March 11, 2021

Dan Hill

"Technology affects cities directly and profoundly, shaping how we live, work, and play."

Dan Hill

Designing for the infrastructures of everyday life

June 4, 2024

Dane DeSutter

"The framework we tend to use is just, do you play games? Cool, you’re in—stop asking questions."

Dane DeSutter Natalie Gedeon Deborah Hendersen Cheryl Platz

Beyond the Console: The rise of the Gamer Experience and how gaming will impact UX Research across industries

May 17, 2024