The DesignOps Starter Kit
Summary
Starting DesignOps at an org feels exciting and daunting at the same time. People who’ve given you the green light are as excited as you - so there’s a bit of pressure to make this work well! In this talk, Michelle will provide a “starter kit” of 10 tips for beginning a DesignOps program—the 10 foundational things she's learned from establishing DesignOps at her org. Michelle includes how to prepare the program, manage expectations, ensure your success, and keep things sustainable for the long term.
Key Insights
-
•
Centralizing design ops responsibilities can alleviate decision fatigue among design managers and increase focus on operational initiatives.
-
•
Explicitly defining who makes decisions and who provides feedback prevents unclear expectations and supports smoother project execution.
-
•
Communicating design ops work frequently and across varied formats builds understanding and trust in an often ambiguous practice.
-
•
Starting with small pilots before scaling allows room for iteration and reduces risk when introducing new processes org-wide.
-
•
Maintaining a public and collaboratively editable backlog helps manage expectations, prioritize effectively, and capture emergent ideas.
-
•
Creating reusable templates and frameworks accelerates workflows and standardizes communication of complex operational concepts.
-
•
Regular one-on-one meetings with key stakeholders foster open communication lines critical for driving horizontal change.
-
•
Balancing urgent ad hoc work with longer-term goals requires careful prioritization techniques like story pointing and breaking tasks down.
-
•
Design ops responsibilities typically cover horizontal initiatives affecting multiple teams, while design managers handle team-specific operations.
-
•
Celebrating team wins strengthens relationships and encourages adoption of new processes during times of frequent organizational change.
Notable Quotes
"Everyone was doing a little bit of design ops here and there, which created a lot of gray area around decision making."
"Organic decision making doesn’t always work for high stakes efforts because design ops initiatives are often horizontal and require alignment."
"Communicate as much as possible and in different formats, because different formats resonate differently with people."
"Pilots give you flexibility to mess up and figure out answers as you go, instead of needing all answers upfront."
"A backlog helps pace and define the design ops practice, managing what’s in scope and what’s aspirational."
"Templates don’t have to be masterpieces; even simple reusable checklists and diagrams can save time and effort."
"As a design ops manager, I try to alleviate decision fatigue for design managers so they can focus on the decisions that need their input."
"I’ve found that being approachable and providing space for Q&A helps build trust and confidence in the design ops practice."
"Design ops is a lot of change management, and asking people to change again requires appreciation and celebrating wins."
"My prior experience as a tour manager helped me operationalize and mobilize teams, anticipating risks and preparing for everything."
Or choose a question:
More Videos
"We need to find the narrative, not just use a narrative; sometimes it’s hidden and must be dug out."
Maish NichaniSparking a Service Excellence Mindset at a Government Agency
December 9, 2021
"We constantly collect feedback to improve our community and design practice because iteration is key to impact."
Lona MooreScaling Design Beyond Designers
June 11, 2021
"Evaluations and promotions can be nebulous and awkward, especially in collaborative design work."
Ignacio MartinezFair and Effective Designer Evaluation
September 25, 2024
"There is no end state in design ops; it’s a constant state of evolution."
Dianne QueReal Talk: Proving Value through a Scrappy Playbook
October 23, 2019
"If you stop reading journals and practicing your instrument, you’re done as an expert."
Christian MadsbjergInfluencing Strategy
March 31, 2020
"Creative conversations combined with material for quick prototyping let you get fast feedback on messy whiteboard ideas."
David Cronin Uday Gajendar Peter Morville Kendra ShimmellDiscussion
May 13, 2015
"My kids know everything. If you listen to conversations with them, they say I know, Ma, I know."
Leisa ReicheltOpening Keynote: Operating in Context
November 7, 2018
"Researchers are uniquely positioned to be sense makers for the business; we connect the dots between data, knowledge, and wisdom."
Jill FruchterInconvenient Insights: The Researcher's Role is to Stay Curious
March 29, 2023
"Building an emergency backup process ensured research would continue even if key Ops people were unavailable."
Marjorie Stainback Molly Fargotstein Stephanie MarshWhat Research Ops Professionals Have Learned from COVID-19
July 16, 2020
