Rosenverse
The DesignOps Starter Kit

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

The DesignOps Starter Kit

Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
The DesignOps Starter Kit
Speakers: Michelle Chin
Link:

Summary

Starting DesignOps at an org feels exciting and daunting at the same time. People who’ve given you the green light are as excited as you - so there’s a bit of pressure to make this work well! In this talk, Michelle will provide a “starter kit” of 10 tips for beginning a DesignOps program—the 10 foundational things she's learned from establishing DesignOps at her org. Michelle includes how to prepare the program, manage expectations, ensure your success, and keep things sustainable for the long term.

Key Insights

  • •

    Centralizing design ops responsibilities can alleviate decision fatigue among design managers and increase focus on operational initiatives.

  • •

    Explicitly defining who makes decisions and who provides feedback prevents unclear expectations and supports smoother project execution.

  • •

    Communicating design ops work frequently and across varied formats builds understanding and trust in an often ambiguous practice.

  • •

    Starting with small pilots before scaling allows room for iteration and reduces risk when introducing new processes org-wide.

  • •

    Maintaining a public and collaboratively editable backlog helps manage expectations, prioritize effectively, and capture emergent ideas.

  • •

    Creating reusable templates and frameworks accelerates workflows and standardizes communication of complex operational concepts.

  • •

    Regular one-on-one meetings with key stakeholders foster open communication lines critical for driving horizontal change.

  • •

    Balancing urgent ad hoc work with longer-term goals requires careful prioritization techniques like story pointing and breaking tasks down.

  • •

    Design ops responsibilities typically cover horizontal initiatives affecting multiple teams, while design managers handle team-specific operations.

  • •

    Celebrating team wins strengthens relationships and encourages adoption of new processes during times of frequent organizational change.

Notable Quotes

"Everyone was doing a little bit of design ops here and there, which created a lot of gray area around decision making."

"Organic decision making doesn’t always work for high stakes efforts because design ops initiatives are often horizontal and require alignment."

"Communicate as much as possible and in different formats, because different formats resonate differently with people."

"Pilots give you flexibility to mess up and figure out answers as you go, instead of needing all answers upfront."

"A backlog helps pace and define the design ops practice, managing what’s in scope and what’s aspirational."

"Templates don’t have to be masterpieces; even simple reusable checklists and diagrams can save time and effort."

"As a design ops manager, I try to alleviate decision fatigue for design managers so they can focus on the decisions that need their input."

"I’ve found that being approachable and providing space for Q&A helps build trust and confidence in the design ops practice."

"Design ops is a lot of change management, and asking people to change again requires appreciation and celebrating wins."

"My prior experience as a tour manager helped me operationalize and mobilize teams, anticipating risks and preparing for everything."

Ask the Rosenbot
Karen McGrane
AI for Information Architects: Are the robots coming for our jobs?
2024 • Rosenfeld Community
Amy Thibodeau
Opening Keynote: Process and Ambiguity
2019 • DesignOps Summit 2019
Gold
Ruzanna Rozman
Getting in Flow with Your Team
2024 • DesignOps Summit 2020
Gold
Roberta Dombrowski
Making Research a Team Sport
2022 • Advancing Research 2022
Gold
Dean Broadley
Not Black Enough to be White
2024 • DesignOps Summit 2020
Gold
Kevin Bethune
Gatekeepers and Servant Leadership
2020 • DesignOps Community
Paz Perez
Context Architecture for AI systems
2026 • Rosenfeld Community
Rachael Dietkus, LCSW
Leading through the long tail of trauma
2022 • Advancing Research Community
Kim Holt
A Salesforce Panel Discussion on Values-Driven DesignOps
2022 • DesignOps Summit 2022
Gold
Jen Cardello
Curating insight: Strategies for integrating knowledge across research functions
2025 • Advancing Research 2025
Gold
Bria Alexander
Day 2 Welcome
2024 • DesignOps Summit 2024
Gold
Bob Baxley
Theme 4: Intro
2024 • Enterprise Experience 2020
Gold
Louis Rosenfeld
Coffee with Lou
2024 • Rosenfeld Community
Bria Alexander
Opening Remarks
2024 • Advancing Research 2021
Gold
Jemma Ahmed
Democratization: Working with it, not against it [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Christian Crumlish
From tools to staff: What the next generation of agents means for the future of design
2026 • Designing with AI 2026
Gold

More Videos

Jennifer Bolduc

"Having honest conversations about where you want to grow can turn around a relationship or project."

Jennifer Bolduc Diane Gregorio Emily Day

What's involved with getting people back to work?: A panel discussion

July 1, 2021

Anna Poznyakov

"We enable PMs and designers to conduct research rigorously because they are already in contact with customers daily."

Anna Poznyakov Richa Prajapati

Get The Most Out Of Stakeholder Collaboration—and Maximize Your Research Impact

March 12, 2021

Megan Blocker

"Advanced quantitative methods can amplify our work in ways we didn’t expect, and also show us how to get started."

Megan Blocker

Theme 2 Intro

March 12, 2025

George Aye

"The most common way people give up their power is by thinking they don’t have any."

George Aye

That Quiet Little Voice: When Design and Ethics Collide

November 16, 2022

Bria Alexander

"We still don’t know if head of design ops will evolve toward a COO role or some other senior position."

Bria Alexander Meredith Black Tim Gilligan

State of DesignOps Panel

October 1, 2021

Lada Gorlenko

"Crisis can empower global communities and bring equity to practitioners worldwide."

Lada Gorlenko

Theme 2 Intro

June 9, 2022

Carol Massa

"Safety is the number one priority in healthcare design because if the patient is not stable, nothing else matters."

Carol Massa

Designing Health: Integrating Service Design, Technology, and Strategy to Transform Patient and Clinician Experiences

December 3, 2024

JP Allen

"Only 8% of people we talk to said their stakeholders know how to access results and do so often."

JP Allen Holly Holden

Navigating the UX Tools Landscape

October 1, 2021

Michael Weir

"Using a mixture of behavioral science, analytics, and experiments helps prioritize changes that truly move KPIs."

Michael Weir

Mixed Methods and Behavioural Science

May 26, 2023