Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

The DesignOps Starter Kit
Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
The DesignOps Starter Kit
Speakers: Michelle Chin
Link:

Summary

Starting DesignOps at an org feels exciting and daunting at the same time. People who’ve given you the green light are as excited as you - so there’s a bit of pressure to make this work well! In this talk, Michelle will provide a “starter kit” of 10 tips for beginning a DesignOps program—the 10 foundational things she's learned from establishing DesignOps at her org. Michelle includes how to prepare the program, manage expectations, ensure your success, and keep things sustainable for the long term.

Key Insights

  • Centralizing design ops responsibilities can alleviate decision fatigue among design managers and increase focus on operational initiatives.

  • Explicitly defining who makes decisions and who provides feedback prevents unclear expectations and supports smoother project execution.

  • Communicating design ops work frequently and across varied formats builds understanding and trust in an often ambiguous practice.

  • Starting with small pilots before scaling allows room for iteration and reduces risk when introducing new processes org-wide.

  • Maintaining a public and collaboratively editable backlog helps manage expectations, prioritize effectively, and capture emergent ideas.

  • Creating reusable templates and frameworks accelerates workflows and standardizes communication of complex operational concepts.

  • Regular one-on-one meetings with key stakeholders foster open communication lines critical for driving horizontal change.

  • Balancing urgent ad hoc work with longer-term goals requires careful prioritization techniques like story pointing and breaking tasks down.

  • Design ops responsibilities typically cover horizontal initiatives affecting multiple teams, while design managers handle team-specific operations.

  • Celebrating team wins strengthens relationships and encourages adoption of new processes during times of frequent organizational change.

Notable Quotes

"Everyone was doing a little bit of design ops here and there, which created a lot of gray area around decision making."

"Organic decision making doesn’t always work for high stakes efforts because design ops initiatives are often horizontal and require alignment."

"Communicate as much as possible and in different formats, because different formats resonate differently with people."

"Pilots give you flexibility to mess up and figure out answers as you go, instead of needing all answers upfront."

"A backlog helps pace and define the design ops practice, managing what’s in scope and what’s aspirational."

"Templates don’t have to be masterpieces; even simple reusable checklists and diagrams can save time and effort."

"As a design ops manager, I try to alleviate decision fatigue for design managers so they can focus on the decisions that need their input."

"I’ve found that being approachable and providing space for Q&A helps build trust and confidence in the design ops practice."

"Design ops is a lot of change management, and asking people to change again requires appreciation and celebrating wins."

"My prior experience as a tour manager helped me operationalize and mobilize teams, anticipating risks and preparing for everything."

Ask the Rosenbot
Abby Covert
Panel: Collaboration Tools
2017 • DesignOps Summit 2017
Gold
Nova Wehman-Brown
We've Never Done This Before
2019 • Enterprise Experience 2019
Gold
Victor Udoewa
Radical Participatory Design: Decolonizing Participatory Design Processes
2021 • Civic Design 2021
Gold
Dan Hill
Designing for the infrastructures of everyday life
2024 • Designing with AI 2024
Gold
Steve Portigal
War Stories LIVE! Q&A-Discussion
2020 • Advancing Research 2020
Gold
Sarah Williams
Verizon_A Framework for CX Transformation
2024 • Design at Scale 2021
Gold
Ivana Ng
Level Up Your Program with ProductOps
2024 • Enterprise Experience 2020
Gold
Dan Willis
Enterprise Storytelling Sessions
2016 • Enterprise UX 2016
Gold
Nick Lewis
Designing and building low-carbon websites independently
2025 • Climate UX Interest Group
Nathan Shedroff
Redefining Value: Bridging the Innovation Culture Divide
2015 • Enterprise UX 2015
Gold
Christian Crumlish
AMA with Christian Crumlish, author of Product Management for UX People
2022 • Enterprise Community
Sarah Auslander
Insights Panel
2022 • Civic Design 2022
Gold
Bria Alexander
Opening Remarks
2021 • Design at Scale 2021
Gold
Teresa Swingler
Look, Up in the Sky! UX/UI for Aerospace
2022 • Enterprise Community
Jane Reid
Self-care in User Research
2020 • Advancing Research Community
Alfred Kahn
A Seat at the Table: Making Your Team a Strategic Partner
2023 • Design in Product 2023
Gold

More Videos

Tom Armitage

"I think to understand how they work, it’s not just understanding how they operate, it’s understanding how to make the sausage rather than consume the sausage."

Tom Armitage Carla Diana Kanene Ayo Holder

Day 2 Panel: Looking ahead: Designing with AI in 2026

June 11, 2025

Brigette Metzler

"Mature research repositories are rare, and return on investment depends heavily on scale, governance, and organizational structure."

Brigette Metzler Dana Chrisfield

Research Repositories: A global project by the ResearchOps Community

August 27, 2020

Devon Powers

"The future is not a toy. Accountability matters deeply in how we construct futures."

Devon Powers

Imagining Better Futures

March 9, 2022

Zariah Cameron

"Share everything, own nothing but credit everyone."

Zariah Cameron

ReDesigning Wellbeing for Equitable Care in the Workplace

September 23, 2024

Sarah Fathallah

"Researchers are not trained mental health professionals, so having referral paths is essential when issues arise."

Sarah Fathallah

Lessening the Research Burden on Vulnerable Communities

March 30, 2020

Jen Cardello

"Lighthouse reduces time spent searching for insights by having everything in one place."

Jen Cardello Jennifer Otto

Learning Velocity—The Insights Speedometer

September 16, 2021

Kristin Skinner

"62% of people said literally we don't know how to measure the value of design ops yet."

Kristin Skinner Kamdyn Moore

Group Activity: A Deep Dive Into Value and Outcomes

October 23, 2019

Alison Rand

"Qualitative data is data. It’s okay to be informal and human when designing complex systems."

Alison Rand Sarah Brooks

Scaling Impact with Service Design

March 25, 2021

Amy Parness

"Commercial buyers evaluate products primarily on needs first; certifications like Energy Star are bonuses."

Amy Parness

Scaling Sustainability: Complementary strategies that drive long-term success

May 29, 2025