Rosenverse
The DesignOps Starter Kit

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

The DesignOps Starter Kit

Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
The DesignOps Starter Kit
Speakers: Michelle Chin
Link:

Summary

Starting DesignOps at an org feels exciting and daunting at the same time. People who’ve given you the green light are as excited as you - so there’s a bit of pressure to make this work well! In this talk, Michelle will provide a “starter kit” of 10 tips for beginning a DesignOps program—the 10 foundational things she's learned from establishing DesignOps at her org. Michelle includes how to prepare the program, manage expectations, ensure your success, and keep things sustainable for the long term.

Key Insights

  • •

    Centralizing design ops responsibilities can alleviate decision fatigue among design managers and increase focus on operational initiatives.

  • •

    Explicitly defining who makes decisions and who provides feedback prevents unclear expectations and supports smoother project execution.

  • •

    Communicating design ops work frequently and across varied formats builds understanding and trust in an often ambiguous practice.

  • •

    Starting with small pilots before scaling allows room for iteration and reduces risk when introducing new processes org-wide.

  • •

    Maintaining a public and collaboratively editable backlog helps manage expectations, prioritize effectively, and capture emergent ideas.

  • •

    Creating reusable templates and frameworks accelerates workflows and standardizes communication of complex operational concepts.

  • •

    Regular one-on-one meetings with key stakeholders foster open communication lines critical for driving horizontal change.

  • •

    Balancing urgent ad hoc work with longer-term goals requires careful prioritization techniques like story pointing and breaking tasks down.

  • •

    Design ops responsibilities typically cover horizontal initiatives affecting multiple teams, while design managers handle team-specific operations.

  • •

    Celebrating team wins strengthens relationships and encourages adoption of new processes during times of frequent organizational change.

Notable Quotes

"Everyone was doing a little bit of design ops here and there, which created a lot of gray area around decision making."

"Organic decision making doesn’t always work for high stakes efforts because design ops initiatives are often horizontal and require alignment."

"Communicate as much as possible and in different formats, because different formats resonate differently with people."

"Pilots give you flexibility to mess up and figure out answers as you go, instead of needing all answers upfront."

"A backlog helps pace and define the design ops practice, managing what’s in scope and what’s aspirational."

"Templates don’t have to be masterpieces; even simple reusable checklists and diagrams can save time and effort."

"As a design ops manager, I try to alleviate decision fatigue for design managers so they can focus on the decisions that need their input."

"I’ve found that being approachable and providing space for Q&A helps build trust and confidence in the design ops practice."

"Design ops is a lot of change management, and asking people to change again requires appreciation and celebrating wins."

"My prior experience as a tour manager helped me operationalize and mobilize teams, anticipating risks and preparing for everything."

Ask the Rosenbot
Yulya Besplemennova
[Demo] Stress-testing GenAI in user research synthesis
2024 • Designing with AI 2024
Gold
Sam Proulx
SUS: A System Unusable for Twenty Percent of the Population
2021 • DesignOps Summit 2021
Gold
Ariel Kennan
Theme Two Intro
2022 • Civic Design 2022
Gold
Sara Conklin
A UXer’s 12-Month Journey from Climate Concern to Climate Credibility
2025 • Climate UX Interest Group
Anna Avrekh
User Research, Design, and Product - A Love Story
2021 • Advancing Research 2021
Gold
Uday Gajendar
Day 1 Welcome
2024 • Designing with AI 2024
Gold
Louis Rosenfeld
GenAI for UXers: A Rosenbot Demo and Discussion
2025 • Designing with AI 2025
Gold
Michelle Morrison
Practice What You Preach
2024 • DesignOps Summit 2020
Gold
Allison Sanders
Operating with Purpose
2024 • DesignOps Summit 2020
Gold
Milan Guenther
A Shared Language for Co-Creating Ambitious Endeavours
2023 • Enterprise UX 2023
Gold
Amy Thibodeau
Opening Keynote: Process and Ambiguity
2019 • DesignOps Summit 2019
Gold
Bethany Brown
Rewiring operations with service design and AI
2025 • Advancing Service Design 2025
Gold
Andrew Custage
The Digital Journey: Research on Consumer Frustration and Loyalty
2023 • Advancing Research 2023
Gold
Lisa Spitz
Building Trust Through Equitable Research Practices
2022 • Civic Design 2022
Gold
Patrizia Bertini
The (r)evolution of designOps: It’s Time to Think (really) BIG
2025 • DesignOps Summit 2025
Gold
Dave Malouf
Theme 3: Introduction and Provocation
2024 • DesignOps Summit 2020
Gold

More Videos

Nick Cochran

"It’s not just about being technically good; understanding people’s motivations is key to great app experience."

Nick Cochran

Growing in Enterprise Design through Making Connections

June 3, 2019

Ryan Matthew

"They really needed to take a serious look at their 500 plus variables and get better about their collections."

Ryan Matthew Alex Kurchev

DesignOps without Boundaries: Building More with What You Have

September 10, 2025

Niko Laitinen

"Nobody really knew what we should be reaching for because the vision was outdated."

Niko Laitinen

Adaptable Org Design for Resilient Times

June 10, 2021

Uday Gajendar

"Paul will help us go a little meta to parse what it means to think of systems shaping the 21st-century organization."

Uday Gajendar

Theme One Intro

June 6, 2023

Husani Oakley

"Data, information, and knowledge are distinct, and we need systems that transform data into actionable context-rich knowledge."

Husani Oakley

Theme Two Intro

June 6, 2023

Alexandra Schmidt

"The current design education system doesn't always prepare designers for the complexity of enterprise challenges."

Alexandra Schmidt

Enterprise UX Playbook

December 1, 2022

Peter Van Dijck

"You can’t have good AI without good information architecture."

Peter Van Dijck

Designing AI-first products on top of a rapidly evolving technology

June 10, 2025

Lija Hogan

"Reports aren’t always required; findings can be integrated directly into design docs or the product itself."

Lija Hogan

Doing more with more: Lessons from the Front Lines of Democratization

March 9, 2022

Nicole Aleong

"Futures anthropology teaches us to separate users' expectations, anticipations, hopes, and speculations about the future."

Nicole Aleong Michaela Mora Prayag Narula Brianna Sylver

What UX research can learn from other research practices [Advancing Research Community Workshop Series]

September 14, 2023