The DesignOps Starter Kit
Summary
Starting DesignOps at an org feels exciting and daunting at the same time. People who’ve given you the green light are as excited as you - so there’s a bit of pressure to make this work well! In this talk, Michelle will provide a “starter kit” of 10 tips for beginning a DesignOps program—the 10 foundational things she's learned from establishing DesignOps at her org. Michelle includes how to prepare the program, manage expectations, ensure your success, and keep things sustainable for the long term.
Key Insights
-
•
Centralizing design ops responsibilities can alleviate decision fatigue among design managers and increase focus on operational initiatives.
-
•
Explicitly defining who makes decisions and who provides feedback prevents unclear expectations and supports smoother project execution.
-
•
Communicating design ops work frequently and across varied formats builds understanding and trust in an often ambiguous practice.
-
•
Starting with small pilots before scaling allows room for iteration and reduces risk when introducing new processes org-wide.
-
•
Maintaining a public and collaboratively editable backlog helps manage expectations, prioritize effectively, and capture emergent ideas.
-
•
Creating reusable templates and frameworks accelerates workflows and standardizes communication of complex operational concepts.
-
•
Regular one-on-one meetings with key stakeholders foster open communication lines critical for driving horizontal change.
-
•
Balancing urgent ad hoc work with longer-term goals requires careful prioritization techniques like story pointing and breaking tasks down.
-
•
Design ops responsibilities typically cover horizontal initiatives affecting multiple teams, while design managers handle team-specific operations.
-
•
Celebrating team wins strengthens relationships and encourages adoption of new processes during times of frequent organizational change.
Notable Quotes
"Everyone was doing a little bit of design ops here and there, which created a lot of gray area around decision making."
"Organic decision making doesn’t always work for high stakes efforts because design ops initiatives are often horizontal and require alignment."
"Communicate as much as possible and in different formats, because different formats resonate differently with people."
"Pilots give you flexibility to mess up and figure out answers as you go, instead of needing all answers upfront."
"A backlog helps pace and define the design ops practice, managing what’s in scope and what’s aspirational."
"Templates don’t have to be masterpieces; even simple reusable checklists and diagrams can save time and effort."
"As a design ops manager, I try to alleviate decision fatigue for design managers so they can focus on the decisions that need their input."
"I’ve found that being approachable and providing space for Q&A helps build trust and confidence in the design ops practice."
"Design ops is a lot of change management, and asking people to change again requires appreciation and celebrating wins."
"My prior experience as a tour manager helped me operationalize and mobilize teams, anticipating risks and preparing for everything."
Or choose a question:
More Videos
"Outage caused by technical debt between Boneyard’s VT100 era system and E-Toy’s cloud infrastructure."
Ted NewardTheme 4: Enterprise Organizational Journey
June 4, 2019
"Expert intuition can be right or wrong because it relies on cues and heuristics in uncertain contexts."
Kristen Guth, Ph.D.Out of the FOG: A Non-traditional Research Approach to Alignment
March 28, 2023
"Assume everybody has the potential for trauma to show up in any interaction you have with them."
Rachael Dietkus, LCSW Uday Gajendar Dr. Dawn Emerick Dawn E. Shedrick, LCSWLeading through the long tail of trauma
July 7, 2022
"Nobody’s an AI expert; it changes every day. Anyone who says they are is a fraud."
Jemma Ahmed Subhasree Chatterjee Robert Fabricant Alexandra Jayeun Lee Ben RobinsCollaboration: learning from other fields beyond our own [Advancing Research Community Workshop Series]
August 7, 2024
"Getting accessibility integrated into all company processes is essential because accessibility is a culture change."
Sam ProulxUnderstanding Screen Readers on Mobile: How And Why to Learn from Native Users
June 6, 2023
"Defining teams by shared value — what’s desirable, compliant, feasible, and viable — broke down silos effectively."
Erin HauberDesign is Not the Frosting on the Scaled Agile Layer Cake
October 24, 2019
"The experience may move across voice and chat or UI or systems and humans, and the context has to survive all that movement."
Anne CanteraThe New Design Stack: The Skills Traditional Designers Need to Add To Their Toolboxes ASAP
July 29, 2026
"Nearly half of adults in the UK read at a literacy level that makes understanding complex documents very challenging."
Phil HeskethDesigning Accessible Research Workflows
September 29, 2021
"Physicians are information alphas in the room; humility and data build bridges."
Eric ShumakeAn AMA on UX's Role in Healthcare
April 22, 2026
