Rosenverse
The DesignOps Starter Kit

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

The DesignOps Starter Kit

Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
The DesignOps Starter Kit
Speakers: Michelle Chin
Link:

Summary

Starting DesignOps at an org feels exciting and daunting at the same time. People who’ve given you the green light are as excited as you - so there’s a bit of pressure to make this work well! In this talk, Michelle will provide a “starter kit” of 10 tips for beginning a DesignOps program—the 10 foundational things she's learned from establishing DesignOps at her org. Michelle includes how to prepare the program, manage expectations, ensure your success, and keep things sustainable for the long term.

Key Insights

  • •

    Centralizing design ops responsibilities can alleviate decision fatigue among design managers and increase focus on operational initiatives.

  • •

    Explicitly defining who makes decisions and who provides feedback prevents unclear expectations and supports smoother project execution.

  • •

    Communicating design ops work frequently and across varied formats builds understanding and trust in an often ambiguous practice.

  • •

    Starting with small pilots before scaling allows room for iteration and reduces risk when introducing new processes org-wide.

  • •

    Maintaining a public and collaboratively editable backlog helps manage expectations, prioritize effectively, and capture emergent ideas.

  • •

    Creating reusable templates and frameworks accelerates workflows and standardizes communication of complex operational concepts.

  • •

    Regular one-on-one meetings with key stakeholders foster open communication lines critical for driving horizontal change.

  • •

    Balancing urgent ad hoc work with longer-term goals requires careful prioritization techniques like story pointing and breaking tasks down.

  • •

    Design ops responsibilities typically cover horizontal initiatives affecting multiple teams, while design managers handle team-specific operations.

  • •

    Celebrating team wins strengthens relationships and encourages adoption of new processes during times of frequent organizational change.

Notable Quotes

"Everyone was doing a little bit of design ops here and there, which created a lot of gray area around decision making."

"Organic decision making doesn’t always work for high stakes efforts because design ops initiatives are often horizontal and require alignment."

"Communicate as much as possible and in different formats, because different formats resonate differently with people."

"Pilots give you flexibility to mess up and figure out answers as you go, instead of needing all answers upfront."

"A backlog helps pace and define the design ops practice, managing what’s in scope and what’s aspirational."

"Templates don’t have to be masterpieces; even simple reusable checklists and diagrams can save time and effort."

"As a design ops manager, I try to alleviate decision fatigue for design managers so they can focus on the decisions that need their input."

"I’ve found that being approachable and providing space for Q&A helps build trust and confidence in the design ops practice."

"Design ops is a lot of change management, and asking people to change again requires appreciation and celebrating wins."

"My prior experience as a tour manager helped me operationalize and mobilize teams, anticipating risks and preparing for everything."

Ask the Rosenbot
Jane Reid
Self-care in User Research
2020 • Advancing Research Community
Broad Strokes: Connecting Design, Research, and AI to the World Around Us
2023 • Enterprise UX 2023
Gold
Jen van der Meer
Service design performs value
2025 • Advancing Service Design 2025
Gold
Louis Rosenfeld
GenAI for UXers: A Rosenbot Demo and Discussion
2025 • Rosenfeld Community
Kate Kalcevich
Integrating Accessibility in DesignOps
2024 • DesignOps Summit 2024
Gold
Megan Blocker
A Selectively Scrappy Approach to ResearchOps
2018 • DesignOps Summit 2018
Gold
Nicole Wright
Democratizing Research at HoneyBook
2022 • Advancing Research 2022
Gold
Charles Lee
Building a New Home for the Atlassian Design System
2020 • Enterprise Community
Wendy Johansson
An Education on Design Education for Orgs
2021 • Design at Scale 2021
Gold
Pippa Lomas
Paving the Path for Neurodiversity in Design
2023 • DesignOps Summit 2023
Gold
Sheryl Cababa
A UX Guide to Floating Above the Forest
2026 • Shift UX 2026
Conference
Lada Gorlenko
Theme 1: Intro
2024 • Enterprise Experience 2020
Gold
Ned Dwyer
The Intersection of Design and ResearchOps
2024 • DesignOps Summit 2024
Gold
Peter Merholz
The Mysterious Case of the Missing UX Career Path
2022 • DesignOps Community
Alison Rand
The Judgment Layer: Operations After Throughput
2026 • Shift UX 2026
Conference
Erika Flowers
The Handoff is Dead: Design-Led Engineering with AI Agents
2026 • Rosenfeld Community

More Videos

Jim Kalbach

"Instead of playing the melody Miles Davis wrote, the soloist creates a melody spontaneously."

Jim Kalbach

Jazz Improvisation as a Model for Team Collaboration

June 4, 2019

Ariel Kennan

"It would have been really easy for the program manager for street homelessness to say no, but instead she gave us access."

Ariel Kennan

Building a Design Culture

June 9, 2017

Daniel Korczynski

"Some engineers build a council of agents that debate and generate responses, which can help with bias and accuracy."

Daniel Korczynski

Why AI Is Bad at Research (and how to make it actually useful)

March 10, 2026

Nick Lewis

"Clients often want flashy autoplay video even though it negatively impacts performance and sustainability."

Nick Lewis

Designing and building low-carbon websites independently

November 18, 2025

Erin Weigel

"Testing tools can help us bring the body language of the internet in front of us to see what people are doing."

Erin Weigel Petra Rajkov

Testing and Experimentation Tools

March 12, 2026

Caitlyn Hampton

"Architecture is like the original UX because it’s all about user experience and how people move through a space, which relates to how we design products."

Caitlyn Hampton Monica Lee Jina Yoon

Compass 101: Growing Your Career In A Startup World

June 11, 2021

Aras Bilgen

"AI users have reduced critical thinking skills within just two years of using AI-assisted tools."

Aras Bilgen

Who does the math: A designer’s journey in building an AI-based tutoring app

June 10, 2025

Cornelius Rachieru

"While the majority of design happens in the lower half of this scale, we create gaps at the higher, systemic levels that we must address."

Cornelius Rachieru

Handling Complexity: Framing a Scale of Design

June 9, 2021

Alla Weinberg

"If you’re feeling medium stress, maybe you’ve just gotten used to a high level of stress over time."

Alla Weinberg

Healing Toxic Stress

September 23, 2024