Rosenverse
The DesignOps Starter Kit

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

The DesignOps Starter Kit

Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
The DesignOps Starter Kit
Speakers: Michelle Chin
Link:

Summary

Starting DesignOps at an org feels exciting and daunting at the same time. People who’ve given you the green light are as excited as you - so there’s a bit of pressure to make this work well! In this talk, Michelle will provide a “starter kit” of 10 tips for beginning a DesignOps program—the 10 foundational things she's learned from establishing DesignOps at her org. Michelle includes how to prepare the program, manage expectations, ensure your success, and keep things sustainable for the long term.

Key Insights

  • Centralizing design ops responsibilities can alleviate decision fatigue among design managers and increase focus on operational initiatives.

  • Explicitly defining who makes decisions and who provides feedback prevents unclear expectations and supports smoother project execution.

  • Communicating design ops work frequently and across varied formats builds understanding and trust in an often ambiguous practice.

  • Starting with small pilots before scaling allows room for iteration and reduces risk when introducing new processes org-wide.

  • Maintaining a public and collaboratively editable backlog helps manage expectations, prioritize effectively, and capture emergent ideas.

  • Creating reusable templates and frameworks accelerates workflows and standardizes communication of complex operational concepts.

  • Regular one-on-one meetings with key stakeholders foster open communication lines critical for driving horizontal change.

  • Balancing urgent ad hoc work with longer-term goals requires careful prioritization techniques like story pointing and breaking tasks down.

  • Design ops responsibilities typically cover horizontal initiatives affecting multiple teams, while design managers handle team-specific operations.

  • Celebrating team wins strengthens relationships and encourages adoption of new processes during times of frequent organizational change.

Notable Quotes

"Everyone was doing a little bit of design ops here and there, which created a lot of gray area around decision making."

"Organic decision making doesn’t always work for high stakes efforts because design ops initiatives are often horizontal and require alignment."

"Communicate as much as possible and in different formats, because different formats resonate differently with people."

"Pilots give you flexibility to mess up and figure out answers as you go, instead of needing all answers upfront."

"A backlog helps pace and define the design ops practice, managing what’s in scope and what’s aspirational."

"Templates don’t have to be masterpieces; even simple reusable checklists and diagrams can save time and effort."

"As a design ops manager, I try to alleviate decision fatigue for design managers so they can focus on the decisions that need their input."

"I’ve found that being approachable and providing space for Q&A helps build trust and confidence in the design ops practice."

"Design ops is a lot of change management, and asking people to change again requires appreciation and celebrating wins."

"My prior experience as a tour manager helped me operationalize and mobilize teams, anticipating risks and preparing for everything."

Ask the Rosenbot
Jen van der Meer
Service design performs value
2025 • Advancing Service Design 2025
Gold
Robin Beers
Research as a Catalyst for Organizational Transformation
2021 • Advancing Research 2021
Gold
Jorge Arango
AI as Thought Partner: How to Use LLMs to Transform Your Notes (3rd of 3 seminars)
2024 • Rosenfeld Community
Laura Weiss
There is No Playbook: Leader as Coach During Challenging Times
2024 • Rosenfeld Community
Jennifer Kanyamibwa
Creating the Blueprint: Growing and Building Design Teams
2018 • DesignOps Summit 2018
Gold
Elizabeth Sklar
Co-creating research enablement with your tech org: a case study
2026 • Advancing Research 2026
Gold
Peter Van Dijck
Building impactful AI products for design and product leaders, Part 2: Evals are your moat
2025 • Rosenfeld Community
Sara Logel
Your Colleagues are Your Users Too
2023 • Advancing Research 2023
Gold
Christian Rohrer
Insight Types That Influence Enterprise Decision Makers
2015 • Enterprise UX 2015
Gold
Mike Brzozowski
UX in everyday products: Empowering climate conscious choices
2024 • Climate UX Interest Group
Dana Chisnell
The Sensemaking Business
2026 • Advancing Research 2026
Gold
Santiago Bustelo
Bridging the Gap Between Compliance and Design Quality
2026 • Rosenfeld Community
Maria Skaaden
Continuous Design: One eye on the horizon and the other on the next wave
2018 • DesignOps Summit 2018
Gold
Weidan Li
Qualitative synthesis with ChatGPT: Better or worse than human intelligence?
2024 • Designing with AI 2024
Gold
Ed Mullen
Designing the Unseen: Enabling Institutions to Build Public Trust
2022 • Civic Design 2022
Gold
Robin Beers
How to create actionable insight in the face of politics and silos [Advancing Research Community Workshop Series]
2023 • Advancing Research Community

More Videos

Josh Clark

"We can make things that weren’t possible before just a few months ago; not just capabilities but the user experience itself."

Josh Clark Veronika Kindred

Sentient Design: Crafting Intelligent Interfaces with AI

June 9, 2026

Bianca Jefferson

"Teams started shipping multiple new features every few weeks, not because they cut corners, but because of fewer false starts."

Bianca Jefferson

From Sprints to Systems: Operationalizing Continuous Discovery Through DesignOps

September 10, 2025

Jacqui Frey

"Don’t be surprised by change. Expect change."

Jacqui Frey Alison Rand

Setting the Table for Dynamic Change

October 24, 2019

Bud Caddell

"Christopher Valerie will share how a designer and developer can collide without the typical matter-antimatter explosion."

Bud Caddell

Theme 2 Intro

September 30, 2021

Nicole Umphress

"When someone stops learning, they get bored and look for something new — continuous learning is essential for retention."

Nicole Umphress

Delivering Design Education During a Global Pandemic: Lessons Learned

June 9, 2022

Tina Weisser

"You can't delegate AI decisions to IT alone; every team needs to figure out how AI agents support their work."

Tina Weisser

When AI Agents Meet Reality. Service Design Lessons from a Pilot

February 26, 2026

Sara Conklin

"I started at absolute zero with climate knowledge and now I have clarity, confidence, credibility, and ability to contribute."

Sara Conklin

A UXer’s 12-Month Journey from Climate Concern to Climate Credibility

June 26, 2025

Anna Avrekh

"The transition from hands-on research to managing is a big mind shift where outcomes become more intangible."

Anna Avrekh Dr. John Pagonis Klara Pelcl Sina Schreiber

Expert Panel: Leading in and with Research

March 10, 2022

Dan Willis

"We’ve loaded ourselves up with lots of outsiders with outsider perspectives to understand the enterprise better."

Dan Willis

Theme 3: Intro

January 8, 2024