The DesignOps Starter Kit
Summary
Key Insights
-
•
Centralizing design ops responsibilities can alleviate decision fatigue among design managers and increase focus on operational initiatives.
-
•
Explicitly defining who makes decisions and who provides feedback prevents unclear expectations and supports smoother project execution.
-
•
Communicating design ops work frequently and across varied formats builds understanding and trust in an often ambiguous practice.
-
•
Starting with small pilots before scaling allows room for iteration and reduces risk when introducing new processes org-wide.
-
•
Maintaining a public and collaboratively editable backlog helps manage expectations, prioritize effectively, and capture emergent ideas.
-
•
Creating reusable templates and frameworks accelerates workflows and standardizes communication of complex operational concepts.
-
•
Regular one-on-one meetings with key stakeholders foster open communication lines critical for driving horizontal change.
-
•
Balancing urgent ad hoc work with longer-term goals requires careful prioritization techniques like story pointing and breaking tasks down.
-
•
Design ops responsibilities typically cover horizontal initiatives affecting multiple teams, while design managers handle team-specific operations.
-
•
Celebrating team wins strengthens relationships and encourages adoption of new processes during times of frequent organizational change.
Notable Quotes
"Everyone was doing a little bit of design ops here and there, which created a lot of gray area around decision making."
"Organic decision making doesn’t always work for high stakes efforts because design ops initiatives are often horizontal and require alignment."
"Communicate as much as possible and in different formats, because different formats resonate differently with people."
"Pilots give you flexibility to mess up and figure out answers as you go, instead of needing all answers upfront."
"A backlog helps pace and define the design ops practice, managing what’s in scope and what’s aspirational."
"Templates don’t have to be masterpieces; even simple reusable checklists and diagrams can save time and effort."
"As a design ops manager, I try to alleviate decision fatigue for design managers so they can focus on the decisions that need their input."
"I’ve found that being approachable and providing space for Q&A helps build trust and confidence in the design ops practice."
"Design ops is a lot of change management, and asking people to change again requires appreciation and celebrating wins."
"My prior experience as a tour manager helped me operationalize and mobilize teams, anticipating risks and preparing for everything."
Or choose a question:
More Videos
"If we aren’t crafting experiences that support a thoughtful, ethical confluence of human and machine, humanity is never gonna get to enjoy that meal."
Helen ArmstrongAugment the Human. Interrogate the System.
June 7, 2023
"Maybe I too had joined another tech company that really wasn’t walking the walk when it came to diversity."
Libby MaurerTreating Diversity & Inclusion in Hiring as a Design Problem
December 5, 2019
"Games may seem like recreation, but they also serve as alternative pedagogical tools and cultural spaces."
Yolanda RankinBlack Feminist Epistemology as a Critical Framework for Equitable Design
March 11, 2021
"We don't assume companies intentionally fail certain audiences; it’s often about awareness and lacking champions."
Suzan Bednarz Hilary SunderlandAccessibilityOps for All
January 8, 2024
"We use a structured rubric that evaluates expected impact and how research will be used to inform decisions."
Chris Geison Cristen Torrey Eric MahlstedtWhat is Research Strategy?: A Panel of Research Leaders Discuss this Emergent Question
March 4, 2021
"Some things that look like blockers, like domain expertise gaps, actually force you to become a better interviewer."
Brian T. O’Neill Maria Cipollone Luis Colin Manuel Dahm Mike OrenDoes Designing and Researching Data Products Powered by ML/AI and Analytics Call for New UX Methods?
February 18, 2022
"It takes at least one member of a team to choose to set healthy standards for collaboration."
Darian DavisLessons from a Toxic Work Relationship
January 8, 2024
"I’d love to see the death of the discussion guide and the six-person qual study."
Jemma Ahmed Robert Fabricant Sean McKay Llewyn Paine Kate Towsey Noah BondTheme Panel
March 11, 2025
"Mykelaan’s story is a playbook on dealing with very difficult high-rank stakeholders."
Lada GorlenkoTheme 1: Intro
January 8, 2024