Rosenverse
The DesignOps Starter Kit

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

The DesignOps Starter Kit

Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
The DesignOps Starter Kit
Speakers: Michelle Chin
Link:

Summary

Starting DesignOps at an org feels exciting and daunting at the same time. People who’ve given you the green light are as excited as you - so there’s a bit of pressure to make this work well! In this talk, Michelle will provide a “starter kit” of 10 tips for beginning a DesignOps program—the 10 foundational things she's learned from establishing DesignOps at her org. Michelle includes how to prepare the program, manage expectations, ensure your success, and keep things sustainable for the long term.

Key Insights

  • Centralizing design ops responsibilities can alleviate decision fatigue among design managers and increase focus on operational initiatives.

  • Explicitly defining who makes decisions and who provides feedback prevents unclear expectations and supports smoother project execution.

  • Communicating design ops work frequently and across varied formats builds understanding and trust in an often ambiguous practice.

  • Starting with small pilots before scaling allows room for iteration and reduces risk when introducing new processes org-wide.

  • Maintaining a public and collaboratively editable backlog helps manage expectations, prioritize effectively, and capture emergent ideas.

  • Creating reusable templates and frameworks accelerates workflows and standardizes communication of complex operational concepts.

  • Regular one-on-one meetings with key stakeholders foster open communication lines critical for driving horizontal change.

  • Balancing urgent ad hoc work with longer-term goals requires careful prioritization techniques like story pointing and breaking tasks down.

  • Design ops responsibilities typically cover horizontal initiatives affecting multiple teams, while design managers handle team-specific operations.

  • Celebrating team wins strengthens relationships and encourages adoption of new processes during times of frequent organizational change.

Notable Quotes

"Everyone was doing a little bit of design ops here and there, which created a lot of gray area around decision making."

"Organic decision making doesn’t always work for high stakes efforts because design ops initiatives are often horizontal and require alignment."

"Communicate as much as possible and in different formats, because different formats resonate differently with people."

"Pilots give you flexibility to mess up and figure out answers as you go, instead of needing all answers upfront."

"A backlog helps pace and define the design ops practice, managing what’s in scope and what’s aspirational."

"Templates don’t have to be masterpieces; even simple reusable checklists and diagrams can save time and effort."

"As a design ops manager, I try to alleviate decision fatigue for design managers so they can focus on the decisions that need their input."

"I’ve found that being approachable and providing space for Q&A helps build trust and confidence in the design ops practice."

"Design ops is a lot of change management, and asking people to change again requires appreciation and celebrating wins."

"My prior experience as a tour manager helped me operationalize and mobilize teams, anticipating risks and preparing for everything."

Ask the Rosenbot
Christian Rohrer
Insight Types That Influence Enterprise Decision Makers
2015 • Enterprise UX 2015
Gold
Peter Merholz
Customer-Centered Design Organizations
2017 • Enterprise Experience 2017
Gold
Michelle Bejian Lotia
Rolling Out a Repository: How Zapier Centralizes Insights from Across their Organization
2023 • Advancing Research 2023
Gold
Emily Lessard
RFPs Without Tears: Writing Inclusive RFPS that Don't Scare Away Talent
2021 • Civic Design 2021
Gold
Alla Weinberg
How to Build and Scale Team Safety
2024 • DesignOps Summit 2020
Gold
Maria Giudice
Becoming a Changemaker by Leading with Design
2023 • Advancing Research 2023
Gold
Kelly Goto
Emotion Economy: Ethnography as Corporate Strategy
2015 • Enterprise UX 2015
Gold
Craig Villamor
Design Systems for Ethical Design
2023 • Enterprise Community
Liz Ebengo
The Burden on Children: The Cost of Insufficient Post-Conflict Services and Pathways Forward
2024 • Advancing Service Design 2024
Gold
Mike Oren
Improving Democratized Research with CustomGPTs and Gems
2026 • Rosenfeld Community
Bria Alexander
Opening Remarks
2021 • Design at Scale 2021
Gold
Tim Frick
The journey of building a sustainable design practice
2025 • Climate UX Interest Group
Ian Johnson
Latent Scope: Finding structure in unstructured data
2025 • Designing with AI 2025
Gold
Daniel Gloyd
Designing From the Inside Out: How Method Acting Can Inspire Design Research
2026 • Rosenfeld Community
Carol Scott
Avoid Harming Your Team and Users: Promoting Care and Brand Reputation with Trauma-Informed UX Practices
2025 • Rosenfeld Community
Sahibzada Mayed
Cultivating Design Ecologies of Care, Community, and Collaboration
2023 • DesignOps Summit 2023
Gold

More Videos

David Cronin

"Usually, the users not adopting the product alerts the organization that deeper issues exist beyond UI."

David Cronin Uday Gajendar Peter Morville Kendra Shimmell

Discussion

May 13, 2015

Dante Guintu

"Onboarding is a marathon, not a sprint. Spread knowledge transfer over a feasible timeline."

Dante Guintu

How to Crush the Talent Crunch

September 8, 2022

Rachael Dietkus, LCSW

"Having a Slack channel for chat and resources creates ongoing conversations and historical artifacts beyond the live talks."

Rachael Dietkus, LCSW Victor Udoewa Jennifer Strickland

Everything You Need to Know about the Civic Design 2022 Call for Presentations

May 17, 2022

Jennifer Bolduc

"Every meeting now should be treated as if it’s fully remote to avoid creating uneven hybrid experiences."

Jennifer Bolduc Diane Gregorio Emily Day

What's involved with getting people back to work?: A panel discussion

July 1, 2021

John Cutler

"If you need to cross a dangerous river, you don’t paddle straight into it; you use the opposing force of the river to move forward."

John Cutler

Oxbows, Rivers, and Estuaries: How to navigate the currents of change (without burning out)

December 3, 2024

Louis Rosenfeld

"Sometimes it's more fulfilling to help organizations build their UX maturity rather than only joining mature ones."

Louis Rosenfeld

Coffee with Lou

January 11, 2024

Tom Armitage

"If you say you won’t use AI, that’s even more reason to use it so you can debate the ethics intelligently."

Tom Armitage Carla Diana Kanene Ayo Holder

Day 2 Panel: Looking ahead: Designing with AI in 2026

June 11, 2025

Brian Moss

"We must keep communication channels open and multiple — including anonymous ones — so people feel safe to speak up."

Brian Moss

What Does it Mean to be a Resilient Research Team?

March 9, 2022

Jaskiran Kang

"One of my friends told me I was considerably underpaid and I’d never asked for anything, which changed my awareness of self-respect."

Jaskiran Kang

Why Community is Key to Professionalizing Design

October 28, 2022