Rosenverse
The DesignOps Starter Kit

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

The DesignOps Starter Kit

Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
The DesignOps Starter Kit
Speakers: Michelle Chin
Link:

Summary

Starting DesignOps at an org feels exciting and daunting at the same time. People who’ve given you the green light are as excited as you - so there’s a bit of pressure to make this work well! In this talk, Michelle will provide a “starter kit” of 10 tips for beginning a DesignOps program—the 10 foundational things she's learned from establishing DesignOps at her org. Michelle includes how to prepare the program, manage expectations, ensure your success, and keep things sustainable for the long term.

Key Insights

  • Centralizing design ops responsibilities can alleviate decision fatigue among design managers and increase focus on operational initiatives.

  • Explicitly defining who makes decisions and who provides feedback prevents unclear expectations and supports smoother project execution.

  • Communicating design ops work frequently and across varied formats builds understanding and trust in an often ambiguous practice.

  • Starting with small pilots before scaling allows room for iteration and reduces risk when introducing new processes org-wide.

  • Maintaining a public and collaboratively editable backlog helps manage expectations, prioritize effectively, and capture emergent ideas.

  • Creating reusable templates and frameworks accelerates workflows and standardizes communication of complex operational concepts.

  • Regular one-on-one meetings with key stakeholders foster open communication lines critical for driving horizontal change.

  • Balancing urgent ad hoc work with longer-term goals requires careful prioritization techniques like story pointing and breaking tasks down.

  • Design ops responsibilities typically cover horizontal initiatives affecting multiple teams, while design managers handle team-specific operations.

  • Celebrating team wins strengthens relationships and encourages adoption of new processes during times of frequent organizational change.

Notable Quotes

"Everyone was doing a little bit of design ops here and there, which created a lot of gray area around decision making."

"Organic decision making doesn’t always work for high stakes efforts because design ops initiatives are often horizontal and require alignment."

"Communicate as much as possible and in different formats, because different formats resonate differently with people."

"Pilots give you flexibility to mess up and figure out answers as you go, instead of needing all answers upfront."

"A backlog helps pace and define the design ops practice, managing what’s in scope and what’s aspirational."

"Templates don’t have to be masterpieces; even simple reusable checklists and diagrams can save time and effort."

"As a design ops manager, I try to alleviate decision fatigue for design managers so they can focus on the decisions that need their input."

"I’ve found that being approachable and providing space for Q&A helps build trust and confidence in the design ops practice."

"Design ops is a lot of change management, and asking people to change again requires appreciation and celebrating wins."

"My prior experience as a tour manager helped me operationalize and mobilize teams, anticipating risks and preparing for everything."

Ask the Rosenbot
Ron Bronson
Design, Consequences & Everyday Life
2022 • Civic Design 2022
Gold
Sam Proulx
Online Shopping: Designing an Accessible Experience
2023 • DesignOps Summit 2023
Gold
Ned Dwyer
The Future of DesignOps is Tool Consolidation
2024 • DesignOps Summit 2024
Gold
Corey Long
Hiring in DesignOps: A Critical Study on How to Hire and Get Hired
2024 • DesignOps Summit 2024
Gold
Sam Proulx
Accessibility: An Opportunity to Innovate
2022 • Design at Scale 2022
Gold
Shipra Kayan
How Tess Dixon Facilitates Team Engagement and Collaboration at Condé Nast Using Miro 
2021 • DesignOps Summit 2021
Gold
Greg Petroff
Everything is About to Change: Software as Material
2016 • Enterprise UX 2016
Gold
Liwei Dai
The Heart and Brain of the AI Research
2020 • Advancing Research 2020
Gold
Ben Reason
Making the system visible: The fastest path to better decisions
2025 • Advancing Service Design 2025
Gold
Angelos Arnis
State of DesignOps: Learnings from the 2021 Global Report
2021 • DesignOps Summit 2021
Gold
Savina Hawkins
Harnessing AI in UXR: Practical Strategies for Positive Impact
2024 • Advancing Research 2024
Gold
Bob Baxley
Theme 4: Intro
2024 • Enterprise Experience 2020
Gold
Matt Duignan
Atomizing Research: Trend or Trap
2020 • Advancing Research 2020
Gold
Dalia El-Shimy
So You've Got a Seat at the Table. Now What?
2020 • Advancing Research 2020
Gold
Gretchen Anderson
Scaling the Human Center
2017 • Enterprise Experience 2017
Gold
Tess Dixon
C'mon Get Happy
2021 • DesignOps Summit 2021
Gold

More Videos

Sarah Sgarlato Pierini

"The biggest pain point in my life was tracking research projects through a disjointed flow of Airtable, Google Docs, and hand-curated emails."

Sarah Sgarlato Pierini Kevin Newton

From Passion to Execution: A Story of Evolving Research Maturity at LinkedIn

September 9, 2022

Tanya Snook

"Our team was the only thing you could describe as an actual team—because we deliberately built onboarding and culture."

Tanya Snook

Designing the team experience: Building culture through onboarding

November 4, 2021

Megan Blocker

"An insight repository curated thoughtfully and powered by generative AI makes research accessible anytime with trusted references."

Megan Blocker Marieke McCloskey Renee Reid

Positioning insight: Structuring teams, roles and careers for a changing research landscape

March 13, 2025

Ron Bronson

"Public services in the US are harder to design because everything has to have a cost and be paid for."

Ron Bronson

Design, Consequences & Everyday Life

November 18, 2022

Ovetta Sampson

"Speculative research requires participatory methods, putting people into future scenarios, because people often can't articulate what they will want."

Ovetta Sampson

Research in the Automated Future

March 11, 2022

Sam Proulx

"You can just ask Siri to turn on VoiceOver—no installs, no approvals needed, making it easier to test."

Sam Proulx

Mobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World

September 8, 2022

Andy Polaine

"Service design is product strategy."

Andy Polaine Lavrans Løvlie

What is the role of service design in product-led organizations?

December 3, 2024

Christian Crumlish

"I ask how a goal could go wrong and who might be harmed to help design safer, more effective goals."

Christian Crumlish Aditi Ruiz Johanna Kollmann Catt Small

Morning Insights Panel

December 6, 2022

Lada Gorlenko

"Those three retailers pivoted literally overnight under intense change management pressure."

Lada Gorlenko

Theme 2 Intro

June 9, 2022