The DesignOps Starter Kit
Summary
Key Insights
-
•
Centralizing design ops responsibilities can alleviate decision fatigue among design managers and increase focus on operational initiatives.
-
•
Explicitly defining who makes decisions and who provides feedback prevents unclear expectations and supports smoother project execution.
-
•
Communicating design ops work frequently and across varied formats builds understanding and trust in an often ambiguous practice.
-
•
Starting with small pilots before scaling allows room for iteration and reduces risk when introducing new processes org-wide.
-
•
Maintaining a public and collaboratively editable backlog helps manage expectations, prioritize effectively, and capture emergent ideas.
-
•
Creating reusable templates and frameworks accelerates workflows and standardizes communication of complex operational concepts.
-
•
Regular one-on-one meetings with key stakeholders foster open communication lines critical for driving horizontal change.
-
•
Balancing urgent ad hoc work with longer-term goals requires careful prioritization techniques like story pointing and breaking tasks down.
-
•
Design ops responsibilities typically cover horizontal initiatives affecting multiple teams, while design managers handle team-specific operations.
-
•
Celebrating team wins strengthens relationships and encourages adoption of new processes during times of frequent organizational change.
Notable Quotes
"Everyone was doing a little bit of design ops here and there, which created a lot of gray area around decision making."
"Organic decision making doesn’t always work for high stakes efforts because design ops initiatives are often horizontal and require alignment."
"Communicate as much as possible and in different formats, because different formats resonate differently with people."
"Pilots give you flexibility to mess up and figure out answers as you go, instead of needing all answers upfront."
"A backlog helps pace and define the design ops practice, managing what’s in scope and what’s aspirational."
"Templates don’t have to be masterpieces; even simple reusable checklists and diagrams can save time and effort."
"As a design ops manager, I try to alleviate decision fatigue for design managers so they can focus on the decisions that need their input."
"I’ve found that being approachable and providing space for Q&A helps build trust and confidence in the design ops practice."
"Design ops is a lot of change management, and asking people to change again requires appreciation and celebrating wins."
"My prior experience as a tour manager helped me operationalize and mobilize teams, anticipating risks and preparing for everything."
Or choose a question:
More Videos
"We don’t use WCAG checklists in our Agile teams; instead, we focus on accessibility as usable for real people."
Nicole Bergstrom Anna Cook Kate Kalcevich Saara Kamppari-MillerAccessibilityOps: Moving beyond “nice to have”
September 19, 2024
"I gave birth to two things at once: my talk and my son Mateo within two days."
Smitha Papolu Nova Wehman-Brown Melissa Schmidt Adam MenterTheme 3 Discussion
January 8, 2024
"People get stuck during the sessions when asked to describe their brand voice in just one or two words."
Trisha Causley[Demo] Complexity in disguise: Crafting experiences for generative AI features
June 5, 2024
"But what’s the so what? Get to the point and don’t make me wait."
Megan BlockerGetting to the “So What?”: How Management Consulting Practices Can Transform Your Approach to Research
March 26, 2024
"Choreography is the art of designing sequences of movements—this is so close to what we do on a day-to-day basis with people."
Séamus ByrneAligning Teams with Choreography
January 8, 2024
"We have at least 10 minutes of breaks between each session so you can take in everything."
Bria AlexanderOpening Remarks
January 8, 2024
"Regulation is part of the solution, but by diversifying who makes technology and embedding safeguards, we can better prevent corruption of well-intentioned products."
Ilana LipsettAnticipating Risk, Regulating Tech: A Playbook for Ethical Technology Governance
December 10, 2021
"Carbon removal is necessary to hit climate goals because reducing emissions alone won’t be enough."
Marissa Cui Rachel He Michael Leggett Manos SaratsisClimate Design Product Showcase
March 13, 2024
"Professional autonomy was constructed through self-governing institutions; design skipped that step."
Angelos ArnisOur Fragmented Identity
June 12, 2026