Rosenverse
The DesignOps Starter Kit

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

The DesignOps Starter Kit

Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
The DesignOps Starter Kit
Speakers: Michelle Chin
Link:

Summary

Starting DesignOps at an org feels exciting and daunting at the same time. People who’ve given you the green light are as excited as you - so there’s a bit of pressure to make this work well! In this talk, Michelle will provide a “starter kit” of 10 tips for beginning a DesignOps program—the 10 foundational things she's learned from establishing DesignOps at her org. Michelle includes how to prepare the program, manage expectations, ensure your success, and keep things sustainable for the long term.

Key Insights

  • •

    Centralizing design ops responsibilities can alleviate decision fatigue among design managers and increase focus on operational initiatives.

  • •

    Explicitly defining who makes decisions and who provides feedback prevents unclear expectations and supports smoother project execution.

  • •

    Communicating design ops work frequently and across varied formats builds understanding and trust in an often ambiguous practice.

  • •

    Starting with small pilots before scaling allows room for iteration and reduces risk when introducing new processes org-wide.

  • •

    Maintaining a public and collaboratively editable backlog helps manage expectations, prioritize effectively, and capture emergent ideas.

  • •

    Creating reusable templates and frameworks accelerates workflows and standardizes communication of complex operational concepts.

  • •

    Regular one-on-one meetings with key stakeholders foster open communication lines critical for driving horizontal change.

  • •

    Balancing urgent ad hoc work with longer-term goals requires careful prioritization techniques like story pointing and breaking tasks down.

  • •

    Design ops responsibilities typically cover horizontal initiatives affecting multiple teams, while design managers handle team-specific operations.

  • •

    Celebrating team wins strengthens relationships and encourages adoption of new processes during times of frequent organizational change.

Notable Quotes

"Everyone was doing a little bit of design ops here and there, which created a lot of gray area around decision making."

"Organic decision making doesn’t always work for high stakes efforts because design ops initiatives are often horizontal and require alignment."

"Communicate as much as possible and in different formats, because different formats resonate differently with people."

"Pilots give you flexibility to mess up and figure out answers as you go, instead of needing all answers upfront."

"A backlog helps pace and define the design ops practice, managing what’s in scope and what’s aspirational."

"Templates don’t have to be masterpieces; even simple reusable checklists and diagrams can save time and effort."

"As a design ops manager, I try to alleviate decision fatigue for design managers so they can focus on the decisions that need their input."

"I’ve found that being approachable and providing space for Q&A helps build trust and confidence in the design ops practice."

"Design ops is a lot of change management, and asking people to change again requires appreciation and celebrating wins."

"My prior experience as a tour manager helped me operationalize and mobilize teams, anticipating risks and preparing for everything."

Ask the Rosenbot
Greg Petroff
Software as Material—A Redux
2023 • Enterprise UX 2023
Gold
Louis Rosenfeld
You’ve got Gold! A Rosenverse demo with Lou Rosenfeld
2026 • Designing with AI 2026
Gold
Frank Duran
Partnership Playbook: Lessons Learned in Effective Partnership
2024 • Enterprise Experience 2020
Gold
Tess Dixon
C'mon Get Happy
2021 • DesignOps Summit 2021
Gold
Sam Proulx
To Boldly Go: The New Frontiers of Accessibility
2022 • Advancing Research 2022
Gold
David Sternberg
Uncovering the hidden forces shaping user behavior
2025 • Rosenfeld Community
Sarah Coyle
Design and Analytics with Sarah Coyle
2020 • DesignOps Community
Jason Mesut
Unmasking Design Leadership: Navigating leadership without neglecting ourselves
2025 • Rosenfeld Community
Sam Proulx
Online Shopping: Designing an Accessible Experience
2023 • Enterprise UX 2023
Gold
Chris Chapo
Data Science and Design: A Tale of Two Tribes
2015 • Enterprise UX 2015
Gold
Jorge Arango
AI as Thought Partner: How to Use LLMs to Transform Your Notes (3rd of 3 seminars)
2024 • Rosenfeld Community
Dave Gray
Liminal Thinking: Sense-making for systems in large organizations
2015 • Enterprise UX 2015
Gold
JJ Kercher
A Roadmap for Maturing Design in the Enterprise
2018 • Enterprise Experience 2018
Gold
Peter Van Dijck
Designing AI-first products on top of a rapidly evolving technology
2025 • Designing with AI 2025
Gold
Ali Jeffery
How DesignOps Helped Enable Wall Street to Work Remotely
2020 • DesignOps Summit 2020
Gold
Courtney Kaplan
Taking it to the next level: Career paths in DesignOps
2018 • DesignOps Summit 2018
Gold

More Videos

Frank Duran

"Lead with the ask, lead with the value, so people understand what you’re looking for from the start."

Frank Duran

Partnership Playbook: Lessons Learned in Effective Partnership

January 8, 2024

Samuel Proulx

"Accessibility isn’t just for developers or designers—everyone has a role to play."

Samuel Proulx

Designing beyond caricatures: Embracing real, diverse user needs

December 4, 2024

Bethany Brown

"Seeing frustrations next to system data shifted conversations from blame to true standing."

Bethany Brown

Rewiring operations with service design and AI

November 20, 2025

Chris Engledowl

"Qualitative research in a mixed methods setting needs to think about validity to support the bigger validity argument."

Chris Engledowl

A Mixed Method Approach to Validity to Help Build Trust

April 28, 2023

Marissa Cui

"Users want to feel that their dollars are making a difference and want clear storytelling about their impact."

Marissa Cui Rachel He Michael Leggett Manos Saratsis

Climate Design Product Showcase

March 13, 2024

Lukas Moro

"Designing for AI means designing for behavior because you will not always get the same result for the same question."

Lukas Moro

“Feels Like Paper!”: Interfacing AI through Paper

June 11, 2025

Caroline Jarrett

"AI can create first drafts of survey questions, but unless you pilot test with real humans, you won’t know if your audience gets it."

Caroline Jarrett Erin Weigel

Have fun with statistics?

December 12, 2024

Louis Rosenfeld

"Affordable, powerful AI and data-driven design have become shockingly practical for enterprise settings."

Louis Rosenfeld

Welcome / Housekeeping

June 6, 2023

Sheryl Cababa

"Today's problems come from yesterday's solutions."

Sheryl Cababa

Expanding Your Design Lens with Systems Thinking

February 23, 2023