Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

The DesignOps Starter Kit
Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
The DesignOps Starter Kit
Speakers: Michelle Chin
Link:

Summary

Starting DesignOps at an org feels exciting and daunting at the same time. People who’ve given you the green light are as excited as you - so there’s a bit of pressure to make this work well! In this talk, Michelle will provide a “starter kit” of 10 tips for beginning a DesignOps program—the 10 foundational things she's learned from establishing DesignOps at her org. Michelle includes how to prepare the program, manage expectations, ensure your success, and keep things sustainable for the long term.

Key Insights

  • Centralizing design ops responsibilities can alleviate decision fatigue among design managers and increase focus on operational initiatives.

  • Explicitly defining who makes decisions and who provides feedback prevents unclear expectations and supports smoother project execution.

  • Communicating design ops work frequently and across varied formats builds understanding and trust in an often ambiguous practice.

  • Starting with small pilots before scaling allows room for iteration and reduces risk when introducing new processes org-wide.

  • Maintaining a public and collaboratively editable backlog helps manage expectations, prioritize effectively, and capture emergent ideas.

  • Creating reusable templates and frameworks accelerates workflows and standardizes communication of complex operational concepts.

  • Regular one-on-one meetings with key stakeholders foster open communication lines critical for driving horizontal change.

  • Balancing urgent ad hoc work with longer-term goals requires careful prioritization techniques like story pointing and breaking tasks down.

  • Design ops responsibilities typically cover horizontal initiatives affecting multiple teams, while design managers handle team-specific operations.

  • Celebrating team wins strengthens relationships and encourages adoption of new processes during times of frequent organizational change.

Notable Quotes

"Everyone was doing a little bit of design ops here and there, which created a lot of gray area around decision making."

"Organic decision making doesn’t always work for high stakes efforts because design ops initiatives are often horizontal and require alignment."

"Communicate as much as possible and in different formats, because different formats resonate differently with people."

"Pilots give you flexibility to mess up and figure out answers as you go, instead of needing all answers upfront."

"A backlog helps pace and define the design ops practice, managing what’s in scope and what’s aspirational."

"Templates don’t have to be masterpieces; even simple reusable checklists and diagrams can save time and effort."

"As a design ops manager, I try to alleviate decision fatigue for design managers so they can focus on the decisions that need their input."

"I’ve found that being approachable and providing space for Q&A helps build trust and confidence in the design ops practice."

"Design ops is a lot of change management, and asking people to change again requires appreciation and celebrating wins."

"My prior experience as a tour manager helped me operationalize and mobilize teams, anticipating risks and preparing for everything."

Ask the Rosenbot
Robin Beers
Navigating organizational systems: Rethinking researcher’s role in driving change
2025 • Advancing Research 2025
Gold
Patrick Boehler
The service shift: transforming media organizations to create real value through design
2025 • Advancing Service Design 2025
Gold
Dan Donald
Design Systems as a Vehicle for Systemic Change
2023 • DesignOps Community
Natalie Dunbar
DesignOps and Content Strategy: Envisioning the Future Together
2021 • DesignOps Summit 2021
Gold
Taylor Klassman
The Evolution of UX Research Platforms
2026 • Advancing Research 2026
Conference
Jen Cardello
Curating insight: Strategies for integrating knowledge across research functions
2025 • Advancing Research 2025
Gold
Rachel Radway
The Many Paths Of Design Operations
2022 • DesignOps Summit 2022
Gold
Nathan Curtis
Discussion
2016 • Enterprise UX 2016
Gold
Dr. Jamika D. Burge
A Genuine Conversation about the Future of UX Research
2024 • Advancing Research Community
Bud Caddell
Theme 2 Intro
2021 • DesignOps Summit 2021
Gold
Emily Danielson
“I mean, I can lift a shovel”: Design Skills in Disaster Response
2022 • Design at Scale 2022
Gold
Victor Udoewa
Radical Participatory Research: Decolonizing Participatory Processes
2022 • Advancing Research 2022
Gold
Yolanda Rankin
Black Feminist Epistemology as a Critical Framework for Equitable Design
2021 • Advancing Research 2021
Gold
Marjorie Stainback
What Research Ops Professionals Have Learned from COVID-19
2020 • Advancing Research Community
Natalia Radywyl
Co-Designing New Power in Australia's Public Sector
2022 • Civic Design 2022
Gold
Nalini Kotamraju
Research After UX
2024 • Advancing Research 2024
Gold

More Videos

Andrew Custage

"A thousand paper cuts add up: many small frustrations can lead to someone leaving your digital experience."

Andrew Custage Michael Mallett

The Digital Journey: Research on Consumer Frustration and Loyalty

March 29, 2023

Jaskiran Kang

"I connected with commercial, contracts, and policy teams to understand how the system worked and to secure budgets."

Jaskiran Kang

Why Community is Key to Professionalizing Design

October 28, 2022

Trisha Causley

"Tones need to be distinct enough so that merchants can spot the tone that best fits their brand."

Trisha Causley

[Demo] Complexity in disguise: Crafting experiences for generative AI features

June 5, 2024

Dorelle Rabinowitz

"Bring people along on a journey. Lead people towards your side by focusing on the future state."

Dorelle Rabinowitz

The Magic Word is Trust

June 15, 2018

Bria Alexander

"Impact curated by France Alana was outstanding."

Bria Alexander

Day 3 Welcome

September 25, 2024

Shipra Kayan

"Ownership of VOC is a hot potato, so we built a coalition with a facilitator to keep it collaborative and effective."

Shipra Kayan

How we Built a VoC (Voice of the Customer) Practice at Upwork from the Ground Up

September 30, 2021

Kat Vellos

"There’s nothing more important for safety and group culture than psychological safety."

Kat Vellos

Opener: The Other L Word

January 8, 2024

Kate Towsey

"We don’t have to try and do it all at once — build prioritized pillars of knowledge by business focus."

Kate Towsey Jake Burghardt

ResearchOps AMA with Kate Towsey & Jake Burghardt

October 16, 2025

Cornelius Rachieru

"On lower layers, research spaces are limited and focused, while at higher layers, problem spaces are ambiguous and require holistic approaches."

Cornelius Rachieru

Handling Complexity: Framing a Scale of Design

June 9, 2021