Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

The DesignOps Starter Kit
Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
The DesignOps Starter Kit
Speakers: Michelle Chin
Link:

Summary

Starting DesignOps at an org feels exciting and daunting at the same time. People who’ve given you the green light are as excited as you - so there’s a bit of pressure to make this work well! In this talk, Michelle will provide a “starter kit” of 10 tips for beginning a DesignOps program—the 10 foundational things she's learned from establishing DesignOps at her org. Michelle includes how to prepare the program, manage expectations, ensure your success, and keep things sustainable for the long term.

Key Insights

  • Centralizing design ops responsibilities can alleviate decision fatigue among design managers and increase focus on operational initiatives.

  • Explicitly defining who makes decisions and who provides feedback prevents unclear expectations and supports smoother project execution.

  • Communicating design ops work frequently and across varied formats builds understanding and trust in an often ambiguous practice.

  • Starting with small pilots before scaling allows room for iteration and reduces risk when introducing new processes org-wide.

  • Maintaining a public and collaboratively editable backlog helps manage expectations, prioritize effectively, and capture emergent ideas.

  • Creating reusable templates and frameworks accelerates workflows and standardizes communication of complex operational concepts.

  • Regular one-on-one meetings with key stakeholders foster open communication lines critical for driving horizontal change.

  • Balancing urgent ad hoc work with longer-term goals requires careful prioritization techniques like story pointing and breaking tasks down.

  • Design ops responsibilities typically cover horizontal initiatives affecting multiple teams, while design managers handle team-specific operations.

  • Celebrating team wins strengthens relationships and encourages adoption of new processes during times of frequent organizational change.

Notable Quotes

"Everyone was doing a little bit of design ops here and there, which created a lot of gray area around decision making."

"Organic decision making doesn’t always work for high stakes efforts because design ops initiatives are often horizontal and require alignment."

"Communicate as much as possible and in different formats, because different formats resonate differently with people."

"Pilots give you flexibility to mess up and figure out answers as you go, instead of needing all answers upfront."

"A backlog helps pace and define the design ops practice, managing what’s in scope and what’s aspirational."

"Templates don’t have to be masterpieces; even simple reusable checklists and diagrams can save time and effort."

"As a design ops manager, I try to alleviate decision fatigue for design managers so they can focus on the decisions that need their input."

"I’ve found that being approachable and providing space for Q&A helps build trust and confidence in the design ops practice."

"Design ops is a lot of change management, and asking people to change again requires appreciation and celebrating wins."

"My prior experience as a tour manager helped me operationalize and mobilize teams, anticipating risks and preparing for everything."

Ask the Rosenbot
Dorelle Rabinowitz
The Magic Word is Trust
2018 • Enterprise Experience 2018
Gold
Deanna Washington
Scaling Success: Paving the Path from DesignOps to VP
2023 • DesignOps Summit 2023
Gold
Sarah Coyle
Design and Analytics with Sarah Coyle
2020 • DesignOps Community
Kurdin Bazaz
Culture, DIBS & Recruiting
2021 • Design at Scale 2021
Gold
Kelly Dern
AI as a Design Partner: How to Get the Most Out of AI Tools to Scale Your Process
2023 • DesignOps Summit 2023
Gold
Jason Mesut
Unmasking Design Leadership: Navigating leadership without neglecting ourselves
2025 • Rosenfeld Community
Jane Reid
Self-care in User Research
2020 • Advancing Research Community
Deanna Smith
Leading Change with Confidence: Strategies for Optimizing Your Process
2024 • DesignOps Summit 2024
Gold
Andy Polaine
What is the role of service design in product-led organizations?
2024 • Advancing Service Design 2024
Gold
Jorge Arango
Design as an Antidote to VUCA
2019 • Enterprise Community
Iulia Cornigeanu
QuantQual Book Club: Small Data
2024 • QuantQual Interest Group
Farid Sabitov
Theme Four Intro
2022 • DesignOps Summit 2022
Gold
Amanda Kaleta-Kott
The Joys and Dilemmas of Conducting UX Research with Older Adults
2022 • Advancing Research 2022
Gold
Kristin Skinner
Five Years of DesignOps
2021 • DesignOps Summit 2021
Gold
Meghan Hellstern
The Next 100 Years of Civic Design: How Might We Better Rise to Meet the Challenges of Today and Tomorrow?
2021 • Civic Design 2021
Gold
Gina Mendolia
Therapists, Coaches, and Grandmas: Techniques for Service Design in Complex Systems
2024 • Advancing Service Design 2024
Gold

More Videos

Lisa Gironda

"If you don’t have 10 minutes to meditate a day, you actually need to meditate for an hour."

Lisa Gironda

Opener: Chief of Staff–An unexpected journey

January 8, 2024

Mansi Gupta

"Pink the pink plastic glove was too big for the average woman’s hands."

Mansi Gupta

Drawing from Feminist Practice to Make Inclusive Design Operational

September 9, 2022

Dan Mall

"Sometimes you need to connect the people before you can connect the parts in a design system."

Dan Mall

“Ask Me Anything” with Dan Mall, Author of Upcoming Rosenfeld Title, Design that Scales

October 2, 2023

Chris Geison

"Good generative research impacts take years, so we track milestones like citations and executive references."

Chris Geison Cristen Torrey Eric Mahlstedt

What is Research Strategy?: A Panel of Research Leaders Discuss this Emergent Question

March 4, 2021

Jonathan Fairman

"Creativity, accountability, and authenticity will be the new markers of humanity alongside AI."

Jonathan Fairman Kevin Johnson

Integrating generative AI into enterprise products: A case study from dscout

June 5, 2024

Katy Mogal

"Small experiments, planting seeds over time, can shift hearts and minds more effectively than big radical changes."

Katy Mogal

But Do Your Insights Scale?

March 12, 2021

Holly Cole

"You need to make sure that they’re comfortable and you need to do it with a script and representative users of your team."

Holly Cole

Understanding Experiences: When you have to do more than work

November 8, 2018

Kristen Honey

"I got my PhD so I could get a seat at the table."

Kristen Honey

"Let’s Talk About Data and Crisis”: Public Digital Service Delivery = Open Data + Human Centered Design

November 18, 2021

Theresa Slate

"Give three pieces of evidence for every piece of feedback you provide an individual."

Theresa Slate Erin Robertson

Why Changing Hearts & Minds Doesn’t Work When Promoting DE&I Efforts, but Checklists Do

October 4, 2023