Summary
Bria opens the first day of the conference with an energetic introduction to theme one, centered on the craft of designing at scale in enterprise UX. She acknowledges the complexity of building and shipping products that serve millions of users across many geographies and diverse contexts. The sessions curated under this theme address real-world challenges such as modernizing legacy platforms, creating cohesive UX after mergers and acquisitions, and planning for accessibility and inclusivity. Cornelius Rushrew delivers the framing talk to set the tone for tackling large-scale design challenges, while Kenneth Bowles closes by discussing responsibility and ethics in design. Bria emphasizes the collaborative and iterative process behind the talks, ensuring practical, actionable guidance throughout the sessions.
Key Insights
-
•
Building at scale in enterprises requires balancing complexity across millions of users and dozens of geographies.
-
•
Craftsmanship is crucial even in large-scale enterprise UX projects.
-
•
Modernizing legacy platforms is a significant, common challenge in enterprise design.
-
•
Defining a cohesive user experience after mergers and acquisitions demands careful strategy.
-
•
Accessibility and inclusivity must be integral considerations from the start.
-
•
Conversations and iterative collaboration among speakers improve the relevance of presentations.
-
•
Each conference theme is designed as a mini-conference focused on a specific aspect of UX at scale.
-
•
Cornelius Rushrew’s framing talk sets foundational strategies for dealing with large-scale challenges.
-
•
Kenneth Bowles addresses ethics and responsibility as essential components of enterprise design.
-
•
Themes evolved from previous enterprise UX conferences show a maturation toward more holistic experience design.
Notable Quotes
"You have to build something, ship something, and make something especially when dealing with hundreds of thousands of objects."
"Designing at scale means handling millions of users and dozens of geographies with all their unique challenges."
"Craft is a pet issue for me; it remains central even in massive enterprise projects."
"We collaborate and iteratively build out these presentations as part of a continuing conversation."
"Modernizing legacy platforms while maintaining a cohesive UX is a major challenge enterprises face."
"Mergers and acquisitions require us to carefully avoid pitfalls when unifying user experiences."
"Accessibility and inclusivity are not afterthoughts; they must be baked into the design from the start."
"Cornelius Rushrew will set the stage and tone for how to tackle problems at scale."
"Kenneth Bowles will close with a focus on responsibility and ethics in enterprise UX."
"Each conference theme acts like a mini conference exploring a deep aspect of designing at scale."
Or choose a question:
More Videos
"I’ve nearly bought products in my sleep because I memorized the key presses from consistent checkout flows."
Sam ProulxOnline Shopping: Designing an Accessible Experience
June 7, 2023
"Career managers develop close relationships with designers and advocate for staffing and promotions on their behalf."
Ignacio MartinezFair and Effective Designer Evaluation
September 25, 2024
"Design pairs gave strength in numbers, faster turnarounds, and more impact especially when paired with product managers."
Sarah Kinkade Mariana Ortiz-ReyesDesign Management Models in the Face of Transformation
June 8, 2022
"You could lift their famous ladder back chair with just your pinky finger—it’s exquisitely designed with minimal material."
Daniel GloydWarming the User Experience: Lessons from America's first and most radical human-centered designers
May 9, 2024
"The careful application of structured queries can reveal deeper insights than traditional research alone."
Patrick BoehlerFishing for Real Needs: Reimagining Journalism Needs with AI
June 10, 2025
"UX research teams spend significant time manually analyzing interviews, limiting capacity to focus on higher-value tasks."
Andy Barraclough Betsy NelsonFrom Costly Complexity to Efficient Insights: Why UX Teams Are Switching To Voxpopme
September 23, 2024
"Policy is ideally driven by values, while UX in the private sector is driven by delight and profit."
Alexandra SchmidtWhy Ethics Can't Save Tech
November 18, 2022
"You can’t lead without being a lifelong learner because when your company stops learning, it dies."
Louis RosenfeldDiscussion: What Operations can teach DesignOps
November 6, 2017
"Previously, IBM designers were inventing their own buttons for every product, which exasperated chaos and inconsistency."
Mitchell BernsteinOrganizing Chaos: How IBM is Defining Design Systems with Sketch for an Ever-Changing AI Landscape
September 29, 2021
