Theme 1: Introduction
Summary
Bria opens the first day of the conference with an energetic introduction to theme one, centered on the craft of designing at scale in enterprise UX. She acknowledges the complexity of building and shipping products that serve millions of users across many geographies and diverse contexts. The sessions curated under this theme address real-world challenges such as modernizing legacy platforms, creating cohesive UX after mergers and acquisitions, and planning for accessibility and inclusivity. Cornelius Rushrew delivers the framing talk to set the tone for tackling large-scale design challenges, while Kenneth Bowles closes by discussing responsibility and ethics in design. Bria emphasizes the collaborative and iterative process behind the talks, ensuring practical, actionable guidance throughout the sessions.
Key Insights
-
•
Building at scale in enterprises requires balancing complexity across millions of users and dozens of geographies.
-
•
Craftsmanship is crucial even in large-scale enterprise UX projects.
-
•
Modernizing legacy platforms is a significant, common challenge in enterprise design.
-
•
Defining a cohesive user experience after mergers and acquisitions demands careful strategy.
-
•
Accessibility and inclusivity must be integral considerations from the start.
-
•
Conversations and iterative collaboration among speakers improve the relevance of presentations.
-
•
Each conference theme is designed as a mini-conference focused on a specific aspect of UX at scale.
-
•
Cornelius Rushrew’s framing talk sets foundational strategies for dealing with large-scale challenges.
-
•
Kenneth Bowles addresses ethics and responsibility as essential components of enterprise design.
-
•
Themes evolved from previous enterprise UX conferences show a maturation toward more holistic experience design.
Notable Quotes
"You have to build something, ship something, and make something especially when dealing with hundreds of thousands of objects."
"Designing at scale means handling millions of users and dozens of geographies with all their unique challenges."
"Craft is a pet issue for me; it remains central even in massive enterprise projects."
"We collaborate and iteratively build out these presentations as part of a continuing conversation."
"Modernizing legacy platforms while maintaining a cohesive UX is a major challenge enterprises face."
"Mergers and acquisitions require us to carefully avoid pitfalls when unifying user experiences."
"Accessibility and inclusivity are not afterthoughts; they must be baked into the design from the start."
"Cornelius Rushrew will set the stage and tone for how to tackle problems at scale."
"Kenneth Bowles will close with a focus on responsibility and ethics in enterprise UX."
"Each conference theme acts like a mini conference exploring a deep aspect of designing at scale."
Or choose a question:
More Videos
"The word user kills your ability to put faces around our customers."
Maria GiudiceRemaking the Making Company: Moving from Product to Experience
June 9, 2016
"Use your UX skills to design better working relationships by empathizing with colleagues like you do with users."
Christian CrumlishAMA with Christian Crumlish, author of Product Management for UX People
March 24, 2022
"Why do we struggle to have impact even when we know we should?"
Rima Campbell Amrit S BhachuIncrease Productivity and Drive Business Impact
September 24, 2024
"We still think of accessibility as a binary when it should be recognized as a continuum."
Sam ProulxTo Boldly Go: The New Frontiers of Accessibility
June 10, 2022
"Design futures are not always in the future; sometimes they reflect constraints of budget, resources, or political will."
Victor UdoewaRadical Participatory Design: Decolonizing Participatory Design Processes
December 10, 2021
"Each team should talk about their core values like integrity, accountability, and respect to work together with the same mindset."
Jon Fukuda Amy Evans Ignacio Martinez Joe MeersmanThe Big Question about Innovation: A Panel Discussion
September 25, 2024
"Trauma is a rupture in meaning making; the way you see yourself, the world and others is shocked and overturned by an event."
Rachael Dietkus, LCSWTrauma-Responsive Design: Reimagining the Future of Design Now
December 10, 2021
"Momentum is great, but without a disciplined system, things will go back to the way they were."
Kyria Stephens Marlon KernerPower to Heal: Civic Design in the Aftermath of Tragedy
November 17, 2022
"Many obstacles we faced came from inside the organization, not just external factors."
Niko LaitinenAdaptable Org Design for Resilient Times
June 10, 2021
