Summary
Bria opens the first day of the conference with an energetic introduction to theme one, centered on the craft of designing at scale in enterprise UX. She acknowledges the complexity of building and shipping products that serve millions of users across many geographies and diverse contexts. The sessions curated under this theme address real-world challenges such as modernizing legacy platforms, creating cohesive UX after mergers and acquisitions, and planning for accessibility and inclusivity. Cornelius Rushrew delivers the framing talk to set the tone for tackling large-scale design challenges, while Kenneth Bowles closes by discussing responsibility and ethics in design. Bria emphasizes the collaborative and iterative process behind the talks, ensuring practical, actionable guidance throughout the sessions.
Key Insights
-
•
Building at scale in enterprises requires balancing complexity across millions of users and dozens of geographies.
-
•
Craftsmanship is crucial even in large-scale enterprise UX projects.
-
•
Modernizing legacy platforms is a significant, common challenge in enterprise design.
-
•
Defining a cohesive user experience after mergers and acquisitions demands careful strategy.
-
•
Accessibility and inclusivity must be integral considerations from the start.
-
•
Conversations and iterative collaboration among speakers improve the relevance of presentations.
-
•
Each conference theme is designed as a mini-conference focused on a specific aspect of UX at scale.
-
•
Cornelius Rushrew’s framing talk sets foundational strategies for dealing with large-scale challenges.
-
•
Kenneth Bowles addresses ethics and responsibility as essential components of enterprise design.
-
•
Themes evolved from previous enterprise UX conferences show a maturation toward more holistic experience design.
Notable Quotes
"You have to build something, ship something, and make something especially when dealing with hundreds of thousands of objects."
"Designing at scale means handling millions of users and dozens of geographies with all their unique challenges."
"Craft is a pet issue for me; it remains central even in massive enterprise projects."
"We collaborate and iteratively build out these presentations as part of a continuing conversation."
"Modernizing legacy platforms while maintaining a cohesive UX is a major challenge enterprises face."
"Mergers and acquisitions require us to carefully avoid pitfalls when unifying user experiences."
"Accessibility and inclusivity are not afterthoughts; they must be baked into the design from the start."
"Cornelius Rushrew will set the stage and tone for how to tackle problems at scale."
"Kenneth Bowles will close with a focus on responsibility and ethics in enterprise UX."
"Each conference theme acts like a mini conference exploring a deep aspect of designing at scale."
Or choose a question:
More Videos
"Iterative engagement models mean we test, learn, and adapt rather than seeking a perfect solution from the start."
Aaron Stienstra Lashanda HodgeLeveraging Civic Design to Advance Equity and Rebuild Trust in the US Federal Government
December 8, 2021
"If you never want to fully embed yourself in engineering, that’s fine too — you don’t have to show anyone the code you generate."
John DonmoyerShipping your code generation experiments to production
June 11, 2025
"Mapping is not just for presentation; it’s a practice to evolve your understanding of a complex problem space."
Sheryl Cababa Alexis OhThinking in systems to address climate with Sheryl Cababa
June 12, 2024
"The first time I read [the comprehensive homelessness policy], I actually found myself tearing up."
Ariel KennanBuilding a Design Culture
June 9, 2017
"The system encourages growth not just in craft but also in client engagement and team collaboration."
Ignacio MartinezFair and Effective Designer Evaluation
September 25, 2024
"Sales and support teams are closer to ground truth than many might realize and are invaluable partners for researchers."
Dave HoraAdvice for Establishing Research
December 8, 2022
"Separating genders in research can perpetuate stereotypes rather than challenge them."
Dr. Jamika D. Burge Mansi GuptaAdvancing the Inclusion of Womxn in Research Practices
September 15, 2022
"Rivian never allowed Apple CarPlay or Android Auto because they want to own the experience and data."
James RamptonThe Basics of Automotive UX & Why Phones Are a Part of That Future
July 25, 2024
"We’re the voice of the employee—we’re arbiters of truth, defenders of experience, and sometimes validators against manipulation."
Kristin WisnewskiMeasuring What Matters
October 23, 2019
