Rosenverse
Carving a Path for Early Career DesignOps Practitioners

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Carving a Path for Early Career DesignOps Practitioners

Gold
Friday, September 9, 2022 • DesignOps Summit 2022
Share the love for this talk
Carving a Path for Early Career DesignOps Practitioners
Speakers: Laine Riley Prokay and Lisa Gordon
Link:

Summary

DesignOps as a discipline offers career opportunities for people of many different backgrounds. This is true even for those who are just getting started and may have little to no professional experience. At Salesforce, we create unique opportunities to support, inspire, and guide new employees towards meaningful DesignOps careers. In this talk, we’ll share our experiences and best practices for newcomers, including a special look at our DesignOps internship program.

Key Insights

  • Design ops teams have grown 20-24% yearly, yet junior roles comprise only about 1%, indicating a gap in early-career hiring.

  • Most design ops practitioners come from related fields like project management or marketing, often with years of transferable experience.

  • Salesforce actively sources design ops interns and entry-level practitioners to diversify and grow its talent pool.

  • Junior design ops roles are financially more feasible and can help scale teams without large budget increases.

  • Entry-level design ops roles vary from interns to contractors to full-time junior hires, each with different expectations and commitments.

  • Interns Mariana and Liza successfully delivered projects spanning program management, meeting facilitation, internal communications, and event support.

  • Onboarding junior practitioners requires deliberate preparation: equipment, access, clear expectations, and introductions to key people.

  • Regular, honest communication and mentoring are crucial to uncover interests, build skills, and foster growth for new practitioners.

  • Building networks through cross-team one-on-ones and external communities accelerates new practitioners’ learning and career development.

  • Investing time in junior practitioners benefits managers too, offering fresh perspectives and opportunities for personal growth.

Notable Quotes

"Design Ops teams exist in nearly all industries and for all design functions, growing rapidly year over year."

"Junior roles represent only one percent of design ops roles, raising the question if we are missing opportunities to cultivate new talent."

"These brand new practitioners can bring fresh perspectives and new ways of thinking to hopefully see current problems in a new light."

"Investing in teaching from the ground up helps grow the design ops discipline for the future."

"Preparation is critical to set up new practitioners for success, including equipment, access, expectations, and introductions."

"Regular face time, honest conversations, and working sessions help keep connection and momentum with new practitioners."

"I don’t know what I don’t know – new practitioners may not even realize what questions to ask at first."

"Building a network early can create amazing opportunities further along the career path."

"Mentors from different teams provide valuable feedback, collaboration, and career guidance to new practitioners."

"It’s okay if these junior roles are short term; they help get started and expand the overall design ops talent pool."

Ask the Rosenbot
Dan Willis
Enterprise Storytelling Sessions
2015 • Enterprise UX 2015
Gold
Scott Jensen
Short Take #2: UX/Product Lessons from Your Industry Peers
2022 • Design in Product 2022
Gold
Brendan Jarvis
It was the Best of Times. It was the Worst of Times.
2024 • DesignOps Summit 2024
Gold
Amy Paris
Delivering Equity: Government Services for All Ages, Languages, Sexual Orientations, and Gender Identities
2021 • Civic Design 2021
Gold
Jay Bustamante
Navigating the Ethical Frontier: DesignOps Strategies for Responsible AI Innovation
2023 • DesignOps Summit 2023
Gold
Kevin Bethune
Gatekeepers and Servant Leadership
2020 • DesignOps Community
Kyle Godbey
Non-linear service design for complex adaptive systems
2025 • Rosenfeld Community
Bria Alexander
Day 3 Welcome
2024 • DesignOps Summit 2024
Gold
John Maeda
About Design Organizations
2019 • DesignOps Community
Joseph Williams
Unlocking impact and influence through inclusive hiring in research
2021 • Advancing Research Community
Iain McMaster
Design and Product: from Frenemy to Harmony
2023 • Design in Product 2023
Gold
Heidi Trost
To Protect People, You Have to Protect Information: A Human-Centered Design Approach to Cybersecurity
2025 • Rosenfeld Community
Wyatt Hayman
Global Research Panels
2020 • DesignOps Community
Nathan Reiff
Research, from Unimaginable to Presently Possible: A Future-Casting Sticky-Note Sprint
2026 • Advancing Research 2026
Gold
Bria Alexander
Opening Remarks
2021 • Design at Scale 2021
Gold
Gregg Bernstein
Opportunistic Research with Gregg Bernstein
2019 • Advancing Research Community

More Videos

Darian Davis

"I felt on edge and physically depleted after our interactions."

Darian Davis

Lessons from a Toxic Work Relationship

January 8, 2024

Indi Young

"We are marinating in this assumption that demographic groups define cognition, but they don't."

Indi Young

Thinking styles: Mend hidden cracks in your market

January 8, 2025

Louis Rosenfeld

"The sponsor sessions are equal in quality and quantity as our main programming and completely free for anyone to attend."

Louis Rosenfeld Bria Alexander

Day 1 Welcome

September 23, 2024

Melissa Schmidt

"Customer understanding gives teams focus. Customer empathy gives purpose."

Melissa Schmidt Adam Menter

How UX Research Hit It Big in Las Vegas

June 4, 2019

Kristin Skinner

"Measurement is not just about tools but about an intentional strategy with a flexible framework."

Kristin Skinner Kamdyn Moore

8 Types of Measures in Design Operations

April 16, 2020

Dave Hora

"Establishing research is years-long work, requiring coordinated action, self-awareness, rigor, and honest assessment."

Dave Hora

Advice for Establishing Research

December 8, 2022

Sean Fitzell

"As we grow, it becomes difficult for everyone to deeply engage with research or remain close to users."

Sean Fitzell Sarah Han Kayla Farrell

Craft of User Research: Building Out Jobs to be Done Maps

March 12, 2021

Jason Mesut

"People rarely spend time to self reflect, but visual tools help engage them."

Jason Mesut

Shaping design, designers and teams

November 8, 2018

Dante Guintu

"Only 12% of employees strongly agree their organization does a great job onboarding new employees."

Dante Guintu

How to Crush the Talent Crunch

September 8, 2022