Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Therapists, Coaches, and Grandmas: Techniques for Service Design in Complex Systems
Gold
Tuesday, December 3, 2024 • Advancing Service Design 2024
Share the love for this talk
Therapists, Coaches, and Grandmas: Techniques for Service Design in Complex Systems
Speakers: Gina Mendolia
Link:

Summary

Service designers can struggle to define our impact in complex organizations. This resistance can emerge because service design involves delving into root issues and encouraging transformative change. This approach can feel overwhelming or even unwelcome in environments unprepared for deep shifts; at other times, the problems are so tangled and complex that progress can feel elusive, leaving service designers questioning our own impact. In these cases, the key to impactful work lies in a subtler approach: creating conditions for connection and growth rather than pushing direct solutions. Inspired by the roles of therapists, coaches, and grandmas, this talk explores three techniques for “bringing the dots closer together” within complex systems. By holding space, mirroring insights, and gently reframing perspectives, service designers can guide organizations toward meaningful change while honoring their pace and readiness. Let's meet organizations where they are with understanding, trust, and gradual transformation!

Key Insights

  • Service designers often struggle with connecting dots in complex, siloed, and matrixed organizations.

  • Instead of connecting dots for teams, service designers should focus on bringing the dots closer together by creating conducive conditions.

  • Therapists, coaches, and grandmas serve as metaphors for creating environments for reflection, motivation, and grounding in service design.

  • Creating and holding space means dedicating intentional, time-boxed moments for teams to reflect and explore ideas safely.

  • Provoking and reframing perspective can shift team mindsets by introducing playful, surprising, or inspirational activities.

  • Mirroring and visualizing content lowers barriers by capturing messy, unpolished team input in familiar formats, encouraging authentic engagement.

  • Using ordinary tools like Word or Excel for note-taking can be more inclusive than traditional colorful service design templates for some teams.

  • Applying different approaches depending on team context—whether more coach-like, therapist-like, or grandma-like—requires situational finesse.

  • Holding office hours as low-pressure collaboration times addresses the lack of natural informal interactions in remote or hybrid teams.

  • Design debt can be thought of as ecosystem friction where unaddressed connections cause team stalling, needing active attention.

Notable Quotes

"Service designers connect the dots, which represent elements, teams, processes, policies, and customer needs that all must align."

"In large complex systems, the dots are scattered across silos and time zones, making progress feel elusive."

"Service design is 10% connecting the dots and 90% creating the conditions that bring those dots closer together."

"Therapists create space for clients to reflect and discover insights in a safe environment."

"Coaches organize practices or drills to push players toward specific goals and improvement."

"Grandmas provide grounding, resilience, and long-term perspective often through rituals and storytelling."

"Creating and holding space is like putting bumpers up in bowling so people know they won’t fail if they engage."

"Provoking and reframing perspective helps teams get unstuck by thinking in new and surprising ways."

"Mirroring content by repeating back what people say helps them understand their own ideas better."

"Taking ugly notes together without worrying about making things pretty lowers barriers and increases engagement."

Ask the Rosenbot
Louis Rosenfeld
The Bigger Picture: A Panel Discussion
2019 • DesignOps Summit 2019
Gold
April Reagan
Look, Think, Act: The Futures-Smart Design Organization
2021 • DesignOps Summit 2021
Gold
Prayag Narula
Empowering Designers to do Good Research
2022 • Advancing Research 2022
Gold
Caitlyn Hampton
Compass 101: Growing Your Career In A Startup World
2021 • Design at Scale 2021
Gold
Dr. Karl Jeffries
The Science of Creativity for DesignOps
2024 • DesignOps Summit 2020
Gold
Jackie Velasquez-Ross
Talent Acquisition and Our Responsibility
2020 • DesignOps Community
Uday Gajendar
The Rise of Meta-Design: A Starter Playbook
2022 • Enterprise Community
Kristin Skinner
Theme 1 Intro
2021 • DesignOps Summit 2021
Gold
Louis Rosenfeld
Opening Remarks
2023 • Design in Product 2023
Gold
Michaela Mora
Advanced Concept Testing Approaches To Guide Product Development and Business Decisions
2022 • Advancing Research 2022
Gold
Peter Van Dijck
Building impactful AI products for design and product leaders, Part 2: Evals are your moat
2025 • Rosenfeld Community
Francesca Barrientos, PhD
You Need Your Own Definition of Design Maturity
2022 • Design at Scale 2022
Gold
Shawna Hein
Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts
2022 • Civic Design 2022
Gold
Alla Weinberg
Workers Are Sick of Change: The Cure is Psychological Safety
2023 • Enterprise UX 2023
Gold
Ashley Cortez
Shifting Toward Community-Led Innovation in Local Government
2021 • Civic Design 2021
Gold
Laura Klein
Unique challenges of innovation in enterprises
2020 • Enterprise Community

More Videos

Scott Plewes

"A model is a simplified representation of a system, whether in math or UX."

Scott Plewes

Why Isn't Your UX Approach Going Viral?: A Mathematical Model

March 28, 2023

Alison Rand

"Design operations is really about how we’re scaling the work, thinking our practices, and serving cross-functional teams."

Alison Rand Sarah Brooks

Scaling Impact with Service Design

March 25, 2021

Rachael Dietkus, LCSW

"Moral injury is not just about witnessing harm; it's the inner knowing that you might also be complicit in producing it."

Rachael Dietkus, LCSW

The power to heal and harm

March 13, 2025

Sheryl Cababa

"Optimizing something for ease of use does not mean best for the user or humanity."

Sheryl Cababa

Living in the Clouds: Adopting a Systems Thinking Mindset

June 6, 2023

Renee Bouwens

"I think the world we’re in is definitely not antagonistic to research, there’s a huge opportunity right now."

Renee Bouwens

Landing Product Impact: Aligning Research as a Foundational Driver for Delivering the World’s Best Products

December 15, 2023

JP Allen

"We’re always taking suggestions for new apps to add to the tools map for later iterations."

JP Allen Holly Holden

Navigating the UX Tools Landscape

October 1, 2021

Bria Alexander

"If you have a question for a speaker, put it in the thread for their talk, not in the general chat."

Bria Alexander

Opening Remarks

November 18, 2022

Llewyn Paine

"Blurring user faces loses context and doesn’t address voice privacy, making it an inadequate solution."

Llewyn Paine

[Demo] Deploying AI doppelgangers to de-identify user research recordings

June 5, 2024

Ricardo Martins

"Cluster analysis will definitely replace personas, the fictional personas of course."

Ricardo Martins

Unlocking the power of advanced quantitative methods

March 12, 2025